ZOe Center for Pediatrics

What ZOe Center for Pediatrics does

ZOe Center for Pediatrics (operating as ZÖe Pediatrics) is a private, for-profit pediatric healthcare practice founded in 2012 and headquartered in Columbus, Georgia. The practice delivers comprehensive pediatric primary care for patients from newborn through age 19, including wellness visits, sick visits, walk-in care, school immunizations, sports physicals, and after-hours services at select locations. It operates four clinic locations across Georgia (Williams Road and 13th Street in Columbus, plus Thomaston and Barnesville), serving a regional patient base in the Columbus metropolitan area and surrounding counties.

The practice runs on standard healthcare operations technology, anchored by the eClinicalWorks patient portal for scheduling, records access, and bill payment, supplemented by the proprietary 'Zoe on the Go' mobile check-in system that enables patients to check in from their car, manage appointments, update insurance, and pay copays. Telehealth is integrated as a delivery channel, and a 24/7 nurse line is available to established patients. The company has expanded its service surface through two affiliated entities: ZÖe ABA, a wholly-owned subsidiary providing applied behavior analysis services, and the ZÖe Pediatrics Foundation, a charitable foundation supporting community outreach. The Growing Families Initiative formalizes newborn-to-infant care with structured first-week visits, well-baby checkups, immunizations, and feeding support.

Revenue is generated through fee-for-service pediatric care billed primarily via insurance, with copays collected at the time of visit. The company employs between 101 and 250 staff and operates with no disclosed institutional ownership, suggesting a founder- or physician-owned private practice. Distribution is direct-to-consumer through physical clinics, phone scheduling, and the patient portal, with community engagement and partnerships (including AT&T Language Line for translation) supporting accessibility and patient acquisition across its Georgia footprint.

Name

ZOe Center for Pediatrics

Legal name

ZÖe Pediatrics

Website

https://zoepeds.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

ZOe Center for Pediatrics is a private, multi-location pediatric healthcare practice founded in 2012, operating four clinics across Georgia (Columbus, Thomaston, Barnesville) that provide comprehensive primary care, sick visits, immunizations, and after-hours services for children aged newborn to 19.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI)

akta.pro secondary industry

Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)

Keywords

• Pediatric healthcare services
• Wellness and sick visits
• Childhood immunization services
• After-hours pediatric care
• Newborn and infant care

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Direct patient care services including wellness visits, sick visits, immunizations, and physicals. Billed through insurance or direct patient payment at time of service.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ZOe Center for Pediatrics is a private pediatric healthcare practice that provides comprehensive medical care for children from newborn through 19 years of age. The practice offers wellness visits, sick visits, school immunizations, sports physicals, walk-in care, and after-hours services across four Georgia clinic locations in Columbus, Thomaston, and Barnesville. It also operates supporting services such as the Zoe on the Go mobile check-in system, a Growing Families Initiative for newborn care, and a patient portal for scheduling and payments.

Product overview

ZOe Center for Pediatrics is a pediatric healthcare practice providing comprehensive medical services for children from newborn through 19 years of age. The practice operates a unified service model centered around primary pediatric care, including wellness visits, sick visits, immunizations, and after-hours services. Key offerings include 'Zoe on the Go,' a mobile check-in system for convenient patient registration, the 'Growing Families Initiative' for newborn and infant care support, and a patient portal for online appointment management. The practice has four locations in Georgia (Columbus, Thomaston, Barnesville, and Williams Road/13th Street) and emphasizes extended hours, translation services, and a welcoming environment.

Differentiator

Problem solved

Functional benefit

Brands

• Zoe on the Go: Mobile check-in service allowing patients to check in from their car, manage appointments, update insurance, and pay copays.

Products and services

• Comprehensive Pediatric Care Services
• Zoe on the Go
• Growing Families Initiative
• Patient Portal
• After-Hours Pediatric Care
• ZOe ABA

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AT&T Language LinesupportiveOthersAT&T Language Line translation service used to assist in communicating with non-English speaking patients and families, enabling broader accessibility to pediatric services.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Pediatric Associates: Large multi-location private pediatric medical group practice headquartered in Florida. Closest comparable model: physician-owned pediatric clinics offering comprehensive primary care plus walk-in availability across multiple sites, similar to ZOe's four-clinic Georgia footprint.
• PM Pediatrics: National pediatric urgent care chain operating after-hours and weekend clinics focused exclusively on children. Comparable to Zoe on the walk-in, after-hours pediatric care model with standardized clinical protocols and consumer-facing branding.
• Night Lite Pediatrics: Florida-based pediatric urgent care chain with extended evening and weekend hours. Directly comparable on after-hours pediatric walk-in service delivery, a key differentiator also emphasized by ZOe.
• Little Spurs Pediatric Urgent Care: Texas-based pediatric urgent care chain providing walk-in sick visits, immunizations, and sports physicals. Closely comparable to ZOe's mix of urgent/walk-in pediatric care plus routine preventive services.

Regional players

• Children's Healthcare of Atlanta: Dominant pediatric health system serving Georgia with multiple hospital locations and specialty care. Comparable regional pediatric brand serving Georgia families, though operates at broader inpatient/specialty scale rather than primary care clinic model.
• Piedmont Columbus Regional: Regional hospital system with a Columbus, GA presence. Operates affiliated pediatric primary care and specialty services in the same Columbus market where Zoe has its densest footprint, representing the closest in-market competitive overlap.
• Atrium Health Navicent (Beverly Knight Olson Children's Hospital): Regional pediatric hospital and health system serving central Georgia from Macon, adjacent to ZOe's Columbus-area catchment. Comparable as a regional pediatric care provider whose referral and specialty footprint influences the same family population Zoe targets.

Broad incumbents

• Nemours Children's Health: Large multi-state pediatric health system with primary care, specialty, and hospital services. Broader incumbent serving overlapping pediatric populations with primary care clinics that compete for the same family demographic as ZOe.
• Cook Children's Health Care System: Integrated pediatric system in Texas combining primary care clinics, specialty services, and a children's hospital. Comparable incumbent operating its own pediatric primary care network that competes with independent practices for the same family demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/PedsZoe
• Facebookfacebook.com/ZOePeds
• LinkedInlinkedin.com/company/zoe-pediatrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZOe Center for Pediatrics