What Teal Group does

Teal Group Corporation is a privately-held aerospace and defense market intelligence firm founded in 1987 by William C. Storey, Jr. and headquartered in Fairfax, Virginia. The firm employs approximately six specialized analysts supported by sales and administrative personnel, covering commercial aircraft, military aircraft, defense electronics, missiles and UAVs, space systems, power systems, and international defense markets. Its methodology is explicitly "open source intelligence," drawing exclusively from publicly available resources to produce independent analysis. The firm's core technology stack comprises proprietary databases built over nearly four decades, containing exclusive business information, technical specifications, and market statistics on aerospace and defense programs, companies, and governments; the flagship Worldwide Mission Model Online alone tracks over 117,000 satellite and space payloads with daily updates.

Teal Group operates a multi-product revenue model built around subscription briefing books (typically $1,795-$2,995 per annual subscription), annual sector studies (notably the Military and Civil UAS Market Profile & Forecast series at $2,995 each), Excel-based data products, the weekly Defense Business Briefing newsletter ($895/year), individual PDF reports, and custom research engagements with named defense primes and government agencies. Distribution occurs through an e-commerce storefront at shop.tealgroup.com and four regional sales offices covering US Eastern, Western, Central, and Europe/International territories. Customers include Boeing, Lockheed Martin, Northrop Grumman, Airbus, Honeywell, General Electric, Raytheon, L3Harris, General Dynamics, ATK, NASA, the US Department of Defense, and the US Congressional Research Service.

The firm's competitive position rests on the depth of its proprietary data assets, the individual brand equity of its named analysts (including Steven Zaloga, Marco Cáceres, J.J. Gertler, Dr. David Rockwell, and Thomas Zoretich), and its positioning as an independent voice in a market where most intelligence providers are tied to consulting firms or financial data companies. Marketing channels include the corporate website, email newsletters, analyst-authored news briefs, press releases, and industry conference participation including AIAA events. The firm has no disclosed outside investors, no parent company, and operates as a founder-owned boutique.

Name

Teal Group

Legal name

Teal Group Corporation

Website

https://tealgroup.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Teal Group is a privately-held aerospace and defense market intelligence firm, founded in 1987, that produces subscription briefing books, annual sector studies, and custom research for defense primes, government agencies, and aerospace companies using open-source intelligence methodology.

Ownership category

akta.pro rank

Product category

Aerospace and Defense Market Intelligence

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Aerospace market intelligence
• Defense industry analysis
• Military briefing subscriptions
• UAS market forecasts
• Space systems research

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Briefing Books: Monthly updated report compilations called Briefing Books covering various aerospace and defense sectors. Offered as online subscriptions, CD-ROM (quarterly updates), or print (monthly updates). Includes World Military & Civil Aircraft Briefing, World Missiles, Military Electronics, World Space Systems, World Power Systems, Defense & Aerospace Companies, and International Defense.
2. Annual Sector Studies: Comprehensive annual sector studies including World Civil UAS Market Profile & Forecast and World Military UAS Market Profile & Forecast, available as CD-Rom or Online Access.
3. Individual Reports: Instant PDF downloads of individual aircraft reports, company reports, and market overviews.
4. Market Data Products: Excel spreadsheet products including Worldwide Mission Model Online (daily updates), Aircraft Markets Forecasts & History (monthly updated), and Missiles & UAV Market Forecasts.
5. Weekly Newsletter: Defense Business Briefing weekly newsletter tracking Pentagon awards to industry, including prime awards, subcontracts, teaming arrangements, RFPs, letters of offer.
6. Custom Research Services: Special intelligence needs projects including market analysis, competitive analysis, strategic planning, due diligence support, and acquisition targeting. Professional research and execution for critical business decisions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Teal Group sells subscription-based aerospace and defense market intelligence products, including monthly/quarterly updated Briefing Books (World Military & Civil Aircraft, World Missiles & UAV, Military Electronics, World Space Systems, World Power Systems, Defense & Aerospace Companies, International Defense, Business Aircraft), annual sector studies (Civil UAS, Military UAS Market Profile & Forecast), daily-updated satellite mission model data, a weekly Defense Business Briefing newsletter, downloadable individual aircraft/company reports, and custom research consulting. Products are delivered via online access, CD-ROM, print, and PDF to government agencies, defense primes, and trade media worldwide.

Product overview

Teal Group is a market intelligence and analysis firm serving the aerospace and defense industry since 1988. The company operates a platform-plus-products model delivering both subscription-based briefing services and one-time sector studies. The core portfolio includes seven main Briefing Book series: World Military & Civil Aircraft Briefing, World Space Systems Briefing, Military Electronics Briefing (covering C4I/EW, Electro-Optical, and Radar/sonar), World Missiles & UAV Briefing, World Power Systems Briefing, Defense & Aerospace Companies Briefing, and International Defense Briefing. These are complemented by two flagship annual sector studies: World Military Unmanned Aerial Systems Market Profile & Forecast and World Civil Unmanned Aerial Systems Market Profile & Forecast. Additional offerings include the daily-updated Worldwide Mission Model Online database, the weekly Defense Business Briefing newsletter, downloadable individual reports (aircraft, company, market overviews), and Custom Research consulting services. Products are delivered via online access, CD-ROM, print, and instant PDF downloads.

Differentiator

Problem solved

Functional benefit

Products and services

• World Military & Civil Aircraft Briefing

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Janes: Janes is the most directly comparable defense and aerospace open-source intelligence subscription firm, offering briefing series, threat analysis, and equipment forecasts across many of the same A&D verticals (aircraft, missiles, maritime, land) as Teal Group. Both compete for the same prime-contractor, government, and trade-press budget dollars globally.
• Forecast International: Forecast International publishes Defense and Aerospace market intelligence products — including the FI/DMS database, World Markets products, and country/segment forecasts — directly head-to-head with Teal's Briefing Books on aircraft, missiles, electronics and space systems. It is a long-running direct competitor for the same prime and government analyst-spend budgets.
• Avascent: Avascent is a strategy and management consulting firm dedicated to the aerospace, defense, and government services markets, providing market sizing, M&A diligence, and competitive analysis — directly overlapping with Teal Group's custom research and strategic-planning engagements at the same prime contractor and financial-sponsor buyer base.

Broad incumbents

• Aviation Week Network (Informa): Aviation Week is the established incumbent in commercial and defense aerospace media and market intelligence, offering flagship publications (Aviation Week & Space Technology, MRO editions) alongside Fleet Discovery, Airworthiness, and broader intelligence products. It is a comparable analog for Teal's civil and military aircraft briefings but at far greater scale and broader scope.
• RAND Corporation: RAND is a broad research incumbent producing defense and aerospace policy and market analysis consumed by government and industry; an analyst on Teal's team is a former RAND senior fellow. While its scope is far broader, RAND's defense/aerospace studies overlap with Teal's custom-research and government briefing use cases.
• Deloitte A&D Consulting: Deloitte's aerospace & defense practice serves the same primes and government agencies as Teal Group — including Boeing, Lockheed Martin, Northrop Grumman, Raytheon, GE Aviation and NASA — but at much greater scale and with broader service lines (consulting, audit, M&A). It is a frequent alternative for the same custom-research and market-sizing budget.
• AlixPartners Aerospace & Defense: AlixPartners provides turnaround, restructuring, and performance-improvement consulting to aerospace and defense primes — comparable to Teal for custom research on commercial aerospace markets and aircraft fleet/economic analysis. Steven Zaloga's Teal team overlaps with AlixPartners' market-analysis buyers for civil aviation work.
• S&P Global Market Intelligence (Aerospace & Defense): S&P Global Market Intelligence provides financial, company, and industry data products including aerospace and defense company financials and forecasts. Its broader data-platform approach competes with Teal's Defense & Aerospace Companies Briefing and World Power Systems Briefing for the same enterprise subscriptions.

Emerging players

• CSIS Aerospace Project: CSIS produces aerospace and defense market and policy analysis consumed by U.S. and allied government and industry — overlapping with Teal's government segment (DoD, CRS, NASA) for high-level market and budget context rather than the granular forecast subscription products. It is an adjacent authority cited alongside Teal's work.
• Market Forecast (in Aerospace & Defense): Market Forecast is a smaller A&D market research firm publishing segmented aerospace and defense forecasts; it competes with Teal for the same subscription-based budget at primes and tier-2 suppliers but lacks Teal's depth on space systems, missiles, and military electronics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tealgroup
• Facebookfacebook.com/TealGroup
• LinkedInlinkedin.com/company/teal-group-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teal Group