Know Diabetes by Heart

What Know Diabetes by Heart does

Know Diabetes by Heart is a free public health education initiative, jointly operated by the American Heart Association (AHA) and the American Diabetes Association (ADA), that targets individuals living with diabetes and their healthcare providers with content on the cardiovascular risks associated with diabetes. The program is delivered through the AHA's owned digital infrastructure — heart.org topic pages, video content featuring medical experts such as Dr. Eduardo Sanchez, the monthly Heart Insight e-newsletter, and an online Support Network Community — alongside a multi-platform social media presence spanning Facebook, Instagram, TikTok, X, YouTube, LinkedIn, and Pinterest. Its core offering is a content library covering diabetes risk factors, symptoms, diagnosis, monitoring, prevention, and treatment, all reviewed and approved against AHA scientific guidelines.

The initiative is not a standalone commercial entity and has no independent revenue or pricing model. It is funded as part of the AHA's broader charitable activities through individual donations, foundation grants, and corporate sponsorships, with the AHA operating as a 501(c)(3) nonprofit (Tax ID: 13-5613797) founded in 1924 and headquartered in Dallas, Texas. The program is positioned as a horizontal patient-and-provider education resource rather than a productized service, and its competitive advantage rests on the combined brand authority of the two sponsoring organizations and the breadth of AHA's existing distribution footprint.

The underlying technology is a content management and distribution platform built atop heart.org, supporting interactive risk-assessment tools, expert video, newsletter automation, and community forums. There are no proprietary AI/ML capabilities, no published APIs, no mobile applications, and no disclosed data assets tied to the initiative. Distribution is free and direct to consumers/patients globally via the AHA website, with no reseller or enterprise sales channel.

Name

Know Diabetes by Heart

Legal name

American Heart Association, Inc.

Website

https://knowdiabetesbyheart.org

Company type

Private

Founded year

1924

Operating status

Operating

Short description

Know Diabetes by Heart is a free joint initiative of the American Heart Association and the American Diabetes Association that educates people with diabetes and their healthcare providers about diabetes-related cardiovascular risk, symptoms, and prevention through heart.org, newsletters, social media, and online support communities.

Ownership category

akta.pro rank

Product category

Health Education and Awareness

NAICS

Voluntary Health Organizations (813212)

akta.pro primary industry

Diabetes (General) (HLAKADAA)

akta.pro secondary industries

Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF), Diabetes Education & Insulin Management (Home-Based) (HSABACAJ), Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)

Keywords

• Diabetes heart health
• Cardiovascular disease education
• Health awareness initiative
• Patient education resources
• Nonprofit health programs

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: As a joint initiative of the American Heart Association, Know Diabetes by Heart is funded through charitable donations from individuals, corporations, and foundations. The AHA is a qualified 501(c)(3) tax-exempt organization (Tax ID: 13-5613797) that relies on donations to fund lifesaving research and educational programs.
2. Corporate Sponsorships: The American Heart Association works with national brands through corporate sponsorship arrangements to advance the mission while meeting sponsors' strategic business objectives. Sponsors support various health initiatives including diabetes and heart health awareness programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Know Diabetes by Heart is a joint health education initiative of the American Heart Association and the American Diabetes Association that provides free, scientifically-reviewed educational content explaining the link between diabetes and cardiovascular disease. The initiative delivers articles, expert videos, risk-assessment information, symptom and treatment guidance, a monthly e-newsletter (Heart Insight), and an online Support Network Community for patients, caregivers, and healthcare providers. It is funded through charitable donations and corporate sponsorships, with no consumer pricing.

Product overview

Know Diabetes by Heart is a collaborative initiative between the American Heart Association and American Diabetes Association that serves as an educational health resource focused on the intersection of diabetes and cardiovascular health. The initiative provides comprehensive educational content covering diabetes risk factors, symptoms, diagnosis, monitoring, prevention, and treatment, with the goal of helping people with diabetes prevent heart disease and stroke. The program operates as part of the American Heart Association's broader health education portfolio, complemented by the Heart Insight e-newsletter and the Support Network Community for ongoing patient engagement and support.

Differentiator

Problem solved

Functional benefit

Brands

• Know Diabetes by Heart: Joint initiative between American Heart Association and American Diabetes Association focused on reducing cardiovascular deaths among people living with type 2 diabetes

Products and services

• Know Diabetes by Heart Initiative
• Heart Insight e-news
• Support Network Community
• Diabetes Risk Factors Education
• Diabetes Symptoms, Diagnosis and Monitoring Resource
• Diabetes Prevention and Treatment Guidance

Quantifiable outcome

• Untreated diabetes can lead to serious medical problems, including cardiovascular disease

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• American Diabetes AssociationflagshipStrategic or Co-development PartnerKnow Diabetes by Heart is a joint initiative between the American Heart Association and the American Diabetes Association. This strategic collaboration leverages the expertise of both leading health organizations to address the critical link between diabetes and cardiovascular disease. The partnership focuses on educating people with diabetes about their increased risk for heart disease and stroke, and providing resources for prevention and management.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• diaTribe Foundation: A patient-focused nonprofit producing high-quality diabetes education content for people with T1D and T2D and their care teams. Directly comparable in format (editorial content), audience, and nonprofit funding model.
• American Diabetes Association: The co-developer of KDBH and the largest U.S. diabetes-focused nonprofit. ADA runs its own patient education, awareness, and advocacy programs on diabetes management, including the Diabetes Food Hub and Standards of Care guidance, making it the most directly comparable peer.
• JDRF (formerly Juvenile Diabetes Research Foundation): A leading T1D-focused nonprofit that delivers patient education, community engagement, and advocacy. Highly comparable to KDBH's mission and target audience (people with diabetes and their families), with strong overlap on education content and support communities.
• dLife / dQ&A (diabetes media and research): Long-running diabetes media and education platform delivering content to people living with diabetes. Comparable in mission (diabetes education), distribution (digital content), and target audience (people with diabetes and caregivers).
• Beyond Type 1: A diabetes nonprofit producing education content, community programming, and disease awareness campaigns targeting people with T1D and broader diabetes audiences. Comparable in scope (education + community), mission, and digital-first delivery.

Broad incumbents

• CDC Division of Diabetes Translation: The federal government's primary diabetes prevention and education program (National Diabetes Prevention Program). Comparable in mission (national diabetes education) and reach, but operates at much larger scale and through public funding rather than donations.
• National Kidney Foundation: A major U.S. voluntary health organization delivering patient education and awareness for kidney disease. Comparable as a chronic-disease-focused nonprofit with similar funding model and audience engagement approach, and adjacent given the CKM overlap with diabetes.
• American Lung Association: A peer voluntary health organization with comparable nonprofit structure, donor-funded model, and disease-awareness/education mission. Comparable in operational model and target audience (patients and caregivers managing chronic conditions).
• WebMD: A leading consumer health information platform producing medically reviewed content across hundreds of conditions including diabetes. Comparable as a digital health-education publisher, but operates commercially with a much broader condition footprint.

Emerging players

• MySugr (Roche): A digital diabetes management app delivering daily education content, logging tools, and coaching to people with diabetes. Comparable in education content delivery and audience, but differentiates through digital tracking and paid freemium model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/American_Heart
• YouTubeyoutube.com/user/americanheartassoc
• Facebookfacebook.com/AmericanHeart
• LinkedInlinkedin.com/company/american-heart-association
• Instagraminstagram.com/american_heart
• TikToktiktok.com/@americanheartassociation?lang=en
• Pinterestpinterest.com/americanheart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Know Diabetes by Heart