Tournesol

What Tournesol does

Tournesol is a privately held leadership consulting firm headquartered in San Francisco, founded in 2017 by CEO Alicia Hare. The firm operates as a boutique professional services business — no software platform, no proprietary technology infrastructure — partnering directly with CEOs, senior executives, and their leadership teams to deliver organizational transformation, leadership development, strategic planning, and culture-change engagements during "significant moments of change." Its core intellectual asset is the Lead Brighter Leadership System, a federally registered trademarked methodology built around a five-step framework for bold goal-setting, augmented by a suite of branded tools (Future-Back Plan, Priority Jumpstart, Fast Action Sync, Team Challenge, Leadership Story, Inspire & Activate Campaign, Leadership Cadence, Learn & Adjust) — 12 of which carry pending trademark filings.

Tournesol monetizes through custom, scope-priced consulting engagements; no pricing or standardized rate cards are publicly disclosed. The firm reportedly serves Fortune 100 and Fortune 500 enterprises across healthcare, hospitality, retail, entertainment, and financial services, with named engagements including a Fortune 100 Healthcare Company (organizational transformation), a Fortune 100 Hospitality Company (customer experience elevation), a high-growth retailer, a Fortune 500 Entertainment Company, and a Fortune 100 Financial Services Company (brand reimagination). GTM motion is enterprise field sales supplemented by inbound from founder-led thought leadership (TEDx, World Business Forum, Forbes, Fast Company, podcasts) and free downloadable resources. Distribution is global in claim but anchored in U.S. enterprise relationships.

The firm is structured around a small core team — founder plus approximately 10 cross-disciplinary collaborators described as strategists, experience designers, innovators, writers, artists, facilitators, and producers — assembled fit-for-purpose per engagement. Tournesol also publishes a seven-book series, "The Unfolding Path: A Way to Live and Lead in Our Times," which extends the methodology into a content IP asset. The company has not disclosed external institutional funding, M&A activity, or revenue figures, and operates as a founder-owned LLC with no parent company or subsidiary structure.

Name

Tournesol

Legal name

Tournesol, LLC

Website

https://leadbrighter.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Tournesol is a privately held, San Francisco-based leadership consulting firm founded in 2017 that partners with CEOs and senior leadership teams at Fortune 100 and Fortune 500 enterprises to deliver organizational transformation engagements using its proprietary Lead Brighter Leadership System methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Leadership Consulting Services: Custom consulting engagements partnering with CEOs, senior leaders, and their teams to drive transformational results using the Lead Brighter Leadership System. Engagements include strategy development, leadership development, organizational transformation, and executive coaching.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Tournesol is a leadership consulting firm that partners with CEOs, senior leaders, and their teams to drive transformational results during significant moments of change. The firm delivers custom consulting engagements using its proprietary Lead Brighter Leadership System, a five-step methodology centered on bold goal-setting, and offers a published seven-book series, The Unfolding Path, plus downloadable leadership resources such as the Future-Back Plan workbook to support client work.

Product overview

Tournesol is a leadership consulting firm that offers a single, unified methodology called the Lead Brighter Leadership System, complemented by its published seven-book set The Unfolding Path and various downloadable tools and resources. The Lead Brighter system provides a five-step framework centered on bold goal-setting, augmented by skills, mindsets, and practices such as Future-Back Plans, Priority Jumpstart, Fast Action Sync, Team Challenge, Leadership Story, and Inspire & Activate Campaigns. Tournesol also provides customized consulting services to implement these methodologies with client organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Lead Brighter Leadership System: Tournesol's proprietary five-step leadership methodology designed to help leaders drive transformational results and impact.
• Lead Brighter

Products and services

• Lead Brighter Leadership System Tournesol's proprietary, federally registered trademark leadership methodology sold into enterprise engagements; it provides CEOs, senior leaders, and their teams with a structured, five-step approach to setting bold goals, aligning teams, and accelerating execution during significant moments of change.
• Tournesol Consulting Services Custom consulting services in which Tournesol deploys fit-for-purpose teams to work side-by-side with enterprise clients, co-creating transformation journeys, strategy development, leadership development, organizational transformation, and executive coaching tailored to specific client situations.
• The Unfolding Path: A Way to Live and Lead in Our Times A published seven-book series authored by Alicia Hare, Ph.D., inviting leaders to explore what it takes to step up and lead others to a brighter future through introspection and insight, unveiled as a new paradigm for living and leading.

Quantifiable outcome

• Helped organization effectively double business in 18 months
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Egon Zehnder: Privately held global executive search and leadership advisory firm with practices in CEO succession and board advisory. Comparable to Tournesol's enterprise CEO engagement model, but with global scale and partner-driven delivery.
• Heidrick & Struggles: Global executive search and leadership advisory firm with a dedicated leadership consulting practice. Overlaps with Tournesol in CEO/senior-team advisory but operates at materially larger scale with broader service lines.
• Deloitte Consulting: Largest professional services firm with a substantial Human Capital practice serving enterprise transformation and leadership engagements. Comparable in serving Fortune 100 CEOs on transformational outcomes, though as part of a full-stack advisory, audit, and tax portfolio.
• Bain & Company: Top-tier global management consultancy with leadership and organizational practices serving Fortune 100 CEOs. Comparable in targeting enterprise leadership transformation outcomes, but at materially larger scale and broader service breadth.
• Korn Ferry: Global organizational consulting firm combining executive search, leadership development, and talent strategy. Comparable in targeting C-suite outcomes but at vastly larger scale and with diversified service lines.

Direct peers

• SYPartners: Boutique leadership and organizational transformation consultancy whose former President is Tournesol's founder. Directly comparable in practice area (CEO advisory, leadership transformation) and target client profile (Fortune-level executives).
• Marshall Goldsmith Partners: Executive coaching and leadership development firm built around a branded methodology and founder brand. Comparable to Tournesol's Lead Brighter approach in being methodology- and personality-driven at small scale.
• RHR International: Boutique leadership consulting firm specializing in executive development, team effectiveness, and CEO advisory. Closely comparable to Tournesol in scale, methodology-driven offering, and senior-executive client base.
• Center for Creative Leadership: Nonprofit leadership development organization offering programs, assessments, and consulting for senior executives. Comparable in proprietary leadership methodology and Fortune-level client work, though structured as a research-backed institution rather than a boutique.
• Destra Consulting Group: Organizational effectiveness consultancy where the Tournesol founder was previously a Principal. Directly comparable in practice area (organizational transformation, leadership effectiveness) and boutique scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tournesol-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tournesol