Pro Format Comunicazione

What Pro Format Comunicazione does

Pro Format Comunicazione is an Italian B2B communications consultancy headquartered in Rome (Viale Aventino 45) with a secondary office in Milan (Via Valparaiso 3). Founded in 2003 and operating for over 20 years, the firm specializes in healthcare, social, and territorial marketing communication, serving pharmaceutical companies (Pfizer, MSD, Amgen, Bayer Consumer Health, Takeda), patient associations (AIL, Europa Donna Italia, Susan G. Komen Italia, EpaC Onlus), medical scientific societies (AIOM, SITA, SIGO, IMI), and public institutions including Italy's Ministero della Salute and Regione Lazio.

The firm delivers a full-service communications offering spanning strategic communications consulting, communication campaign design and execution, multimedia design, web engineering and SEO, social media marketing (organic and paid on Facebook, Instagram, LinkedIn, Twitter, Google Ads), video production, copywriting, brand and corporate identity, public affairs, press office and media relations, event management, and accredited professional training for journalists (in partnership with the Italian Order of Journalists). The only owned digital product is saperesalute.it, a health information portal reaching approximately 12 million annual visitors for which the firm acts as publisher and IT project manager on behalf of Bayer Consumer Health; additional campaign microsites (saperesalute.it, sanochisa.it, iamgenius.it, antibioticilanostradifesa.it) anchor client campaigns.

Revenue is generated through project-based professional services fees from healthcare/pharmaceutical clients and partner organizations, with no disclosed pricing, ARR, or revenue figures. The legal entity is Pro Format Comunicazione Srl, an Italian private limited company with a registered share capital of €200,000, no disclosed external investors, parent company, funding rounds, or M&A activity. GTM motion is sales-led via direct enterprise relationships and industry reputation, leveraging the firm's domain specialization in healthcare communication and a 20-year press network.

Name

Pro Format Comunicazione

Legal name

Pro Format Comunicazione Srl

Website

https://proformatcomunicazione.it

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Format Comunicazione is an Italian B2B communications consultancy headquartered in Rome that specializes in healthcare PR, strategic communications, digital content, and event services for pharmaceutical companies, patient associations, medical societies, and government institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Consulting: Pro Format Comunicazione provides strategic communications consulting services to healthcare companies, pharmaceutical firms, patient associations, and public institutions. Revenue is generated through project-based fees for communication strategy development, campaign planning, and execution.
2. Digital and Multimedia Production: The company produces digital content including websites, social media campaigns, video content, multimedia presentations, and advertising materials for clients. Revenue comes from creative production fees and ongoing digital asset management.
3. Event Management Services: Pro Format organizes congresses, meetings, and public events for clients, handling all aspects from planning to execution. This includes press conferences, public awareness campaigns, and professional training events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Pro Format Comunicazione is a B2B communication consultancy providing integrated healthcare communication services to pharmaceutical companies, patient associations, scientific societies, and public institutions. Services span strategic communication planning, press office and media relations, public affairs, web engineering and SEO, social media marketing, multimedia design, video production, event management, copywriting, brand identity, advertising, and accredited media training for journalists. The firm also publishes and project-manages saperesalute.it, a health information portal reaching approximately 12 million visitors annually.

Product overview

Pro Format Comunicazione is a public relations and communication consultancy operating as a single integrated service offering rather than a software platform architecture. The company provides a comprehensive suite of communication services including multimedia design, web engineering and SEO, social media marketing, event management, press office and media relations, public affairs, copywriting, video production, brand and corporate identity, communication campaigns, communication strategies, advertising, and media training. The primary digital product is saperesalute.it, a health information portal serving approximately 12 million annual users for which the company serves as publisher and IT project manager. All other offerings are service-based rather than discrete software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Strategy Services

Quantifiable outcome

• saperesalute.it platform reaches approximately 12 million people annually
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• PfizerflagshipStrategic or Co-development Partner · 1 January 2018Pfizer is a major pharmaceutical company and key client of Pro Format Comunicazione. The company manages Pfizer's 'Voltati. Guarda. Ascolta.' campaign, a national awareness campaign for metastatic breast cancer featuring patient stories, events, and multimedia content. The campaign was presented at major Italian cities and included a short film at the Venice Film Festival.
• Fondazione AIOMcoreStrategic or Co-development PartnerFondazione AIOM (Associazione Italiana di Oncologia Medica) partners with Pro Format on multiple cancer awareness campaigns including 'Voltati. Guarda. Ascolta.' and 'Il Sole per Amico'. AIOM provides scientific credibility and medical expertise to campaigns.
• Europa Donna ItaliacoreStrategic or Co-development PartnerEuropa Donna Italia, the Italian arm of the European breast cancer coalition, partners on the 'Voltati. Guarda. Ascolta.' metastatic breast cancer awareness campaign.
• AmgenflagshipStrategic or Co-development PartnerAmgen is a biotechnology company that promoted the iAMGENIUS initiative through Pro Format Comunicazione. The project connects oncology patients' needs with young creative talent in a 24-hour hackathon to develop digital health solutions.
• MSDflagshipStrategic or Co-development PartnerMSD (Merck Sharp & Dohme) promoted the Epatite C Zero educational project through Pro Format Comunicazione, focusing on HCV awareness, prevention, and therapeutic opportunities through a web series and public events.
• Fondazione MSDcoreStrategic or Co-development PartnerFondazione MSD supports the Premio Tomassetti, a journalistic award dedicated to young journalists covering medical and pharmaceutical innovations. Pro Format Comunicazione manages this initiative.
• Ministero della SalutecoreStrategic or Co-development PartnerItaly's Ministry of Health partners on the 'Il Sole per Amico' melanoma prevention campaign, providing institutional support and credibility for the national public health initiative.
• IMI – Intergruppo Melanoma ItalianoflagshipStrategic or Co-development PartnerIMI is the promoter of the 'Il Sole per Amico' melanoma prevention campaign, which includes school education programs, public awareness activities, and media campaigns with celebrity testimonial Licia Colò.
• Regione LaziocoreStrategic or Co-development PartnerThe Lazio Region co-promoted the SANO CHI SA health education project targeting schools, focused on proper nutrition and physical activity among students.
• SITAcoreStrategic or Co-development PartnerSITA (Società Italiana Terapia Antinfettiva) promoted the 'Antibiotici – La nostra difesa numero 1' campaign through Pro Format, addressing antibiotic resistance with the award-winning 'Supervampiro' spot.
• SIGOcoreStrategic or Co-development PartnerSIGO (Società Italiana di Ginecologia e Ostetricia) partnered on the 'Love it!' contraception awareness campaign targeting young women, featuring fashion blogger Baby K as testimonial.
• Bayer Consumer HealthflagshipStrategic or Co-development PartnerBayer Consumer Health is the client for saperesalute.it, where Pro Format Comunicazione serves as publisher and project manager. The health portal receives approximately 12 million visitors annually.
• TakedacoreStrategic or Co-development PartnerTakeda contributed to professional training courses organized by Pro Format on topics of medicine of the future, including vaccines, antibiotics, and gene therapies.
• AILcoreStrategic or Co-development PartnerAIL (Associazione Italiana contro le Leucemie-Linfomi e Mieloma) is a partner in the iAMGENIUS hackathon initiative connecting oncology patients with digital health innovators.
• Susan G. Komen ItaliacoreStrategic or Co-development PartnerSusan G. Komen Italia partners on the 'Voltati. Guarda. Ascolta.' metastatic breast cancer awareness campaign, contributing to patient advocacy and public education efforts.
• EpaC OnluscoreStrategic or Co-development PartnerEpaC Onlus collaborated on the Epatite C Zero HCV awareness project, providing patient perspective and advocacy support.
• FIREminorStrategic or Co-development PartnerFIRE (Fondazione Italiana per la Ricerca in Epatologia) collaborated on the Epatite C Zero educational project.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Health: Healthcare-focused arm of Publicis Groupe providing communications, media, and digital services to pharma and consumer-health clients — directly comparable capability stack to Pro Format, including medical education and digital health content.
• Hill+Knowlton: WPP-owned global PR firm with a Health & Wellness practice serving pharmaceutical and public-sector clients — overlaps with Pro Format's pharmaceutical communications and public-affairs work, but at global scale.
• Havas Health & You: Global healthcare communications network within Havas Creative Group, offering PR, advertising, and digital services to pharma clients — directly comparable to Pro Format's integrated healthcare communications model.
• Edelman: Largest global PR firm with a dedicated Health practice serving pharma, biotech, and patient-advocacy clients — overlaps heavily with Pro Format's pharmaceutical and patient-association work but operates across all sectors.
• Ogilvy Health: WPP's global healthcare advertising and communications network serving pharmaceutical and consumer-health clients — overlaps with Pro Format's full-service healthcare creative and campaign work.

Direct peers

• Burson Cohn & Wolfe (BCW): Global healthcare-focused PR and communications agency that serves pharmaceutical, biotech, and public-health clients across multiple markets — the most direct international competitor to Pro Format's healthcare communications offering, with substantially larger scale.
• MSL Group (Publicis): Publicis-owned global PR network with strong healthcare and pharmaceutical practice, directly comparable to Pro Format's pharma communications and patient-engagement services.

Regional players

• SEC Newgate: Italian and European communications group with healthcare and public-affairs practices serving pharma and institutional clients — the most direct mid-sized European peer to Pro Format's Italian healthcare communications and public-affairs positioning.
• HealthCom Consulting: Italy-based healthcare communications consultancy serving pharmaceutical companies and patient associations — a direct domestic competitor in Pro Format's core Italian healthcare communications market.
• Noesis Healthcare Communications: Italian healthcare communications and medical education agency serving pharma and medical-device clients — a close domestic peer in the same Italian healthcare PR niche as Pro Format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ProFormatAgency
• YouTubeyoutube.com/user/ProFormatAgenzia
• Facebookfacebook.com/ProFormatComunicazione/?ref=bookmarks
• LinkedInlinkedin.com/company/pro-format-comunicazione/about
• Instagraminstagram.com/proformatcomunicazione/?hl=it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Format Comunicazione