The Beistle Company

What The Beistle Company does

The Beistle Company is the oldest and largest manufacturer of decorations and party goods in the United States, founded in 1900 and headquartered at 1 Beistle Plaza in Shippensburg, Pennsylvania. The company operates as a B2B wholesale manufacturer and distributor, selling party supplies and decorations to wholesalers, retailers, and online companies worldwide, while also welcoming business from ASI, PPAI, and Sage promotional products industry members. Its product portfolio spans more than 40 categories (banners, beads, centerpieces, confetti, costume accessories, cutouts, garlands, hanging decorations, hats, leis, masks, novelty items, party assortments, party favors, photo accessories, tableware, tiaras, and others) across more than 70 themes and 30+ holidays, plus a Custom Promotional Products division for branded merchandise and an emerging PPE line.

The business model is built on wholesale unit pricing with a horizontal segmentation approach across themes, holidays, and occasions. Retail product prices range from approximately $1.50 to $219.00, with bulk shelf-pack and case quantities available to registered resellers, and custom quotes for branded merchandise. Distribution occurs through three primary channels: a global wholesale/distributor network, direct sales to retail stores and online retailers, and the company's own direct-to-consumer e-commerce storefront at beistle.com, supplemented by printed catalogs and a Facebook presence for brand awareness. All products are accessible via an interactive digital catalog browsable by color, theme, holiday, occasion, and product type.

Beistle has no proprietary technology stack, no disclosed AI/ML capabilities, no funding rounds (it is a privately held, family-aligned operating company), and no disclosed revenue figures. The firm employs between 251 and 500 people and supports a custom manufacturing capability for branded specialty items. Growth and expansion signals in recent years include category extensions into PPE, social-media-driven products (Insta-Theme), and deeper penetration of the corporate promotional products channel via ASI/PPAI/Sage.

Name

The Beistle Company

Legal name

The Beistle Company

Website

https://beistle.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

251–500 employees

Short description

The Beistle Company is the oldest and largest U.S. manufacturer of party decorations and party goods, founded in 1900 and headquartered in Shippensburg, Pennsylvania. It serves global wholesalers, retailers, online resellers, and corporate promotional products buyers with 40+ product categories spanning 70+ themes and 30+ holidays.

Ownership category

akta.pro rank

Product category

Party Decorations and Supplies

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Costume Jewelry & Novelties (3960), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)

akta.pro secondary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• Party decorations manufacturing
• Wholesale party supplies
• Promotional products
• Custom branded merchandise
• Holiday party goods

Headquarters

HQ city

Shippensburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: The Beistle Company manufactures and sells party supplies and decorations wholesale to distributors, retailers, and online companies worldwide. Products include banners, beads, centerpieces, costumes, decorations, and various party accessories across multiple holiday and theme categories.
2. Custom Promotional Products: The company offers custom product manufacturing for promotional specialty items including bandanas, banners, beads, confetti, flags, leis, masks, sashes, and other branded merchandise for corporate and organizational clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Beistle Company manufactures and wholesales a broad catalog of party decorations, tableware, costumes, hats, banners, centerpieces, and novelty items covering 50+ themes and 30+ holidays. It also produces custom-branded promotional specialty products for the promotional products industry and operates a direct e-commerce storefront at beistle.com.

Product overview

The Beistle Company is a family-owned manufacturer and B2B wholesale distributor of party goods established in 1900, headquartered in Shippensburg, Pennsylvania. The company sells products to wholesalers, retailers, and online companies throughout the world, and welcomes business from ASI and PPAI members. Their product portfolio comprises over 40 distinct product categories including balloons and balloon accessories, banners, beads, centerpieces, confetti, costume accessories, cutouts, decorating kits, garlands, hanging decorations, hats, horns and noisemakers, Insta-Theme photo decorations, leis, masks, novelty items, party assortments, party favors, party picks, Peel N Place reusable decorations, personal protective equipment, photo accessories, plastic decorations, POP displays, retail displays, tableware, tiaras, and wind decorations. The product line spans diverse themes (Over 70 themes including 20s, 80s, Western, Luau, Princess, Pirate, Sports) and holidays (Christmas, Halloween, Easter, Fiesta/Cinco de Mayo, Patriotic, St. Patrick's, and more). The company also offers custom promotional products including branded beads, banners, hats, and specialty items through their Custom Products division, as well as point-of-purchase retail displays. All products are accessible through the company's e-commerce platform and interactive digital catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• Banners Decorative banners including all-weather, balloon streamers, fabric banners, jointed streamers, metallic banners, oversized banners, pennant banners, and streamers for party and event decor.
• Balloons and Balloon Accessories Complete line of balloon accessories including weights, holders, Mylar balloons, and general accessories for party decoration.
• Beads Party beads with medallions, novelty beads, and round party beads for celebrations and events.
• Centerpieces Decorative centerpieces including 3-D designs, cake/cupcake stands, cascades, Gleam N Burst, icon cascades, metallic sprays, and tissue centerpieces.
• Confetti Party confetti varieties including confetti bursts, deluxe sparkle, diploma mill confetti, Fanci-Fetti, metallic, silk flower petals, and tissue confetti.
• Costume Accessories Accessories for costumes including bandanas, bikini tops, boas, boppers and headbands, buttons, gloves, hair clips, novelty glasses, props, robes, sashes, skirts, suspenders, ties, vests, and wigs.
• Cutouts Decorative cutouts in various styles including 3-D, fabric silhouettes, foil, glitter print, glittered, metallic, printed, signs, silhouettes, and tissue silhouettes.
• Decorating Kits Complete decorating solution kits for everyday use, party box, party canopy, prom, and seasonal celebrations.
• Diploma Mill Awards Educational and achievement awards including award ribbons, blinking buttons, bookmarks, certificate greetings, deluxe rosettes, key chains, printed buttons, rosettes, satin buttons, and value packs.
• Garlands Decorative garlands in fabric, metallic, metallic festooning, novelty, tassel garlands, tissue, tissue festooning, and wire garland styles.
• Hanging Decorations Overhead decorations including 3-D items, bunting, cascades, ceiling decor, columns and chandeliers, corrugated cardboard, curtains, danglers, decorative fans, door covers, drapes, lanterns, metallic, novelty curtains, novelty tissue, nylon, party panels, stringers, tissue, and whirls.
• Hats Party hats in various materials including cone hats, crowns, fabric, felt, foil, paper, plastic, plush, straw, velour, and visors.
• Horns and Noisemakers Party horns and noisemakers including blowouts and squawkers, cow bells, foil horns, noisemakers, and paper horns.
• Insta-Theme Instagram-worthy party themes featuring backdrops, borders, fabric backdrops, Insta-Murals, Insta-View, and props.
• Leis Hawaiian-style leis including poly leis and Silk N Petal leis.
• Masks Party masks in feather, novelty, and printed styles.
• Novelty Items Miscellaneous novelty party items including 3-D items and props, aisle runners, cookie cutters, craft accessories, creepy creatures, drinkware, flags, Flings pop-up bins, inflatables, light up items, Luau accessories, netting and webbing, plastic items, sport novelty, stockings, tissue grass mats, and wristbands.
• Party Assortments Pre-packaged party assortments sized for 4, 10, 25, 50, 100, and 300 person gatherings.
• Party Favors Party favor items including bubbles, eyeglasses, favor boxes, games, hand held throws, lanyards, serpentines, and whoopee cushions.
• Party Picks Decorative picks including cake toppers, cupcake wrappers, food picks, and parasols.
• Peel N Place Reusable adhesive decorations that can be peeled and repositioned.
• Personal Protective Equipment Safety-related party items including disposable capes, ear protectors, face shields, non-surgical gowns, and signage.
• Photo Accessories Photo booth and party photo accessories including photo fun frames, photo fun signs, and photo props.
• Plastic Decorations Plastic party decorations including plastic coins/favors, plastic decorations, trays, and trophies.
• POP Displays Point-of-purchase retail displays for merchandising Beistle products in retail environments.
• Retail Displays Retail display units including Diploma Mill displays and display accessories.
• Tableware Party tableware including accessories, coasters, cups, guest towels, beverage and lunch napkins, dessert and dinner plates, patterned and solid table covers, table rolls, fabric/metallic/printed table runners, and metallic/plastic/raffia table skirts.
• Tiaras Decorative tiaras and crowns in foil, fringed, glittered metal, plastic, plumed, printed, rhinestone, and spread feathered styles.
• Wind Decorations Outdoor wind-activated decorations including spinners and wheels.
• Custom Promotional Products Custom-branded promotional specialty items including bandanas, banners, beads, case stackers, cone hats, confetti, derbies and skimmers, eyeglasses, fire badges, firehats, flags, hand fans, hanging decorations, headbands and boppers, leis, masks, noisemakers, novelty headwear, oversized display props, party favors, party kits, Peel n Place items, photo props, plastic toppers and hi-hats, pop up vehicles, sashes, shelf talkers, signs, standees and props, tiaras, totem displays, wall decor, and yard signs. Available to ASI and PPAI members.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ASI MemberscoreChannel Partner/ Reseller/ DistributorThe Beistle Company welcomes and actively seeks business from ASI (Advertising Specialty Institute) members in the promotional products industry. ASI is a major trade organization for the promotional products industry, and its members represent corporate buyers and advertising specialty distributors who purchase branded merchandise and party supplies.
• PPAI MemberscoreChannel Partner/ Reseller/ DistributorThe company welcomes business from PPAI (Promotional Products Association International) members. PPAI is the largest international trade association for the promotional products industry, representing distributors and suppliers who market imprinted products.
• Sage MemberscoreChannel Partner/ Reseller/ DistributorThe Beistle Company welcomes business from Sage members in the promotional products industry. Sage is a leading provider of business management software and services for promotional products distributors, and their membership includes industry professionals who source imprinted and decorated merchandise.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oriental Trading Company: Largest US direct competitor in the party supplies and novelty wholesale/retail market, selling similar decorations, costumes, and themed party goods to consumers and businesses. Highly comparable product range, customer base, and B2B/B2C channel mix to Beistle.
• Amscan (Party City Holdings): Wholesale manufacturer and distributor of party goods, tableware, costumes, and decorations under the Amscan/Anagram umbrella. Closest direct comparable as both a manufacturer and wholesaler serving the same retail and promotional products channels.
• Unique Industries: Wholesale manufacturer and distributor of party supplies, decorations, balloons, and tableware serving retailers, distributors, and promotional products distributors. Directly comparable product categories and B2B go-to-market motion.
• Anagram International: Major US manufacturer of foil and latex balloons and party balloons, now part of Amscan/Party City. Comparable as a manufacturer of branded party décor sold through the same wholesale and retail channels.
• Betallic: Manufacturer of foil balloons, novelty items, and party decorations sold wholesale to retail and promotional products distributors. Direct comparable in novelty party manufacturing and B2B distribution.
• Creative Converting: Manufacturer and wholesaler of disposable tableware, napkins, plates, and party supplies sold through retail and foodservice channels. Direct comparable product line and B2B distribution model.

Broad incumbents

• Party City Holdco: Largest US specialty party goods retailer, vertically integrated with manufacturing through its Amscan subsidiary. While primarily a retailer, Party City overlaps directly with Beistle on product assortment, themes, and customer base.
• Hallmark Cards: Major US manufacturer of greeting cards, gifts, wrap, and seasonal party/celebration products. Overlaps with Beistle on party paper goods, seasonal décor, and gift wrap distribution.
• American Greetings: Major US greeting card and celebration products company with party goods, gift wrap, and seasonal decorations. Comparable on seasonal/holiday paper goods categories.

Emerging players

• Shutterfly: Custom photo products, invitations, and personalized party décor for weddings, birthdays, and events. Adjacent competitor in the party and celebration goods space with overlapping customer occasions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheBeistleCompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Beistle Company