Wasabi Power
Wasabi Power is a US direct-to-consumer e-commerce retailer, operated by Blue Nook Corp from Pomona, CA, selling third-party replacement batteries, chargers, and power accessories for 25+ camera, action camera, security camera, and cinema equipment brands through its Shopify storefront.
- Company typePrivate
- Founded2003
- HeadquartersPomona, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wasabi Power does
Wasabi Power is a direct-to-consumer e-commerce retailer of third-party replacement batteries and chargers for cameras, action cameras, security cameras, and cinema equipment, operated as a DBA of Blue Nook Corp, a privately held California corporation headquartered in Pomona, CA. The company sells exclusively through its Shopify storefront at wasabipower.com, with no disclosed wholesale, retail, or international distribution channels, and fulfills US orders from a single Pomona location with same-day shipping for orders placed before 1pm PST.
The product portfolio spans lithium-ion replacement batteries, USB and AC chargers (single, dual, and triple-port), DC couplers for continuous power, battery grips, AC power adapters, and professional V-Mount (95Wh-195Wh) and Gold Mount (14.4V) cinema batteries. Wasabi Power covers 25+ brands including GoPro, Canon, Sony, Nikon, Fujifilm, Panasonic, Arlo, Blackmagic, Kodak, Leica, Olympus, Pentax, RED, Ricoh, Ring, Sigma, and Insta360, with hundreds of SKU-level battery models organized by brand and OEM battery part number. Notable technical features include USB-C fast charging on selected SKUs, extended-capacity batteries (e.g., 2500mAh GoPro HERO5/6 variants), and a GoPro-specific Enduro battery line for MAX2/HERO9-13 models.
The business model is straightforward hardware retail at price points significantly below OEM equivalents (single batteries $8.99-$35.99; kits $21.99-$58.99; professional cinema batteries up to $163.99), supported by a 3-year warranty, a 30-day money-back guarantee, and US free shipping. Customer acquisition relies on organic SEO organized by camera brand and battery model, supplemented by Twitter, Facebook, Instagram, YouTube, and email marketing. The primary customer segments are individual photographers and videographers, with a secondary cohort of professional cinema/video production buyers served through the V-Mount and Gold Mount lines. The company is bootstrapped, with no disclosed venture funding, parent company, or institutional ownership, and no management team is publicly identified.
Wasabi Power firmographics
Firmographics- Name
- Wasabi Power
- Legal name
- Blue Nook Corp
- Website
- https://wasabipower.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wasabi Power is a US direct-to-consumer e-commerce retailer, operated by Blue Nook Corp from Pomona, CA, selling third-party replacement batteries, chargers, and power accessories for 25+ camera, action camera, security camera, and cinema equipment brands through its Shopify storefront.
- Ownership category
- akta.pro rank
Wasabi Power industry classification
Industry- Product category
- Camera Batteries and Power Accessories
- NAICS
- Battery Manufacturing (33591)
- SIC
- Photographic Equipment & Supplies (3861), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Camera Power, Storage & Connectivity (Batteries, Chargers, Memory Cards, Card Readers, Wireless Transmitters) (CRACAPAJ)
- akta.pro secondary industries
- Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG), Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)
Keywords
Where Wasabi Power is headquartered
LocationHeadquarters
- HQ city
- Pomona
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wasabi Power business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales - Batteries: Wasabi Power generates revenue through the sale of replacement camera batteries sold as individual units, 2-packs, 4-packs, and 6-packs. Products are priced at significant discounts compared to OEM brand batteries while maintaining compatibility with original camera models. The company offers various capacity options and specialized batteries including extended batteries with higher mAh ratings.
- Hardware Sales - Chargers and Kits: Sale of battery chargers including single-port, dual USB, and triple USB chargers. The majority of revenue appears to come from bundled kits combining batteries with chargers, which offer customers better value and drive higher average order values. Chargers are available with various input options including USB-C, micro USB, and traditional AC adapters.
- Accessories and Power Solutions: Additional revenue streams include DC couplers for continuous power, battery grips (such as BG-E8 for Canon, MB-D18 for Nikon), AC power adapter kits, and professional cinema battery solutions (V-Mount and Gold Mount systems). These accessories complement core battery products and provide upsell opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Battery |
| Unit Pricing | Pay-as-you-go | Multi-Pack Batteries (2-Pack, 4-Pack, 6-Pack) |
| Unit Pricing | Pay-as-you-go | Battery and Charger Kits |
| Unit Pricing | Pay-as-you-go | Professional Cinema Batteries |
| Unit Pricing | Pay-as-you-go | Accessories (DC Couplers, Battery Grips) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Wasabi Power product offering
Product offeringCore offering
Wasabi Power manufactures and retails third-party replacement lithium-ion camera batteries, chargers, and power accessories compatible with over 25 camera brands including GoPro, Canon, Sony, Nikon, Fujifilm, Panasonic, Blackmagic, RED, Insta360, and Arlo. Core products include camera batteries in single and multi-pack configurations, USB battery chargers, battery-and-charger kits, DC couplers, battery grips, and professional V-Mount and Gold Mount cinema batteries. All products ship with a 3-year warranty and free US shipping.
Product overview
Wasabi Power is an e-commerce retailer specializing in third-party replacement batteries and chargers for cameras and action cameras. The company offers a comprehensive portfolio of products organized by camera brand (GoPro, Canon, Sony, Nikon, Fujifilm, Panasonic, Arlo, Blackmagic, Kodak, Leica, Olympus, Pentax, RED, Ricoh, Ring, Sigma, Insta360, and more) and product type. Core offerings include camera batteries, battery chargers, and bundled Battery & Charger Kits in various pack sizes. Professional offerings include Gold Mount and V-Mount batteries for cinema equipment. Accessory products include DC Couplers for AC power operation, Camera Grips, Power Adapters, and specialty Enduro batteries for GoPro action cameras. Some batteries feature USB-C fast charging capability. All products include a 3-year warranty and free shipping to USA addresses.
Differentiator
Problem solved
Functional benefit
Products and services
- Camera Batteries Replacement lithium-ion camera batteries compatible with GoPro, Canon, Sony, Nikon, Fujifilm, Panasonic, and other major camera brands. Includes standard capacity batteries, extended capacity batteries (up to 2500mAh), Enduro batteries for GoPro HERO13/12/11/10/9 and MAX2 cameras, and USB-C fast charging batteries for select Canon, Sony, and Nikon models.
- Battery Chargers Battery chargers for camera batteries including single-port, dual USB, and triple USB chargers, LCD chargers, and car chargers. Chargers are available with USB-C, micro USB, and traditional AC adapter input options.
- Battery and Charger Kits Bundled packages combining replacement batteries with compatible chargers at discounted prices. Available in multiple pack configurations including 2-pack, 4-pack, and 6-pack batteries, plus dual and triple charger kits. Kits provide better per-unit value than purchasing items separately.
- DC Couplers DC power couplers that allow cameras to run continuously on external AC power instead of internal batteries. Available with USB-C, USB-A, D-Tap, and AC power adapter input options, useful for extended shooting sessions and time-lapse photography.
- Camera Grips Battery grips for Canon (e.g., BG-E8) and Nikon (e.g., MB-D18) DSLR cameras that hold additional batteries for extended shooting sessions.
- Power Adapters AC power adapter kits for continuous power supply to cameras, sold as bundled solutions for cameras that accept DC coupler power input.
- V-Mount Batteries Professional V-Mount camera batteries (14.4V-14.8V) ranging from 95Wh to 195Wh capacity, with select models offering USB-C fast charging. Designed for cinema cameras and professional video production rigs.
- Gold Mount Batteries Professional-grade Gold Mount batteries (14.4V) for cinema cameras and equipment, available in various capacities up to 195Wh.
- CLUTCH Power Bank Hand Grip Hand grip with integrated power bank designed for GoPro cameras, action cameras, and smartphones, providing extended portable power and improved handling during shooting.
- Material Handling Equipment Material handling equipment products offered alongside camera batteries and chargers through the Wasabi Power storefront.
Companies that use Wasabi Power
Customer profileSegments2 records
Ideal customer profiles2 records
Wasabi Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Wasabi Power partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Wasabi Power competitors and assessment
Company assessmentDirect peers
- Jupio: Jupio is one of the largest independent third-party camera battery and charger brands, selling replacement batteries for Canon, Sony, Nikon, GoPro, and other major OEMs globally. It competes head-to-head with Wasabi Power in the aftermarket camera battery category with similar pricing and warranty positioning.
- Hahnel: Hahnel manufactures third-party camera batteries, chargers, and V-Mount/Gold Mount professional power solutions. It directly competes with Wasabi Power in both consumer camera batteries and professional cinema battery segments.
- Watson (B&H Photo): Watson was B&H Photo's in-house third-party battery and charger brand sold through the B&H retail and e-commerce channel. It overlaps directly with Wasabi Power's consumer camera battery and charger offerings.
- Pearstone (Adorama): Pearstone is Adorama's house-brand third-party camera battery line, sold through Adorama's retail and e-commerce platform. It competes directly with Wasabi Power's replacement batteries and chargers across major camera brands.
- Anton/Bauer: Anton/Bauer is a leading professional V-Mount and Gold Mount battery brand for cinema and broadcast production. It competes directly with Wasabi Power's V-Mount and Gold Mount professional cinema battery line.
- Core SWX: Core SWX manufactures professional V-Mount and Gold Mount battery packs and chargers for cinema cameras. Its product line overlaps directly with Wasabi Power's professional cinema battery offerings.
- IDX: IDX is a long-established professional battery maker focused on V-Mount and professional video power solutions. It competes with Wasabi Power's professional cinema battery category where the company is expanding.
- ProMaster: ProMaster manufactures third-party camera batteries, chargers, and accessories sold through retail and e-commerce channels. It overlaps directly with Wasabi Power's camera battery and charger product line for consumer and prosumer segments.
Broad incumbents
- SmallRig: SmallRig is a large, broad camera accessories and rig brand serving creators and videographers. While its batteries are part of a much wider accessories portfolio, it is a comparable camera-power-adjacent accessories retailer and competes for the same creator customer wallet.
- GoPro: GoPro is the dominant OEM action camera brand and a key driver of Wasabi Power's GoPro battery demand. While not a direct competitor, its product roadmap and battery ecosystem directly shape Wasabi Power's largest battery category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wasabi Power social profiles
Digital presenceWasabi Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wasabi Power leadership team
Management profileNumber of profiles
Wasabi Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wasabi Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wasabi Power
What does Wasabi Power do?
Wasabi Power manufactures and retails third-party replacement lithium-ion camera batteries, chargers, and power accessories compatible with over 25 camera brands including GoPro, Canon, Sony, Nikon, Fujifilm, Panasonic, Blackmagic, RED, Insta360, and Arlo. Core products include camera batteries in single and multi-pack configurations, USB battery chargers, battery-and-charger kits, DC couplers, battery grips, and professional V-Mount and Gold Mount cinema batteries. All products ship with a 3-year warranty and free US shipping.
Is Wasabi Power a public or private company?
Wasabi Power is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wasabi Power founded?
Wasabi Power was founded in 2003. It employs 1 to 10 people.
Where is Wasabi Power based?
Wasabi Power is headquartered in Pomona, United States, in the North America region.
How does Wasabi Power make money?
Three revenue lines are on record. Hardware Sales - Batteries are the primary driver. The others are hardware Sales - Chargers and Kits and accessories and Power Solutions.
Who are Wasabi Power's main competitors?
Direct peers on record are Jupio, Hahnel, Watson (B&H Photo), Pearstone (Adorama), Anton/Bauer, Core SWX, IDX and ProMaster. Broad incumbents are SmallRig and GoPro.
Does Wasabi Power have an API?
No public API is recorded for Wasabi Power.
What industry is Wasabi Power in?
Wasabi Power's product category is Camera Batteries and Power Accessories. Its primary akta.pro industry code is CRACAPAJ, Camera Power, Storage & Connectivity (Batteries, Chargers, Memory Cards, Card Readers, Wireless Transmitters), with a secondary code of CRACATAG, Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs). Its NAICS code is 33591 and its SIC code is 3861.