Zugerberg Finanz

Name

Zugerberg Finanz

Legal name

Zugerberg Finanz AG

Website

https://zugerberg-finanz.ch

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (525920), All Other Financial Investment Activities (52399)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

akta.pro secondary industries

Institutional Separate Accounts & SMAs (Mandates) (FSAAAGAL), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

Keywords

• Asset management services
• Wealth management
• Pension fund management
• Investment advisory
• Portfolio management

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Asset Management Fees: The company earns fees for managing client assets across private client, institutional, and SME segments. The investment minimum for the flagship Zugerberg Finanz R product is CHF 500,000, indicating a focus on high-net-worth individuals and institutional clients managing over CHF 5 billion in total assets.
2. Financial Advisory Services: Advisory services for institutional investors including pension funds, including depot analysis, portfolio consulting, strategy formulation, and trustee training.
3. Third-Party Insurance Partnership (Liechtenstein Life): Zugerberg Finanz provides investment management services to Liechtenstein Life policyholders, generating fees for managing assets within insurance solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Zugerberg Finanz AG is an owner-managed Swiss asset management firm providing active, independent investment management for private clients, institutional investors, and SMEs, managing over CHF 5 billion in client portfolios. Its core offerings are active asset management mandates built primarily on individual securities (Einzeltitel), Swiss pillar 3a pension solutions (including the fractional-share 3a Revo), vested benefits (Freizügigkeit) management, and institutional mandates for pension funds, foundations, and family offices. The firm also operates SME pension models (semi-autonomous collective foundations) and partnerships such as Liechtenstein Life for life-insurance-wrapped investment solutions.

Product overview

Zugerberg Finanz is an owner-managed Swiss asset management company offering a unified platform of investment and wealth management products alongside dedicated pension solutions. Its core flagship product is Zugerberg Finanz R (wealth management with a minimum of CHF 500,000), complemented by the innovative Revo family including Zugerberg Finanz 3a Revo and 3a DecarbRevo (pillar 3a pension products enabling fractional equity investing from CHF 100/month), and Zugerberg Finanz Freizügigkeit (vested benefits management from CHF 5,000). For institutional investors, Zugerberg Finanz provides customized asset management mandates and manages investment funds including ZF Income Fund B and AWI Decarbonization Infrastructure Debt. SME clients receive semi-autonomous collective foundation pension solutions and investment pools. The offering is delivered through a proprietary app (iOS/Android) and a partner web portal, with Liechtenstein Life providing linked insurance products. All products are supported by regular publications (weekly, monthly, semi-annual reports) and a podcast.

Differentiator

Problem solved

Functional benefit

Brands

• Zugerberg Finanz R: Flagship investment solution, multiple times awarded by BILANZ magazine.
• Zugerberg Finanz 3a Revo
• Zugerberg Finanz 3a DecarbRevo
• Zugerberg Finanz Freizügigkeit
• Zugerberg Finanz Kids
• Zugerberg Finanz Revo

Products and services

• Zugerberg Finanz R Flagship asset management product of Zugerberg Finanz offering active, independent wealth management based predominantly on individual securities (Einzeltitel). Minimum investment CHF 500,000. Multiple times named 'Best Asset Manager in Switzerland' by BILANZ (2018, 2019, 2020, 2023, 2024, 2025). Targeted at high-net-worth private clients seeking active, opinion-driven investment management with Swiss-franc interest and dividend income.
• Zugerberg Finanz 3a Revo A pillar 3a pension savings product that allows investment in fractional shares of individual company stocks through the Zugerberg 3a Vorsorgestiftung, with minimum one-time investment of CHF 5,000 or monthly savings of CHF 100. The strategy focuses on promising companies, supplemented by ETFs and investment funds for diversification.
• Zugerberg Finanz 3a DecarbRevo Impact investing product within pillar 3a pension savings focused on the decarbonization megatrend. Invests in companies contributing to global decarbonization, with risk profiling (low to high) and band-width allocation. Minimum one-time CHF 5,000 or CHF 100/month; maximum recommended allocation 25% of pension assets.
• Zugerberg Finanz Freizügigkeit Vested benefits (libero passaggio) solution for managing pension capital following employment changes, self-employment, divorce or end of mandatory insurance. Operated via the Zugerberg Freizügigkeitsstiftung and Freizügigkeitsstiftung Wildspitz with active portfolio management from a CHF 5,000 minimum one-time investment.
• Zugerberg Finanz Kids Wealth management solution for parents, relatives, or acquaintances who wish to financially support a child early on. Minimum investment CHF 3,000 or CHF 100 monthly.
• Zugerberg Finanz DecarbRevo (free assets) Impact investing product focused on the decarbonization of the global economy for non-pillar-3a assets. Invests in companies providing infrastructure for decarbonization of global value chains, combining target returns with environmental contribution. Available from CHF 100 monthly.
• Institutional Asset Management Customized asset management for institutional investors including pension funds, companies, foundations, NPOs and other institutions. Services include goal-oriented mixed mandates, relative mixed mandates, category mandates (bonds, equities), depot analysis and portfolio consulting, and independent selection of custodian banks.
• ZF Income Fund B Proprietary Zugerberg Funds umbrella investment fund aiming for long-term capital appreciation in Swiss francs through credit market investments, for institutional investors. Actively managed by Zugerberg Finanz's team of economists, portfolio managers and securities specialists; domiciled in Switzerland (ISIN CH0415122388) and administered by PMG.
• AWI Decarbonization Infrastructure Debt Fund Investment fund exclusively investing in corporate bonds that provide infrastructure for decarbonization of global value chains, supporting the transition to a carbon-neutral economy. Offered to institutional investors seeking impact fixed-income exposure.
• PPF-Credit Opportunities Fund (B) Globally invested, yield-oriented bond fund for institutional Swiss investors seeking steady, positive returns in Swiss francs from the bond market. Distributed via PMG.swiss.
• SME Pension Models (Semi-autonomous Collective Foundation) Semi-autonomous collective foundation solutions for Swiss SMEs managing occupational pension (BVG) assets, combining insurance for death and disability risks with active asset management of the savings portion to deliver lower costs and direct participation in investment returns.
• SME Investment Solutions Customized investment concepts and pension solutions for SMEs, including an individual depot solution (suitable for companies with ~20+ employees and ~CHF 2 million pension capital) and a pooled investment solution for smaller companies (up to 20 employees, no minimum pension capital).
• Life Insurance Solutions (Liechtenstein Life partnership) Partnership offering with Liechtenstein Life that delivers life insurance solutions where Zugerberg Finanz provides the underlying investment management, allowing clients to access Zugerberg Finanz's investment expertise within insurance wrappers.

Quantifiable outcome

• BILANZ ranked Zugerberg Finanz as the #1 Best Asset Manager in Switzerland in 2018, 2019, 2020, 2023, and 2025 (dynamic category, Sharpe ratio).
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Liechtenstein LifecoreStrategic or Co-development PartnerLiechtenstein Life, a renowned life insurance company, has partnered with Zugerberg Finanz to provide investment management services for Liechtenstein Life policyholders. Zugerberg Finanz manages the underlying assets within various insurance solutions offered by Liechtenstein Life, enabling policyholders to benefit from Zugerberg Finanz's investment expertise within an insurance wrapper. The partnership extends Zugerberg Finanz's reach into the insurance channel.
• Swissquote Bank SAcoreOthersSwissquote Bank SA serves as the custodian bank (Depotbank) for the Zugerberg 3a Vorsorgestiftung pension solutions. As the depository institution, Swissquote holds and safeguards the pension assets managed by Zugerberg Finanz, providing banking infrastructure and regulatory oversight for the 3a investment products.
• PPF-Credit Opportunities Fund (B)minorOthersThe PPF-Credit Opportunities Fund (B) is offered as an investment fund option to institutional Swiss investors seeking steady, positive returns in Swiss francs through the bond market. Zugerberg Finanz includes this fund in its institutional product shelf.
• Zugerberg Funds – ZF Income Fund BcoreOthersThe ZF Income Fund B is a proprietary fund managed by Zugerberg Finanz for institutional investors, targeting long-term capital appreciation in Swiss francs through credit market investments. It is domiciled in Switzerland (ISIN CH0415122388) and administered by PMG.
• Deloitte AG, ZürichminorOthersDeloitte AG in Zürich serves as the statutory auditor (Revisionsstelle) for the Zugerberg 3a Vorsorgestiftung, the Zugerberg Freizügigkeitsstiftung, and the Freizügigkeitsstiftung Wildspitz. Their role is to provide independent audit and assurance services required under Swiss pension law (BVG).
• Beratungsgesellschaft für die zweite Säule, Aktiengesellschaft, BaselminorOthersThe consulting company for the second pillar (occupational pension) based in Basel has been delegated the management (Geschäftsführung) of the Zugerberg 3a Vorsorgestiftung, the Zugerberg Freizügigkeitsstiftung, and the Freizügigkeitsstiftung Wildspift by their respective boards of trustees.
• AWI Decarbonization Infrastructure Debt FundminorOthersThe AWI Decarbonization Infrastructure Debt fund invests in corporate bonds financing global decarbonization infrastructure. Zugerberg Finanz offers this as an institutional investment fund option for clients seeking impact investment exposure in the fixed income space.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GAM Investments: GAM is a Swiss active asset manager specializing in multi-asset, fixed income, and equity strategies for institutional and intermediary clients. Comparable as a Swiss-based active manager competing in the BILANZ ranking universe and for institutional CHF mandates.
• Union Bancaire Privée (UBP): UBP is a Swiss private bank with CHF 100B+ AUM, focused on active asset management and wealth planning for HNW and institutional clients. Comparable in private banking, active management, and institutional CHF mandates.
• Mirabaud: Mirabaud is a Swiss private bank offering wealth and asset management to HNW and institutional clients, with a strong active equities and fixed income franchise. Comparable in independent ownership, HNW focus, and active management philosophy.
• Vontobel Asset Management: Vontobel is a Swiss-listed asset and wealth manager with a strong active management franchise, multi-asset mandates, and institutional client base in Switzerland and Europe. Directly comparable as a domestic active manager competing for the same HNW, institutional, and pension fund mandates.
• J. Safra Sarasin: J. Safra Sarasin is a Swiss private bank with a sizable asset management arm, serving HNW and institutional clients with active multi-asset and sustainability-tilted strategies. Direct peer in the Swiss HNW/institutional active management space.
• Pictet Asset Management: Pictet is one of Switzerland's largest independent wealth and asset managers, offering active multi-asset and equity strategies to private and institutional clients. Highly comparable in business model (independent, owner-partnership), product mix (active mandates, funds), and target segments.
• Lombard Odier: Lombard Odier is a Swiss private bank and asset manager offering discretionary portfolio management and advisory to HNW/UHNW clients globally. Comparable in private banking, discretionary mandates, and the 'independent' positioning message.

Emerging players

• VIAC (owned by Mobiliar): VIAC is a leading Swiss digital 3a and pillar 3a investment platform that competes directly with Zugerberg's 3a Revo product at the low-ticket retail segment. Relevant as a digital-first disruptor in the same Swiss 3a wrapper Zugerberg uses.
• True Wealth: True Wealth is a Swiss robo-advisor offering automated, low-cost portfolio management starting from low ticket sizes. Comparable to the entry-level Revo/Kids offerings in target segment and digital delivery model, although the investment approach is passive.

Broad incumbents

• VP Bank: VP Bank is a Liechtenstein-headquartered private bank with a significant Swiss presence serving HNW clients with discretionary mandates and advisory. Comparable in private banking, mandate structures, and UHNW client focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@zugerbergfinanz-podcast
• LinkedInlinkedin.com/company/zugerberg-finanz-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zugerberg Finanz