Greenwood Pediatrics

What Greenwood Pediatrics does

Greenwood Pediatrics is an independent, privately-held pediatric medical group practice serving families across the Denver-metro area of Colorado. The practice operates three physical clinic locations in Centennial, Littleton, and Parker, supported by 21+ clinical providers including board-certified pediatricians, physician assistants (PA-C), certified pediatric nurse practitioners (CPNP), family nurse practitioners (FNP), and registered nurses. Founded approximately 30 years ago, the practice operates on a team-based care model in which every family is assigned to a small team consisting of a dedicated pediatrician paired with that doctor's PA or NP, designed to deliver continuous, relational care from infancy through young adulthood.

The service offering is centered on comprehensive pediatric primary care and includes well-child visits following a structured preventive schedule, same-day sick-child visits, telehealth virtual consultations, Saturday morning urgent care at the Centennial location, in-office minor procedures (fractures and lacerations), and hospital rounding. Adjunct services include lactation consulting delivered by three IBCLC-certified consultants on staff, mental health referral partnerships (notably with Jefferson Center for Mental Health), and parent education resources spanning newborn through adolescent care. Technology infrastructure consists of the Epic MyChart patient portal (powered by Children's Hospital Colorado), enabling online appointment scheduling, bill payment, secure provider messaging, and access to medical records, alongside a telehealth platform and supplementary patient-facing tools including a symptom checker and a medical library.

Revenue is generated primarily through fee-for-service billing across multiple health insurance plans, supplemented by patient copays, deductibles, and self-pay collections for uninsured patients. The go-to-market motion is direct-to-consumer in the Denver-metro area, with patient acquisition driven by community reputation, word-of-mouth, and online reviews (4.46/5 across 370 reviews) rather than paid marketing. The practice is independently owned and operated by its clinical partners, with no disclosed parent company, institutional investor, or external funding events; it has not participated in any M&A, public offering, or capital raise based on available data.

Name

Greenwood Pediatrics

Legal name

Greenwood Pediatrics

Website

https://greenwoodpediatrics.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Greenwood Pediatrics is an independent pediatric medical group practice serving families in the Denver-metro area from three clinic locations in Centennial, Littleton, and Parker, Colorado, delivering comprehensive primary care from birth through young adulthood via a team-based provider model supplemented by telehealth, lactation, and mental health services.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industries

Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI), Pediatric Specialty Telehealth (e.g., pediatric allergy, GI, endocrinology) (HLALAHAG)

Keywords

• Pediatric healthcare services
• Well-child visits
• Sick child care
• Lactation consulting
• Pediatric telehealth

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing pediatric healthcare services including well-child visits, sick visits, telehealth consultations, lactation support, and minor procedures. Billed through insurance plans and patient payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Greenwood Pediatrics is a group pediatric medical practice providing comprehensive primary care services to infants, children, and young adults across three Denver-metro clinic locations (Centennial, Littleton, Parker). Services include well-child visits, same-day sick visits, in-office fracture and laceration treatment, telehealth, lactation consulting, mental health referrals, and hospital rounding, delivered through a team-based model pairing each family with a board-certified pediatrician and a physician assistant or nurse practitioner.

Product overview

Greenwood Pediatrics is a pediatric healthcare group practice serving families in the Denver-metro area with three locations in Centennial, Littleton, and Parker, Colorado. The practice operates a team-based care model where each family is assigned to a small healthcare team consisting of a board certified pediatrician and that doctor's physician assistant or nurse practitioner. Services are organized as a unified primary care offering supplemented by support services including same-day sick visits, telehealth, Saturday urgent care at the Centennial location, lactation consulting, mental health referrals, hospital rounding, and extensive parent education resources. The practice also provides patient-facing digital tools including the MyChart patient portal, online symptom checker, medical library, and electronic registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Well Child Visit Services Comprehensive preventive healthcare visits following a structured schedule to monitor growth, development, and overall health of infants, children, and young adults.
• Sick Child Visits Same-day appointments for acute illness and injury care, including minor fracture and laceration treatment handled in-office.
• Telehealth

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Jefferson Center for Mental HealthcoreStrategic or Co-development PartnerMental health support partnership providing referral services to children and parents. Greenwood Pediatrics has partnerships with Jefferson Center for Mental Health and other local clinicians to provide mental health help to kids and parents as part of comprehensive family care.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Children's Hospital Colorado: Regional pediatric health system already linked to Greenwood via the MyChart/Epic integration; provides primary, specialty, and inpatient pediatric care across the Denver-metro area and competes for the same patient families while serving as a referral partner.
• HealthONE / Rocky Mountain Hospital for Children: Large Denver-metro hospital system with a dedicated pediatric hospital and pediatric service line; competes for pediatric patients and referring physicians while offering deeper capital and specialist coverage than independent groups.
• Centura Health Pediatric Services: Multi-state, system-affiliated pediatric provider operating in the Denver-metro area; competes for pediatric primary care patients while offering the broader resources and payer leverage of an integrated delivery network.

Direct peers

• Lone Tree Pediatrics: Pediatric primary care group in the south Denver-metro area providing well-child and sick-child services; similar multi-provider independent practice model targeting the same suburban family demographic.
• South Denver Pediatrics: Independent pediatric group practice serving Denver-metro families from multiple locations; competes head-to-head with Greenwood for pediatric primary care patients using a similar team-based, insurance-billed model.
• Pediatrics 5280: Denver-area pediatric primary care practice providing well-child visits, sick care, and pediatric subspecialty support; comparable in target customer (Denver families), services, and clinic-based delivery model.
• Cherry Creek Pediatrics: Independent pediatric practice in the Denver metro serving families with infants through adolescents; comparable outpatient pediatric primary care offering and patient demographic to Greenwood Pediatrics.
• Advanced Pediatric Associates: Independent multi-location pediatric group practice in the Denver-metro area offering well-child, sick, and ancillary pediatric services — directly comparable multi-site, multi-provider model serving families with comparable insurance-based billing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GreenwoodPediatrics
• LinkedInlinkedin.com/company/greenwood-pediatrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenwood Pediatrics