Scandinavian Business Design

What Scandinavian Business Design does

Scandinavian Business Design, operating as SDG\TBWA (legal name) and also known as Scandinavian Design Group, is a Norwegian creative agency headquartered at Holbergs gate 19, Oslo, founded in 1987 and operating as the Scandinavian affiliate of the global TBWA\Worldwide advertising network. The firm specializes in disruptive marketing, brand transformation, and the design of digital and brand experiences built for impact rather than impressions. Its core offerings span brand strategy and architecture, comprehensive brand identity systems (including bespoke typography and illustration), digital experience and UX/UI design, motion design and animation, packaging design, integrated campaign development across digital and traditional channels, sound design and brand audio, and bespoke type design. The agency also runs an event service — the "Insight for Growth — Thursday Thoughts Seminar" — providing brand builders market insight, creativity trend analysis, and personalized strategic recommendations.

The agency employs between 11 and 50 people and serves an enterprise-leaning client base spanning Norwegian finance (SpareBank 1, Sparebanken Møre, Fremtind insurance, Vipps fintech), healthcare (Norsk Helsenett, MBI health), retail and consumer (Maxbo, Kolonihagen, Matstreif), hospitality (Amerikalinjen), technology and industrial (Zaptec, Kelvin), publishing (Fagbokforlaget), culture (Det Andre Teatret, Kirkens Bymisjon), and international accounts (Atlantic Groundfish Council / Canadian Seafood Treasures, Copycat). Its longest-standing client relationship spans 12 years (Norisma). Leadership comprises CEO and Client Director Valgeir Magnússon, COO Nicolay Jernberg, Head of Design Romain Ferrer, and Executive Creative Director Erik Heisholt (appointed January 2024).

Revenue mechanics are project-based and quote-driven rather than disclosed as public pricing. The agency acquires clients primarily through industry recognition (Gaselle 2024, Adweek Agency of the Year via the TBWA network, Red Dot, iF Gold, DOGA, Visuelt, European Design Awards, Cannes Lions), case study marketing through its website, organic social presence on LinkedIn, Facebook, and Instagram, and TBWA network referrals. The agency has no disclosed funding rounds, no public listing, and operates as a privately held subsidiary within the TBWA network structure.

Name

Scandinavian Business Design

Legal name

SDG\TBWA

Website

https://sdg.no

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Scandinavian Business Design (SDG\TBWA) is a Norwegian creative agency in Oslo specializing in brand strategy, identity design, digital experiences, and integrated marketing for enterprise clients across finance, healthcare, retail, and technology, operating as the Scandinavian affiliate of the TBWA\Worldwide network.

Ownership category

akta.pro rank

Product category

Creative and Brand Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand identity design
• Creative agency services
• Digital experience design
• Packaging design
• Integrated marketing campaigns

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Generates revenue through providing creative services including brand strategy, identity design, digital experiences, campaign development, and marketing communication services to enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Scandinavian Business Design (SDG\TBWA) is a creative agency that provides brand strategy and architecture, comprehensive brand identity design (including logos, typography, color systems, and design guidelines), digital experience and UX/UI design, motion design and animation, packaging design, sound design and brand audio, bespoke typography, illustration, and integrated campaign development across digital, social, and traditional channels. The agency serves enterprise and mid-market clients across Norway and internationally through the TBWA\Worldwide network.

Product overview

Scandinavian Business Design (SDG\TBWA) is a creative agency offering a unified suite of brand transformation and marketing communication services. The agency's core offering consists of brand strategy and architecture, comprehensive brand identity design (including bespoke typography and illustration systems), digital experience and UX/UI design, motion design and animation, packaging design, and integrated campaign development across digital and traditional channels. Additional specialized services include sound design, type design, and educational seminars on brand growth. The agency operates as part of the TBWA\Worldwide network and combines local Norwegian market expertise with global creative standards to deliver disruptive marketing solutions for clients across diverse sectors including finance, insurance, retail, healthcare, technology, and culture.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Brand Architecture Strategic brand positioning and identity system development for enterprise clients across various industries, including brand vision, messaging frameworks, and market differentiation strategies.
• Brand Identity Design
• Digital Experience & UX/UI Design
• Motion Design & Animation
• Packaging Design
• Campaign Development
• Sound Design & Brand Audio
• Type Design & Bespoke Typography

Quantifiable outcome

• Named to Norway's Gaselle List 2024 for fastest-growing companies
• +1 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• TBWA WorldwideflagshipStrategic or Co-development PartnerSDG operates as part of the TBWA global advertising network, combining local Scandinavian design expertise with global TBWA resources and methodology. TBWA is recognized as one of the world's leading advertising networks.
• MotkraftcoreStrategic or Co-development PartnerSDG/TBWA announced collaboration with Motkraft as a strategic partnership. Further details to be disclosed at a later date.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TRY: One of Norway's largest and most awarded independent creative agencies, headquartered in Oslo. TRY offers brand strategy, creative campaigns, and digital work for Norwegian enterprise clients, making it the most direct head-to-head competitor for SDG\TBWA in the Norwegian market.
• Anorak: Norwegian creative agency offering brand strategy, creative concept development, and integrated campaigns for Norwegian and Nordic clients. Directly comparable as a similarly-sized Oslo-based creative competitor.
• Anti (Anti Østre): Oslo-based creative agency known for brand work, advertising campaigns, and design for Norwegian and international clients. Comparable in size, market, and creative service offering to SDG\TBWA.
• NORD DDB: The Norwegian arm of DDB Worldwide, providing creative and brand services to enterprise clients. Functions as a directly comparable global-network creative competitor in the Norwegian market alongside SDG\TBWA.
• Pol (formerly POL Creative): Norwegian creative agency offering brand design, digital experiences, and integrated campaigns. Comparable as a similarly-sized Oslo-based creative firm targeting similar enterprise and consumer clients.
• BBDO Oslo: Norwegian office of BBDO Worldwide, providing creative and advertising services to enterprise clients. A directly comparable global-network competitor operating in the same Norwegian market.
• Mother Design: Design arm of the Mother creative network, specializing in brand identity, digital design, and creative campaigns for global clients. Comparable as a multi-disciplinary creative agency with a strong design-led positioning.

Broad incumbents

• Pentagram: Globally recognized design firm specializing in brand identity, visual systems, and design strategy across multiple industries. Comparable in design-led approach and brand identity specialization, though at significantly larger scale and global reach.
• Interbrand: Global brand consultancy offering brand strategy, naming, visual identity, and brand experience services. Comparable as a brand transformation specialist, though at much larger global scale serving Fortune 500 clients.
• Landor & Fitch: Global brand and design consultancy providing brand strategy, identity design, and brand experience. Comparable in offering brand identity systems and brand transformation work, though at significantly larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/scandinaviandesigngroup
• LinkedInlinkedin.com/company/scandinavian-design-group
• Instagraminstagram.com/sdgtbwa/?hl=en
• Xx.com/sdg_oslo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scandinavian Business Design