Water Safety Corporation

What Water Safety Corporation does

Water Safety Corporation is a family-owned, B2B original design and original equipment manufacturer (ODM/OEM) of residential water filtration products, founded in 1985 and headquartered at 4810 Longley Lane, Reno, Nevada. The company designs and manufactures a portfolio of point-of-use water treatment solutions, including premium carbon block filters, under-sink filtration systems, countertop filter systems, shower filtration, granular activated carbon (GAC) and multi-media cartridges, and sediment filtration products. Its core technology centers on carbon block filtration, with in-house performance testing and raw-material sourcing from a global supplier base, supported by independent third-party certifications to NSF/ANSI standards via IAPMO R&T and WQA laboratories. The firm also holds IAPMO Platinum Seal, WQA, and CE certifications.

The company operates a sales-led, B2B go-to-market model, serving two primary customer segments: (1) companies seeking to enter or expand in the residential water filtration market through ODM private labeling or custom OEM product development, and (2) smart home appliance OEMs seeking IoT-enabled, connected filtration products with post-sale customer engagement features such as filter-change reminders and quality feedback. Revenue is generated through one-time ODM/OEM product sales and professional services for product design, engineering, and certification management, on a quote-based pricing model with no public price list.

Water Safety Corporation's service offering spans the full product lifecycle — R&D, design, prototyping, in-house and third-party testing, certification application and management, manufacturing, quality control, packaging, and delivery — with dedicated account managers and supply chain coordinators. The company manufactures domestically in Reno, Nevada or oversees production through trusted offshore suppliers in Taiwan, Canada, and China, providing clients a choice between US-made and cost-optimized offshore sourcing. With 51–100 employees and 40+ years of continuous operation, the firm is expanding manufacturing capacity at its Reno facility to support growth, and has no external institutional investors, no disclosed funding rounds, and no parent company — operating as a privately held family business.

Name

Water Safety Corporation

Legal name

Water Safety Corporation

Website

https://wscusa.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Water Safety Corporation is a family-owned ODM/OEM manufacturer of residential water filtration products — including carbon block filters, under-sink, countertop, shower, and sediment filtration systems — serving brands entering or expanding in the US and international water treatment markets.

Ownership category

akta.pro rank

Product category

Residential Water Filtration Manufacturing

akta.pro primary industry

Under-Sink Water Filtration Systems (CRAJAJAD)

akta.pro secondary industries

Countertop Water Filtration Systems (CRAJAJAC), Replacement Filter Cartridges & Consumables (CRAJAJAH)

Keywords

• Residential water filtration
• ODM OEM manufacturing
• Carbon block filters
• Point-of-use water treatment
• Private label filtration

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. ODM Manufacturing Services: Original Design Manufacturing services where products are made based on Water Safety Corporation's existing product portfolio with modifications for color, packaging, branding, and contaminant reduction performance. Allows clients to sell products under their own brand.
2. OEM Manufacturing Services: Original Equipment Manufacturing where clients own proprietary design, IT, and production assets. Long-term supply and distribution agreement for production rights of exclusive products.
3. Product Design and Engineering Services: Full-service product design from concept through prototyping, including marketing and creative services, engineering, certification management, and ongoing product support through cradle-to-grave lifecycle management.
4. Certification Services: Certification specialists manage applications and ongoing certification for IAPMO, NSF, and WQA product certifications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Water Safety Corporation designs and manufactures residential water filtration products as an ODM/OEM supplier. Its product portfolio includes carbon block filters, countertop and under-sink filtration systems, shower filtration, GAC and multi-media cartridges, and sediment filters, with options for domestic U.S. or offshore production. The company also offers cradle-to-grave product design, engineering, prototyping, in-house performance testing, and third-party certification management (IAPMO, NSF, WQA).

Product overview

Water Safety Corporation is an ODM/OEM manufacturer of residential water filtration products offering a portfolio of point-of-use filtration solutions including Countertop Filter Systems, Under-Sink Water Filtration, Shower Filtration, Premium Carbon Block Filters, GAC and Multi-Media Cartridges, and Sediment Filtration products. The company provides both Original Design Manufacturing (ODM/private labeling) and Original Equipment Manufacturing (OEM) services, guiding clients from concept through design, prototyping, testing, certification, manufacturing, quality control, and delivery. Their product portfolio includes both standard offerings and custom-engineered solutions, with capabilities for domestic U.S. manufacturing or offshore production.

Differentiator

Problem solved

Functional benefit

Products and services

• Countertop Filter System Point-of-use water filtration system designed for countertop installation, providing convenient access to filtered drinking water without under-sink plumbing requirements.
• Under-Sink Water Filtration In-line filtration system installed beneath sinks to treat water at the point of use, providing high-capacity filtration for residential applications.
• Shower Filtration Water filtration product designed to reduce chlorine and contaminants from shower water to improve water quality and reduce exposure during bathing.
• GAC and Multi-Media Cartridges Replacement filter cartridges utilizing granular activated carbon and multi-media filtration media for removing contaminants and improving water taste and odor.
• Sediment Filtration Filtration product designed to remove particulate matter, sediment, and suspended solids from water before it reaches other filtration stages.
• Premium Carbon Block Filters High-performance carbon block filters certified to substantially reduce a wide range of common tap water contaminants, independently tested to NSF/ANSI standards by IAPMO R&T and WQA laboratories.
• ODM Services (Original Design Manufacturing) Private labeling service allowing clients to select products from Water Safety Corporation's existing portfolio and modify them in terms of color, packaging, branding, and contaminant reduction performance for faster market entry under the client's own brand.
• OEM Services (Original Equipment Manufacturing) Custom manufacturing service where clients provide their own proprietary design and specifications, with Water Safety Corporation producing exclusive products under long-term supply and distribution agreements.

Quantifiable outcome

• Point-of-Use Water Treatment Market growth from $9.5B (2015) to $15.6B (2022)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MANN+HUMMEL: Global filtration company (automotive, industrial, and increasingly water/life sciences) with a residential water filtration business. Comparable as an OEM-grade filter manufacturer with multi-region supply chain, though at a substantially larger scale and broader scope.
• A. O. Smith Corporation: Manufacturer of water heating and treatment equipment, with a residential POU and RO filtration product line. Comparable in residential water treatment end markets and in its use of carbon and multi-stage filtration media, but at meaningfully larger scale.
• Donaldson Company, Inc. Industrial filtration manufacturer with growing exposure to residential and commercial water filtration. Comparable in filtration media and OEM manufacturing competencies, though with a much heavier industrial weighting and global scale.
• Pentair plc: Global water treatment company with a large residential filtration and water softening portfolio. Overlaps with WSC in residential POU carbon block and multi-stage systems but competes primarily through its own brands and far greater scale.
• 3M ( Purification / Separation Sciences ): Diversified manufacturer with a major water filtration business (including the Filtrete brand) spanning residential POU and industrial filtration. Comparable in product category but vastly larger, with branded consumer pull and global retail reach.
• Culligan International: Global water treatment company offering residential POU filtration, softening, and bottleless systems through a dealer network. Comparable in residential filtration category and third-party certification posture, though much larger and brand-driven.

Direct peers

• Multipure International: U.S.-based manufacturer of residential water filtration systems with a strong independent distributor channel. Comparable in product scope (POU carbon block systems), customer base (residential consumers via brand or partner), and manufacturing-led operating model.
• iSpring Water Systems: Manufacturer and seller of residential water filtration products (RO, under-sink, countertop) sold direct and through online channels. Comparable as a U.S.-headquartered specialty POU filter manufacturer with overlapping product categories and similar scale.
• Paragon Water Systems: Privately held manufacturer of residential water filtration products and a long-standing private-label/ODM supplier to retail brands. Directly comparable to Water Safety Corporation in ODM/OEM residential filtration positioning, end markets, and product categories.

Regional players

• Coway Co., Ltd. Leading Korean residential water purifier and air care manufacturer with strong APAC market share. Comparable in residential POU water filtration category, smart/IoT product features, and recurring-service business model, though primarily regional to Korea and select APAC markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/watersafetycorporation
• LinkedInlinkedin.com/company/water-safety-corporation

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water Safety Corporation