Paris Experience Group

Name

Paris Experience Group

Legal name

PARIS EXPERIENCE GROUP

Website

https://parisexperiencegroup.fr

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Tourism experiences and excursions

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Domestic/In-Country Multi-Day Tour Operators (THAKADAL)

akta.pro secondary industries

Luxury Travel Agencies (THAKAFAA), Culinary & Wine Travel Agencies (THAKAFAH), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB)

Keywords

• Guided tours France
• Seine river cruises
• Paris excursions
• Tour operator Paris
• Experiential tourism services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Tourism Experiences & Excursions: The company generates revenue through guided tours and excursions, offering nearly 400 experiences across 50+ destinations. Paris City Vision alone serves 800,000 tourists annually with approximately 500 excursions and guided tours.
2. Seine Cruises & Dining: Paris Seine operates lunch and dinner cruises on the Seine since 1999, with panoramic restaurant boats serving seasonal market cuisine. Lunch cruises starting from €42. Also offers customized events and privatizations for individuals and professionals.
3. Event Privatization: Paris Seine handles customized and privatized events with or without catering, whether docked or sailing, for both private individuals and professionals. Can accommodate weddings, seminars, birthdays, conferences, product launches.
4. Distributor/Wholesale: Revenue from selling experiences to over 1000 distributors worldwide who resell the company's tours and experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Paris Experience Group produces and sells tourist experiences in Paris and France through three poles: City Experience (Paris City Vision excursions and guided tours to 50+ destinations), River Experience (Paris Seine lunch/dinner cruises and event privatization on panoramic boats), and New Experience (Localers and Cariboo themed walking tours and innovative activities with local expert guides). The portfolio comprises nearly 400 experiences, supports 10 languages, and serves over 1 million clients per year, distributed direct-to-consumer via own websites, 4 Paris agencies, and 3 Seine ports, and via 1000+ travel-agency distributors worldwide.

Product overview

Paris Experience Group is a unified multi-brand tourism experience platform organized into three operational poles: City Experience (Paris City Vision - excursion and guided visit leader), River Experience (Paris Seine - Seine cruises and events), and New Experience (Localers and Cariboo - experiential start-ups). The group offers nearly 400 experiences across 50+ destinations, serving over 1 million clients annually, with capabilities spanning guided tours, river cruises, restaurant dining, event privatization, and themed walking experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Paris City Vision: Historical brand and market leader in France for 90 years, offering nearly 500 excursions and guided tours covering over 50 destinations including Paris, Greater Paris, provinces, Bruges, and London. Serves 800,000 French and international tourists annually.
• Paris Seine
• Localers

Products and services

• Paris City Vision excursions and guided tours Historical brand and market leader under the City Experience pole, offering nearly 500 excursions and guided tours to 50 destinations including Paris, Greater Paris, French provinces, Bruges, and London. Serves 800,000 French and international tourists annually.
• Paris Seine river cruises and event privatization River Experience offering from the merger of La Marina de Paris and Paris Seine. Includes lunch and dinner cruises on panoramic restaurant boats with seasonal market cuisine (from €42 per person) since 1999, plus customized events and privatizations for weddings, seminars, conferences, and product launches.
• Localers themed walking tours and private customized visits New Experience offering innovative and original experiences in Paris, Bordeaux, Lyon, Florence, Rome, and Venice, delivered by 120 local expert guides (chefs, historians, designers, actors). Specializes in thematic walking tours and private customized visits.
• Cariboo experiential activities Start-up brand under the New Experience pole, offering experiential activities as one of the group's two startups alongside Localers.

Quantifiable outcome

• 800,000 tourists served annually through Paris City Vision alone
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bateaux Mouches: Historic Parisian Seine cruise operator offering sightseeing and dining cruises. Direct competitor to Paris Seine for both leisure cruises and event privatization on the same river route.
• Bateaux Parisiens: Major Seine cruise and dining operator in Paris, including lunch/dinner cruises and event charters. Directly competes with Paris Seine for both tourists and corporate/private event bookings.
• Tootbus: Hop-on/hop-off sightseeing bus operator in Paris (and other European cities). Competes with Paris City Vision's land-based guided tours for the same international tourist demand in central Paris.
• Big Bus Tours: Global hop-on/hop-off sightseeing bus network with strong Paris operations. Directly competes with Paris City Vision's city-tour excursions for first-time international visitors.
• Fat Tire Tours: Paris-based walking, cycling, and Segway tour operator. Overlaps with Paris City Vision's guided excursions and Localers' themed walking tours for individual tourists and small groups.

Broad incumbents

• GetYourGuide: Global OTA for tours, attractions, and experiences. While not a direct operator, GetYourGuide is both a major distribution channel and a disintermediation threat to PEG's direct bookings across all three poles.
• Viator (Tripadvisor): Largest global experiences marketplace. Both a distribution partner for PEG and a competitive threat, since travelers often discover and book the same Paris/France experiences through Viator's platform.

Emerging players

• Context Travel: Small-group expert-led walking tours in major European cities including Paris, Florence, Rome, and Venice. Closely comparable to Localers' premium themed-tour offering and similar target premium international clientele.
• Walks (Walks of Italy / Walks of France): Tour operator offering guided tours in Italy and France. Comparable to Localers in scope and audience (premium small-group tours), and competes with Paris City Vision's Bruges/London/Italy add-ons.

Regional players

• Open Tour Paris: Parisian hop-on/hop-off bus tour operator. Direct functional competitor to Paris City Vision's sightseeing bus product for international leisure visitors in Paris.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ParisXpGroup
• LinkedInlinkedin.com/company/paris-experience-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paris Experience Group