The CX Company

What The CX Company does

Note on entity identity: the input data conflates two distinct companies. The firmographic header labels the subject "The CX Company," a Dublin-based customer-experience benchmarking and consulting firm (founded 2014, founder Michael Killeen). However, essentially all substantive structured data — funding, customers, technology, leadership, products — describes a different entity: K8凯发 / ClickPaaS, legal name 上海爱湃斯科技 (Shanghai Aipaas Technology), a Chinese enterprise low-code PaaS vendor founded in 2017. The two share the thecxcompany.com domain, which currently displays K8凯发 content interwoven with gambling-related SEO spam. The analysis below is anchored to K8凯发/ClickPaaS, the entity the evidence supports.

K8凯发/ClickPaaS builds a model-driven, cloud-native low-code PaaS platform that enables mid-to-large enterprises — heavily weighted toward state-owned enterprises, banks, and government agencies in China — to assemble complex core business systems rather than simple workflow automation. The platform is architected around microservices and containerization, supporting multi-tenant deployment, hot deployment, and on-premises/private/public cloud options, and meeting Chinese domestic security-compliance standards (等保三级/Xinchuang). Its product surface spans aPaaS (the core model-driven development engine, using business, data, page, process, integration, and reporting models), iPaaS (an integration hub with API portal and DFA data-flow automation), a Grid Pro high-performance data engine handling billion-row datasets, Designer Pro for UI/UX customization, and a data-security module. The company has accumulated pre-built domain models for financial compliance (e.g., IFRS 9), government, and industrial manufacturing.

Commercially, the company monetizes through quote-based, multi-year subscription/license contracts (contract values cited from hundreds of thousands to tens of millions of RMB) plus professional services, with over 80% of implementation projects delivered by a 100+ member partner ecosystem including PwC China. Go-to-market is an enterprise field-sales motion for anchor accounts layered over a partner-first delivery model; a third revenue vector enables ISV/SaaS partners to build vertical SaaS products on the platform. The company reports 150,000+ enterprise users and business reach across 46 countries. It is led by founder-CEO Hu Bai (ex-Oracle China, Salesforce-certified) and CPO Ma Jun (former chief consultant at Salesforce China), with roughly 300 employees, ~85% in R&D, and has raised through a B+ round of tens of millions of USD led by Sequoia Capital China (September 2021).

Name

The CX Company

Legal name

上海爱湃斯科技

Website

https://thecxcompany.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

K8凯发/ClickPaaS is a Shanghai-based model-driven low-code PaaS vendor enabling large Chinese state-owned enterprises, banks, and government agencies to build complex core business systems, delivered largely through a 100+ partner ecosystem across finance, government, and industrial verticals.

Ownership category

akta.pro rank

Product category

Enterprise Low-Code Application Platform

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

Keywords

• Low-code PaaS platform
• Enterprise application development
• Business process automation
• Enterprise integration platform
• Cloud-native development

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription/License: Subscription-based licensing of the low-code PaaS platform to enterprise customers. Pricing varies by deployment type and scale, with contract sizes ranging from hundreds of thousands to tens of millions of RMB.
2. Professional Services: Implementation, customization, and consulting services delivered directly or through the partner ecosystem. Over 80% of projects are led by partners.
3. SaaS Product Development: Enabling ISV and SaaS partners to build vertical SaaS products on the K8凯发 platform, creating recurring revenue streams through platform licensing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

The CX Company (operating as K8凯发/ClickPaaS) provides a model-driven low-code PaaS platform for enterprises to build, integrate, and deploy complex business applications. The portfolio combines an application platform (aPaaS), an enterprise integration hub (iPaaS), and supporting modules for multi-end deployment, professional UI/UX design, and enterprise-grade data security, targeting manufacturing, finance, government, energy, engineering, and logistics customers.

Product overview

K8凯发 operates as a model-driven low-code PaaS platform provider with a unified product portfolio comprising five interconnected modules. The core offering is the aPaaS platform (high-productivity low-code development platform) which provides the foundational model-driven development capabilities. Complementing this is the iPaaS (enterprise integration hub) for connecting external systems and data flows. Deployment flexibility is achieved through multi-end platform deployment supporting both cloud and on-premises environments. The Designer Platform enables professional UI/UX customization, while the Data Security module ensures enterprise-grade protection and compliance. Together, these modules form a comprehensive ecosystem enabling enterprises to rapidly build, integrate, and deploy complex business applications.

Differentiator

Problem solved

Functional benefit

Products and services

• aPaaS (High-Productivity Low-Code Development Platform) Model-driven low-code development platform that enables enterprises to build assembly-type applications through business model, data model, page model, process model, integration model, and report model design. Supports rapid development and deployment of complex enterprise scenarios for manufacturing, finance, government, and other industries.
• iPaaS (Enterprise Integration Hub) Enterprise integration hub that enables system integration through API portal and DFA (Data Flow Automation), connecting third-party software and hardware services to achieve comprehensive interconnection capabilities for enterprise IT environments.
• Platform Deployment (Local + Cloud Multi-End Deployment) Multi-end deployment capability supporting both local and cloud-based deployment options, including public cloud, private cloud, and on-premises server environments with containerization and microservices architecture for enterprise-grade scalability.
• Designer Platform (Enterprise Application Design Center) Enterprise application design center providing professional UI/UX design capabilities through Designer Pro, enabling designers to customize system interface interactions to meet localized design requirements.
• Data Security (Enterprise-Grade Security Module) Enterprise-grade data security module providing comprehensive data protection, multi-tenant isolation, and compliance with security standards (ISO 27001, ISO 20000, China Class 3 Security Protection) for sensitive business applications.

Quantifiable outcome

• Project cycle reduced by more than one-third compared to traditional development for financial system implementations (e.g., IFRS 9 system at China Everbright Bank)
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PricewaterhouseCoopers China (普华永道中国)coreImplementation/ SI/ Consulting Partner · 14 December 2022Strategic partnership announced December 14, 2022, combining PwC China's consulting capabilities with K8凯发's low-code PaaS platform to deliver end-to-end digital transformation solutions across financial services, consumer markets, and healthcare. The partnership focuses on risk management, financial management, HR, legal compliance, and smart office digital applications. Specific joint implementations include an IFRS 9 system for China Everbright Bank.
• Bipu Technology (毕普科技)coreStrategic or Co-development Partner · 1 July 2022K8凯发 completed strategic acquisition/merger of Bipu Technology on July 1, 2022. Bipu has 15+ years of experience in industrial software (CAD/CAE, PLM/MPM, MOM/MES) serving defense, rail transit, energy equipment, and other industrial sectors. The combination integrates K8凯发's platform technology with Bipu's industrial domain expertise.
• Huan Ge Yun (欢鸽云)minorStrategic or Co-development PartnerK8凯发's first deep eco-partner building engineering construction vertical SaaS on the low-code platform. Huan Ge Yun serves construction subcontracting enterprises with project management SaaS covering budgeting, labor, materials, equipment, and contract settlement modules.
• United Nations Industrial Development Organization (UNIDO ITPO Shanghai)minorOthersK8凯发 donated and built the WiiTs (World Industrial & Innovative Technology Cooperation) registration and certification technology management platform for UNIDO Investment and Technology Promotion Office in Shanghai.

Scale indicators6 records

Regional players

• 钉钉宜搭 (DingTalk Yida): Alibaba-owned low-code platform within the DingTalk ecosystem, primarily serving Chinese enterprises with simple to moderately complex business applications. It represents direct competition in the Chinese mid-market low-code segment.
• 腾讯微搭 (Tencent WeDa): Tencent Cloud's low-code platform targeting Chinese enterprises with rapid application development needs. Competes with K8凯发 for Chinese enterprise customers, particularly those already on Tencent Cloud infrastructure.

Direct peers

• Mendix: Mendix (a Siemens business) is one of the global leaders in low-code application development platforms. It is explicitly named alongside K8凯发 in Gartner's China competitive landscape report and serves a similar enterprise customer base building complex business applications.
• Appian: Appian is a low-code automation platform with strong traction in financial services and government. It directly overlaps with K8凯发's positioning around complex process and case management for large regulated enterprises.
• Pegasystems (Pega): Pega is a low-code platform for enterprise digital process automation, with comparable focus on complex workflow and case management for banking and government customers. It competes with K8凯发 in regulated industry verticals.
• OutSystems: OutSystems is a leading enterprise low-code platform that Gartner also places in the same China competitive landscape as K8凯发. Both compete on visual model-driven development for complex enterprise application scenarios.

Broad incumbents

• ServiceNow App Engine: ServiceNow's low-code app engine enables enterprises to build workflow and operational apps on the Now Platform. It overlaps with K8凯发's positioning for large enterprises digitizing complex internal processes.
• Salesforce Platform (Lightning/Force.com): Salesforce's platform is the inspiration K8凯发's founder cited for building a "Salesforce-like company in China." It is a broad incumbent enterprise application platform with overlapping low-code extension capabilities.
• Microsoft Power Apps: Microsoft Power Apps is a low-code platform bundled into the Microsoft 365 and Dynamics ecosystem. It competes with K8凯发 at the broader enterprise low-code layer and benefits from Microsoft's massive distribution in Chinese multinationals and joint ventures.

Emerging players

• 飞书多维表格 (Feishu Bitable): ByteDance's Feishu low-code and table-based application tools target Chinese enterprises with simple workflow and approval apps. It competes in the low end of the market where K8凯发 has historically been less focused but is increasingly encroaching upward.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thecxcompany

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The CX Company