BrandBacker
- Company typePrivate
- Founded2012
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BrandBacker does
BrandBacker is a two-sided influencer content marketing platform operated by GoMakeIt Labs, Inc., a privately held company headquartered in Brooklyn, New York. The platform connects brands seeking exposure on blogs, vlogs, and social networks with a network of over 50,000 influencers and creators spanning 85 countries and 40 languages. Its core product offering bundles campaign management (Exposure Campaigns, Influencer Teams), an analytics layer (BrandBacker Influence Scores measuring reach, engagement, traffic, and virality), a Brand Intelligence module that applies NLP and monitoring algorithms across millions of influencer channels and publications for competitor and industry insights, and a Content Showcases product that lets brands curate and embed influencer-generated content on their own websites via drag-and-drop tools and embed code.
The underlying technology stack combines natural language processing for sentiment and content analysis, a recommendation engine for influencer-brand matching based on category, location, language, demographics, keywords, and influence level, and a knowledge retrieval layer aggregating content from across BrandBacker and externally monitored channels. No patents are disclosed, no public API or developer SDK is documented, and no third-party AI model dependencies or training pipelines are described.
The business model is hybrid: brands subscribe to platform access via undisclosed monthly subscription tiers (pricing requires a demo request), and the platform also facilitates transactional campaign fees and influencer payments per post. Go-to-market combines enterprise field sales (demo-driven subscription plans) with self-serve onboarding for both brands and individual influencers. Customers include L'Oreal, Redken, Johnson & Johnson, Kenra, Evian, Clarisonic, Hask, New Balance, Markwins/One Direction, Studio Gear Cosmetics, SlimQuick, and Neostrata, with case studies spanning the Markwins/One Direction makeup launch (60M reach, 1,082 blog posts, 13,848 social posts) and Hask Haircare's Argan Oil campaign (1.7M followers reached within weeks). The firm has received only non-dilutive grant funding from UC Berkeley's SkyDeck and Start-Up Chile totaling approximately $40,000, operates with 1-10 employees, and shows no disclosed venture capital activity.
BrandBacker firmographics
Firmographics- Name
- BrandBacker
- Legal name
- GoMakeIt Labs, Inc.
- Website
- https://brandbacker.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
BrandBacker industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Advertising Agencies (541810), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
Keywords
Where BrandBacker is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BrandBacker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Brands pay subscription fees for access to the influencer platform, campaign management tools, analytics, and influencer network access. Mentioned as 'Subscription Plans & Pricing'.
- Campaign Fees: Brands pay per campaign for influencer outreach, content creation, product distribution, and campaign management. Influencers set their own rates and get paid per post, not per click.
- Influencer Payments: Platform facilitates payments from brands to influencers for sponsored posts and content creation. Influencers receive free products, paid posts, discounts and early access opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based platform access with tiered plans |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
BrandBacker product offering
Product offeringCore offering
BrandBacker is a SaaS influencer content marketing platform that connects brands with over 50,000 influencers and creators across 85 countries to produce articles, reviews, videos, tutorials and social media content. The platform provides influencer discovery, campaign management, real-time analytics, brand intelligence on competitors and industry, and embeddable content showcases for brand websites. Brands access the platform through subscription plans and demo requests, while influencers self-register and receive brand opportunities including paid posts, free products, giveaways and early access.
Product overview
BrandBacker is an influencer content marketing platform consisting of a unified core platform with integrated modules. The Content Creation Platform serves as the central hub connecting brands with 50,000+ influencers, supplemented by Influencer Teams for ongoing relationships, Exposure Campaigns for broad network engagement, and Brand Intelligence for competitive analysis. The Influencer Analytics module provides real-time performance tracking through proprietary Influence Scores, while Content Showcases enables brands to embed curated influencer content on their own websites. The platform processes content across articles, videos, photos, and social posts, and is built by GoMakeIt Labs, Inc. based in Brooklyn, NY.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Creation Platform The central BrandBacker product for connecting brands with over 50,000 influencers and creators to produce original articles, reviews, videos, tutorials, social campaigns and giveaways. Used by consumer brands (cosmetics, personal care, hair care, footwear, beverage, entertainment) and accessed via enterprise demo or self-serve signup.
- Influencer Analytics Analytics product providing real-time monitoring of campaign impressions, clicks, comments and social posts, with BrandBacker Influence Scores measuring reach, engagement and media value for every influencer. Includes Brand Intelligence features that analyze millions of influencer channels and publications for brand awareness, competitor and industry insights, using NLP tuned to industry-specific vocabulary.
- Content Showcases Content curation and publishing product that enables brands to embed influencer-generated content, product galleries, tutorials and industry news on their own websites. Includes Community Portals and drag-and-drop Showcase Manager with embed code generation, designed to drive engagement and conversion at the point of purchase.
Quantifiable outcome
- 2B+ followers reached through influencer network
- +3 more outcomes
Companies that use BrandBacker
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles3 records
BrandBacker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
BrandBacker partnerships and signals
Strategic signalScale indicators12 records
Expansion highlights5 records
BrandBacker competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BrandBacker social profiles
Digital presenceBrandBacker financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrandBacker leadership team
Management profileNumber of profiles
Profiles2 records
BrandBacker funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrandBacker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrandBacker
What does BrandBacker do?
BrandBacker is a SaaS influencer content marketing platform that connects brands with over 50,000 influencers and creators across 85 countries to produce articles, reviews, videos, tutorials and social media content. The platform provides influencer discovery, campaign management, real-time analytics, brand intelligence on competitors and industry, and embeddable content showcases for brand websites. Brands access the platform through subscription plans and demo requests, while influencers self-register and receive brand opportunities including paid posts, free products, giveaways and early access.
Is BrandBacker a public or private company?
BrandBacker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrandBacker founded?
BrandBacker was founded in 2012. It employs 1 to 10 people.
Where is BrandBacker based?
BrandBacker is headquartered in Brooklyn, United States, in the North America region.
How does BrandBacker make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are campaign Fees and influencer Payments.
Does BrandBacker have an API?
No public API is recorded for BrandBacker.
What industry is BrandBacker in?
BrandBacker's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 541810 and its SIC code is 7311.