BeWicked

What BeWicked does

BeWicked (legal entity: Be Wicked Inc.) is a Los Angeles-based wholesale designer and distributor of intimate apparel founded in 2010. The company's product portfolio spans eight major categories — bras and panties, lingerie (including babydolls, body stockings, and wet look styles), swimwear, loungewear and sleepwear, hosiery, shapewear, bra accessories, and casual clothing (hot shorts) — with a catalog of 563 in-stock SKUs and sizing that runs from XS to 3X/4X across most categories. The underlying technology is fashion-forward apparel design and manufacturing using nylon, spandex, polyester, and lace materials, with no proprietary software or AI/ML components disclosed; the e-commerce storefront runs on a standard Shopify-based platform.

BeWicked operates an exclusively B2B wholesale model, requiring account registration and approval before buyers can view pricing. The company serves three distinct customer segments: boutique retailers (primary, purchasing for resale), dropshippers (selling on their own platforms via data feeds and image catalogs), and private label partners (brands seeking custom-designed intimate apparel). Distribution spans 28+ countries across North America, Europe, and Asia Pacific. Free ground shipping is offered on B2B orders of $1,500 or more. Marketing is concentrated in digital channels — Facebook, Instagram, Pinterest, YouTube, email newsletters, and SEO — with the wholesale website (bewicked.com) serving as the primary brand and product discovery surface.

The business monetizes through three revenue streams: one-time wholesale purchase orders, recurring dropshipping subscriptions (a separate plan is required even for existing wholesale buyers), and private label/OEM collaboration fees. Pricing is not publicly disclosed. The company is privately held with no disclosed funding rounds, parent company, or external investors, and is led by CEO Pedram Labib. No revenue, headcount growth trends, or financial statements are publicly available.

Name

BeWicked

Legal name

Be Wicked Inc.

Website

https://bewicked.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

BeWicked is a Los Angeles-based wholesale designer and distributor of lingerie, shapewear, swimwear, and sleepwear, selling exclusively B2B to boutique retailers, dropshippers, and private label partners across 28+ countries.

Ownership category

akta.pro rank

Product category

Wholesale Intimate Apparel

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (42435), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Intimates, Hosiery & Sleepwear Wholesale (CRAOADAG), Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

Keywords

• Wholesale lingerie distributor
• Intimate apparel design
• Dropshipping program
• Private label manufacturing
• Fashion shapewear swimwear

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale/B2B Sales: BeWicked operates exclusively as a wholesale supplier, selling products in bulk to registered retailers, boutiques, and dropshippers. Products include lingerie, shapewear, swimwear, sleepwear, hosiery, and accessories. Minimum order requirements and free shipping thresholds ($1,500+) apply for B2B customers.
2. Dropshipping Program: Approved dropship partners can sell BeWicked products on their own websites or platforms. Partners receive product data feeds and image catalogs from their account page. All dropship customers must abide by the IMAP Policy. Separate plan required even for wholesale buyers who also want to dropship.
3. Private Label Services: BeWicked collaborates with other brands as a private label partner, bringing innovative designs, quality materials, and exceptional value for transformational experiences. This service allows brands to offer BeWicked-quality products under their own branding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BeWicked is a wholesale-only designer and distributor of fashion-forward lingerie, shapewear, swimwear, loungewear and sleepwear, hosiery, and bra accessories, selling exclusively to registered and approved B2B buyers including boutique retailers, dropshippers, and private label partners. The company supports partners through bulk wholesale ordering, a dedicated dropshipping program with product data feeds and images, and a private label/OEM collaboration service, with shipping available to 28+ international markets.

Product overview

BeWicked is a B2B wholesale and dropshipping platform for fashion lingerie, intimate apparel, swimwear, and accessories, operating since 2010. The product portfolio is organized as a unified offering with multiple interconnected categories: foundational Bras + Panties and Bra Sets form the core lingerie base; Lingerie (including Babydolls, Bodystockings, Wet Look, and Flirty/Sexy sub-categories) and Feather/Marabou Robes address intimate and boudoir wear; Swimwear spans One-Piece, Two-Piece, and Cover-Ups for beach/pool; Lounge + Sleepwear (Robes, Sleepwear) serves comfort markets; Shapewear and Hosiery (Pantyhose, Thigh Highs) provide figure-contouring and legwear options; Bra Accessories (adhesive bras, pasties, tape, extenders, inserts) complement the core categories. The company operates exclusively B2B (wholesale-only) and supports retailers through Dropshipping and Private Label services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bras and Panties
• Lingerie
• Swimwear
• Lounge and Sleepwear
• Hosiery
• Shapewear
• Bra Accessories
• Clothing — Hot Shorts
• Dropshipping Service
• Private Label Service

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfu8ewIdSst6XveqKzaSxzw
• Facebookfacebook.com/BeWickedUSA
• Instagraminstagram.com/bewicked.usa
• Pinterestyoutube.com/channel/UCfu8ewIdSst6XveqKzaSxzw
• Xx.com/_bewicked
• LinkedInlinkedin.com/company/bewickedusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeWicked