Toucan Productions

What Toucan Productions does

Toucan Productions is a privately held, Oklahoma City-based event production company that has operated continuously since 1982, providing lighting, sound, staging, video wall, lifting, and rigging services for live events of any scale. The company serves a horizontally diversified customer base spanning concerts and festivals, plays and musicals, galas and corporate events, sporting events, weddings and private parties, educational ceremonies, and permanent venue installations for churches and theaters. Its technical capabilities rest on a 50,000-square-foot warehouse near downtown OKC, an authorized dealer network across 50+ professional equipment brands (Elation, ETC, Chauvet, Robe, Claypaky, Martin, MA Lighting, Avolites, Vari-Lite, Global Truss, Stageline, and others), and Factory Certified Technician status for Elation Lighting and ETC authorized repairs.

Toucan generates revenue through four primary streams: equipment rental (full-service packages with dedicated account managers, out-the-door rentals for pickup, delivery/pickup nationwide, 12-month lease installed systems for venues, and touring packages); sales and integration (systems integration with custom delivery and installation, out-the-door sales of expendables, box sales through vendor ordering, and training packages); repairs and service (authorized repair services for Elation and ETC, in-house repairs, factory certified technicians, and RMA provider services); and recurring service contracts (annual maintenance with bi-annual cleanings, discounted rentals, priority service calls, and after-hours support). Pricing is custom-quoted per event rather than standardized list pricing. Go-to-market is sales-led with event-driven nationwide delivery, supported by warehouse pickup and a small box-sale/walk-in retail channel. The company is founder- and family-influenced, with Robin Alvis as Founder/President, Misty Myers as Co-Founder/VP, Chauncy Harris as CEO/CFO, and multiple Alvis family members in operational leadership.

Name

Toucan Productions

Legal name

Toucan Productions

Website

https://toucanproductions.net

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Toucan Productions is an Oklahoma City-based event production company founded in 1982 that provides lighting, sound, staging, video, rigging, and lift services, plus rentals, sales and integration, repairs, and service contracts for concerts, festivals, sports, theater, corporate, and venue clients nationwide.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Facilities Support Services (56121)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

akta.pro secondary industry

Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK)

Keywords

• Live event production
• Stage lighting rental
• Event staging and rigging
• Video wall rental
• Lighting equipment sales

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Rental: Full service packages with account managers, out-the-door rentals for pickup, delivery/pickup nationwide, lease installed systems (12-month periods), and touring packages with scalable solutions.
2. Sales & Integration: Systems integration with custom delivery and installation plans, out-the-door sales of expendables and consumables, box sales through vendor ordering, and training packages.
3. Repairs & Service: Authorized repair services for Elation Lighting and ETC products, in-house repairs, factory certified technicians, and RMA provider services for all represented brands.
4. Service Contracts: Annual service contracts with bi-annual maintenance, discounted rentals, priority service calls, after-hours support, and basic training sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Toucan Productions is a full-service live event production company that provides lighting, sound, staging, rigging, video wall, and mobile stage solutions for events of any scale. The company complements production services with equipment rentals, equipment sales with systems integration, and authorized repair services for brands such as Elation Lighting and ETC, operating from a 50,000-square-foot warehouse in Oklahoma City with nationwide delivery capability.

Product overview

Toucan Productions is a live event production company offering a comprehensive suite of services and equipment rentals/sales for events of any scale. The core offering centers on Production Services (lighting, sound, staging, video walls) combined with Rental Services (equipment-only), Sales & Integration (equipment purchases with installation), and Repairs (authorized service for Elation Lighting and ETC). Key product lines include Stageline Mobile Stages (SL and SAM series for small to large events), Mojo Style Barricade Systems for crowd control, and Avolites Titan Consoles for lighting control alongside other console brands (GrandMA, ETC, Obsidian). Equipment categories span lighting & effects, rigging & trussing, video walls, special FX, soft goods, and stages & roof systems. Service offerings include delivery/pickup nationwide, 12-month lease programs for venues, touring packages with CAD support, training programs, and annual service contracts. The company operates as an authorized dealer for 50+ equipment vendors including Elation, ETC, Chauvet, Robe, Claypaky, Martin, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Production Packages Full-service event production including equipment consultations, day-of on-site support, lighting, sound, staging, and video wall solutions for events of any scale, with dedicated account managers coordinating planning meetings, design, transportation, installation, and on-site personnel.
• Out-the-Door Equipment Rentals Pre-tested equipment rentals for lighting, sound, audio, video, and staging available for pickup from the Oklahoma City warehouse with easy returns, billed on a pay-as-you-go basis.
• Lease Installed Systems 12-month lease programs for churches and venues providing professional equipment with dedicated account management, on-site maintenance, repair, and replacements, with stackable discounts available for yearly renewals.
• Touring Packages Customized touring production solutions scalable for venues of any size, including pre-production preparation, customized cabling, CAD drawings, tech packs, and optional technicians, with flexible monthly billing.
• Nationwide Delivery & Pickup Service Nationwide on-site equipment delivery and pickup services delivered through Toucan's operational rental fleet, providing pre-tested, packed equipment directly to venues.
• Sales & Systems Integration Professional-grade equipment sales for permanent installations, providing custom 2D/3D system designs, custom delivery and installation plans, on-site installation, and personnel training.
• Out-the-Door Sales of Production Supplies In-stock production supply sales including bulbs, lighting gels, gel frames, pattern holders, clamps, safety cables, tape, rigging equipment, power and data cables, and confetti available via walk-in or call-ahead orders.
• Authorized Repair Services Authorized repair services for Elation Lighting and ETC products, with in-house repair center diagnostics through component overhaul, factory certified technicians, and RMA provider services for all represented brands.
• Annual Service Contracts Annual maintenance contracts covering bi-annual equipment cleanings, discounted rentals and supplies, priority service calls, after-hours support, and basic training sessions.
• Training Packages Customized training programs for schools, houses of worship, theaters, and individuals covering lighting consoles, focus, color, effects, and live production roles.
• Stageline Mobile Stage Rentals Mobile stage rentals including the SL Series (SL100, SL250, SL260, SL320) for small to mid-size events and SAM Series (SAM450, SAM555, SAM575 CW) for large-scale stadium productions, with certified crew providing complete staging solutions from design through teardown.
• Mojo Style Barricade Systems High-performance heavy-duty steel barricades with integral step platforms for professional event safety and crowd management, featuring custom-fabricated articulation units and modular configuration options.

Quantifiable outcome

• 4.8-star Google rating with over 23 reviews
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Stageline Mobile Stage Inc.coreTechnology or IntegrationPremier provider of Stageline mobile stage rentals. Toucan offers the complete Stageline fleet including SL100, SL250, SL260, SL320, SAM450, SAM555, and SAM575 CW models. Certified crew provides complete staging solutions from design through teardown.
• Elation LightingcoreTechnology or IntegrationAuthorized Service Provider for Elation Lighting products. Toucan serves as a repair house for Elation products, saving clients time by providing local service instead of factory repairs.
• ETCcoreTechnology or IntegrationAuthorized Service Provider with Factory Certified Technician status for ETC entertainment and architectural products. Toucan has specialty training and access to key ETC software used throughout the industry.
• Oklahoma City ThundercoreStrategic or Co-development PartnerLong-standing partnership since 2008 for game production and event services at Chesapeake Energy Arena
• Norman Music FestcoreStrategic or Co-development PartnerExclusive vendor since 2008, providing production services for the festival every year except 2020 due to pandemic
• Oklahoma State FairmajorStrategic or Co-development PartnerPartnership since 1992 providing production services nearly every year for the annual fair
• Festival of Arts in Oklahoma CitymajorStrategic or Co-development PartnerPartnership since the early 90s for the annual arts festival
• Hard Rock Hotel & Casino Sioux CitymajorStrategic or Co-development PartnerLong-standing partnership for large outdoor event production assistance

Scale indicators6 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Atomic Lighting: Mid-Atlantic lighting and production services company specializing in concert, theatre, and corporate events with rental, sales, and integration offerings. Comparable to Toucan's lighting-centric rental and integration model with similar authorized-dealer positioning.
• Bandit Lites: Major US lighting rental and production company serving concert touring, theatre, and special events with extensive fixture inventory and nationwide offices. Directly comparable to Toucan's core concert/festival production business, with deeper touring depth and larger fixture pool.
• 4Wall Entertainment: National lighting and rigging rental company offering equipment-only rentals, pre-rigged packages, and sales of new/pre-owned gear. Directly comparable to Toucan's out-the-door rental model and authorized-dealer approach, with broader multi-region coverage.
• Clair Brothers: Audio, lighting, and production services provider for live touring and events with global reach. Comparable to Toucan across concert production, with particular strength in audio systems integration alongside lighting.
• LD Systems: Texas-based event production company providing sound, lighting, video, staging, and backline for concerts, corporate events, and festivals. Closely comparable to Toucan in service mix and US touring/festival focus, with a similar multi-service regional-to-national model.
• Christie Lites: Large-scale lighting and rigging rental company serving concert tours, TV/film, and special events with offices across North America. Highly comparable to Toucan's concert lighting and rigging focus, with significantly larger inventory and geographic footprint.

Broad incumbents

• Encompass Event Group (formerly PSAV/Encore): Hospitality-focused AV and event technology provider serving hotels, convention centers, and corporate events globally. Comparable to Toucan's corporate/gala event segment, though it specializes in venue-based AV rather than outdoor concert production.
• Freeman Company: Large-scale experiential and event production company serving trade shows, corporate events, and brand activations. Comparable to Toucan in integrated event production services and large venue deployment, but focused on exhibitions and corporate rather than concert touring.
• PRG (Production Resource Group): Global leader in live event production with comprehensive lighting, video, audio, and rigging capabilities plus integrated scenic and automation services. Comparable to Toucan across the full event production stack but at vastly larger scale and geographic reach, serving arena and stadium tours worldwide.

Others

• Stageline Mobile Stage Inc. Manufacturer of mobile stage trailers (SL and SAM series) distributed through regional rental partners including Toucan itself. A key supplier/partner rather than direct competitor, but the closest comparable firm in the specific mobile stage rental niche Toucan operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@toucanproductionsOKC
• Facebookfacebook.com/ToucanProductions
• Instagraminstagram.com/toucan_okc
• TikToktiktok.com/@toucanproductionsokc
• Xx.com/toucan_OKC

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toucan Productions