Atlanta Women's Health Group

What Atlanta Women's Health Group does

Atlanta Women's Health Group, P.C. is the parent organization for a consortium of 17+ affiliated OB/GYN practices operating across more than 40 locations in the Atlanta and Athens metropolitan areas of Georgia. Founded in August 1999 through the merger of six independent physician groups (Georgia OB/GYN, Northside/Northpoint OB/GYN, Roswell OB/GYN, Peachtree Women's Clinic, North Atlanta OB/GYN, and North Atlanta Women's Specialists), AWHG has grown to 130+ physicians and 40+ certified nurse midwives serving approximately 400,000 patients and conducting roughly 500,000 visits annually, delivering approximately 16,000 babies each year primarily at Northside Hospital.

The operating model is a clinical-plus-platform construct. On the clinical side, each affiliated practice retains medical autonomy and patient-facing branding, while AWHG provides shared infrastructure through its wholly-owned subsidiary Medical Business Management (MBM). MBM delivers a bundled services stack including revenue cycle management, accounts payable, benefits administration, cybersecurity, IT, managed-care contracting, credentialing, procurement, financial reporting, payroll, legal services, and eClinicalWorks cloud-based EMR implementation and training. Diagnostic and procedural adjacencies include the North Crescent Surgery Center (an AWHG-owned outpatient ASC), the AWHG Breast Center, the in-house AWHG Laboratory, and the AWHG Hospitalist Group for inpatient coverage. Strategic technology integrations include eClinicalWorks (EMR), the mycw200.ecwcloud.com patient portal (online bill pay and scheduling), and an electronic prescription history feed via Prescription Hub.

AWHG is a private, physician-owned professional corporation with no disclosed private equity, venture, or public ownership. Revenue is generated by billing for OB/GYN services through commercial insurance, Medicaid, and Medicare (though AWHG itself is not a Medicare provider) at the practice level, supplemented by MSO-style management fees from MBM and ancillary revenue from surgery center, breast, and lab operations. The organization's commercial focus is dual: patient acquisition via individual practice websites, the awhg.org corporate portal, and a dedicated alignment channel ([email protected]) to recruit additional independent OB/GYN practices into the consortium. Leadership transitioned in 2022 when Dr. Genevieve L. Fairbrother was elected President and CEO after five years as Chief Medical Officer.

Name

Atlanta Women's Health Group

Legal name

Atlanta Women's Health Group, P.C.

Website

https://awhg.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Atlanta Women's Health Group is a physician-owned parent organization for a consortium of 17+ OB/GYN practices across 40+ Georgia locations, serving approximately 400,000 patients and 500,000 visits annually while providing centralized revenue cycle, EMR, and managed-care services through its MBM subsidiary.

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology Healthcare Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Obstetrics gynecology services
• Physician practice management
• Revenue cycle management
• Womens healthcare clinics
• Ambulatory surgery centers

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing comprehensive OB/GYN medical services to patients through affiliated practices, billed through insurance plans including commercial health plans, Medicaid, and Medicare.
2. Medical Business Management Services: Management services provided to affiliated practices including Revenue Cycle Management, Accounts Payable, Benefits Management, Cyber Security, IT Services, Managed Care, Credentialing, Procurement, Financial Reporting, Payroll Services, Legal Services, and EMR Implementation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Atlanta Women's Health Group, P.C. is the parent organization for a consortium of OB/GYN member practices that deliver comprehensive women's healthcare services, including obstetrics, gynecology, well-woman care, breast health, family planning, menopause care, and outpatient surgery. Through its Medical Business Management (MBM) subsidiary, AWHG sells centralized practice administration services (revenue cycle management, EMR implementation, managed care contracting, credentialing, payroll, IT, and cybersecurity) to affiliated OB/GYN practices.

Product overview

Atlanta Women's Health Group, P.C. is a physician practice management organization and parent company for a consortium of 18+ OB/GYN practices across Georgia. The organization operates a platform-plus-services model comprising: (1) Medical Business Management (MBM), a private business services company providing revenue cycle management, IT/cybersecurity, managed care negotiation, credentialing, payroll, and EMR implementation; (2) 17 affiliated member practice brands offering direct patient care across obstetrics and gynecology; (3) North Crescent Surgery Center for outpatient surgical procedures; (4) AWHG Laboratory and The AWHG Breast Center as affiliated diagnostic service centers; and (5) AWHG Hospitalist Group for inpatient care. The organization serves approximately 400,000 patients across 40+ locations, delivering approximately 16,000 babies annually, primarily in the Atlanta Metropolitan and Athens Metropolitan Areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Obstetrics & Gynecology Member Practice Network Consortium of 17+ affiliated OB/GYN member practices operating under the AWHG umbrella, providing comprehensive obstetrics, gynecology, well-woman exams, breast care, family planning, menopause care, and surgical care to women across the Atlanta and Athens Metropolitan Areas. Patients select among individually branded practices such as Athens OBGYN, Atlanta OBGYN Specialists, Comprehensive Women's OBGYN, Dunwoody OBGYN, Georgia OB/GYN, Gwinnett OB/GYN Associates, Gynecology Associates of Gwinnett, Inspire OB/GYN, Maternal Gynerations, North Atlanta OBGYN, Northside Northpoint OBGYN, OB/GYN Associates of Marietta, OB/GYN of Atlanta, Roswell OBGYN, and Women's Healthcare Associates (Athens).
• Medical Business Management (MBM) Private business services subsidiary of AWHG providing revenue cycle management, accounts payable, benefits management, cyber security, IT services, managed care negotiation, credentialing, procurement, financial reporting, payroll, and legal services to affiliated OB/GYN practices. Sells centralized back-office services so physicians can maintain clinical autonomy.
• North Crescent Surgery Center Ambulatory surgery center at 11975 Morris Rd, Suite 100, Atlanta, GA 30005, providing outpatient surgical procedures exclusively to eligible AWHG patients requiring gynecologic or obstetric-related surgery.
• The AWHG Breast Center Specialized breast health center affiliated with AWHG providing diagnostic and treatment breast care services to patients across the affiliated practices.
• AWHG Laboratory In-house laboratory providing diagnostic testing services in support of AWHG-affiliated OB/GYN practices.
• AWHG Hospitalist Group Hospital-based OB/GYN hospitalist group providing inpatient physician coverage and obstetric hospitalist services for AWHG patients during hospitalization, particularly at affiliated Northside Hospital facilities.
• Practice Administration Services Practice management assistance and office staff training services provided to AWHG member (and prospective member) OB/GYN practices to support daily operations and improve productivity and revenue.

Quantifiable outcome

• Serving approximately 400,000 patients representing over 500,000 visits annually
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• eClinicalWorkscoreTechnology or IntegrationeClinicalWorks is the EMR partner providing cloud-based electronic medical record solutions for AWHG practices. AWHG assists affiliated practices with EMR transition to this cloud-based product. The partnership includes training for providers and staff on EMR and Practice Management software.
• Northside HospitalcoreStrategic or Co-development PartnerAWHG is affiliated with Northside Hospital where many practices deliver babies. Dr. Fairbrother sits on the Executive Board of Northside Hospital. Deliveries are conducted at Northside Hospital Sandy Springs and Forsyth locations.
• GPO PartnersminorOthersThrough GPO partners and corporate vendor agreements, AWHG assists affiliated practices with equipment and medical/office supply purchasing needs, helping achieve savings that may not be realized independently.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Advantia Health: Integrated women's health platform providing practice management, technology, and clinical support to OB/GYN and primary care practices. Directly comparable in structure and affiliated-practice model.
• Women's Health USA: Management services organization for OB/GYN and other women's health specialty practices, offering RCM, payer contracting, and administrative support. Closely comparable business model to AWHG's Medical Business Management subsidiary.
• Unified Women's Healthcare: PE-backed OB/GYN practice management and physician services platform operating across multiple US states. Direct competitor in the same MSO-for-women's-health model AWHG operates, targeting independent OB/GYN practice affiliations.
• Axia Women's Health: PE-backed women's health physician group operating affiliated OB/GYN practices with centralized business services (RCM, IT, managed care). Closely mirrors AWHG's platform-plus-services model with a multi-state footprint.

Others

• eClinicalWorks: Cloud-based EMR vendor serving as AWHG's core technology platform. Included as an ecosystem partner and a peer at the technology layer of the practice management stack.
• Northside Hospital: Strategic hospital partner where AWHG physicians deliver babies. AWHG's CEO sits on Northside's Executive Board, making it a key channel partner and adjacent healthcare system in the Atlanta market.

Broad incumbents

• Pediatrix / Obstetrix Medical Group: Large physician group focused on maternal-fetal medicine and OB hospitalist services. Comparable in the women's health clinical delivery space, particularly the AWHG Hospitalist Group component.
• Privia Health: Public medical group and physician enablement company providing practice management, value-based care, and technology platforms to multi-specialty practices. Broader scope but overlapping physician practice MSO services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atlanta-womens-health-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Women's Health Group