Anfi Group

What Anfi Group does

Anfi Group (Grupo Anfi) is a privately held Spanish resort and timeshare operator founded in 1988 by Norwegian businessman Björn Lyng and headquartered in Arguineguín, in the municipality of Mogán on Gran Canaria's southwest coast. The group operates five luxury resorts across two integrated areas — Anfi del Mar (Anfi Beach Club, Club Puerto Anfi, Club Monte Anfi, and Club Gran Anfi) and Anfi Tauro Golf & Luxury Resort (Anfi Emerald Club and Anfi Opal Villas) — together with an 18-hole championship golf course, a Par 3 course, beach and marina infrastructure, restaurants, retail outlets, an on-site Clínica Roca health centre, and a wellness centre. A planned Tauro expansion envisages 7,500 future beds and a sports city with football fields and a training swimming pool.

The group's commercial platform is the Anfi Vacation Club (AVC), a points-based reservation and exchange system integrated with RCI's worldwide network of more than 4,000 affiliated resorts in nearly 100 countries. AVC is supported by a password-protected Members' Area portal, a Member Card programme, and a Service Centre that consolidates reservations, exchanges, airport transfers, car hire, excursions, last-minute offers, and grocery delivery. Anfi also markets the Anfi Sports Academy for professional and amateur athletes and operates on-property hospitality (Bella Pasta, La Posada, Tiki Bar, Mar de Tapas, Anfitrion Coffee Corner, Havana Café Bar) plus retail (Anfi Shop, Golf Pro Shop, Fund Grube). Marketing is content-, community-, and SEO-led via a multi-lingual blog and website (English, Spanish, German, Norwegian Bokmål), live resort webcams, earned PR, and a David Silva brand ambassadorship.

Anfi monetises across seven distinct revenue streams: one-time timeshare/vacation membership sales (granting an extendible 50-year right of use), recurring annual maintenance fees, AVC member-service subscriptions, luxury real estate sales at Anfi Tauro, Anfi Tauro Golf green fees and Pro Shop revenue, on-property hospitality and retail, and pass-through of the new Canary Islands tourist tax effective June 2025. All membership sales are conducted exclusively on-site in Gran Canaria, with the Owner Referral Program as the principal community-led acquisition channel. The group comprises seven wholly owned Spanish S.L. and S.A. entities registered in Las Palmas (Anfi Sales, Anfi Resorts, Anfi Vacation Club, Anfi Real Estate, Anfi Tauro, Anfi Tauro Resorts Management, Anfi del Mar), with ownership concentrated in founder Björn Lyng and family interests.

Name

Anfi Group

Legal name

Grupo Anfi

Website

https://anfi.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Anfi Group is a privately held Spanish timeshare and luxury resort operator in Gran Canaria, serving 33,000+ European member families across five resorts, golf, and an integrated vacation club linked to the global RCI exchange network.

Ownership category

akta.pro rank

Product category

Vacation Membership Resorts

NAICS

Traveler Accommodation (7211), Golf Courses and Country Clubs (713910), Hotels (except Casino Hotels) and Motels (72111), Travel Agencies (561510), Sports Teams and Clubs (711211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Luxury All-Inclusive Resorts (THAGAKAC), Long-Haul Full-Service Airlines (Widebody Operators) (THABAAAH), Corporate Travel & Accommodation Coordination (HSACADAL)

Keywords

• Vacation membership timeshare
• Luxury resort accommodation
• Vacation exchange network
• Golf resort operations
• Hospitality tourism services

Headquarters

HQ city

Las Palmas

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Vacation Membership / Timeshare Sales: Sale of timeshare weeks and Anfi Vacation Club memberships, granting the right of use and enjoyment of holiday accommodation for an extendible 50-year period. On-site sales only in Gran Canaria. One-time purchase with potential ongoing relationship.
2. Annual Maintenance Fees: Recurring annual maintenance fees paid by timeshare owners to cover resort maintenance, services, and administration; owners share maintenance and administration costs, lowering property's annual expenses.
3. Anfi Vacation Club (AVC) Member Services: AVC provides reservations, exchanges, airport transfers, groceries, last-minute offers, car rental, excursions, and activities, as well as competitive pricing on additional weeks; members entitled to discounts and offers for AVC services.
4. Luxury Real Estate Sales: Sale of deluxe real estate leisure properties and Condo Hotels (Anfi Emerald Club, Anfi Opal Villas) at Anfi Tauro Golf & Luxury Resort, located next to the championship golf course.
5. Anfi Tauro Golf Operations: Revenue from Anfi Tauro Golf 18-hole championship course, Par 3 course, Pro Shop, tournaments, and green fees; considered one of the best courses in Europe.
6. On-Resort Hospitality & Retail: Revenue from on-site restaurants (Bella Pasta, La Posada, Tiki Bar, Mar de Tapas, Anfitrion Coffee Corner, Havana Café Bar), shopping centre, Clínica Roca health centre, wellness centre, and airport transfer services.
7. Tourist Tax Pass-Through: Application of new tourist tax in effect (announced June 25, 2025) on resort stays as required by local regulation.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels11 records

Core offering

Anfi Group sells timeshare vacation memberships and operates five luxury resort clubs on the south-west coast of Gran Canaria (Anfi del Mar: Anfi Beach Club, Club Puerto Anfi, Club Monte Anfi, Club Gran Anfi; plus Anfi Emerald Club at Anfi Tauro), along with Anfi Opal Villas luxury real estate, an 18-hole championship golf course (Anfi Golf by Lopesan), the Anfi Sports Academy and the Anfi Wellness Centre. The Anfi Vacation Club (AVC) provides members a points-based reservation and exchange platform integrated with the RCI worldwide exchange network (4,000+ resorts in nearly 100 countries), plus on-property F&B, retail, marina and airport transfer services.

Differentiator

Problem solved

Functional benefit

Brands

• Anfi Vacation Club: Exclusive timeshare exchange and travel services club for Anfi members, offering reservations, exchanges, airport transfers, car rental, and excursions.
• Anfi Sports Academy
• Anfi Tauro Golf
• Anfi del Mar
• Anfi Tauro

Products and services

• Anfi Vacation Club (AVC) Membership

Quantifiable outcome

• 33,000+ member families enjoying lifetime holidays
• +5 more outcomes

Named customers2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• RCI (Resorts Condominiums International)flagshipStrategic or Co-development PartnerRCI is Anfi's selected partner for the external exchange programme of holiday weeks. Through the Anfi Vacation Club, members can exchange an Anfi stay for a stay at any of 4,000+ RCI-affiliated resorts in nearly 100 countries. RCI also awards Anfi the consecutive Gold Crown Resort designation and the President's Club Award.
• LopesancoreStrategic or Co-development PartnerThe Anfi Tauro golf course is operated and co-branded as "Anfi Golf by Lopesan", positioning Anfi's championship 18-hole course and Par 3 course under Lopesan's hospitality management.
• RDO (Resort Development Organisation)minorOthersAnfi is a member of the RDO, the official trade association that promotes, develops and represents the vacation membership industry. Anfi Sales S.L. is listed as a member on rdo.org.
• Clínica RocaminorImplementation/ SI/ Consulting PartnerOn-site health centre at Anfi del Mar offering multi-language medical assistance and apartment visits. Provides medical services to Anfi members and guests.
• Fund GrubeminorChannel Partner/ Reseller/ DistributorNew Fund Grube retail store opened in the heart of the Anfi resort (announced 25 June 2025), operating as on-property retail partner.
• TAG HeuerminorGTM or Marketing PartnerSponsorship / co-marketing relationship featured in Anfi's video gallery; TAG Heuer's support of Anfi Golf is documented in a dedicated video on the Anfi Vimeo channel.
• AdidasminorGTM or Marketing PartnerAdidas filmed a commercial / spot on the Anfi Tauro golf course; the video is featured in Anfi's video gallery.
• David SilvacoreGTM or Marketing PartnerSpanish football World Champion and local hero featured prominently across Anfi's marketing, including a "Stop Violencia / Anfi Together" campaign against gender violence, and multiple dedicated videos and press items on the Anfi website.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bluegreen Vacations: Vacation ownership and club operator with a network of resorts and Bass Pro/Cabela's-affiliated distribution. Comparable to Anfi in its timeshare sales model, vacation club structure, and reliance on exchange networks for member flexibility.
• Hilton Grand Vacations: Premium timeshare and vacation club operator leveraging the Hilton brand. Closely comparable to Anfi Vacation Club in targeting upscale, brand-conscious vacation owners and offering point-based exchange into a wide resort network.
• Marriott Vacations Worldwide: Largest global timeshare/vacation ownership operator with ~120 resorts and the Interval International exchange network. Directly comparable to Anfi's timeshare + exchange (RCI) + resort model, though at significantly larger scale and multi-destination footprint.
• Wyndham Destinations (Travel + Leisure Co.): Largest vacation ownership operator globally with Club Wyndham and RCI's main competitor, offering timeshare sales and a large exchange network. Directly comparable in timeshare unit economics, member base scale, and exchange-network strategy.
• Lopesan Hotel Group: Canary Islands-based hotel operator and Anfi's explicit partner on Anfi Golf by Lopesan. Overlaps with Anfi in Gran Canaria resort operations and luxury golf hospitality, and serves the same Northern European vacation market.
• Diamond Resorts (now part of Hilton Grand Vacations): Vacation ownership club operator with a multi-destination resort portfolio and points-based exchange. Comparable to Anfi's AVC points + RCI exchange architecture and to its reliance on tour-driven, on-site or in-person sales presentations.

Others

• RCI (Resorts Condominiums International): World's largest vacation exchange network and Anfi's flagship strategic partner, giving AVC members access to 4,000+ resorts. Not a competitor but the most directly ecosystem-linked entity, with the same revenue mechanics (membership/exchange fees) underpinning Anfi's value proposition.
• Interval International: Primary competitor exchange network to RCI, used by Marriott Vacations and other major timeshare operators. Comparable to Anfi's RCI relationship and relevant because competitive pressure between exchange networks shapes the cost and reach of Anfi's exchange value-add.

Broad incumbents

• Meliá Hotels International: Largest Spanish hotel group with a major Canary Islands presence (including multiple resorts in Gran Canaria) and a vacation club product. Comparable to Anfi in Spanish hospitality DNA and Canaries exposure, but operates at much broader scale across geographies.
• Sandals Resorts International: Luxury all-inclusive Caribbean resort operator targeting couples and high-end leisure travelers. Comparable to Anfi in luxury positioning, integrated F&B, golf (Sandals has its own championship courses), and sports/dive amenities within a single branded resort experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/anfigroup
• YouTubeyoutube.com/user/AnfiGroup
• Facebookfacebook.com/AnfiGroup
• LinkedInlinkedin.com/company/anfi-group
• Instagraminstagram.com/anfigroup
• Pinterestpinterest.com/anfigroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anfi Group