What Aerus LLC does

Aerus LLC is a privately held, Dallas-headquartered manufacturer and distributor of indoor air quality and surface purification products, tracing its lineage to 1924 as Electrolux USA before rebranding to Aerus. The company's core technology is ActivePure, a proprietary honeycomb-matrix system that transforms oxygen and water molecules to continuously reduce airborne contaminants, fungi, mold, and odor-causing bacteria; ActivePure is the only air cleaning technology awarded the Certified Space Technology seal by the Space Foundation. The product portfolio is built around this platform and includes the Beyond Guardian Air (HEPA plus ActivePure, covering up to 2,500 sq. ft.), the Lux Guardian Angel and Aerus Pure & Clean air purifiers, the Laundry Pro 3.0 cold-water laundry system, the Guardian Platinum HEPA-sealed canister vacuum, the EPA-registered AllerGuard surface protectant, and the Beyond Guardian Heater.

Aerus generates revenue primarily through hardware sales and professional in-home treatment services, distributed via a franchise and Independent Consultant model that spans hundreds of locations across North America, supplemented by a direct online store. The customer base is anchored in long-tail residential homeowners, with secondary exposure to commercial verticals including healthcare, education, hospitality, sports, government, and veterinary facilities. Manufacturing is conducted at an EPA-registered facility in Bristol, Virginia (EPA #87327-VA-1); products carry CARB certification and UL 2998 zero-ozene validation, and the company is a member of the Direct Selling Association with a 90% inventory buyback commitment to franchisees. Public pricing is not disclosed, and the company reports having served over 50 million customers across its history with a 99.9% referral rate.

Name

Aerus LLC

Legal name

Aerus LLC

Website

https://beyondbyaerus.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Aerus LLC is a Dallas-based, privately held manufacturer and franchisor of air and surface purification products built around proprietary ActivePure Technology, serving residential homeowners and commercial customers across North America through hundreds of franchise locations and direct sales.

Ownership category

akta.pro rank

Product category

Air Purification Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Electric Housewares & Fans (3634)

akta.pro primary industry

HVAC Air Filtration & Air Purifier Installation (HSAOAIAC)

akta.pro secondary industries

Air Filtration & Indoor Air Quality Components (Filters/UV/ERVs-HRVs) (IMADANAE), Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH), Air Quality & Environmental Infection Control (HEPA Filtration, Isolation Barriers, CSSD/HVAC Solutions) (HLAHANAK)

Keywords

• Air purification systems
• Surface sanitization products
• HEPA air filtration
• Cold water laundry
• Indoor air quality

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Air Purifiers and Purifiers: Sale of air purification products including Beyond Guardian Air and Lux Guardian Angel units for residential use.
2. Laundry Pro System: Sale of Laundry Pro 3.0 - a cold water laundry system using ActivePure Technology, sold exclusively through franchise locations and independent consultants.
3. In-Home Treatment Services: Professional treatment services for carpets, upholstery, mattresses, and surfaces using the Aerus patent-pending process with scheduled maintenance check-ups every six months.
4. Franchise Opportunities: Franchise ownership opportunities for entrepreneurs interested in home-based business, home service industry, or indoor air quality solutions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Aerus LLC manufactures and distributes air and surface purification products for residential and commercial use, built around its proprietary ActivePure Technology. The company sells HEPA air purifiers (Beyond Guardian Air, Lux Guardian Angel, Aerus Pure & Clean), a cold water laundry system (Laundry Pro 3.0), HEPA-sealed vacuums, surface protectants, and heaters, alongside professional in-home treatment services for carpets, upholstery, and surfaces. Distribution is executed through hundreds of franchise locations and trained Independent Consultants across North America.

Product overview

Aerus LLC offers a suite of air purification and cleaning products featuring proprietary ActivePure Technology. The product portfolio includes the Beyond Guardian Air (HEPA air purifier with ActivePure covering up to 2,500 sq. ft.), Laundry Pro 3.0 (cold water laundry system using ActivePure Technology), Guardian Platinum Canister Vacuum (HEPA-sealed vacuum), Lux Guardian Angel and Aerus Pure & Clean air purifiers, and AllerGuard (EPA-registered surface protectant). These products are sold exclusively through franchise locations and Independent Consultants across North America and Canada, with the ActivePure Technology serving as the foundational technology across the product ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• ActivePure: Certified Space Technology air and surface purification system originally developed for the International Space Station
• Beyond Guardian Air
• Laundry Pro
• AllerGuard

Products and services

• Beyond Guardian Air HEPA air purifier with ActivePure Technology covering up to 2,500 sq. ft. with uniform air diffusion. Combines True HEPA filtration, ActivePure Technology, and Activated Carbon to reduce VOCs, smoke, and odors without producing ozone. Model F159H, CARB certified and UL 2998 validated. Designed for residential use.
• Laundry Pro 3.0 Cold water laundry system using ActivePure Technology to lift dirt and odors from fabric using hydrogen and oxygen-based molecules. Designed for residential use, eliminates the need for detergent, and helps extend washer life. Sold exclusively through franchise locations and independent consultants.
• Lux Guardian Angel Air purifier featuring ActivePure Technology, referenced by residential customers in testimonials as part of the Aerus product lineup for bedroom and multi-level home use.
• Guardian Platinum Canister Vacuum HEPA-sealed canister vacuum used in the Aerus treatment process to prevent allergens and contaminants from re-entering the air during professional cleaning of carpets, upholstery, and mattresses.
• Aerus Pure & Clean Air purification product shown on the Beyond by Aerus products page.
• Beyond Guardian Heater Heater product available through the Aerus product line, referenced in the company's product sheet materials.
• In-Home Treatment Services Professional treatment services for carpets, upholstery, mattresses, and surfaces using the Aerus patent-pending multi-approach process combining Disinfectant, AllerGuard surface protection, high-capacity ActivePure blaster, Guardian Platinum HEPA-sealed vacuum, and Beyond Guardian Air unit. Includes scheduled maintenance check-ups every six months.
• Franchise Opportunities Franchise ownership opportunities for entrepreneurs interested in home-based business, home service industry, or indoor air quality solutions. Includes access to Aerus Healthy Living Consultant training, in-home demonstration model, and DSA 90% buyback protection for unsold inventory.

Quantifiable outcome

• 99.97% of particles as small as 0.1 micron captured by True HEPA filter
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Direct Selling Association (DSA)moderateOthersAerus is a proud member of the Direct Selling Association, adhering to DSA's Code of Ethics and 90% buyback program for franchisees who close their business with unsold inventory.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rabbit Air: Rabbit Air makes the MinusA2 and BioGS lines of residential air purifiers sold through direct-to-consumer and select retail. Direct peer in premium consumer air purification with similar technology stack (HEPA + activated carbon + optional UV/ionizer).
• IQ Air: IQ Air is a premium Swiss manufacturer of residential and commercial HEPA air purifiers (HealthPro Plus, Atem). Comparable to Aerus in the high-end residential and healthcare/school segments and competing for similar validated-performance buyers.
• Levoit: Levoit is an Amazon-native challenger brand in residential air purifiers with rapid market share gains. Competes with Aerus on the consumer entry-level and mid-tier air purification segments, leveraging e-commerce-first distribution.
• Dyson: Dyson manufactures and sells the Dyson Purifier line of HEPA + activated carbon air purifiers globally through retail and direct channels. Direct overlap with Aerus in residential and small-commercial air purification with a strong consumer brand and substantial R&D budget.
• Blueair (Unilever): Blueair manufactures premium residential and light-commercial air purifiers with HEPA Silent technology. Owned by Unilever and now bundled with Healthier Homes, similar in product positioning and distribution to Aerus's Beyond Guardian Air.

Emerging players

• Molekule: Molekule makes PECO air purifiers using a proprietary photoelectrochemical technology and sells direct-to-consumer. Emerging player with a proprietary technology story analogous to Aerus's ActivePure claim, focused on residential and small-business buyers.
• Coway: Coway is a South Korean home wellness company selling air purifiers, water purifiers, and bidets through direct-sales/rental subscriptions. Comparable wellness-product household model and recurring-revenue logic, although primarily Asia-based.

Broad incumbents

• Honeywell Home Air Purifiers: Honeywell licenses its brand for residential HEPA air purifiers across multiple price tiers at mass retail. Broad incumbent competing with Aerus on consumer awareness and shelf presence; far wider product portfolio overall.
• Trane Technologies (HVAC + Indoor Air): Trane is a global HVAC and indoor-air-quality manufacturer with whole-home filtration and ventilation solutions. Broad incumbent that competes with Aerus in the integrated residential and commercial IAQ systems market.
• Sharp Home Appliances (Plasmacluster): Sharp sells Plasmacluster-ion air purifiers for residential and small commercial markets globally. Broad incumbent in consumer electronics with a proprietary ion-technology claim that competes with Aerus's ActivePure on innovation narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aerus

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aerus LLC