Lorensen Auto Group
Lorensen Auto Group (legal entity Lorensen Enterprises Inc.) is a privately held multi-franchise automotive dealership group operating five Connecticut rooftops under Honda, Toyota, and Acura franchises, selling new and pre-owned vehicles plus financing, certified service, and parts to individual consumers.
- Company typePrivate
- Founded-
- HeadquartersWestbrook, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Lorensen Auto Group firmographics
Firmographics- Name
- Lorensen Auto Group
- Legal name
- Lorensen Enterprises Inc.
- Website
- https://lorensen.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lorensen Auto Group (legal entity Lorensen Enterprises Inc.) is a privately held multi-franchise automotive dealership group operating five Connecticut rooftops under Honda, Toyota, and Acura franchises, selling new and pre-owned vehicles plus financing, certified service, and parts to individual consumers.
- Ownership category
- akta.pro rank
Lorensen Auto Group industry classification
Industry- Product category
- Automotive Retail / Franchise Auto Dealership
- NAICS
- Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
- akta.pro secondary industry
- New & Used Auto Purchase Loans (FSAKADAA)
Keywords
Where Lorensen Auto Group is headquartered
LocationHeadquarters
- HQ city
- Westbrook
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Lorensen Auto Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Vehicle Sales: Sale of new vehicles (Acura, Honda, Toyota franchises) and pre-owned vehicles. Revenue generated through vehicle transaction prices.
- Vehicle Financing: In-house finance department providing loan and lease arrangements for vehicle purchases, generating revenue through financing interest and fees.
- Service and Maintenance: Professional vehicle maintenance and repair services using qualified technicians and authentic parts.
- Parts Sales: Sale of authentic OEM parts for vehicle maintenance and repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Acura, Honda, and Toyota vehicles |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Lorensen Auto Group product offering
Product offeringCore offering
Lorensen Auto Group operates a multi-franchise automotive dealership group in Connecticut, selling new Acura, Honda, and Toyota vehicles, pre-owned vehicles from various manufacturers, and providing in-house auto financing, maintenance and repair services, and OEM parts through five dealership locations. The group functions as a traditional franchise auto dealer serving individual consumers across Westbrook, Watertown, Canton, and Milford, CT.
Product overview
Lorensen Auto Group is a multi-brand auto dealership group operating five dealership locations in Connecticut: Honda of Watertown, Acura of Avon, Westbrook Honda, Acura of Milford, and Westbrook Toyota. The group offers new Acura, Honda, and Toyota vehicles for sale, along with a carefully inspected pre-owned vehicle inventory spanning multiple manufacturers. The group also provides auto service and maintenance, auto financing, and certified pre-owned (CPO) vehicles. The new vehicle inventory includes 549 vehicles, while the pre-owned inventory contains 294 vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- New Acura Vehicles
- New Honda Vehicles
- New Toyota Vehicles
- Pre-Owned Vehicles
- Auto Service and Maintenance
- Auto Financing
- OEM Parts Sales
Companies that use Lorensen Auto Group
Customer profileSegments1 record
Ideal customer profiles1 record
Lorensen Auto Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lorensen Auto Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Lorensen Auto Group competitors and assessment
Company assessmentBroad incumbents
- AutoNation: Largest public US franchised auto retailer with ~250+ rooftops across dozens of brands; directly comparable business model (new + used + F&I + service + parts) but at vastly greater scale, providing a benchmark for Lorensen's economics.
- Sonic Automotive: Public franchised dealer group operating new-vehicle, used, and F&I businesses across multiple US regions; provides a public-market read on the same dealership revenue mix Lorensen operates.
- Asbury Automotive Group: Public franchised dealer group with a meaningful Northeast US footprint and a track record of acquiring multi-brand regional groups; directly comparable operating model to Lorensen.
- Lithia Motors: Public, aggressively acquisitive multi-brand franchised dealer group with a strong presence in the US Northeast; same dealership economics (new, used, F&I, service, parts) and active acquirer of smaller groups like Lorensen.
- Group 1 Automotive: Public multi-brand franchised dealer group with US Northeast operations; runs the same vehicle-sales-plus-F&I-plus-service model and competes for acquisition targets in Lorensen's size range.
Direct peers
- CarMax: Largest US used-vehicle retailer with a national footprint and finance arm; the dominant comparison point for Lorensen's 294-unit pre-owned business and the in-house F&I economics that fund that inventory turn.
- Balise Motor Sales: Family-owned multi-brand franchised dealer group in southern New England (MA/CT/RI) running new, used, F&I, and service operations across multiple rooftops — same model and overlapping geography as Lorensen.
- Hoffman Auto Group: Connecticut-based private multi-brand franchised dealer group (Honda among its brands), directly competing with Lorensen for CT customers, OEM allocations, and service share in overlapping geographies.
- Herb Chambers Companies: Large private multi-brand dealer group based in the Northeast/New England, running franchises, F&I, and service operations at a similar profile to Lorensen and a likely local competitor for OEM allocations and customers.
- Mitchell Selig Auto Group: Connecticut-based multi-brand franchised dealer group providing the same mix of new vehicle sales, financing, and service that Lorensen offers, in an overlapping CT market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Lorensen Auto Group social profiles
Digital presenceLorensen Auto Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lorensen Auto Group leadership team
Management profileNumber of profiles
Lorensen Auto Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Lorensen Auto Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lorensen Auto Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lorensen Auto Group
What does Lorensen Auto Group do?
Lorensen Auto Group operates a multi-franchise automotive dealership group in Connecticut, selling new Acura, Honda, and Toyota vehicles, pre-owned vehicles from various manufacturers, and providing in-house auto financing, maintenance and repair services, and OEM parts through five dealership locations. The group functions as a traditional franchise auto dealer serving individual consumers across Westbrook, Watertown, Canton, and Milford, CT.
Is Lorensen Auto Group a public or private company?
Lorensen Auto Group is a private company. It is classified as family owned and is currently operating.
When was Lorensen Auto Group founded?
Lorensen Auto Group was founded in -1. It employs 101 to 250 people.
Where is Lorensen Auto Group based?
Lorensen Auto Group is headquartered in Westbrook, United States, in the North America region.
How does Lorensen Auto Group make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Financing, service and Maintenance and parts Sales.
Who are Lorensen Auto Group's main competitors?
Broad incumbents on record are AutoNation, Sonic Automotive, Asbury Automotive Group, Lithia Motors and Group 1 Automotive. Direct peers are CarMax, Balise Motor Sales, Hoffman Auto Group, Herb Chambers Companies and Mitchell Selig Auto Group.
Does Lorensen Auto Group have an API?
No public API is recorded for Lorensen Auto Group.
What industry is Lorensen Auto Group in?
Lorensen Auto Group's product category is Automotive Retail / Franchise Auto Dealership. Its primary akta.pro industry code is FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors), with a secondary code of FSAKADAA, New & Used Auto Purchase Loans. Its NAICS code is 44112 and its SIC code is 5500.