APF Pool Design
APF Pool Design is a French designer and manufacturer of pool liners, reinforced PVC membranes, automatic and thermal covers, and pool equipment, selling exclusively through authorized resellers and professional installers across France. Founded in 1990 in Annonay, the company serves residential pool owners and pool builders with a comprehensive 100% French-made product portfolio.
- Company typePrivate
- Founded1990
- HeadquartersAnnonay, France
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What APF Pool Design does
APF Pool Design (legal entity: SAS ANNONAY PRODUCTION FRANCE) is a French designer and manufacturer of premium swimming pool equipment, founded in 1990 and headquartered in Annonay, France, with 51-100 employees and 100% French production. The company operates through three product pillars: (1) Revêtements (Coatings) including a broad portfolio of pool liners (Liner 3D Rock, Liner 3D Effect, Dreamliner 2090/2015, Liner Ultim, antidérapant, Frises) and reinforced PVC membranes (Hydroflex 4D Perception, Hydroflex 3D Sensation, Hydroflex Native, and the Alkorplan 1000/2000/3000/Relief/Xtreme/Alive/3D Touch/Vogue/Evolve ranges); (2) Couvertures (Covers) spanning automatic covers (AG Smart 700, Pool Diving, Pool Success, Pool Swift, Pool Premium, Pool Premium Solaire, Pool Confort, Pool Pratic, Pool XXL, Cover Control, Autofix), motorizations (iScoot 700/710/810, iS 70R, Eden), slatted covers (Progress, Luxury Pro, Access, Excel/Excel+/Excel Discover, Hybride, Summum Flex, Hors sol Woody), thermal covers (RaeGuard®, OXO®, Géo Bubble, Sol + Guard), and winter covers (Cos, Delos, Iraklia, Laponie, Mykonos, Tignes, Chamonix, Protect One, Protect Winter); and (3) Équipement (Equipment) including the Heat Connect heat pump, VSD filtration pump, Cyclear cartridge filter, and Touch Evo+ electrolyzer. Notable proprietary technologies include Geobubble® bubble technology in thermal covers (claimed to increase water temperature by up to +8°C and reduce evaporation by ~98%), Hydroflex 4D Perception textured membranes, and the APF Connect smartphone app for controlling connected pool equipment.
The company distributes exclusively through a B2B channel model, with no direct-to-consumer sales: products are sold via a network of authorized resellers and professional pool installers across France, supported by a dedicated 'Espace Pro' extranet portal and a public dealer-locator tool on the corporate website. Revenue mechanics are one-time product sales of manufactured hardware and consumables (liners, membranes, covers, equipment) at undisclosed price points; customers must contact authorized resellers for pricing. The end-customer base is split between (a) individual residential pool owners seeking safety, aesthetic customization, and water/energy management solutions, and (b) pool builders and renovation professionals sourcing products for new-build and refurbishment projects. APF markets through its corporate website, social media (Facebook, Instagram, LinkedIn, YouTube), and industry events such as the FPP-organized Assises de la Piscine et du Spa, where CEO Clément Chapaton serves on the FPP board of administration. The company holds registered trademarks including RaeGuard®, OXO®, and the 'APF Innovation Design Fabrication Française' certification.
APF Pool Design firmographics
Firmographics- Name
- APF Pool Design
- Legal name
- SAS ANNONAY PRODUCTION FRANCE
- Website
- https://apf-pooldesign.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- APF Pool Design is a French designer and manufacturer of pool liners, reinforced PVC membranes, automatic and thermal covers, and pool equipment, selling exclusively through authorized resellers and professional installers across France. Founded in 1990 in Annonay, the company serves residential pool owners and pool builders with a comprehensive 100% French-made product portfolio.
- Ownership category
- akta.pro rank
APF Pool Design industry classification
Industry- Product category
- Pool Equipment Manufacturing
- NAICS
- Laminated Plastics Plate, Sheet (except Packaging), and Shape Manufacturing (326130), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Fluid Power Pump and Motor Manufacturing (333996)
- SIC
- Unsupported Plastics Film & Sheet (3081), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industry
- Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)
Keywords
Where APF Pool Design is headquartered
LocationHeadquarters
- HQ city
- Annonay
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
APF Pool Design business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Pool Liners and PVC Membranes: Sale of pool liners including branded products like Dreamliner, Liner 3D Rock, Liner 3D Effect, and reinforced PVC membranes under the Hydroflex and Alkorplan brands
- Pool Covers and Motorizations: Sale of automatic covers, slatted covers, thermal covers, winter covers, and motorization systems for pool covers
- Pool Equipment: Sale of pool equipment including heating systems (heat pumps), filtration systems, and water treatment equipment (electrolyzers)
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
APF Pool Design product offering
Product offeringCore offering
APF Pool Design is a French designer and manufacturer of tailor-made swimming pool equipment. The company produces pool liners, reinforced PVC membranes, automatic and slatted covers, thermal and winter covers, and pool equipment including heating pumps, filtration systems, and water treatment electrolyzers. All products are manufactured in France.
Product overview
APF Pool Design is a French designer and manufacturer offering a comprehensive integrated portfolio of pool equipment organized into three main categories: (1) Revêtements (Coatings) including Liner products (Liner 3D Rock, Liner 3D Effect, Dreamliner 2090, Dreamliner 2015, Liner Ultim, Liner antidérapant, Liner Frises) and PVC Armé reinforced membranes (Hydroflex 4D Perception, Hydroflex 3D Sensation, Hydroflex Native, Alkorplan Evolve, Alkorplan 3D Touch & Vogue, Alkorplan Relief, Alkorplan Xtreme, Alkorplan Alive, Alkorplan 3000/2000/1000); (2) Couvertures (Covers) encompassing Automatic Covers (AG Smart 700, Pool Diving, Pool Success, Pool Swift, Pool Premium, Pool Premium Solaire, Pool Confort, Pool Pratic, Pool XXL, Cover Control, Autofix), Cover Motorizations (iScoot 700/710/810, iS 70R, Eden), Slatted Covers (Progress, Luxury Pro, Access, Excel/Excel+/Excel Discover, Hybride, Summum Flex, Hors sol Woody), Thermal Covers (RaeGuard®, OXO®, Géo Bubble, Sol + Guard), and Winter Covers (Cos/Cos Plus/Cos Plus Safe, Delos/Delos Safe, Iraklia/Naxos/Limnos Safe, Hors sol Safe, Laponie, Mykonos/Khios, Tignes/Avoriaz/Megève/Morzines/Ménuires filtering covers, Chamonix, Protect One, Protect Winter); and (3) Équipement (Equipment) including heating (Heat Connect heat pump), filtration (VSD pump, Cyclear filter), and water treatment (Touch Evo+ electrolyzer). The company has over 30 years of French manufacturing expertise with a policy of constant innovation.
Differentiator
Problem solved
Functional benefit
Products and services
- Liner 3D Rock Textured pool liner with 3D rock effect and superior thickness, available in multiple large-tile colorways for premium pool aesthetics. Designed for pool professionals installing residential pools.
- Liner 3D Effect 3D-effect pool liner providing depth and visual texture to pool interiors for residential and commercial pool installations.
- Dreamliner 2090 Premium liner with 90/100e thickness, textured material, and double varnish finish combining performance, durability, and versatility for demanding pool projects.
- Dreamliner 2015 Liner series available in printed and solid color variants, offering versatile aesthetic options for pool installations.
- Liner Ultim Premium liner offering high-end finish for pool interiors, targeted at premium residential pool projects.
- Liner antidérapant Non-slip liner designed for areas requiring enhanced traction safety in pool environments.
- Liner Frises Liner featuring decorative border patterns (frises) for enhanced pool aesthetics.
- Hydroflex 4D Perception 4D perception reinforced PVC membrane offering advanced depth and texture effects for pool interiors.
- Hydroflex 3D Sensation Award-winning 3D sensation reinforced PVC with relief texture and depth effect, featuring continuous luminous color options designed to enhance water reflections.
- Hydroflex Native Native reinforced PVC membrane available in varnish and standard finishes for pool interiors.
- Alkorplan Evolve Premium reinforced PVC membrane with architectural tile design and 200/100e thickness for optimal resistance in technical pool configurations.
- Alkorplan 3D Touch & Vogue 3D touch and Vogue reinforced PVC membranes featuring Nordic and Legacy colorways for timeless sophisticated pool aesthetics.
- Alkorplan Relief Relief-textured reinforced PVC membrane for enhanced visual depth in pool installations.
- Alkorplan Xtreme Extreme-performance reinforced PVC membrane for demanding pool environments.
- Alkorplan Alive Alive reinforced PVC membrane offering vibrant aesthetic options for pool interiors.
- Alkorplan 3000 Premium varnished printed reinforced PVC membrane in the Alkorplan 3000 range.
- Alkorplan 2000 Varnished solid-color reinforced PVC membrane in the Alkorplan 2000 range.
- Alkorplan 1000 Standard solid-color reinforced PVC membrane in the Alkorplan 1000 range.
- AG Smart 700 Above-ground automatic pool cover with integrated control panel and keyless technology, controllable via smartphone app or direct panel. Available in wired or lithium battery versions.
- Pool Diving Automatic pool cover designed to integrate seamlessly, maximizing use of swimming area with wood finish options.
Quantifiable outcome
- Up to +8°C water temperature increase with RaeGuard® thermal cover
- +2 more outcomes
Companies that use APF Pool Design
Customer profileSegments2 records
Ideal customer profiles2 records
APF Pool Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
APF Pool Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fédération des Professionnels de la Piscine et du Spa (FPP)minorAPF Pool Design participates in FPP-organized events like the Assises de la Piscine et du Spa. The company's CEO, Clément Chapaton, serves as a board member of the FPP, representing the company in industry discussions and developments. This is an industry association membership rather than a commercial partnership.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
APF Pool Design competitors and assessment
Company assessmentRegional players
- Maytronics: Israeli global leader in robotic pool cleaners with strong European distribution. While not a direct liner/cover competitor, it competes in the broader connected pool equipment category for installer mindshare and shelf space.
- SCP Pool Europe: European pool equipment distributor and manufacturer serving pool professionals across multiple European countries. Competes with APF's channel position and offers overlapping categories (pumps, filters, liners, covers).
Broad incumbents
- Fluidra: Spanish-headquartered global pool and wellness equipment leader (AstralPool, Jandy, Zodiac brands). Directly comparable to APF as a multi-category pool equipment manufacturer covering covers, pumps, filters, heaters, and water treatment, but at vastly larger global scale.
- Pentair: US-listed global water treatment and pool equipment company. Overlaps with APF in pool pumps, heaters, filters, and automation, and competes for the same pool professional channel, though at multinational scale.
- Hayward Holdings: US-based pool equipment manufacturer with strong European presence. Competes with APF across pumps, filters, heaters, automation, and lighting for residential pools, serving professional dealers similar to APF's channel model.
- BWT Pool Products: Pool equipment arm of BWT (Best Water Technology), covering water treatment, filtration, and pool dosing. Overlaps with APF's Touch Evo+ electrolyzer and filtration product categories.
Direct peers
- Procopi: French pool equipment manufacturer and distributor (Procopi, Pool Star brands) supplying pumps, filters, covers, liners, and heat pumps to the French and European pool professional channel—closest direct comp to APF's product range and go-to-market.
- CCEI: French manufacturer specializing in pool water treatment, lighting, and connected pool equipment. Direct competitor to APF in electrolyzers, automation, and pool equipment sold through French installers.
- Renolit: German manufacturer of reinforced PVC membranes (Alkorplan brand), which APF also distributes and uses. Direct competitor in the reinforced pool liner/membrane category across Europe.
- Haogenplast: Israeli manufacturer of reinforced PVC membranes and pool liners for European and global markets. Competes directly with APF's Hydroflex and Alkorplan product lines in the pool membrane category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
APF Pool Design social profiles
Digital presenceAPF Pool Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
APF Pool Design leadership team
Management profileNumber of profiles
Profiles1 record
APF Pool Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APF Pool Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APF Pool Design
What does APF Pool Design do?
APF Pool Design is a French designer and manufacturer of tailor-made swimming pool equipment. The company produces pool liners, reinforced PVC membranes, automatic and slatted covers, thermal and winter covers, and pool equipment including heating pumps, filtration systems, and water treatment electrolyzers. All products are manufactured in France.
Is APF Pool Design a public or private company?
APF Pool Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was APF Pool Design founded?
APF Pool Design was founded in 1990. It employs 51 to 100 people.
Where is APF Pool Design based?
APF Pool Design is headquartered in Annonay, France, in the Europe region.
How does APF Pool Design make money?
Three revenue lines are on record. Pool Liners and PVC Membranes are the primary driver. The others are pool Covers and Motorizations and pool Equipment.
Who are APF Pool Design's main competitors?
Regional players on record are Maytronics and SCP Pool Europe. Broad incumbents are Fluidra, Pentair, Hayward Holdings and BWT Pool Products. Direct peers are Procopi, CCEI, Renolit and Haogenplast.
Does APF Pool Design have an API?
No public API is recorded for APF Pool Design.
What industry is APF Pool Design in?
APF Pool Design's product category is Pool Equipment Manufacturing. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of CRAJAKAL, Pool & Spa Chemicals (Chlorination, pH Control, Algaecides). Its NAICS code is 326130 and its SIC code is 3081.