Name

Norges Bilbransjeforbund

Legal name

Norges Bilbransjeforbund

Website

https://nbf.no

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Medlemskontingent (Membership Fees): NBF generates revenue through membership fees paid by car dealers, workshops, service providers, and other automotive businesses. Members receive access to legal advice, tariff negotiation services, professional development programs, and industry resources.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Norges Bilbransjeforbund (NBF) is a membership-based trade association and employer organization for the Norwegian automotive industry. It provides member companies (car dealers, workshops, importers, and recyclers) with legal advisory services, tariff negotiation (Biloverenskomsten), professional development, industry advocacy, and digital resources including the Arbinn portal and Digital Verktøykasse toolkit.

Product overview

Norges Bilbransjeforbund operates as a membership organization for the Norwegian automotive industry, offering a suite of digital and service-based products. The core digital infrastructure includes Arbinn (an NHO-provided employer portal for HR/HMS guidance), NBFs Digitale verktøykasse (a comprehensive digital toolkit with templates and industry-specific resources), and Nettbutikk. Key member services encompass Advokattjenester (legal services with in-house lawyers and CLP partnership), Kurskatalog (training courses), Bilbransjens dager (annual conference), NBF Lederutviklingsprogram (leadership program), and Omvendt mentorprogram. The Miljøfokus Bil sub-brand manages environmental certification under Miljøfyrtårn, while Årets Blinklys is an annual sustainability award program. Members receive benefits including purchase agreements, legal assistance, and access to industry-specific tools and guidelines.

Differentiator

Problem solved

Functional benefit

Brands

• Miljøfokus Bil: An environmental focus area within NBF providing guidance on sustainability, Miljøfyrtårn certification, and environmental management for automotive businesses.
• Bilbransjens dager
• Årets Blinklys
• Bilfolk
• Bilfag.no

Products and services

• Arbinn medlemsportal Digital employer portal from NHO providing HR guidance, contract templates, HMS (Health, Environment and Safety) tools, and webinar access for NBF member companies.
• NBFs Digitale Verktøykasse (Digital Toolkit) Comprehensive digital toolkit containing industry-specific templates, forms, guidelines, and resources for member companies covering HR, legal, sustainability, and business operations.
• Nettbutikk (Online Store) Online store for NBF merchandise and member resources.
• Advokattjenester (Legal Services) Legal advisory services provided by NBF's in-house lawyers and partner law firm Advokatfirmaet CLP, covering contract law, employment law, and car industry-specific matters for member companies.
• Kurskatalog (Course Catalog) Training courses and educational programs for members covering HMS, leadership development, and industry-specific skills.
• Bilbransjens dager Annual industry conference bringing together over 700 automotive sector professionals, featuring multiple conferences and networking opportunities. Held for the fifth time in 2025.
• NBF Lederutviklingsprogram (Leadership Development Program) Leadership development program for service market managers, ongoing for multiple years with cohort number 10 starting in August 2026.
• Omvendt mentorprogram (Reverse Mentoring Program) Mentoring program connecting experienced industry professionals with newer employees for knowledge transfer.
• Miljøfokus Bil (Miljøfyrtårn Certification Support) Environmental certification program under Stiftelsen Miljøfyrtårn, helping car industry companies achieve environmental certification with new criteria and tools.
• Årets Blinklys (Sustainability Inspiration Award) Annual inspiration award for sustainability initiatives in the automotive industry, open to NBF member companies.

Quantifiable outcome

• Annual Bilbransjens dager event attracts over 700 industry professionals
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Advokatfirmaet CLPminorImplementation/ SI/ Consulting Partner · 1 January 2024NBF entered into a cooperation agreement with Advokatfirmaet CLP to ensure sufficient capacity for legal advice to members.
• Norges Biloppsamleres ForeningminorStrategic or Co-development Partner · 1 January 2022NBF and the Norwegian Car Collectors Association signed an intention agreement to cooperate on increasing the use of equivalent used parts in vehicle repair.
• DSB, BIL, Autoretur AS, Batteriretur ASminorStrategic or Co-development Partner · 1 January 2022Joint campaign on safety in handling, trading, and use of used electric vehicle batteries. The automotive industry launched this campaign together with DSB (Directorate for Civil Protection), BIL, Autoretur AS and Batteriretur AS.
• NHO (Næringslivets Hovedorganisasjon)coreStrategic or Co-development PartnerNBF is one of 17 national associations (landsforeninger) within NHO, Norway's largest employer organization. NHO provides infrastructure, regional offices, and collective bargaining support. NBF has joint data responsibility with NHO for member contact information.
• Bilimportørenes LandsforeningcoreStrategic or Co-development PartnerNBF collaborates with the Car Importers Association on industry issues. Former technical director Tore Lillemork joined NBF in 2024.
• Fellesforbundet (LO)coreStrategic or Co-development PartnerNBF negotiates the Biloverenskomsten (Car Industry Agreement) with Fellesforbundet, the largest trade union in Norwegian industry. NBF also negotiates with Parat (YS), Handel og Kontor (LO), and Negotia (YS).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NHO Transport: One of NBF's sister landsforeninger within NHO, representing Norwegian transport and logistics employers. Highly comparable as a peer NHO national association providing tariff negotiation, legal services, and advocacy — operates the same membership/confederation model.
• Norsk Industri: Sister NHO landsforening representing Norwegian manufacturing industries. Comparable in size, structure, and mandate (employer association, tariff negotiation, legal/HR support for industrial member companies).
• NHO Service og Handel: Direct sister association within NHO for service and retail employers. Same membership-based model, same governance, overlapping legal/services infrastructure (shared Arbinn platform).
• VDA (Verband der Automobilindustrie): Germany's main automotive industry trade association, representing OEMs and large suppliers. Highly comparable as the equivalent European automotive industry association providing policy advocacy, industry data, and trade fair organization.
• SMMT (Society of Motor Manufacturers and Traders): UK automotive trade association representing vehicle manufacturers and the wider automotive value chain. Directly comparable in mandate — industry advocacy, data, events, and policy representation.
• NHO Logistikk og Transport: Another NHO sister association focused on logistics and transport employers. Operates the same membership/confederation framework with overlapping member concerns (vehicles, drivers, tariffs, HSE).
• Abelia: Sister NHO landsforening representing knowledge-intensive and technology-driven businesses in Norway. Same confederation model, overlapping member benefit infrastructure (Arbinn).

Regional players

• ASA (Automotive Service Association): US-based association representing mechanical and collision repair shops and service providers. Comparable as an industry trade association serving automotive aftermarket/workshop segments, but operating in the US market.
• Bil Sweden: Swedish automotive industry trade association. Functionally analogous to NBF as a national automotive trade body, but serves Sweden rather than Norway.
• Independent Automotive Aftermarket Federation (Formerly RMI): European/UK federation representing the independent automotive aftermarket (workshops, parts distributors, service providers). Comparable in serving the workshop/service-provider constituency that NBF represents.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Bilbransje
• YouTubeyoutube.com/channel/UCtRqYjiHCkLSDa4jsVzQW3Q
• Facebookfacebook.com/bilbransjen
• LinkedInlinkedin.com/company/norges-bilbransjeforbund

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norges Bilbransjeforbund