Rotem Shani Entrepreneurship & Investment

What Rotem Shani Entrepreneurship & Investment does

Rotem Shani Entrepreneurship & Investment Ltd. is a publicly traded Israeli residential real estate developer listed on the Tel Aviv Stock Exchange (TASE: RTSN), headquartered in Kibbutz Glil Yam with sales offices in Ra'anana and Netanya. Founded circa 1994, the company specializes in urban renewal projects under Israel's TAMA 38/1, TAMA 38/2, and Pinuy Binuy frameworks, and new-build residential construction. Across its 30-year operating history, Rotem Shani has accumulated a portfolio of approximately 7,000 housing units spanning populated, in-execution, and planning stages, with completed flagship projects including Hadar Yosef Tel Aviv (2003), Sirkin 2 Givatayim (2021), and Brandeis Ra'anana (2022).

The company's product mix comprises urban renewal services (reinforcement, demolition-reconstruction, and clearance-reconstruction transactions), new-build residential complexes, and a planned expansion into approximately 340,000 sqm (gross) of commerce and employment space through a partnership with Mivne Group and Kibbutz Glil Yam. Technology infrastructure is built on a WordPress/Elementor website stack with the Bmby-powered Resident and Landowner Portals providing customer-facing project tracking and document access throughout the contract-to-occupancy lifecycle. A dedicated subsidiary, Rotem Shani WE-R, runs parallel urban renewal operations focused on TAMA 38/1 demolitions in Tel Aviv.

Rotem Shani generates revenue primarily through one-time residential unit sales to mid-market individual buyers and through urban renewal partnerships with landowners who trade existing properties for upgraded apartments. Distribution is conducted via appointment-based direct sales offices, website lead capture with multi-channel follow-up (phone, email, SMS, WhatsApp), and the WE-R subsidiary's independent sales process. The company operates exclusively within Israel, with active or planned projects spanning Ra'anana, Netanya, Givatayim, Tel Aviv, Kiryat Ono, Herzliya, Petah Tikva, Bat Yam, and Beit Shemesh.

Name

Rotem Shani Entrepreneurship & Investment

Legal name

Rotem Shani Entrepreneurship and Investments Ltd.

Website

https://rotemshani.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Rotem Shani is a publicly traded Israeli residential real estate developer (TASE: RTSN) specializing in urban renewal projects (TAMA 38, Pinuy Binuy) and new-build apartments, serving mid-market apartment buyers and urban renewal landowner partners across central Israel, with a cumulative portfolio of approximately 7,000 housing units over 30 years.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116), Residential Building Construction (2361)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Affordable Housing Development & Construction (IMAFABAI)

akta.pro secondary industries

Multifamily (Apartment) Property Management (BPAJAGAD), New Development / Declarant Transition Management (BPAJAHAK)

Keywords

• Residential real estate development
• Urban renewal projects
• Apartment construction
• Housing complexes
• Property development

Headquarters

HQ city

Kibbutz Afikim

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. New residential unit sales: The company develops and sells new residential housing units across Israel through urban renewal (TAMA 38/1, TAMA 38/2, Pinuy Binuy) and new construction projects. Revenue is generated from one-time apartment sales at various stages — in planning, under construction, and in marketing. The company operates a subsidiary, Rotem Shani WE-R, which handles certain urban renewal projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rotem Shani is an Israeli publicly traded real estate development company that initiates, plans, builds, and markets residential housing projects across Israel. The company specializes in urban renewal projects under the TAMA 38/1 (reinforcement and addition), TAMA 38/2 (demolition and reconstruction), and Pinuy Binuy (clearance and reconstruction) frameworks, as well as new residential construction. It has developed approximately 7,000 housing units across Israel, serving both apartment owners seeking urban renewal partnerships and end-user apartment buyers.

Product overview

Rotem Shani is a publicly-traded Israeli real estate development company with 30 years of experience specializing in urban renewal and residential projects. The company operates as a unified real estate development firm offering urban renewal services (Tama 38/1, Tama 38/2, and Pinuy Binuy) through its main operations and the WE-R subsidiary, complemented by customer-facing digital portals (Resident Portal and Landowner Portal) for project tracking and a Customer Club for post-purchase benefits. Projects span multiple cities including Raanana, Netanya, Givatayim, Tel Aviv, Kiryat Ono, Beit Shemesh, Bat Yam, Petah Tikva, and Binyamina, with approximately 7,000 housing units completed, under construction, or in planning.

Differentiator

Problem solved

Functional benefit

Brands

• Rotem Shani WE-R: Subsidiary brand focused on urban renewal projects including Tama 38/1 demolitions and reconstructions in Tel Aviv, such as Byron 13 and Louis Marshall projects

Products and services

• Urban Renewal Services Full-service urban renewal offering under TAMA 38/1 (reinforcement and addition), TAMA 38/2 (demolition and reconstruction), and Pinuy Binuy (clearance and reconstruction) frameworks for Israeli apartment owners and landowners. Includes planning, regulatory approvals, construction, and handover of new upgraded apartments in exchange for existing properties.
• Residential Apartment Projects Development and sale of new residential apartment complexes across Israel in cities including Raanana, Netanya, Givatayim, Tel Aviv, Beit Shemesh, Kiryat Ono, Binyamina, Petah Tikva, Bat Yam, and Herzliya. Includes a range of unit types from 3-room to 6-room apartments, mini-penthouses, and full penthouses with modern specifications including seismic safety upgrades, elevators, parking, and bomb shelters.
• Rotem Shani WE-R Urban Renewal Projects Subsidiary brand offering urban renewal and TAMA 38/1 demolition and reconstruction projects focused on Tel Aviv and surrounding areas, including projects such as Byron 13 Tel Aviv, Louis Marshall 20 Tel Aviv, and Bari 1 Tel Aviv. Operates with its own sales process and dedicated project teams.
• Customer Club Membership program for Rotem Shani customers offering discounts from home furnishing brands, pre-sale offers on new projects, and exclusive events for club members.

Quantifiable outcome

• ~7,000 housing units delivered, in execution, or in planning across Israel
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability2 records

Partnerships

Three partnerships are on record, tiered core.

• Mivne Group (קבוצת מבנה)coreStrategic or Co-development PartnerMivne Group is a key strategic partner in large-scale urban renewal projects. The companies are collaborating on projects totaling 340,000 sqm of commerce and employment space in planning, combining Mivne's real estate development capabilities with Rotem Shani's urban renewal expertise.
• Kibbutz Glil Yam (קיבוץ גליל ים)coreStrategic or Co-development PartnerKibbutz Glil Yam is both a strategic partner in real estate development projects and the location of Rotem Shani's headquarters. The kibbutz co-develops projects with Rotem Shani including the 340,000 sqm commerce and employment initiative. Additionally, the kibbutz address (Kibbutz Glil Yam, P.O.B. 469705) serves as the company's official mailing address.
• Erdinast, Ben Nathan, Toledano & Hamburger Evron (Law Firm)coreImplementation/ SI/ Consulting PartnerThe law firm Erdinast, Ben Nathan, Toledano & Hamburger Evron represents Rotem Shani and provides legal services to the company's urban renewal customers. This partnership ensures coordinated legal support throughout project lifecycle, from landowner agreements through apartment handover.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/jTv6yj2OywrSe8n
• Facebookfacebook.com/RotemShaniLTD

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rotem Shani Entrepreneurship & Investment