What YES Leasing does

YES Leasing, operated by Wheel Equipment Leasing, LLC, is a privately held U.S. equipment leasing company headquartered in Miami, Florida, founded in 1975. The company originates and funds equipment leases directly for small businesses, with a stated specialty in serving borrowers with challenged credit profiles that have been declined by traditional banks or dealer financing programs. Its product portfolio spans equipment categories including construction machinery (excavators, pavers, rollers, Bobcat units), material handling equipment (forklifts, telehandlers), aerial work platforms (boom lifts, scissor lifts), and commercial trucks. Supporting capabilities include a web-based SSL-encrypted application platform and electronic document signing for lease contracts.

The company distributes through three channels: direct SMB origination, a nationwide broker network, and vendor/dealer partnership programs. Vendor and broker programs are formalized go-to-market motions that offer channel partners customized financing solutions and commission structures, with YES Leasing explicitly pledging not to circumvent brokers by going direct to their vendor relationships. Pricing is quote-based and not publicly disclosed, but typically requires a 15-20% deposit from subprime borrowers and offers monthly billing with potentially 100% tax-deductible payments.

Revenue mechanics are recurring lease income: YES Leasing purchases or finances equipment and collects monthly payments over the lease term. The company is self-funded, has never raised external venture or private equity capital (per available sources), operates without disclosed subsidiaries, and maintains A+ accreditation with the Better Business Bureau. No AI/ML capabilities, no public API, and no M&A or funding activity are disclosed in the available source material.

Name

YES Leasing

Legal name

Wheel Equipment Leasing LLC

Website

https://yesleasing.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

YES Leasing is a Miami-based, privately held equipment leasing company founded in 1975 that directly funds leases for small businesses, equipment vendors, and brokers across the United States, specializing in borrowers with challenged credit who are declined by traditional banks.

Ownership category

akta.pro rank

Product category

Equipment Leasing

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359), Finance Lessors (6172)

akta.pro primary industry

Equipment & Tool Leasing (Consumer) (FSAKANAF)

Keywords

• Equipment leasing
• Small business financing
• Vendor financing programs
• Broker funding source
• Commercial equipment leasing

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Equipment Leasing: YES Leasing generates revenue through equipment leasing arrangements with small businesses. The company purchases or finances equipment and leases it to customers for specified terms, collecting monthly payments over the lease duration. As a direct funding source, they originate leases directly rather than through intermediaries.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

YES Leasing, operated by Wheel Equipment Leasing, LLC, is a direct funding source that approves and funds equipment leases for small businesses across the United States. The company finances a wide range of commercial equipment including construction machinery, material handling equipment, aerial work platforms, and trucks. It underwrites flexibly, looking beyond credit scores to consider the overall business profile, and serves customers with blemished or challenged credit. Distribution is through direct customer acquisition plus broker and vendor partnership programs nationwide.

Product overview

YES Leasing, operated by Wheel Equipment Leasing LLC, is a direct equipment leasing and financing company serving small businesses since 1975. The company operates as a single unified product offering centered on equipment leasing, augmented by vendor and broker partnership programs. Core offerings include direct equipment lease financing with flexible terms and underwriting for credit-challenged customers, Vendor Programs for equipment dealers to fund their customers, Broker Programs for financing brokers to access YES Leasing as a funding source, and E-Sign electronic document signing for lease contracts. The company funds equipment across diverse categories including construction (excavators, pavers, rollers), material handling (forklifts, telehandlers), aerial work platforms (boom lifts, scissor lifts), and trucks (bucket trucks, work trucks, vacuum trucks).

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Leasing Direct equipment leasing services for small businesses, providing funding for a wide range of commercial equipment including excavators, trucks, lifts, and construction machinery. Flexible underwriting is used to approve customers with challenged credit.
• Vendor Programs Financing programs designed for equipment vendors and dealers to fund their customers with challenged credit, featuring customized solutions, flexible asset age restrictions, and deposit requirements of 15-20%.
• Broker Programs Partnership programs for independent equipment leasing brokers to access YES Leasing as a direct funding source for customers with credit challenges, offering commission structures and flexible funding options.
• Lease Financing Services Customized lease financing with flexible terms including monthly payment options and contract lengths, designed to preserve working capital and offer potential tax advantages with up to 100% payment deductibility.

Quantifiable outcome

• No strict credit score minimums required
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Equipment Manufacturers (Trusted Brands)coreOthersYES Leasing works with numerous equipment manufacturers and brands to provide leasing options for their equipment. Trusted brands include Caterpillar, John Deere, Komatsu, Volvo, Bobcat, Kubota, and many others. While not formal partnership agreements, these manufacturers and their dealers regularly direct customers to YES Leasing for financing solutions.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Balboa Capital: Balboa Capital is a direct equipment leasing funder for small businesses across the U.S., serving the same SMB equipment-finance segment with comparable multi-channel distribution and flexible underwriting.
• Taycor Financial: Taycor Financial provides equipment financing and leasing to small and mid-sized businesses via a broker/vendor channel model — directly comparable to YES Leasing's broker- and vendor-driven go-to-market.
• Currency Capital: Currency Capital is an equipment financing marketplace that connects SMB borrowers with lenders, closely aligned with YES Leasing's broker-channel distribution model and SMB equipment focus.
• Direct Capital: Direct Capital provides equipment leasing and financing for small businesses through a broker and vendor channel — a direct functional peer to YES Leasing in equipment leasing originations.
• National Funding: National Funding provides equipment leasing and working capital to small businesses, including those with challenged credit — directly comparable to YES Leasing's flexible underwriting and SMB segment focus.

Broad incumbents

• Marlin Business Services: Marlin Business Services is a larger, established commercial equipment finance provider serving SMBs — overlapping customer base and product offering with YES Leasing but operating at significantly greater scale.
• CIT Group (Equipment Finance): CIT Group's equipment finance division serves SMB and mid-market equipment leasing at scale — comparable business model and product category, but a much larger, balance-sheet-heavy incumbent.
• Stearns Bank Equipment Finance: Stearns Bank offers equipment finance solutions to SMBs via brokers and vendors — overlapping origination model and equipment categories with YES Leasing but operating as a much larger bank-backed platform.
• CAT Financial: CAT Financial is the captive finance arm of Caterpillar, providing direct equipment financing for Caterpillar purchases — competes for the same construction-equipment SMB deals YES Leasing funds.

Emerging players

• BlueVine: BlueVine is a digital SMB financing platform offering working capital and term loans to small businesses, including those underserved by banks — a fintech-style competitor encroaching on YES Leasing's segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yes-leasing
• Xx.com/YESLeasing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YES Leasing