SanTan Brewing

What SanTan Brewing does

SanTan Brewing Company is a privately-held craft brewery and distillery headquartered in Chandler, Arizona, founded in 2007 by Anthony Canecchia and Aaron Sanchez. It operates as a vertically integrated craft beverage company combining brewing, distilling, on-premise hospitality, catering, tours, and direct-to-consumer commerce under a single brand. The company produces 11 year-round craft beers (e.g., EveryDay Light Lager, MoonJuice IPA, Juicy Jack, HefeWeizen, Sky Harbor Lager) and five seasonal releases, alongside an award-winning spirits portfolio (Sacred Stave and J.W. Powell American Single Malt whiskeys, Jacob Waltz and Butcher Jones bourbons, CaraMellow Salted Caramel whiskey, vodkas, gins) and ready-to-drink canned cocktails. Its production backbone is a 50-barrel brewhouse and twin copper pot stills at a 35,000 sq ft Chandler facility, augmented by first-in-Arizona Mash Filter Press and Nitrogen Generator technology that reduces water consumption by approximately 40% and CO2 emissions by over 100 metric tons annually, alongside an Earthly Labs CiCi CO2 capture system and a grain-to-farm spent grain program.

The company's business model is multi-channel. On-premise revenue is generated through the Downtown Chandler brewpub, Spirit House cocktail bar, SanTan Gardens tasting room, and two Sky Harbor Airport kiosks (Terminals 3 and 4). Wholesale revenue flows through Crescent Crown Distributing to over 10,000 retail and restaurant points across Arizona. Additional revenue streams include direct keg sales for events, full-service catering (weddings and corporate) at SanTan Gardens and partner venues, $15 brewery/distillery tours, and merchandise and gift cards sold through a ToastTab-powered mobile app, Eventbrite ticketing, and DoorDash/Uber Eats delivery. SanTan's value proposition is locally brewed Arizona craft at accessible price points, with sustainability as a brand pillar, and it is positioned as Arizona's largest independent brewery and largest combined brewery-and-distillery.

Following the 2025 passing of founder and brewmaster Anthony Canecchia, Co-Owner/Operator Jamie Hoffman leads operations. The company is privately held with no disclosed institutional investors, parent company, or M&A activity. Distribution is concentrated entirely within Arizona, and SanTan's competitive standing relies on brand heritage as an Arizona craft beer pioneer (first in the state to can craft beer), a multi-year stream of industry awards, and accumulated sustainability infrastructure that would be costly for new entrants to replicate.

Name

SanTan Brewing

Legal name

SanTan Brewing Company

Website

https://santanbrewing.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

SanTan Brewing Company is an Arizona-based craft brewery and distillery operating a 50-barrel production facility, four on-premise venues, statewide distribution to 10,000+ retail points, and award-winning beer, spirits, and RTD cocktail lines for Arizona consumers, event hosts, and catering clients.

Ownership category

akta.pro rank

Product category

Craft Brewery and Distillery

NAICS

Breweries (31212), Distilleries (312140), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Craft spirits distilling
• Brewpub operations
• Wholesale beer distribution
• Brewery tours catering

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. On-Premise Food & Beverage Sales: Revenue from two brewpub/eatery locations (Downtown Chandler pub, Spirit House Cocktails Kitchen) and SanTan Gardens tasting room, where customers purchase food, draft beer, cocktails, and retail merchandise.
2. Keg Sales: Direct sales of kegs (1/6 Barrel and 1/2 Barrel sizes) to consumers for events, with 72-hour advance ordering and pickup at the Chandler production facility. A $60 refundable deposit is charged per keg.
3. Retail Beer & Spirits Distribution: Packaged beer (cans, bottles) and spirits sold through wholesale distributors (Crescent Crown Distributing) to retailers and restaurants throughout Arizona, with over 10,000 retail points of distribution statewide.
4. Tours & Tasting Room: Ticket sales for guided brewery and distillery tours ($15 per person) at the Chandler production facility, with additional revenue from the tasting bar (extra samplings, canned beers, spirits, and merchandise).
5. Catering & Events: Full-service catering for weddings, corporate events, and private parties at SanTan Gardens, the Brewers Reserve private space, and partner venues. Revenue from plated/buffet catering menus and event beverage packages.
6. Spirits & Ready-to-Drink Cocktails: Bottled spirits (whiskeys, vodkas, gins) and ready-to-drink canned cocktails sold through distribution and at on-site venues. Spirits have won multiple awards at international competitions.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

SanTan Brewing Company is an Arizona-based craft brewery and distillery that manufactures year-round and seasonal craft beers plus an award-winning craft spirits line (single malt whiskeys, bourbons, flavored whiskeys, and ready-to-drink cocktails) at its 50-barrel Chandler production facility. The company sells these beverages directly to consumers through its brewpubs, a spirits cocktail bar, an event venue, two airport locations, a mobile app, and direct keg pickup. It also distributes packaged beer and spirits statewide through wholesale partner Crescent Crown Distributing, and offers paid brewery and distillery tours plus full-service catering for weddings and corporate events.

Product overview

SanTan Brewing Company is an Arizona-based craft brewery and distillery founded in 2007, operating as a unified craft beverage company with two main product lines: craft beers and spirits. The beer portfolio consists of 11 year-round offerings (EveryDay Light Lager, MoonJuice IPA, Juicy Jack, Strawberry Blonde, Trail Buddy, Hopshock IPA, Devils Ale, Sky Harbor Lager, HefeWeizen, Boondocks, SunSpot Gold) plus seasonal releases (FruitBall, Coolio, Mr Pineapple, LumberJack, Winter Warmer). The spirits division (SanTan Spirits) produces award-winning whiskeys (Sacred Stave, J.W. Powell, Jacob Waltz, Butcher Jones, CaraMellow), vodkas, gins, and ready-to-drink cocktails (Espresso Martini, Bourbon Old Fashioned). The company operates four physical locations (Downtown Chandler BrewPub, Spirit House Cocktails & Kitchen, SanTan Gardens Tasting Room, Sky Harbor Airport locations) and offers catering, brewery/distillery tours, and a mobile app for ordering and rewards. Founded on sustainability principles, SanTan pioneered water conservation technology (Mash Filter Press reducing water usage 40%) and carbon capture systems. The company expanded from a 15-barrel brewhouse to a 50-barrel production facility, with statewide distribution across 10,000+ locations.

Differentiator

Problem solved

Functional benefit

Products and services

• EveryDay Light Lager Light lager with 4.2% ABV and 98 calories brewed from corn and barley, designed for the Arizona climate and everyday consumption by adult consumers.
• MoonJuice IPA Galactic IPA with 7.3% ABV brewed with Galaxy and Nelson-Sauvin hops, featuring peach, apricot, and tropical fruit aromas.
• Juicy Jack Hazy IPA Hazy IPA with 6.5% ABV brewed with Mosaic and Cashmere hops, featuring peach, guava, and tangerine aromas over an oat-driven body.
• Strawberry Blonde Blonde/Golden Ale with 4.2% ABV brewed with fresh strawberries for a slightly sweet, smooth, easy-drinking profile.
• Trail Buddy Amber Ale Amber Ale with 5.5% ABV brewed with toasted malt and oats, balancing sweetness with a crisp, dry finish suited to outdoor Arizona activities.
• Hopshock IPA
• Devils Ale American Pale Ale with 5.5% ABV featuring pine and citrus flavors from Cascade, Centennial, and Simcoe hops.
• Sky Harbor Lager Arizona Style Lager with 4.7% ABV featuring Amarillo hops, offering a bright, crisp, easy-drinking profile for travelers and locals.
• HefeWeizen Arizona Wheat Beer with 5% ABV, unfiltered, with citrus, lemon peel, banana, and clove notes (Gold Medal winner at Canfest Reno in 2015).
• Boondocks Honey Blonde Honey Blonde with 4.7% ABV brewed with local Arizona honey for a crisp, dry, easy-drinking refreshment.
• SunSpot Gold Golden Ale with 5.1% ABV brewed with 2-Row American Barley and Northwestern hops, balanced for pairing with pizza.
• FruitBall Blood Orange Kolsch Seasonal Blood Orange Kolsch, a traditional Kolsch-style ale brewed with blood orange, marketed for hot summer days.
• Coolio Cucumber Kettle Sour Seasonal Cucumber Kettle Sour with 6.1% ABV, featuring grain and fresh cucumber aromas with a tart, sour mouthfeel and clean finish.
• Mr Pineapple Seasonal Pineapple Wheat infused with fresh pineapple juice sourced from Fair Trade Costa Rican farms.
• LumberJack Oatmeal Maple Amber Seasonal Oatmeal Maple Amber with 6.1% ABV, featuring a rich, silky mouthfeel with maple and brown sugar notes, available September through January.
• Winter Warmer Seasonal Strong Ale with 9.5% ABV, based on a traditional English Old Ale recipe brewed with 10 lbs of fresh ginger and mesquite honey.
• Sacred Stave American Single Malt Whiskey Award-winning American Single Malt Whiskey with 28% rye malt, aged in white oak barrels and finished in wine barrels; Double Gold winner at the 2019 New York World Wine & Spirits Competition.
• J.W. Powell 4 Year American Single Malt Whiskey Four-year aged American Single Malt Whiskey; Double Gold winner at the 2024 San Francisco World Spirits Competition.
• Jacob Waltz 4 Year Bourbon Four-year aged bourbon; Gold winner at the 2024 San Francisco World Spirits Competition and Gold at the 2026 American Craft Spirits Awards.
• Butcher Jones Bottled in Bond Bottled in Bond whiskey; Gold winner at the 2024 San Francisco World Spirits Competition.
• CaraMellow Salted Caramel Whiskey Flavored salted caramel whiskey; Gold Medal winner at the New York World Wine and Spirits Competition.
• Espresso Martini Ready-to-Drink Cocktail Pre-mixed Espresso Martini canned cocktail, made with SanTan spirits for at-home consumption.
• Bourbon Old Fashioned Ready-to-Drink Cocktail Pre-mixed Bourbon Old Fashioned canned cocktail made with SanTan bourbon whiskey, for at-home consumption.
• SanTan Catering Full-service catering for weddings, corporate events, rehearsal dinners, and private parties, offered on-site at SanTan Gardens and Brewer's Reserve and off-site at partner venues (The Paseo, Desert View, SoHo 63, The Vybe, Desert Botanical Gardens).
• Brewery & Distillery Tours Guided tours of the 35,000 sq. ft. Chandler production facility with 10 stops including grain handling, brewhouse, barrel aging, packaging, and nitrogen generator, with tastings along the route and a $15 credit toward Cask Club membership.
• Downtown Chandler BrewPub Original SanTan brewpub at 8 S. San Marcos Pl, Chandler, serving Southwestern-inspired food, on-site brewed craft beer, cocktails, and happy hour promotions.
• Spirit House Kitchen & Cocktails Cocktail bar and kitchen at 8 S. San Marcos Pl Suite 106, Chandler, offering an immersive experience of SanTan spirits via hand-crafted cocktails and a curated food menu.
• SanTan Gardens Tasting Room and Event Venue Tasting room and event space at 495 E Warner Rd Suite 101, Chandler, hosting brewery and distillery tours, live entertainment, and weddings with all-day happy hour pricing.
• Sky Harbor Airport Brewpub Locations Brewpub locations at Sky Harbor International Airport Terminal 3 (3400 E Sky Harbor Blvd) and Terminal 4 serving award-winning food, beer, and spirits to travelers.
• Keg Sales Direct-to-consumer keg sales in 1/6 and 1/2 barrel sizes for events and home kegerators, with 72-hour advance ordering and pickup at the Chandler production facility plus a $60 refundable deposit per keg.
• SanTan Brewing Co. Mobile App Official iOS and Android mobile app enabling consumers to order food, beer, and spirits, earn points, and check rewards.

Quantifiable outcome

• Water usage reduced by 40% per brew, saving approximately 72,000 gallons annually
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Earthly LabscoreTechnology or Integration · 29 April 2021SanTan partnered with Earthly Labs to install the CiCi carbon capture system, recapturing CO2 produced during fermentation and repurposing it to carbonate beers. Combined with a nitrogen generator, this reduces SanTan's CO2 emissions by over 50% per year (500 metric tons). Earthly Labs CEO Amy George called SanTan 'a clear industry leader' in climate technology adoption.
• Crescent Crown DistributingcoreChannel Partner/ Reseller/ DistributorCrescent Crown Distributing serves as the primary wholesale distribution partner for SanTan Spirits, enabling statewide availability at retailers and restaurants throughout Arizona.
• EventbriteminorChannel Partner/ Reseller/ DistributorEventbrite is used as the ticketing platform for SanTan brewery and distillery tours, and for ticketed concert events at SanTan Gardens.
• Venue Catering Partners (The Paseo, Desert View, SoHo 63, The Vybe)minorChannel Partner/ Reseller/ DistributorSanTan Catering has partnered with The Paseo, Desert View, SoHo 63, The Vybe and other premier venues to provide elevated catering experiences for weddings and special events at these partner locations. SanTan provides custom dining experiences including plated or buffet service and award-winning craft beer and spirits.
• DoorDash and Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party delivery platforms (DoorDash and Uber Eats) enable takeout and delivery ordering from SanTan pubs and tasting room.
• ToastTabTechnology or IntegrationToastTab provides the online ordering, payment, gift card, and loyalty/rewards platform for SanTan pubs, catering, and tasting room operations. SanTan's mobile app is built on ToastTab technology.
• GrouponminorChannel Partner/ Reseller/ DistributorGroupon vouchers are accepted for SanTan brewery and distillery tours, providing discounted access to the tour experience.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dragoon Brewing Company: Tucson-based Arizona craft brewery with packaging and on-premise accounts across the state. Directly comparable as a same-category Arizona craft peer competing for the same statewide retail and draft placements.
• Four Peaks Brewing Company: Tempe-based Arizona craft brewery, comparable in category and regional footprint. Notably, SanTan founder Anthony Canecchia began his Arizona brewing career at Four Peaks in 1996, making it a direct lineage and format peer operating brewpub locations with statewide distribution.
• Grand Canyon Brewing Company: Williams/Flagstaff Arizona craft brewery with statewide distribution and an on-premise hospitality arm — directly comparable as an Arizona craft brewer operating across retail distribution and an in-house venue.
• Huss Brewing Company: Tempe-based Arizona craft brewery with statewide distribution, a comparable production size and a similar independent, non-craft-giant status competing for the same Arizona retail taps, festivals, and on-premise accounts.
• O.H.S.O. Brewery: Arizona-based craft brewery + distillery operating brewpub locations. Most directly comparable as a regional peer combining brewing and distilling under one brand with on-premise venues — mirroring SanTan's Spirit House and brewery/distillery tour model.
• Arizona Wilderness Brewing Co. Gilbert, AZ-based craft brewery and brewpub focused on sustainability and local sourcing — a directly comparable Arizona craft peer with overlapping pub-and-package model and water-conservation messaging similar to SanTan's Mash Filter Press positioning.

Broad incumbents

• Oskar Blues Brewery: National craft pioneer that, alongside SanTan, was among the first U.S. breweries to can craft beer — the strongest comparable for format innovation and on-premise experimentation, though operating on a far larger national scale (now part of CANarchy).
• Stone Brewing Co. Major Southern California craft brewer (now part of Sapporo) operating packaged distribution plus on-premise Stone Brewing World Bistro & Gardens venues — comparable as a craft incumbent that pioneered on-premise experience centers alongside packaged wholesale.
• Sierra Nevada Brewing Co. One of the largest U.S. craft brewers with multi-region production and on-premise hospitality (brewpub and tour operations) — broad-incumbent comparable given its combination of flagship packaged distribution and experiential on-premise revenue streams.

Emerging players

• Treaty Oak Distilling: Texas craft distiller with award-winning whiskey portfolio and a hospitality + events model (restaurant, tastings, on-site venue). Comparable for the spirits and ready-to-drink expansion vector SanTan is pursuing under the SanTan Distilling umbrella.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SanTanBrewingCo
• Instagraminstagram.com/santanbrewingdistilling
• Xx.com/SanTanBrewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SanTan Brewing