Oxygen Magazine
Oxygen Magazine is a women's fitness publication producing workouts, training tips, nutrition content, and recipes, operated as a sub-brand of the Outside media network and distributed via its website, social channels, and the Outside+ membership ecosystem.
- Company typePrivate
- Founded1997
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Oxygen Magazine does
Oxygen Magazine is a privately held women's fitness media publication founded in 1997 and headquartered in San Diego, California. The company produces editorial content — including workouts, training technique articles, nutrition guides, healthy recipes, and lifestyle features — targeted at women interested in strength training, cardio, fat loss, and overall wellness. Its content is distributed through oxygenmag.com, social channels (Facebook and Instagram), and the Outside mobile app ecosystem.
Oxygen's product surface includes the core magazine publication, the Outside+ premium membership (which gates exclusive content and training plans), the Outside Learn online education platform (exclusive to Outside+ members), and the recurring 90-day Oxygen Challenge program featuring expert coaches such as Sohee Lee. The brand is operated as a sub-brand of Outside, a larger outdoor and fitness media conglomerate, as evidenced by pervasive "Powered by Outside" branding and integration into Outside's broader app and subscription portfolio (Gaia GPS, Trailforks, Outside TV).
The business model is a hybrid consumer-media structure: subscription revenue via Outside+, programmatic and direct sponsored content (e.g., branded integration with Under Armour), and editorial-driven traffic monetization. Distribution is global via web and iOS, with no disclosed enterprise or B2B contracts. Oxygen functions primarily as a content property within the Outside media network rather than as a standalone scaled business, and no revenue, funding, or detailed headcount figures are publicly disclosed.
Oxygen Magazine firmographics
Firmographics- Name
- Oxygen Magazine
- Legal name
- Oxygen Magazine
- Website
- https://oxygenmag.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oxygen Magazine is a women's fitness publication producing workouts, training tips, nutrition content, and recipes, operated as a sub-brand of the Outside media network and distributed via its website, social channels, and the Outside+ membership ecosystem.
- Ownership category
- akta.pro rank
Oxygen Magazine industry classification
Industry- Product category
- Women's Fitness Media & Publishing
- akta.pro primary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
Keywords
Where Oxygen Magazine is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
Oxygen Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Distribution channels3 records
Marketing channels5 records
Oxygen Magazine product offering
Product offeringCore offering
Oxygen Magazine is a women's fitness media brand that publishes workout plans, training tutorials, nutrition guidance, healthy recipes, and lifestyle content through its website and the Outside mobile app. The core offering is enhanced by the Outside+ paid membership, which unlocks exclusive training plans, the Outside Learn educational platform, and access to recurring 90-day fitness programs such as The Oxygen Challenge featuring expert coaches.
Product overview
Oxygen Magazine is a women's fitness publication powered by Outside, offering a comprehensive fitness media platform. The core product is the Oxygen Magazine publication providing workouts, training tips, and nutrition content. The offering is enhanced through Outside+ premium membership, which provides exclusive content and access to the Outside Learn educational platform and The Oxygen Challenge 90-day fitness program featuring expert coaches.
Differentiator
Problem solved
Functional benefit
Products and services
- Oxygen Magazine A women's fitness publication that provides workouts, training tips, nutrition advice, healthy recipes, fat-loss programs, and lifestyle content for active women, distributed through oxygenmag.com and the Outside mobile app ecosystem.
- Outside+
- The Oxygen Challenge
Companies that use Oxygen Magazine
Customer profileSegments1 record
Ideal customer profiles1 record
Oxygen Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oxygen Magazine partnerships and signals
Strategic signalExpansion highlights3 records
Oxygen Magazine competitors and assessment
Company assessmentDirect peers
- Runner's World: Flagship running publication within the Outside network alongside Oxygen. Shares Outside+ distribution, the Outside app, and the Outside Learn platform, and covers adjacent endurance and training content that overlaps with Oxygen's cardio and conditioning verticals.
- Shape: Women's fitness and wellness magazine under Dotdash Meredith. Closely mirrors Oxygen's mix of strength training, cardio workouts, nutrition guidance, and healthy recipes, and serves a substantially overlapping demographic of female fitness enthusiasts.
- Women's Health: Leading women's fitness, nutrition, and wellness magazine owned by Dotdash Meredith. Targets the same active-women readership with workouts, training tips, recipes, and weight-loss content, competing head-on with Oxygen for both subscribers and fitness-brand sponsorships.
- Prevention: Long-running women's health and wellness magazine under Dotdash Meredith. Targets a similar female readership with overlapping content on workouts, nutrition, fat loss, and lifestyle wellness, making it a direct audience and advertiser competitor.
- Self: Women's health, fitness, and wellness publication covering workouts, nutrition, and mental wellbeing. Overlaps directly with Oxygen's editorial pillars and competes for the same health-conscious, fitness-oriented female audience.
- Health: General women's health and wellness publication under Dotdash Meredith. Covers fitness, nutrition, and weight management with similar editorial formats and competes with Oxygen for both readers and brand sponsors in the women's wellness category.
Emerging players
- mindbodygreen: Digital wellness platform producing articles, courses, and content on fitness, nutrition, and mind-body wellness. Targets a similar female wellness reader and overlaps with Oxygen's wellness and lifestyle editorial.
- Byrdie: Women's beauty and wellness publication under Dotdash Meredith with growing coverage of fitness and nutrition. Reaches an overlapping female audience and competes for both readers and lifestyle-brand sponsorship dollars.
- Well+Good: Digital-first wellness media brand targeting health-conscious women with content on fitness, nutrition, and wellbeing. Competes with Oxygen for the same digital audience and advertising dollars, but lacks Oxygen's print heritage and strength-training niche.
Broad incumbents
- POPSUGAR Fitness: Large digital women's media network with a dedicated fitness vertical offering free workouts, training tips, and nutrition content. Operates at greater scale than Oxygen and represents a meaningful substitute for free content seekers who might otherwise convert to Outside+.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Oxygen Magazine social profiles
Digital presenceOxygen Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oxygen Magazine leadership team
Management profileNumber of profiles
Profiles1 record
Oxygen Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oxygen Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oxygen Magazine
What does Oxygen Magazine do?
Oxygen Magazine is a women's fitness media brand that publishes workout plans, training tutorials, nutrition guidance, healthy recipes, and lifestyle content through its website and the Outside mobile app. The core offering is enhanced by the Outside+ paid membership, which unlocks exclusive training plans, the Outside Learn educational platform, and access to recurring 90-day fitness programs such as The Oxygen Challenge featuring expert coaches.
Is Oxygen Magazine a public or private company?
Oxygen Magazine is a private company. It is classified as corporate owned and is currently operating.
When was Oxygen Magazine founded?
Oxygen Magazine was founded in 1997. It employs 11 to 50 people.
Where is Oxygen Magazine based?
Oxygen Magazine is headquartered in San Diego, United States, in the North America region.
Who are Oxygen Magazine's main competitors?
Direct peers on record are Runner's World, Shape, Women's Health, Prevention, Self and Health. Emerging players are mindbodygreen, Byrdie and Well+Good. POPSUGAR Fitness is listed as a broad incumbent.
Does Oxygen Magazine have an API?
No public API is recorded for Oxygen Magazine.
What industry is Oxygen Magazine in?
Oxygen Magazine's product category is Women's Fitness Media & Publishing. Its primary akta.pro industry code is MPAJAEAD, Health, Fitness & Wellness Magazines.