Bioracer

What Bioracer does

Bioracer NV is a Belgian-headquartered designer and manufacturer of custom performance sports apparel, founded in 1986 in Tessenderlo by Raymond Vanstraelen. The company serves three principal customer segments: professional cycling teams and athletes (e.g., INEOS Grenadiers from 2022, Team DSM from 2021, individual athletes including Tom Pidcock, Wout van Aert, Filippo Ganna), national cycling federations (Belgian Cycling since 1994, German Cycling since 2009, plus federations across Estonia, Cyprus, Panama, Lithuania, South Africa, Chile, Romania, Greece, Singapore, China, Japan), and amateur cycling teams/clubs plus direct-to-consumer buyers served via custom orders and country-specific webshops.

The product portfolio centers on two named lines — Epic (race-position, tighter fit) and Icon (classic body, looser fit) — spanning jerseys, bib shorts, bib tights, jackets, triathlon suits, and apparel for athletics, skating, and skiing. The technical backbone consists of proprietary fabric technologies (Graphene GR+ for thermal regulation developed for Tokyo 2020, Coldblack for heat reflection, Dyneema for abrasion protection, Stratos for hydro/aerodynamics, Flow for water resistance, sublimation printing) and proprietary cycling pad technologies (Vapor, Wave, Smooth, Triathlon pad), supported by three internal R&D functions: Protolab (product development), Speed Center (aerodynamic and ergonomic rider research), and Textile Studio (fabric innovation).

The revenue model combines B2B custom team/federation apparel orders (minimum order quantity 10 pieces, 6-week delivery, reorder threshold €500) with direct-to-consumer e-commerce across 7+ European country webshops and a self-service design tool. Bioracer owns production facilities in Belgium, Romania, North Macedonia, and Colombia, manufacturing 85% of European products in-house. Reported revenue exceeded €25.5 million with €3M+ EBITDA in FY 2018-2019, with over 80% of turnover generated internationally; headcount has since grown from 385 (2019) to 500+ (2025). The company also operates the Reskin subsidiary (anti-chafing accessories) and pursues adjacent verticals including indoor/e-sports cycling.

Name

Bioracer

Legal name

Bioracer NV

Website

https://bioracer.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Bioracer NV is a Belgian custom performance sports apparel manufacturer founded in 1986, serving professional cycling teams (INEOS Grenadiers, Team DSM), national cycling federations (Belgium since 1994, Germany since 2009), and amateur cyclists via proprietary fabric technologies and owned European/Colombian production facilities.

Ownership category

akta.pro rank

Product category

Cycling Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Sporting and Athletic Goods Manufacturing (33992), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Custom cycling apparel
• Performance cycling jerseys
• Triathlon race suits
• Cycling pad technology
• Multisport speedwear

Headquarters

HQ city

Tessenderlo

HQ country

Belgium

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Cycling Apparel Sales: B2B custom order sales to cycling teams, national federations, and sports organizations. Minimum order quantity of 10 pieces. Additional reorders possible with minimum €500 order value. Revenue generated from design, production, and delivery of custom cycling kits.
2. Direct E-commerce Sales: Direct-to-consumer sales through shop.bioracer.com and country-specific webshops. Products include cycling jerseys, bib shorts, jackets, accessories, and team merchandise.
3. Subcontract Manufacturing: Acts as subcontractor with individualized range of products under Bioracer brand and potentially white-label arrangements.
4. Speed Center Services: Performance analysis services through Speed Center for ergonomic and aerodynamic rider research, including bike fitting and position optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Bioracer designs, manufactures, and sells custom and standard cycling and multisport apparel — including jerseys, bib shorts, bibtights, jackets, and triathlon suits — under the Epic (race-position fit) and Icon (classic fit) product lines. The company produces in its own factories across Europe and Colombia, and supplements apparel with proprietary fabric and pad technologies, an in-house Speed Center for aerodynamic and ergonomic rider analysis, and a B2B custom order service for teams and federations.

Product overview

Bioracer is a custom cycling and sports apparel company offering two main product lines: Epic (race-position, tighter fit) and Icon (classic body, looser fit). Their portfolio includes cycling jerseys, bib shorts, bibtights, jackets, triathlon suits, and athletics clothing. The company operates own European factories in Belgium, Romania, North Macedonia, Colombia, and Tunisia for production control. Core innovations center on proprietary fabric technologies (Graphene, Coldblack™, Dyneema™, Airstripe, Stratos, Flow) and cycling pad technologies (Vapor, Wave, Smooth, Triathlon-specific pads). Their Protolab, Speed Center, and Textile Studio drive R&D for aerodynamic, ergonomic, and temperature-regulation performance. The company serves both professional athletes and amateur cyclists with custom and collection apparel options.

Differentiator

Problem solved

Functional benefit

Brands

• Epic: Race position fit product line (tighter fit) featuring performance cycling apparel.
• Icon

Products and services

• Epic (product line) Bioracer's premium race-position product line with a tighter aerodynamic cut, encompassing jerseys, bib shorts, bibtights, and jackets designed for performance-focused cyclists across road, triathlon, off-road, athletics, skating, and ski disciplines.
• Icon (product line) Bioracer's classic body-fit product line with a looser cut, offering jerseys, bib shorts, bibtights, and jackets targeted at comfort-focused recreational and long-distance cyclists.
• Custom Team Apparel Service B2B custom order service for cycling teams, clubs, national federations, professional teams, and corporate teams. Customers use the design.bioracer.com tool to create unique kits that are then produced in Bioracer's own factories, with a minimum 10 pieces per design and a standard 6-week lead time after design approval.
• Triathlon Suits Premium triathlon apparel built on Stratos hydro/aerodynamic fabrics with a Triathlon-specific super-thin perforated pad, engineered for streamlined swim-bike-run performance.
• Bioracer Indoor Collection (E-sports / Indoor Cycling) Dedicated indoor / e-sports cycling apparel line including the Epic Graphene Jersey and Epic Mesh Jersey, designed for indoor trainer conditions where heat dissipation and moisture management are critical.
• Graphene Cooling Race Apparel (Tokyo 2020) Race apparel using proprietary Graphene (GR+) technology that pulls heat away from the body and dissipates it faster, launched for the Tokyo 2020 Olympics to optimize thermoregulation in hot and humid racing conditions.
• Speed Center Services (bioracermotion.com) Performance analysis and bike fitting services delivered through Bioracer Motion (bioracermotion.com), including ergonomic and aerodynamic rider research, fit optimization, and textile performance assessment.
• Subcontract / White-label Manufacturing B2B subcontract manufacturing service leveraging Bioracer's owned factories in Belgium, Romania, North Macedonia, and Colombia, offering individualized production runs under the Bioracer brand or on a white-label basis.

Quantifiable outcome

• 45 Olympic medals won by athletes wearing Bioracer speedwear
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• INEOS GrenadierscoreStrategic or Co-development Partner · 1 January 2022Official kit supplier starting 2022. Bioracer designed what was described as 'most striking kit in team's history'. Team features riders like Tom Pidcock, Geraint Thomas. Partnership positions INEOS Grenadiers as perfect ambassadors for Bioracer to become international 'love brand'.
• Team DSMcoreStrategic or Co-development Partner · 1 January 2021Official technology partner from 2021 in cooperation with Royal DSM. Launched cutting-edge performance racing apparel. Bioracer provides technology development and production while DSM contributes materials expertise.
• Belgian National E-sports TeamminorStrategic or Co-development Partner · 9 December 2020Proud supplier of Belgian National E-sports cycling team. Developed two special kits for indoor cycling conditions: Epic Graphene Jersey and Epic Mesh Jersey. Graphene technology pulls heat away from body, Mesh provides extra cooling through open construction.
• Carbon+alt+deleteminorStrategic or Co-development Partner · 1 January 2020Partnership for comprehensive CO₂ tracking across operations. Bioracer uses this partnership to monitor and reduce carbon footprint throughout supply chain and production processes.
• Royal DSMcoreTechnology or Integration · 1 January 2020Strategic technology partnership for Team DSM equipment. DSM provides advanced materials including Dyneema protective fabrics and Arnitel materials. Combined with Bioracer's design and manufacturing expertise for cutting-edge performance apparel.
• Voka Charter for Sustainable Entrepreneurship (VCDO)coreStrategic or Co-development Partner · 1 January 2019Bioracer first committed to Voka Charter for Sustainable Entrepreneurship in 2019. Achieved SDG Pioneer certification through sustainable business practices including renewable energy, ethical manufacturing, and circular economy initiatives.
• ReskinminorStrategic or Co-development Partner · 1 January 2019Bioracer subsidiary providing adhesive bandages and related products that prevent friction injuries. Complements core cycling apparel business with performance-enhancing accessories.
• German Cycling Federation (Bund Deutscher Radfahrer)coreStrategic or Co-development Partner · 1 January 2009Official partnership since 2009. Bioracer provides cutting-edge technology and race day experience combined with German cycling expertise. Focus on marginal gains to make German riders faster. Equipment includes jerseys, bib shorts, and full race kits.
• Belgian Cycling (Belgium National Cycling Federation)coreStrategic or Co-development Partner · 1 January 1994Long-term official partnership since 1994. Bioracer designs custom race apparel for Belgian national cycling team. Athletes including Van Avermaet, Gilbert, Boonen, Evenepoel, Van Vleuten, Van Aert have represented Belgium in Bioracer gear. Partnership focuses on making Belgian athletes faster through optimized speedwear.
• Estonia, Cyprus, Panama, Lithuania, South Africa, Chile, Romania (National Cycling Federations)minorStrategic or Co-development PartnerVarious national cycling federations that chose Bioracer as speedwear supplier. Grown through 'hard evidence and word of mouth'. These federations rely on Bioracer's knowledge and skills for competition apparel.
• Charitable Organizations (Think Pink, Kom op tegen Kanker, Les Cyclos du Cœur, Alpe D'huzes, Plan International, De Kleine Princ)minorStrategic or Co-development PartnerBioracer partners with numerous charitable organizations focused on health/cancer research, children, and education. Reflects company's values of perseverance, innovation, and community. Giving back to communities that support the brand.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• POC: Swedish protective cycling gear and apparel brand. Directly comparable on the protective-apparel, helmet, and pro-team kit side, overlapping with Bioracer on Dyneema-based abrasion protection products.
• Rapha: Premium British cycling apparel brand (owned by RZC Investments, formerly Walmart). Competes with Bioracer in premium road cycling apparel with a stronger consumer/DTC brand, but lower federation presence.
• Castelli: Italian heritage cycling apparel brand owned by Manifattura Valcismon. Direct competitor to Bioracer in premium road and pro-team cycling kits, with overlapping federation and pro-team customer base.
• Ale Cycling: Italian custom cycling apparel manufacturer with strong federation and pro-team kit business. Directly competes with Bioracer in the B2B custom team kit and national-federation segment.
• Sportful: Italian performance cycling and cross-country ski apparel brand, part of Manifattura Valcismon group alongside Castelli. Comparable on multi-sport apparel positioning and pro-team kit supply.
• Santini: Italian cycling apparel manufacturer. Directly comparable as a custom-team and federation apparel supplier, including UCI and national federation contracts that overlap with Bioracer's book of business.
• Assos: Swiss premium cycling apparel maker, privately held. Closely comparable to Bioracer on technical positioning, custom kit capability, and pro-team/federation supplier status.
• Pearl Izumi: US/Japan-rooted performance cycling apparel brand. Overlaps with Bioracer on performance jersey, bib short, and pad technology but at higher volume consumer distribution.

Emerging players

• Q36.5: Italian premium cycling apparel brand with strong technical positioning and pro-team partnerships. Comparable on performance-driven product philosophy but smaller and more consumer-DTC focused than Bioracer.

Broad incumbents

• Specialized (Rider-First Apparel): Specialized Bicycle Components sells its own performance cycling apparel alongside its bike business. Comparable as a vertically integrated cycling brand, but apparel is one category within a much larger hardware-led portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bioracerprojects
• Xx.com/bioracer
• Facebookfacebook.com/bioracerbelgium

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bioracer