What Old Thorns Hotel does

Old Thorns is a 400-acre countryside resort located in Hampshire, England, operating as part of the Accor hotel group. It offers an integrated mix of accommodation (hotel rooms and extended-stay apartments), an 18-hole championship golf course, a spa, a health club, multiple food and beverage outlets (including the proprietary Oties Café launched in 2021), and dedicated wedding, conference and banqueting facilities. The business serves multiple customer segments concurrently: leisure short breaks, golf societies and individual golfers, spa and wellness guests, local health club members, brides and corporate event organizers, and destination diners.

The resort monetizes through a multi-vertical revenue model: per-night accommodation bookings (rack rates and structured short-stay packages such as golf and spa breaks), golf green fees and memberships, spa treatments under a Temple Spa partnership, recurring health club memberships from the local catchment, weddings and corporate events with food-and-beverage minimums, and ancillary F&B and gift-voucher revenue. Distribution combines direct booking, OTAs, and Accor-affiliated channels including the ALL (Accor Live Limitless) loyalty program and corporate booking pipelines.

Operating at an established-mature stage with over 40 years of history on the site, Old Thorns functions as a destination-resort asset within Accor's UK portfolio rather than a high-growth independent operator. Strategic activity in recent years has been incremental and product-focused - new package structures, a proprietary café concept, and extended-stay apartments - rather than transformational expansion. The company employs between 101 and 250 people, and no AI/ML capability, proprietary tech platform, or differentiated digital offering is disclosed in the available data.

Name

Old Thorns Hotel

Legal name

Old Thorns Golf Hotel and Country Estate Limited

Website

https://oldthorns.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Old Thorns is a 400-acre Hampshire countryside resort operating under Accor, offering hotel accommodation, championship golf, spa, health club, weddings, corporate events, and multiple F&B outlets to leisure guests, golfers, event organizers, and local members.

Ownership category

akta.pro rank

Product category

Hospitality Resort

NAICS

All Other Traveler Accommodation (721199), Golf Courses and Country Clubs (71391)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industry

Luxury Golf Resorts (THAGACAH)

Keywords

• Hotel accommodation
• Golf resort
• Spa services
• Wedding venue
• Conference venue

Headquarters

HQ city

Liphook

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Accommodation: Revenue from hotel rooms, residences, penthouses, and extended stay apartments. Room rates vary by season and room type. Check-in from 3pm, check-out 11am. Security deposits taken at check-in.
2. Golf Operations: Revenue from green fees, golf packages, buggies, equipment hire, TopTracer Range, and golf memberships. Golf breaks include accommodation, dining allowance, and health club access bundled together.
3. Spa and Wellness: Revenue from spa treatments, spa days, spa breaks, robe/slipper hire, and spa retail products. Treatment bookings require full payment at time of booking.
4. Food and Beverage: Revenue from Kings Restaurant, Sports Bar, Oties Café, Atrium Cocktail Bar, and room service. Dining allowances included in various packages. Restaurant reservations required for Kings Restaurant.
5. Events and Entertainment: Revenue from tribute nights, murder mystery events, Christmas parties, New Year's Eve balls, and corporate event hire. Ticket sales for entertainment events with meal packages.
6. Health Club Memberships: Revenue from health club memberships offering facility access, classes, discounts, and priority booking.
7. Weddings and Celebrations: Revenue from wedding packages, ceremony fees, reception venue hire, and accommodation for wedding guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Old Thorns is a UK-based hotel and resort located in Liphook, Hampshire, offering guest accommodation alongside on-site golf, spa, and event/wedding venue services. The property operates as part of the Accor hospitality group, providing a multi-amenity countryside estate experience for leisure guests, golfers, and event organizers.

Product overview

Old Thorns Hotel & Resort is a comprehensive holiday destination offering integrated accommodation, dining, golf, spa, health club, and entertainment services across a 400-acre Hampshire countryside resort. The core offering centers on hotel rooms and self-catering residences with all-weather facilities including an 18-hole championship golf course, Elevation Health Club with pool and fitness facilities, a full-service spa, and multiple dining venues (Kings Restaurant, Sports Bar, Atrium Cocktail Bar, Oties Café). Entertainment products include popular tribute nights and murder mystery events, while events services cover weddings and corporate meetings. The resort operates as a unified platform where guests can book packages combining multiple services, supported by partnerships with Accor for booking infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Kings Restaurant: Fine dining restaurant offering breakfast, lunch, and dinner with a focus on fresh, locally sourced ingredients.
• Sports Bar
• Oties Café
• Atrium Cocktail Bar
• Elevation Health Club
• Old Thorns Spa

Products and services

• Hotel Accommodation
• Golf Facilities
• Spa Services
• Wedding and Event Venue

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Liphook United FCminorOthersOld Thorns sponsors Liphook United FC by providing men's tracksuits and match day polos. Part of Old Thorns' community support initiatives alongside the Liphook Foodbank and local Save The Children Branch.
• Liphook FoodbankminorOthersOld Thorns supports the local community through donations and support to the Liphook Foodbank as part of their corporate social responsibility initiatives.
• AccorcoreChannel Partner/ Reseller/ DistributorOld Thorns is part of the Accor hotel group, distributing through Accor's booking platform (all.accor.com). Benefits include access to Accor's global distribution network and ALL loyalty program. HR enquiries directed to Accor HR team.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Belfry Hotel & Resort: Iconic UK golf resort in Warwickshire with championship courses (hosted Ryder Cup), hotel, spa, F&B and corporate events. Most direct competitor to Old Thorns' integrated golf-resort format in the UK mid-to-upper tier.
• Stoke Park: Luxury Buckinghamshire estate with 27-hole championship golf, hotel, spa, multiple restaurants, and event/wedding facilities. Directly comparable upscale country-resort-with-golf proposition to Old Thorns.
• Celtic Manor Resort: Welsh resort with multiple championship golf courses (2010 Ryder Cup host), large hotel, spa, F&B and a major conference/events business. Closest scale-comparable UK golf destination rival.
• The Grove: Hertfordshire luxury resort hotel with championship golf course, spa, multiple restaurants, and strong weddings/events trade. Comparable premium-positioned UK golf-resort offering.
• Champneys: UK spa-led resort group offering health clubs, spa treatments, overnight breaks and wellness retreats. Comparable in its emphasis on spa breaks and membership economics, though lighter on golf.
• Pennyhill Park (Hand Picked Hotels): Luxury Surrey country estate with hotel, spa, multiple F&B outlets and strong weddings/corporate events business. Comparable premium countryside-resort mix, without championship golf.
• Macdonald Hotels & Resorts: UK portfolio of country house hotels with spa, golf, leisure clubs, weddings and events. Closest multi-property UK operator to Old Thorns' all-in-one resort format.
• De Vere (AIM Group) Resorts: UK country estate hotels with leisure clubs, golf, spa and event facilities. Comparable in combining accommodation, leisure amenities and corporate/wedding demand under one roof.

Broad incumbents

• Center Parcs UK: UK short-break family resort operator with lodges, leisure facilities, F&B and activities. Relevant competitor for UK leisure break share, though positioned toward families and forest settings rather than golf/luxury.

Regional players

• Q Hotels (IHG portfolio): UK collection of country house hotels with spa, golf, leisure clubs and meetings, now part of IHG. Comparable amenity mix, broader geographic spread, and serves as a useful valuation and positioning benchmark for Old Thorns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OldThornsHotel
• LinkedInlinkedin.com/company/old-thorns-hotel-resort
• Instagraminstagram.com/oldthornshotel
• Xx.com/OldThornsHotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Thorns Hotel