Sportisimo

What Sportisimo does

Sportisimo (legal entity SPORTISIMO s.r.o.) is a privately held Czech omnichannel sports and outdoor retailer headquartered in Praha 5 - Třebenice. The company operates an e-commerce platform at sportisimo.cz alongside 100+ physical retail stores across the Czech Republic, supported by mobile applications for iOS and Android. Its assortment spans footwear, clothing, sports equipment, bags, accessories, health and nutrition, sports electronics, children's and baby products, and adjacent categories including pet supplies, car accessories, and lifestyle goods, covering more than 50 sports disciplines. The product mix is dominated by leading third-party brands such as Nike, adidas, Puma, Under Armour, Salomon, Garmin, and Suunto, supplemented by private label and marketplace-supplied inventory.

The underlying technology is a standard omnichannel e-commerce platform tightly integrated with a loyalty program (Sportisimo Klub), which provides exclusive coupons, member-only pricing, cheaper in-store pickup, and an extended 90-day return window. The platform is connected to a broad marketing technology stack including Google Analytics, Google Ads, Google Tag Manager, Facebook Pixel, Seznam Sklik, Adform, Criteo, Glami, Domodi, and CJ Affiliate, plus analytics tools like Heureka, Smartlook, and Microsoft Clarity, and customer support via Daktela. Custom printing (Potisky), gift cards, and a B2B program (Sportisimo Pro) round out the service surface.

The business model is retail merchandise sales delivered through both online and physical channels, with revenue generated from one-time consumer purchases across sports and lifestyle categories and a smaller B2B stream for clubs, schools, and corporate clients. Pricing is transaction-based at standard retail with free shipping from 2,000 Kč, price-match and loyalty discounts, and a sale/outlet section of 7,060 SKUs. Distribution is exclusively domestic Czech Republic through the company's own storefronts; no international geographic expansion is disclosed. The company is independently operated, with no evidence of external institutional investment, no parent entity, and no public listing.

Name

Sportisimo

Legal name

SPORTISIMO s.r.o.

Website

https://sportisimo.cz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sportisimo is a Czech private omnichannel sports retailer operating sportisimo.cz and 100+ physical stores, selling multi-brand footwear, apparel, equipment, and lifestyle goods to individual consumers plus a B2B program for clubs, schools, and companies.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro industry

PRIMARYCRAMABAC

Athletic Footwear & Sport Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMABAE

Team Sports Equipment & Uniforms Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Sports retail
• Athletic footwear
• Sports apparel
• Fitness equipment
• Outdoor gear

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Sportisimo generates revenue through online sales of sports apparel, footwear, equipment, and accessories across multiple categories including footwear, clothing, sports equipment, bags, lifestyle products, health supplements, and more.
2. Product Sales (Physical Retail): Revenue from 100+ brick-and-mortar stores across Czech Republic, offering same product categories as the e-commerce platform with in-store pickup options for online orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sportisimo is a Czech multi-channel retailer selling sports footwear, apparel, equipment, accessories, electronics, and nutrition products under its own storefront and through more than 100 physical stores. The core assortment covers over 50 sport disciplines and includes major third-party brands such as adidas, Nike, Puma, Under Armour, Salomon, Garmin, and Osprey. Supporting the retail platform are the Sportisimo Klub loyalty program, a dedicated B2B platform (Sportisimo Pro) for clubs, schools, and companies, gift cards, custom printing services, and a mobile app.

Product overview

Sportisimo is a Czech multi-channel sports retailer operating both an e-commerce platform (sportisimo.cz) and 100+ physical retail stores across the Czech Republic. The core offering is a comprehensive sports and outdoor marketplace featuring footwear (Boty), apparel (Oblečení), sports equipment (Sporty), and accessories. The platform serves men, women, and children with products spanning over 50 sports disciplines including football, running, outdoor/camping, fitness, skiing, cycling, and swimming. Supporting the core marketplace are complementary services: a loyalty program (Sportisimo Klub) with exclusive coupons and benefits, a mobile application for convenient shopping, gift cards, custom printing services (Potisky), and a B2B program for clubs, schools, and companies. The sale section (Výprodej) offers discounted products across all categories. The company operates its own private label brands alongside third-party sports brands.

Differentiator

Problem solved

Functional benefit

Brands

• Sportisimo Klub: Customer loyalty program offering coupons, discounts, and special member benefits.
• Sportisimo Pro

Products and services

• Sportisimo E-shop (sportisimo.cz) Czech e-commerce platform selling sports equipment, footwear, clothing, and accessories for men, women, and children; operates online alongside 100+ physical retail stores and covers more than 50 sport disciplines.
• Sportisimo Physical Retail Stores Brick-and-mortar sports retail network of more than 100 stores across the Czech Republic offering the same multi-brand assortment as the e-shop, with personal pickup within 60 minutes and in-store returns.
• Sportisimo Klub Loyalty Program Customer loyalty program offering exclusive coupons, club-only discounts, preferential pricing on personal pickup, and a 90-day return policy for registered members.
• Sportisimo Pro (B2B Platform) Dedicated B2B platform serving sports clubs, schools, and corporate clients with specialized pricing, team uniform procurement, and bulk ordering capabilities.
• Sportisimo Mobile Application Mobile application for iOS and Android providing access to the e-commerce platform, exclusive mobile offers, and in-store features such as the digital club card.
• Sportisimo Gift Card Gift cards available for purchase and redemption both online at sportisimo.cz and in physical retail stores.
• Potisky Custom Printing Service Custom printing service for sports apparel and merchandise, supporting personalization for teams and individuals.
• Sportisimo Affiliate Program Partner program allowing affiliates to earn commissions by promoting Sportisimo products online.
• Footwear (Boty) Footwear category including running shoes, hiking boots, casual sneakers, sandals, fitness shoes, football boots, winter boots, and specialized sports footwear from brands such as adidas, Puma, Nike, Geox, and Salomon.
• Apparel (Oblečení) Sports and casual apparel including jackets, hoodies, t-shirts, leggings, functional outdoor clothing, and everyday wear for all genders and age groups.
• Sports Equipment (Sporty) Sports equipment and gear for over 50 sports including football, running, outdoor/camping, fitness, skiing, cycling, swimming, and team sports, featuring brands such as adidas, Puma, Under Armour, Nike, and specialty equipment providers.
• Backpacks, Bags, and Luggage Bags and luggage including urban backpacks, hiking and expedition backpacks, sports bags, travel suitcases, waist packs, gym sacks, and children's backpacks from brands such as Under Armour, Nike, Osprey, and Pacsafe.
• Children and Baby Products Products for children and babies including clothing, shoes, toys, games, sports equipment, school supplies, strollers, and nursery items such as cots and changing mats.
• Fashion Accessories (Módní doplňky) Fashion accessories including sunglasses, wallets, multisport watches, belts, umbrellas, reflective elements, towels, and shoe decorations from brands such as Puma, AQUOS, and Happy Rain.
• Health and Nutrition (Zdraví a výživa) Sports nutrition, supplements, and health products for athletes and fitness enthusiasts.
• Sports Electronics (Elektronika) Sports electronics including GPS devices, sports watches, and fitness trackers from brands such as Garmin and Suunto.
• Sale / Outlet (Výprodej) Discounted sale section featuring reduced-price sports equipment, clothing, and footwear across all brands including adidas, Nike, Puma, and specialty brands, covering men, women, and children.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Decathlon: Global sporting goods retailer with a strong brick-and-mortar plus e-commerce presence, including stores in Czechia. Directly comparable in category (footwear, apparel, equipment) and omnichannel model, but operates as a global incumbent with a much larger scale and a heavy private-label strategy.
• Foot Locker: Global athletic footwear and apparel retailer with an established Czech and Central European presence. Comparable in footwear-led sports retail, particularly in the athletic sneaker category that is a major part of Sportisimo's `Boty` offering.
• JD Sports: Large UK-headquartered sports fashion and footwear retailer expanding across Europe. Comparable in targeting athletic footwear and sports apparel consumers with a brand-driven assortment and growing omnichannel presence in Central Europe.
• Sports Direct / Frasers Group: UK-based multi-brand sporting goods discounter with European stores and online presence. Comparable in broad sporting goods assortment, value positioning, and physical-store-heavy retail model.
• Zalando: Leading European online fashion and lifestyle platform with a substantial sportswear and athleisure assortment. Comparable in e-commerce scale, multi-brand assortment, and customer experience investments (loyalty, returns), though not store-based.

Direct peers

• Intersport: International sporting goods retailer operating through a franchise/cooperative model with stores in Czechia. Closest comparable in terms of multi-brand sporting goods assortment, store-based retail, and club/team sports offerings across similar customer segments.
• Hervis Sports: Austrian-based sporting goods retailer with a strong Central European footprint. Comparable as a regional multi-brand sports specialist serving similar end markets, with both physical stores and online channels, often cross-shopped with Sportisimo in the DACH/CZ market.
• Sport 2000: International sports retailer cooperative with stores across Europe, including Central Europe. Direct comparable in multi-brand sporting goods retail, store footprint, and assortment breadth across footwear, apparel, and equipment.

Regional players

• XXL ASA: Nordic sporting goods retailer with a strong wholesale and store-based footprint. Comparable as a multi-brand sports specialist expanding across European markets, though its core geography is the Nordics rather than Central Europe.
• Stadium (Sweden): Swedish sporting goods and sportswear retailer operating in the Nordics with a mass-market, multi-brand positioning. Comparable as a regional sporting goods omnichannel retailer that competes for similar footwear and apparel brand allocations in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportisimo