Old Thorns Hotel
Old Thorns is a 400-acre Hampshire countryside resort operating under Accor, offering hotel accommodation, championship golf, spa, health club, weddings, corporate events, and multiple F&B outlets to leisure guests, golfers, event organizers, and local members.
- Company typePrivate
- Founded1980
- HeadquartersLiphook, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Old Thorns Hotel does
Old Thorns is a 400-acre countryside resort located in Hampshire, England, operating as part of the Accor hotel group. It offers an integrated mix of accommodation (hotel rooms and extended-stay apartments), an 18-hole championship golf course, a spa, a health club, multiple food and beverage outlets (including the proprietary Oties Café launched in 2021), and dedicated wedding, conference and banqueting facilities. The business serves multiple customer segments concurrently: leisure short breaks, golf societies and individual golfers, spa and wellness guests, local health club members, brides and corporate event organizers, and destination diners.
The resort monetizes through a multi-vertical revenue model: per-night accommodation bookings (rack rates and structured short-stay packages such as golf and spa breaks), golf green fees and memberships, spa treatments under a Temple Spa partnership, recurring health club memberships from the local catchment, weddings and corporate events with food-and-beverage minimums, and ancillary F&B and gift-voucher revenue. Distribution combines direct booking, OTAs, and Accor-affiliated channels including the ALL (Accor Live Limitless) loyalty program and corporate booking pipelines.
Operating at an established-mature stage with over 40 years of history on the site, Old Thorns functions as a destination-resort asset within Accor's UK portfolio rather than a high-growth independent operator. Strategic activity in recent years has been incremental and product-focused - new package structures, a proprietary café concept, and extended-stay apartments - rather than transformational expansion. The company employs between 101 and 250 people, and no AI/ML capability, proprietary tech platform, or differentiated digital offering is disclosed in the available data.
Old Thorns Hotel firmographics
Firmographics- Name
- Old Thorns Hotel
- Legal name
- Old Thorns Golf Hotel and Country Estate Limited
- Website
- https://oldthorns.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Old Thorns is a 400-acre Hampshire countryside resort operating under Accor, offering hotel accommodation, championship golf, spa, health club, weddings, corporate events, and multiple F&B outlets to leisure guests, golfers, event organizers, and local members.
- Ownership category
- akta.pro rank
Old Thorns Hotel industry classification
Industry- Product category
- Hospitality Resort
- NAICS
- All Other Traveler Accommodation (721199), Golf Courses and Country Clubs (71391)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Golf & Leisure Full-Service Hotels (THAGAAAH)
- akta.pro secondary industry
- Luxury Golf Resorts (THAGACAH)
Keywords
Where Old Thorns Hotel is headquartered
LocationHeadquarters
- HQ city
- Liphook
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Old Thorns Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Accommodation: Revenue from hotel rooms, residences, penthouses, and extended stay apartments. Room rates vary by season and room type. Check-in from 3pm, check-out 11am. Security deposits taken at check-in.
- Golf Operations: Revenue from green fees, golf packages, buggies, equipment hire, TopTracer Range, and golf memberships. Golf breaks include accommodation, dining allowance, and health club access bundled together.
- Spa and Wellness: Revenue from spa treatments, spa days, spa breaks, robe/slipper hire, and spa retail products. Treatment bookings require full payment at time of booking.
- Food and Beverage: Revenue from Kings Restaurant, Sports Bar, Oties Café, Atrium Cocktail Bar, and room service. Dining allowances included in various packages. Restaurant reservations required for Kings Restaurant.
- Events and Entertainment: Revenue from tribute nights, murder mystery events, Christmas parties, New Year's Eve balls, and corporate event hire. Ticket sales for entertainment events with meal packages.
- Health Club Memberships: Revenue from health club memberships offering facility access, classes, discounts, and priority booking.
- Weddings and Celebrations: Revenue from wedding packages, ceremony fees, reception venue hire, and accommodation for wedding guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard Golf Break - 1 night with 2 rounds |
| Subscription | Multi-year contract | 1 Round 1 Night Golf Break |
| Subscription | Multi-year contract | 2 Rounds 2 Nights Golf Break |
| Subscription | Multi-year contract | Winter Golf Break |
| Subscription | Multi-year contract | Summer Golf Break |
| Subscription | Multi-year contract | Autumn Golf Break |
| Subscription | Multi-year contract | Golden Glow Spa Break - 1 Night |
| Subscription | Pay-as-you-go | Golden Glow Spa Day |
| Subscription | Multi-year contract | Spa Retreat and Tribute Night Package |
| Subscription | Pay-as-you-go | Spring & Summer Overnight with Breakfast |
| Subscription | Pay-as-you-go | Spring & Summer Overnight with Dinner |
| One time/ perpetual license | Pay-as-you-go | Christmas Party Night - Live Band & Disco |
| One time/ perpetual license | Pay-as-you-go | All Inclusive Tribute Night |
| Subscription | Pay-as-you-go | Tribute Night & Accommodation |
| Subscription | Pay-as-you-go | Christmas Party Accommodation Add-on |
| Subscription | Multi-year contract | 2 Night Christmas Experience |
| One time/ perpetual license | Pay-as-you-go | Christmas Day Lunch |
| One time/ perpetual license | Multi-year contract | New Year's Eve Black Tie Ball |
| Subscription | Pay-as-you-go | Day Delegate Rate |
| Subscription | Pay-as-you-go | 24 Hour Delegate Rate |
| Unit Pricing | Pay-as-you-go | Breakfast Rate |
| Unit Pricing | Pay-as-you-go | Golf Buggy Hire |
| Unit Pricing | Pay-as-you-go | Driving Range Tokens |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
Old Thorns Hotel product offering
Product offeringCore offering
Old Thorns is a UK-based hotel and resort located in Liphook, Hampshire, offering guest accommodation alongside on-site golf, spa, and event/wedding venue services. The property operates as part of the Accor hospitality group, providing a multi-amenity countryside estate experience for leisure guests, golfers, and event organizers.
Product overview
Old Thorns Hotel & Resort is a comprehensive holiday destination offering integrated accommodation, dining, golf, spa, health club, and entertainment services across a 400-acre Hampshire countryside resort. The core offering centers on hotel rooms and self-catering residences with all-weather facilities including an 18-hole championship golf course, Elevation Health Club with pool and fitness facilities, a full-service spa, and multiple dining venues (Kings Restaurant, Sports Bar, Atrium Cocktail Bar, Oties Café). Entertainment products include popular tribute nights and murder mystery events, while events services cover weddings and corporate meetings. The resort operates as a unified platform where guests can book packages combining multiple services, supported by partnerships with Accor for booking infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Kings Restaurant: Fine dining restaurant offering breakfast, lunch, and dinner with a focus on fresh, locally sourced ingredients.
- Sports Bar
- Oties Café
- Atrium Cocktail Bar
- Elevation Health Club
- Old Thorns Spa
Products and services
- Hotel Accommodation
- Golf Facilities
- Spa Services
- Wedding and Event Venue
Companies that use Old Thorns Hotel
Customer profileSegments7 records
Ideal customer profiles2 records
Old Thorns Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Old Thorns Hotel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Liphook United FCminorOld Thorns sponsors Liphook United FC by providing men's tracksuits and match day polos. Part of Old Thorns' community support initiatives alongside the Liphook Foodbank and local Save The Children Branch.
- Liphook FoodbankminorOld Thorns supports the local community through donations and support to the Liphook Foodbank as part of their corporate social responsibility initiatives.
- AccorcoreOld Thorns is part of the Accor hotel group, distributing through Accor's booking platform (all.accor.com). Benefits include access to Accor's global distribution network and ALL loyalty program. HR enquiries directed to Accor HR team.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Old Thorns Hotel competitors and assessment
Company assessmentDirect peers
- The Belfry Hotel & Resort: Iconic UK golf resort in Warwickshire with championship courses (hosted Ryder Cup), hotel, spa, F&B and corporate events. Most direct competitor to Old Thorns' integrated golf-resort format in the UK mid-to-upper tier.
- Stoke Park: Luxury Buckinghamshire estate with 27-hole championship golf, hotel, spa, multiple restaurants, and event/wedding facilities. Directly comparable upscale country-resort-with-golf proposition to Old Thorns.
- Celtic Manor Resort: Welsh resort with multiple championship golf courses (2010 Ryder Cup host), large hotel, spa, F&B and a major conference/events business. Closest scale-comparable UK golf destination rival.
- The Grove: Hertfordshire luxury resort hotel with championship golf course, spa, multiple restaurants, and strong weddings/events trade. Comparable premium-positioned UK golf-resort offering.
- Champneys: UK spa-led resort group offering health clubs, spa treatments, overnight breaks and wellness retreats. Comparable in its emphasis on spa breaks and membership economics, though lighter on golf.
- Pennyhill Park (Hand Picked Hotels): Luxury Surrey country estate with hotel, spa, multiple F&B outlets and strong weddings/corporate events business. Comparable premium countryside-resort mix, without championship golf.
- Macdonald Hotels & Resorts: UK portfolio of country house hotels with spa, golf, leisure clubs, weddings and events. Closest multi-property UK operator to Old Thorns' all-in-one resort format.
- De Vere (AIM Group) Resorts: UK country estate hotels with leisure clubs, golf, spa and event facilities. Comparable in combining accommodation, leisure amenities and corporate/wedding demand under one roof.
Broad incumbents
- Center Parcs UK: UK short-break family resort operator with lodges, leisure facilities, F&B and activities. Relevant competitor for UK leisure break share, though positioned toward families and forest settings rather than golf/luxury.
Regional players
- Q Hotels (IHG portfolio): UK collection of country house hotels with spa, golf, leisure clubs and meetings, now part of IHG. Comparable amenity mix, broader geographic spread, and serves as a useful valuation and positioning benchmark for Old Thorns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Old Thorns Hotel social profiles
Digital presenceOld Thorns Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Thorns Hotel leadership team
Management profileNumber of profiles
Old Thorns Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Thorns Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Thorns Hotel
What does Old Thorns Hotel do?
Old Thorns is a UK-based hotel and resort located in Liphook, Hampshire, offering guest accommodation alongside on-site golf, spa, and event/wedding venue services. The property operates as part of the Accor hospitality group, providing a multi-amenity countryside estate experience for leisure guests, golfers, and event organizers.
Is Old Thorns Hotel a public or private company?
Old Thorns Hotel is a private company. It is classified as corporate owned and is currently operating.
When was Old Thorns Hotel founded?
Old Thorns Hotel was founded in 1980. It employs 101 to 250 people.
Where is Old Thorns Hotel based?
Old Thorns Hotel is headquartered in Liphook, United Kingdom, in the Europe region.
How does Old Thorns Hotel make money?
Seven revenue lines are on record. Accommodation is the primary driver. The others are golf Operations, spa and Wellness, food and Beverage, events and Entertainment, health Club Memberships and weddings and Celebrations.
Who are Old Thorns Hotel's main competitors?
Direct peers on record are The Belfry Hotel & Resort, Stoke Park, Celtic Manor Resort, The Grove, Champneys, Pennyhill Park (Hand Picked Hotels), Macdonald Hotels & Resorts and De Vere (AIM Group) Resorts. Center Parcs UK is listed as a broad incumbent. Q Hotels (IHG portfolio) is listed as a regional player.
Does Old Thorns Hotel have an API?
No public API is recorded for Old Thorns Hotel.
What industry is Old Thorns Hotel in?
Old Thorns Hotel's product category is Hospitality Resort. Its primary akta.pro industry code is THAGAAAH, Golf & Leisure Full-Service Hotels, with a secondary code of THAGACAH, Luxury Golf Resorts. Its NAICS code is 721199 and its SIC code is 7000.