Tire Stickers

What Tire Stickers does

Tire Stickers is a supplier of quality tire lettering products. They offer customers the ability to design custom tire letter kits and logos for short term durability. They also offer custom color matching and installation service.

Name

Tire Stickers

Legal name

Tire Stickers LLC

Website

https://www.tirestickers.com/

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Tire Stickers offers premium quality tire lettering products uniquely designed for simple and lasting application.

Ownership category

akta.pro rank

Headquarters

HQ city

Van Nuys

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Direct Product Sales (D2C): E-commerce sales of tire lettering kits, accessories, and pre-lettered tires directly to individual consumers and enthusiasts through tirestickers.com. One-time purchase model with product tiers ranging from temporary paint pens to permanent raised rubber kits.
2. Wholesale/Bulk Orders: Wholesale program for motorsports teams and bulk production decals. Heat pressed products have minimum order quantity of 250 pieces for race teams and tire manufacturers.
3. Professional Installation Services: Installation service with warranty at Los Angeles location, including professional installation of lettering, logos, or colored walls. Also offers pre-lettered tires with professionally installed branding.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tire Stickers designs, manufactures, and retails tire sidewall lettering decals in two primary formats—Peel & Stick temporary kits (150-1,000 miles) and Permanent Raised Rubber kits (lifetime of tire, ~60,000+ miles)—alongside supporting accessories (adhesives, cleaners, tire shine, paint pens) and brand-specific licensed kits for major tire manufacturers. The company also supplies bulk heat-pressed decals, RFID/barcode inventory tracking solutions, and professional installation services for motorsports teams, industrial clients, and individual vehicle enthusiasts worldwide.

Product overview

Tire Stickers is the official global leader and inventor of tire lettering for tire sidewalls, offering a comprehensive portfolio of tire customization products. The core product line consists of two main tire lettering types: Peel & Stick (Temporary/Semi-Permanent) for short-term use lasting 150-1,000 miles, and Permanent Raised Rubber kits designed to last the lifetime of the tire (~60,000+ miles). The portfolio includes brand-specific products for major tire manufacturers (BFGoodrich, Michelin, Nitto, Toyo, Falken, Continental, Cooper, Hankook, Kumho, Avon, Achilles, Accelera, Delinte, Federal, Lexani, Maxxis, Mickey Thompson, Nexen, Yokohama), custom design options (Top and Bottom Text, Create Your Own), automotive brand designs (Chevy/GM, Dodge/Mopar), tire graphics (flares, stripes, whitewalls), and motorcycle decals. Accessories include fleXement adhesive, Hydroshine tire shine, Mighty Green cleaner, and Tire Paint Pens. B2B offerings encompass motorsports/bulk decals, heat pressed products (minimum 250 pcs), inventory management solutions (QR codes, barcodes, RFID), engineering services, and application equipment. The company also offers pre-lettered tires with professional installation at their Los Angeles location, and recently launched the Cerebrum smart tire sensor product.

Differentiator

Problem solved

Functional benefit

Brands

• FleXement: Tire lettering adhesive product
• Hydroshine
• Mighty Green
• Touch-Up Decal Cleaner
• Tire Ink

Products and services

• Peel & Stick Tire Stickers (Temporary/Semi-Permanent) Semi-permanent DIY tire lettering kits with easy peel-and-stick application designed for short to medium term durability (150-1,000 miles), ideal for car shows, races, photo shoots, and special events. Available across dozens of licensed brand-specific designs (BFGoodrich, Michelin, Nitto, Falken, Toyo, etc.) and custom text options.
• Permanent Raised Rubber Tire Stickers Long-term durability tire lettering designed to last the lifetime of the tire (~60,000+ miles), featuring raised rubber lettering style with proprietary fleXement adhesive bond for daily driving conditions. Stain-free guarantee under normal driving; available across licensed brand-specific and custom designs.
• Top and Bottom Text On Tires Custom tire lettering kits that allow users to add text to both the top and bottom of a tire sidewall, with each phrase up to 12 characters long and kits including 4 phrases for top and 4 for bottom ($59.99–$164.99).
• Create Your Own Tire Lettering Kit Fully customizable tire lettering kit allowing users to design their own text with various fonts, colors (White, Yellow, Orange, Red, Blue, Green, Pink), and decal heights.
• fleXement Adhesive Proprietary tire lettering adhesive designed for simple, steadfast application to tire sidewalls and rubber surfaces ($11.99–$22.99).
• Tire Stickers Safe Tire Shine (Hydroshine) Tire shine product specifically formulated to be safe for use on tire stickers without causing damage or discoloration.
• Mighty Green Tire Cleaner and Degreaser Specialized tire preparation cleaner for degreasing tire surfaces before sticker application.
• Tire Paint Pens (Tire Ink) Affordable short-term tire lettering solution using paint pens for creating a race look on tires (~$13 per pen).
• Pre-Lettered Tires Factory direct tires with professionally installed lettering, logos, or colored walls applied by Tire Stickers' professional team at the Los Angeles location.
• Motorsports / Bulk Production Decals Bulk tire branding solutions for race teams and tire manufacturers, including performance peel & stick and heat pressed options with high definition multi-color logo capability.
• Heat Pressed Tire Decals Long-term durability decals engineered for race teams and tire manufacturers, applied with specialty heat press equipment; minimum order quantity of 250 pieces.
• Inventory Management Solutions (QR, Barcode, RFID) Tire tracking and identification solutions including QR codes, bar coding, data matrix, reflective labels, and RFID technology for industrial inventory management.
• Application Equipment (Heat Presses) Specialty heat press equipment designed for application of permanent tire stickers, streamlining the decal adherence process for the motorsports industry.
• Engineering Services / R&D Custom engineering solutions for unique product requirements across industries including sports & fitness, apparel, automotive, and construction.
• Cerebrum Smart Tire Sensor World's first intelligent tire solution utilizing revolutionary, patented sensor technology mounted directly to the tire, collecting temperature, pressure, tread depth, and track session data.
• Professional Installation & Warranty (Los Angeles) Professional installation of tire lettering, logos, or colored walls at the Los Angeles headquarters, with warranty included ($250.00).

Quantifiable outcome

• Products tested and proven in many mainstream televised racing circuits
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• BFGoodrichflagshipOEM/ Whitelabel/ Licensing PartnerExclusively partnered with BFGoodrich to introduce officially licensed BFGoodrich Tire Letters. Tire Stickers is the only source for authentic BFGoodrich tire lettering kits developed in collaboration with enthusiasts and motorsports teams.
• MichelincoreOEM/ Whitelabel/ Licensing PartnerLicensed to offer Michelin Man designs. The Michelin Man is a registered trademark owned by Michelin. Offers officially licensed Michelin tire lettering including Michelin Motorsport Blue & Yellow and Blue & White designs.
• DunlopcoreOEM/ Whitelabel/ Licensing PartnerStrong partnership relationship with Dunlop for officially licensed tire lettering products.
• Falken TirecoreOEM/ Whitelabel/ Licensing PartnerOfficially licensed Falken tire lettering including Falken, Falken Azenis, and Falken with Red Dash designs.
• Toyo TirescoreOEM/ Whitelabel/ Licensing PartnerOfficially licensed Toyo Tires lettering including Proxes, R888, R888 R, and Open Country models.
• ContinentalcoreOEM/ Whitelabel/ Licensing PartnerOfficially licensed Continental tire lettering products including Continental and Continental Extreme Contact designs.
• GoodYearcoreOEM/ Whitelabel/ Licensing PartnerStrong partnership with GoodYear for officially licensed tire lettering products.
• Nitto TirecoreOEM/ Whitelabel/ Licensing PartnerOfficially licensed Nitto tire lettering including Nitto, NT01, NT05, NT420, NT555, Invo, and Motivo models.
• YokohamacoreOEM/ Whitelabel/ Licensing PartnerPartner for officially licensed Yokohama/Advan tire lettering products, serving motorsports teams and tire manufacturers.
• General TireminorOEM/ Whitelabel/ Licensing PartnerPartner for officially licensed General Tire branding solutions tested in racing circuits.
• AvonminorOEM/ Whitelabel/ Licensing PartnerPartner for officially licensed Avon tire branding solutions for motorsports applications.
• CooperminorOEM/ Whitelabel/ Licensing PartnerPartner for officially licensed Cooper tire lettering products.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Others

• Monster Energy: Adjacent motorsports brand and lifestyle sponsor. Included as a thematic/ecosystem peer reflecting the motorsports sponsorship and lifestyle branding overlap with Tire Stickers' race-team customer base.

Broad incumbents

• Tire Rack: Major online tire retailer with national installer network. Comparable as a consumer tire/accessory sales channel and potential strategic partner for scaled installation services.
• Meguiar's: Established car-care giant offering tire dressings, cleaners, and detailing products at scale through retail and pro channels. Comparable in tire-shine/care accessory overlap and broader aftermarket positioning.
• Avery Dennison: Global label, decal, and graphic films manufacturer with significant automotive aftermarket exposure. Comparable as a large-scale decal/label producer with OEM and aftermarket relationships, though broader and more industrial in scope.
• 3M: Diversified industrial giant with a major automotive aftermarket division producing decals, adhesives, and reflective films. Relevant as a broad incumbent with adjacent adhesive/film technology and deep OEM relationships.
• Discount Tire: Largest US tire retailer with installation services across hundreds of locations. Comparable through the retail tire sales & installation channel and a potential distribution or co-branding partner for Tire Stickers' LA installation offering.

Direct peers

• StickerYou: Custom die-cut decal and sticker manufacturer serving both consumers and businesses. Highly comparable as a customization-on-demand decal business with licensing-grade brand work, though broader in application than Tire Stickers' tire-only focus.
• Chemical Guys: SoCal-based D2C car-care brand selling tire shine, cleaners, and detailing products directly to enthusiasts. Comparable in target customer (car enthusiasts), geography (Southern California), D2C model, and overlapping accessory product lines (Hydroshine, Mighty Green).
• VHT (Dupli-Color): Manufacturer of high-temperature paints and tire-specific paint pens/markers. Direct competitor in the tire paint pen / Tire Ink category and serves the same motorsports/auto-customization retail channel.

Emerging players

• Tyrata: Duke University spin-out developing smart tire sensors for tread-depth and pressure monitoring. Closest emerging-tech peer to Tire Stickers' Cerebrum sensor initiative in the connected/intelligent tire space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TireStickers
• YouTubeyoutube.com/user/TireStickers
• Facebookfacebook.com/pages/Tire-Stickers/190026147685251
• Instagraminstagram.com/tirestickers
• LinkedInlinkedin.com/company/tire-stickers-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tire Stickers