Waynext
WayNext is a privately held Portuguese digital agency founded in 2003, headquartered in Algés (Lisbon), delivering integrated digital marketing, web/app development, ecommerce, and AI solutions to enterprise and mid-market brands operating in Portugal.
- Company typePrivate
- Founded2003
- HeadquartersPorto Salvo, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Waynext does
WayNext is a Portuguese full-service digital agency founded in 2003 and headquartered in Algés, in the Lisbon metropolitan area. The firm delivers integrated digital marketing and technology services across ten primary product lines: website creation, custom web portals, ecommerce platforms (WooCommerce and bespoke frameworks), native mobile apps (iOS and Android), digital campaigns and gamification, online advertising, social media management, content creation, SEO/search marketing, AI-enabled solutions, and digital transformation consulting. Underlying technology is heterogeneous by design: WordPress and WooCommerce for standard builds, an in-house custom framework for complex enterprise portals (KINTO Client Portal, Grupo Azevedo unified portal, Pescanova CMS), HubSpot CMS for one education client, plus integrations with Mailchimp, E-goi, WhatsApp, and various client-side APIs. AI is applied to content generation, chatbots, and predictive analytics as a service layer rather than a proprietary product.
The agency's commercial model is professional services delivered directly by its in-house team: project-based builds, multi-year retainer engagements, and ongoing maintenance contracts. Pricing is not publicly disclosed; quotes are obtained via phone or contact form with a stated 24-hour response time. Client acquisition is sales-led, driven by referrals, direct outreach, and competitive agency reviews, with named partners (Tiago Costa, Nuno Monteiro) managing commercial relationships. WayNext targets large enterprises, multinational brands operating in Portugal, and mid-market firms across at least 15 verticals — including retail/FMCG (Levi's, Danone, Jerónimo Martins, Pescanova, Licor Beirão, Worten), energy (EDP), telecoms/media (MEO/PT, NOS, RTP, AMC Networks), logistics (DHL), automotive/mobility (KINTO/Toyota, Volkswagen Financial Services), financial services (Banco Finantia, Edenred), tourism (Pestana, Oceanário), and public sector institutions (Museu Nacional Ferroviário, Centro Nacional de Cibersegurança). The company is privately held, with no disclosed external funding, parent company, or subsidiary structure.
Waynext firmographics
Firmographics- Name
- Waynext
- Legal name
- WayNext
- Website
- https://waynext.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WayNext is a privately held Portuguese digital agency founded in 2003, headquartered in Algés (Lisbon), delivering integrated digital marketing, web/app development, ecommerce, and AI solutions to enterprise and mid-market brands operating in Portugal.
- Ownership category
- akta.pro rank
Waynext industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI), Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK), Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where Waynext is headquartered
LocationHeadquarters
- HQ city
- Porto Salvo
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Waynext business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: WayNext generates revenue through a broad portfolio of digital marketing and technology services, including website creation and development, digital campaigns, online advertising (display and email), search marketing (SEO and Google Ads), mobile app development (iOS and Android), social media management and strategy, content creation, artificial intelligence integration, e-commerce development, and digital transformation consulting. As an agency, revenue is primarily project-based and retainer-driven, with clients ranging from one-off website builds to ongoing integrated digital marketing engagements.
- E-commerce Platform Development: Development of custom e-commerce platforms and WooCommerce-based online stores, including integrations with payment gateways, logistics operators, CRM/ERP systems, and inventory management. Revenue is generated through project fees for development and potentially ongoing maintenance retainers.
- WordPress Maintenance Contracts: Ongoing WordPress maintenance services covering technical updates, security monitoring, performance optimization, SEO optimization, technical support, and backups. Billed on retainer or contract basis for ongoing service delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Waynext product offering
Product offeringCore offering
WayNext is a Portuguese digital marketing agency that delivers end-to-end digital services including website creation and development, e-commerce platform builds, custom web portals, mobile app development, social media management, online advertising, SEO and Google Ads, content creation, AI integration, and digital transformation consulting. The agency combines strategy, creativity, design, technology, content, social media, and promotional execution under a single integrated offering for enterprise and mid-market clients. Services are delivered via direct project-based engagements and ongoing retainer contracts, supported by an in-house team of specialists and proprietary custom development frameworks.
Product overview
Waynext is a digital marketing agency offering a comprehensive portfolio of digital services organized as interconnected product lines. The core offering spans Website Creation, Mobile Apps (iOS and Android), Ecommerce Platforms, and Custom Web Portals and Platforms, supported by specialized services including Social Media Management, Online Advertising, Content Creation, Search Marketing (SEO/Google Ads), Artificial Intelligence Solutions, and Digital Transformation Consulting. The agency also develops branded sub-products for clients such as the gamification campaign 'Acerta e Recicla,' the KINTO Customer Portal, the 'O Meu Pintor' matchmaking platform, and the Clube Pescanova CRM platform. These products work together to provide end-to-end digital marketing and technology solutions for enterprise clients.
Differentiator
Problem solved
Functional benefit
Brands
- WayTrends: Blog and newsletter platform covering digital marketing trends and insights
Products and services
- Website Creation and Development
Quantifiable outcome
- 5× Return on Ad Spend (ROAS) in healthcare sector performance campaigns
- +7 more outcomes
Companies that use Waynext
Customer profileNamed customers63 records
Segments6 records
Ideal customer profiles3 records
Waynext technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature5 records
Waynext partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- AMA (Agência para a Modernização Administrativa)minorAMA awarded the Museu Nacional Ferroviário website developed by WayNext with the Silver Seal of Usability and Accessibility, recognizing compliance with public sector digital accessibility standards.
- KINTO PortugalcoreWayNext designed and built the KINTO Portugal Client Portal from scratch, including UX research, UI design, full-stack web development, and integrations with multiple external platforms and APIs. This was a strategic flagship project delivering a custom fleet management portal for KINTO customers and drivers.
- CofinacoreWayNext was selected by Cofina to redesign the digital platforms (website and mobile app) of Revista Sábado. The engagement involved senior team allocation, UX/UI design, wireframing, prototyping, and detailed implementation specifications to support the magazine's content monetization strategy.
- AMC Networks Internacional Southern EuropeminorWayNext creates social media content for AMC Networks' Portuguese channels (AMC and Canal Odisseia) on an ongoing basis, including creative concepting, multi-format content production, and paid social campaign management.
- Grupo AzevedominorWayNext developed a unified custom portal for the Grupo Azevedo pharmaceutical group, integrating four subsidiary brands (Laboratórios Azevedo, Sofarimex, DLA, Medis) under a single framework with centralized content management.
- Beefeater (Pernod Ricard)coreWayNext created and operates the #BeClub loyalty and brand activation platform for Beefeater gin in Portugal, managing the full loyalty lifecycle from code/fact upload to point redemption and prize logistics. The agency also handles campaign management and operational support.
- MultiminorMulti, which manages Almada Forum and Forum Coimbra shopping centers internationally, engaged WayNext for digital marketing and social media management across both Portuguese assets.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Waynext competitors and assessment
Company assessmentDirect peers
- Loba: Independent Lisbon-based digital agency offering similar full-service digital marketing, web development, and content production for Portuguese enterprise and brand clients, directly competing with WayNext in the same domestic market.
- Digiwest: Portuguese digital agency delivering websites, e-commerce, digital marketing and digital transformation services for SME and enterprise clients in Portugal, with overlapping service lines and target customer base to WayNext.
- Wink: Independent Portuguese creative and digital agency with services spanning branding, digital campaigns, web development and social media for major Portuguese brands, competing with WayNext for similar enterprise and FMCG clients.
Broad incumbents
- FCB Lisbon: Lisbon office of FCB Global, providing advertising, digital, and integrated communications services to large Portuguese and multinational clients — overlapping with WayNext's portfolio but operating as part of a global network with broader capabilities.
- Publicis Portugal: Portuguese arm of Publicis Groupe, offering advertising, digital, media, and marketing services across major brand clients in Portugal — a larger incumbent competing with WayNext for the same enterprise roster.
- Havas Portugal / Fullsix: Havas's Portuguese operations, including the Fullsix digital practice, provide integrated digital marketing, CRM, and content services — directly overlapping with WayNext's offering but with access to global Havas infrastructure and larger clients.
- Dept: Global digital agency delivering end-to-end digital experiences, creative, engineering and marketing technology for enterprise brands — a scaled incumbent whose service portfolio and target enterprise buyers closely mirror WayNext's integrated offering.
- Valtech: Global digital agency focused on digital transformation, commerce and experience platforms for large enterprises — overlapping with WayNext's custom portal, e-commerce and digital transformation practices but with multi-country delivery scale.
- R/GA: International digital agency offering strategy, design, technology and content for major global brands — competing with WayNext for multinational clients' Portugal-local digital campaigns and platform builds.
- BBDO Portugal: Portuguese office of BBDO Worldwide, providing advertising, digital and integrated marketing services for large brand clients — a network incumbent with overlapping enterprise customers and full-service capabilities comparable to WayNext.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Waynext social profiles
Digital presenceWaynext financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waynext leadership team
Management profileNumber of profiles
Profiles2 records
Waynext funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waynext M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waynext
What does Waynext do?
WayNext is a Portuguese digital marketing agency that delivers end-to-end digital services including website creation and development, e-commerce platform builds, custom web portals, mobile app development, social media management, online advertising, SEO and Google Ads, content creation, AI integration, and digital transformation consulting. The agency combines strategy, creativity, design, technology, content, social media, and promotional execution under a single integrated offering for enterprise and mid-market clients. Services are delivered via direct project-based engagements and ongoing retainer contracts, supported by an in-house team of specialists and proprietary custom development frameworks.
Is Waynext a public or private company?
Waynext is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Waynext founded?
Waynext was founded in 2003. It employs 11 to 50 people.
Where is Waynext based?
Waynext is headquartered in Porto Salvo, Portugal, in the Europe region.
How does Waynext make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are E-commerce Platform Development and wordPress Maintenance Contracts.
Who are Waynext's main competitors?
Direct peers on record are Loba, Digiwest and Wink. Broad incumbents are FCB Lisbon, Publicis Portugal, Havas Portugal / Fullsix, Dept, Valtech, R/GA and BBDO Portugal.
Does Waynext have an API?
No public API is recorded for Waynext.
What industry is Waynext in?
Waynext's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents). Its NAICS code is 541810 and its SIC code is 7311.