Lube-Tech

Name

Lube-Tech

Legal name

Lube-Tech

Website

https://lubetech.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lube-Tech is a Golden Valley, Minnesota-based lubrication technology company that distributes Mobil lubricants and chemicals to automotive, fleet and manufacturing customers and manufactures private-label fluids for 60+ OEMs in powersports, marine, outdoor power equipment and heavy-duty segments across North America and Europe.

Ownership category

akta.pro rank

Product category

Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Other Professional Equipment and Supplies Merchant Wholesalers (423490), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Chemicals & Allied Products (5160), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)

akta.pro secondary industries

Industrial & Heavy-Duty Lubricants (IMAEAMAB), Automotive Lubricants & Fluids (IMAEAMAA), Gear Oils & Transmission Fluids (IMAEAMAE), Marine & Offshore Lubricants (Cylinder Oils, System Oils, EALs) (EUALAJAI), Used Oil Collection, Re-refining & Circularity (Waste Oil, Recycled Base Oils) (EUALAJAK), Lubrication & Greasing Services (Chassis/Articulation Points) (TLAKAGAK)

Keywords

• Industrial lubricants
• Fluid technology
• Private label manufacturing
• Automotive chemicals
• Fluid recycling services

Headquarters

HQ city

Golden Valley

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Lubricant and Chemical Product Sales: Sale of lubricants including engine oils, transmission fluids, hydraulic fluids, greases, specialty industrial lubricants, and chemicals including coolants, cleaners, brake cleaners, and detailing products. Products are sold directly and through authorized distribution channels.
2. Equipment Sales and Service: Sales of equipment including hose reels, fluid monitoring systems, industrial equipment, and used oil drains, plus equipment design, installation and service offerings.
3. Auto Parts Distribution: Distribution of automotive parts including filters, belts, hoses, brakes, lighting, wiper blades, and tire service products through Mighty Auto Parts network.
4. Laboratory and Testing Services: Laboratory analysis, testing and formulation services for customers. Includes fluid analysis, performance validation, and predictive maintenance services.
5. Recycling Services: Life cycle fluid management with regulation-compliant recycling pick-up solutions for oils, fuels, filters and other materials. Processes approximately 3 million gallons of recycled fluids annually.
6. Private Label Manufacturing: Custom brand high-performance lubricants and fluids manufacturing for OEM partners. Full category management and supply chain solutions with drop shipping to over 27,000 locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Lube-Tech manufactures, distributes, and supplies lubricants, chemicals, fluids, equipment, and shop supplies for automotive, fleet, manufacturing, and specialty lubricant customers. The company operates as an authorized Mobil distributor in the upper Midwest and produces custom private-label lubricants and fluids for more than 60 OEM partners across powersports, marine, outdoor power equipment, and heavy equipment segments, supported by in-house laboratory analysis, engine testing (7 dynamometers, 8,000+ hours/year), recycling services (3 million gallons annually), and equipment design, installation, and field service capabilities.

Product overview

Lube-Tech is a comprehensive lubrication technology company offering a diversified portfolio of products and services. Their offering combines proprietary sub-brands (Motivity for industrial/automotive fluids, Mighty Auto Parts for automotive parts, Reliable Plus for vehicle wash, Maintenance 360 for industrial services) with distributed third-party brands (Mobil as authorized distributor). The product portfolio spans Lubricants (engine oils, greases, hydraulic fluids, gear lubricants), Chemicals (coolants, cleaners, diesel exhaust fluids), Equipment, Fuels, Vehicle Accessories, and Shop Supplies. Services include private label lubricant manufacturing (partnering with 60+ OEMs), recycling services, laboratory analysis/testing, engine testing (7 dynamometers, 8,000+ hours annually), equipment design/installation, and category management with drop shipping to 27,000+ locations. Manufacturing facilities are located in Minnesota, Louisiana, and Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• Motivity: Brand offering industrial, heavy-duty, automotive fluids and chemicals including engine oils, transmission fluids, gear lubricants, hydraulic fluids, and cleaning products.
• Ascentek
• Mighty Auto Parts
• Reliable Plus
• Maintenance 360
• Test Tech

Products and services

• Lubricants Complete portfolio of branded lubricants for automotive, fleet, manufacturing, and specialty OEM customers, including engine oils, transmission fluids, hydraulic fluids, gear lubricants, grease, metalworking fluids, food grade lubricants, and specialty industrial fluids.
• Chemicals Chemical portfolio including additives, brake cleaners, soaps/cleaners, coolant/anti-freeze, detailing products, diesel exhaust fluids (DEF), flush chemicals, leak detect, solvents, specialty chemicals, and windshield wash for automotive and industrial customers.
• Equipment Equipment offering including accessories, fluid monitoring systems, flush chemical equipment, hose reels, industrial equipment, miscellaneous equipment, and used oil drains for automotive service shops, fleet operations, and industrial facilities.
• Vehicle Accessories Automotive parts and accessories including belts & hoses, brakes, cooling products, filters, lighting & electrical, tire service, and wiper blades distributed via the Mighty Auto Parts network for automotive service and dealer customers.
• Shop Supplies Shop supplies including absorbents, filters, miscellaneous supplies, and paper products used by automotive service centers, fleet shops, and industrial maintenance operations.
• Recycling Services Life cycle fluid management with regulation-compliant recycling pick-up solutions for liquids, solids, used oil, and related materials; processes approximately 3 million gallons of recycled fluids annually.
• Laboratory Analysis, Testing & Formulation Scientific testing and formulation services including user trial support, in-house testing, fluid analysis, performance validation, product enhancement, and predictive maintenance and trend analysis; conducts more than 8,000 analyses of customer products annually.
• Engine Testing (Test Tech) In-house engine testing facility with seven engine dynamometers for analyzing and testing lubricants and fluids for OEM and private label partners; runs more than 8,000 hours of testing annually on powersports, marine, and outdoor power equipment engines.
• Private Label Manufacturing Custom branded high-performance lubricants and fluids manufacturing for OEM partners in powersports, outdoor power equipment, marine, and heavy equipment; partners with more than 60 OEMs and drop ships to over 27,000 locations.
• Product Design & Development Full-service private label development including market research, packaging design, marketing support, training, and testing; team of chemists and tribologists design and develop over 100 new lubricant and chemical formulations each year, with more than 7,000 custom products developed to date.
• Equipment Design, Installation & Service Expert equipment specialists providing assistance from ground-up building to equipment replacement, including design, installation, and ongoing service for industrial and automotive operations.
• Category Management & Drop Ship Fulfillment Full category management and supply chain solutions for OEM partners, with drop shipping to more than 27,000 locations including dealers, retailers, and ecommerce; over 100,000 domestic and international shipments annually with 48-hour delivery throughout the continental US.
• Reliable Plus Vehicle Wash Solutions Vehicle wash equipment, chemicals, and maintenance solutions for in-bay automatic, tunnel, and self-serve car wash operations.
• Maintenance 360 Reliability Services Reliability services including preventive maintenance, fluid reconditioning, and industrial cleaning aimed at improving facility productivity for manufacturing and industrial customers.
• Mighty Auto Parts Distribution Distribution of OEM automotive parts and shop supplies including filters, wiper blades, tire repair, and related shop essentials through the Mighty Auto Parts network.

Quantifiable outcome

• 3 million gallons of fluids recycled annually
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Vertex Energy: Used oil collection and re-refining operator producing marine and industrial lubricants and base oils. Partial overlap with Lube-Tech's recycling services and industrial lubricant portfolio.
• Klüber Lubrication: Freudenberg-owned specialty industrial lubricant manufacturer focused on highly engineered applications. Comparable technical, formulation-led positioning for industrial OEM customers.

Direct peers

• Heritage-Crystal Clean: Environmental services company providing used oil collection, re-refining, and parts cleaning alongside fluid product distribution. Direct overlap with Lube-Tech's recycling services and industrial fluid management offering.
• Safety-Kleen: Owned by Clean Harbors, Safety-Kleen provides used oil collection, parts washing, and environmental services plus fluid distribution. Closest competitor to Lube-Tech's recycling and fluid management business lines.
• Warren Oil Company: Independent U.S. lubricant blender and private label manufacturer serving automotive, marine, and industrial markets. Comparable private label contract manufacturing scale and customer overlap with Lube-Tech's Ascentek/Motivity brands.
• Lubrication Engineers: Independent manufacturer of industrial and heavy-duty lubricants including gear oils, hydraulic fluids, and greases sold through direct field sales. Comparable industrial segment focus and direct-sales go-to-market.
• PetroChoice: Regional U.S. lubricant distributor serving automotive, fleet and industrial customers with branded and private label products. Closest direct comparable to Lube-Tech's blended distribution + private label model.

Broad incumbents

• Fuchs Petrolub: World's largest independent lubricants manufacturer with strong industrial and specialty fluids business, including private label programs for OEMs. Comparable custom formulation and OEM business model at greater global scale.
• Castrol (BP): Global major lubricants brand serving automotive, marine, industrial, and powersports markets. As one of the brands Lube-Tech competes with in industrial and specialty fluids, it represents the upper bound of scale and category breadth.

Regional players

• CHS Inc. U.S. agricultural cooperative distributing lubricants, fuels, and energy products across the Midwest. Geographic and customer overlap with Lube-Tech's upper Midwest fleet and manufacturing base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/LubeTech

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lube-Tech