Advisor Management and Consulting Company

What Advisor Management and Consulting Company does

Advisor Management and Consulting Company (legal name: Adiutor Management- und Beratungsgesellschaft mbH, d/b/a AMBG) is a privately held German management consultancy founded in 2004 and headquartered in Naumburg (Saale), operating from eight locations across Germany. The firm specializes in crisis management, restructuring, and turnaround advisory for small and medium enterprises (SMEs) — including out-of-court restructuring, self-administration (Eigenverwaltung) and protective shield (Schutzschirmverfahren) proceedings under German insolvency law, IDW S6 recovery plans, interim management (CEO, CFO, CRO roles), and M&A transaction advisory including business succession. AMBG positions itself as a "Notfall-Ambulanz" (emergency ambulance) for distressed companies, serving primarily German Mittelstand firms in industries such as automotive supply, manufacturing, construction, paper/hygiene, and increasingly biotech.

AMBG's service offering is anchored in three pillars — Restrukturierung, Sanierung, and Nachfolge — supported by proprietary methodologies and tools. The flagship intellectual property is the KISS-Konzept (Inklusiver Stufenloser Sanierung), a step-free restructuring framework integrating out-of-court and in-court procedures. Operational delivery is enabled by the proprietary AMBG Dashboard for rolling financial and liquidity planning, a Liquiditäts-Journal early-warning tool aligned with StaRUG §1 requirements, and stakeholder management services. The firm cites more than 400 successful SME restructuring mandates over 20 years and is recognized for work on high-profile engagements including HAKLE GmbH, devolo AG, Eisenwerk Erla, Siebenwurst, and MicroPyros BioEnterTec.

AMBG generates revenue through project-based professional services fees (restructuring advisory, interim management retainers) and M&A transaction fees, with a free initial consultation as the lead-generation entry point. The firm is sales-led, targeting distressed companies directly while relying heavily on referrals from banks, tax advisors, lawyers, and insolvency administrators. Ownership is concentrated in two co-CEOs/managing shareholders — founder Jörg Heus and Daniel Mann (since 2018) — with a small specialized team supplemented by an external expert network; no venture capital, private equity, or institutional investors are present.

Name

Advisor Management and Consulting Company

Legal name

Adiutor Management- und Beratungsgesellschaft mbH

Website

https://ambg.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Advisor Management and Consulting Company (AMBG) is a privately held German restructuring and turnaround consultancy founded in 2004, serving distressed SMEs through out-of-court restructuring, ESUG protective shield proceedings, interim management, and M&A advisory across eight German locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Naumburg/saale

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting & Restructuring Advisory: Professional consulting fees for restructuring and turnaround advisory services. Services include crisis assessment, stakeholder management, business planning, process analysis, and M&A project steering. Revenue is generated through project-based engagements for distressed SMEs.
2. Interim Management: Temporary executive management services (CEO, CFO, CRO roles) provided during crisis situations where companies lack sufficient restructuring expertise internally. Revenue generated through fixed interim management retainers.
3. M&A Transaction Advisory: Fee-based transaction advisory for business succession and company sales, including structured investor processes, international bidding procedures, and M&A execution in insolvency contexts. Revenue includes both sell-side and buy-side advisory mandates.
4. Initial Consultation: Free initial consultation as a lead-generation mechanism for paid consulting engagements. No direct revenue from the first consultation, but serves as the entry point for all paid service streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AMBG is a German management consultancy delivering restructuring, insolvency recovery, and business succession/M&A advisory services to small and mid-sized enterprises in financial distress. Engagements span crisis diagnosis, rolling financial and liquidity planning, stakeholder management, protective shield and self-administration proceedings under ESUG, interim executive placement, and investor/succession transactions. Service delivery is grounded in the proprietary KISS-Konzept, AMBG Dashboard, and Liquiditäts-Journal tools and is carried out by a small practitioner team across eight German locations.

Product overview

AMBG (Adiutor Management- und Beratungsgesellschaft mbH) is a specialized consulting firm positioned as a crisis management partner for companies in financial distress. Rather than a unified software product, the AMBG portfolio is organized around three core service pillars — Restrukturierung (restructuring), Sanierung (business recovery), and Nachfolge (succession/M&A) — supported by a set of proprietary methodologies and service modules including the KISS-Konzept, an AMBG Dashboard for liquidity monitoring and rolling business planning, an analysis and early-warning system with customized controlling tools, stakeholder management services, and interim management capabilities. The offerings are delivered through an interdisciplinary team of practitioners with experience from over 400 restructuring mandates.

Differentiator

Problem solved

Functional benefit

Products and services

• Restrukturierung (Restructuring) Out-of-court and in-court restructuring consulting for financially distressed German SMEs, covering crisis-phase analysis, business and financial planning, and process and project management to help companies regain stability.
• Sanierung (Business Recovery / Insolvency Proceedings) Insolvency-related recovery services encompassing self-administration (Eigenverwaltung), protective shield proceedings (Schutzschirmverfahren), stakeholder management, and the KISS concept for seamless step-by-step recovery planning.
• Nachfolge (Business Succession / M&A) Company sale and succession planning services for owner-managed SMEs, including investor search, due diligence support, deal structuring (asset deal and share deal), and M&A process management both within and outside insolvency proceedings.
• Interimsmanagement (Interim Management) Temporary executive leadership services where AMBG takes on CEO, CFO, or CRO responsibility in crisis situations when the client's organization lacks sufficient internal restructuring experience.

Quantifiable outcome

• More than 400 successful restructuring mandates completed in 20 years
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• PLUTA Rechtsanwalts GmbHcoreImplementation/ SI/ Consulting Partner · 19 April 2024PLUTA Rechtsanwalts GmbH (Dr. Ruth Rigol) served as Sachwalter (supervisor) in the devolo self-administration proceedings. AMBG worked alongside PLUTA in the operational continuation and strategic restructuring of the company.
• Kanzlei Reinhart, Kober, Großkinsky, Braun Rechtsanwalts PartGmbBcoreImplementation/ SI/ Consulting Partner · 19 April 2024Dr. Sebastian Braun from this law firm served as legal representative of the self-administration in the devolo case. AMBG coordinated closely with this firm throughout the restructuring process.
• Wieselhuber & Partner GmbHminorImplementation/ SI/ Consulting Partner · 19 April 2024Jan Ehlert from Wieselhuber & Partner GmbH served as M&A transaction advisor in the devolo restructuring, handling the investor acquisition process alongside AMBG's operational support.
• OPPENLÄNDER RechtsanwälteminorImplementation/ SI/ Consulting Partner · 19 April 2024OPPENLÄNDER Rechtsanwälte (Dr. Carl Höfer for contract law, Sven Luckert for labor law) provided legal support during the devolo restructuring, complementing AMBG's operational advisory.
• White & Case LLPcoreImplementation/ SI/ Consulting Partner · 14 July 2023White & Case LLP (Dr. Jan-Philipp Hoos, Executive Partner) served as Sachwalter (supervisor) in the HAKLE GmbH protective shield proceedings. AMBG led the financial planning and operational coordination alongside White & Case.
• McDermott Will & Emery LLPcoreImplementation/ SI/ Consulting Partner · 14 July 2023Dr. Matthias Kampshoff and Dr. Marc Oberhardt from McDermott Will & Emery served as procedural representatives for the HAKLE self-administration. AMBG coordinated with this firm during the proceedings.
• Saxenhammer & Co. Corporate Finance GmbHminorImplementation/ SI/ Consulting Partner · 14 July 2023Thomas Lehmann from Saxenhammer & Co. served as M&A transaction advisor in the HAKLE restructuring, facilitating the sale to Italian investor Sofidel. AMBG supported with business planning and investor readiness.
• GLS Gemeinschaftsbank e.G.minorChannel Partner/ Reseller/ DistributorGLS Gemeinschaftsbank e.G. (a German ethical/spiritual-purpose bank, based in Bochum) knows AMBG as a consultant for large agricultural operations and has collaborated on restructuring situations including the preparation of restructuring expert opinions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Roland Berger: Global management consultancy headquartered in Munich with a dedicated restructuring and corporate performance practice serving German Mittelstand and large enterprises. Comparable to AMBG as both serve the same German SME client base for turnaround and operational restructuring, though Roland Berger is significantly larger and serves blue-chip multinationals as well.
• Deloitte Restructuring (Germany): Big-4 advisory practice with a dedicated German restructuring, turnaround, and insolvency service line serving both distressed corporates and creditor stakeholders. Comparable to AMBG in service offering but operates at far larger scale, with dedicated restructuring professionals in major German cities and a broader international cross-sell capability for distressed M&A.

Direct peers

• Alvarez & Marsal: Global professional services firm specializing in turnaround management, restructuring, and interim management — directly comparable to AMBG's core service offering. A&M is the international benchmark for CRO-led distressed engagements and competes with AMBG in cross-border insolvency and M&A-adjacent restructuring mandates involving German SMEs.
• FTI Consulting: Global advisory firm with a strong European restructuring and economic consulting practice serving distressed companies, lenders, and insolvency practitioners. Comparable to AMBG as both deliver expert financial advisory, creditor-side support, and restructuring execution, though FTI operates at significantly larger scale and primarily serves the upper-mid-market.
• PLUTA Rechtsanwalts GmbH: Leading German restructuring and insolvency law firm and one of AMBG's named partners on the devolo case. PLUTA serves as Sachwalter/insolvency administrator and frequently coordinates with AMBG as operational advisor, making it the closest direct peer in the German restructuring ecosystem with overlapping client segments and complementary (legal vs. operational) services.
• Buchalik Brömmekamp: Specialized German restructuring and insolvency advisory firm focused on mid-market companies in financial distress. Comparable to AMBG in niche, target client (German SMEs), and service mix (restructuring, turnaround, protective shield proceedings), though more heavily weighted toward legal/insolvency-administrator work.
• Anchor Management: German mid-market restructuring and turnaround advisory. Comparable to AMBG in target market (German Mittelstand in crisis) and service scope (restructuring, M&A advisory in distressed situations, interim management), competing for similar protective-shield and self-administration mandates.
• hww Hermann Wienberg Wilhelm: German restructuring, insolvency, and corporate finance advisory firm with a strong footprint in protective shield proceedings and self-administration. Comparable to AMBG across the full restructuring lifecycle — from crisis detection through insolvency plan to investor solution — and directly competitive in Mittelstand mandates.
• BBL Brockhoff Bullermann: Specialized German restructuring law firm with a strong focus on protective shield procedures and self-administration under ESUG. Comparable to AMBG as a specialist in the same German insolvency-law framework, competing for related mandates in automotive and industrial Mittelstand clients.
• FalkenSteg: Independent German M&A and corporate finance advisor specializing in mid-market transactions, including distressed and special situations. Comparable to AMBG's Nachfolge/succession and M&A advisory service line — both serve family-owned SMEs on company sales, succession, and restructuring-related transactions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ambg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advisor Management and Consulting Company