GRACosway

What GRACosway does

GRACosway is Australia's leading public affairs and strategic communications advisory firm, operating as a wholly-owned subsidiary of Clemenger Group within the Omnicom Oceania network (the largest communications and marketing group in Australasia). The firm was formed in 2014 through the integration of two of Australia's leading public affairs firms and today employs more than 70 professionals across eight offices spanning Australia (Sydney, Melbourne, Brisbane, Adelaide, Canberra, Perth) and New Zealand (Auckland, Wellington), with regional operations conducted through affiliated entities GRA Partners in Western Australia and GRC Partners (jointly with Porter Novelli) in New Zealand.

The firm delivers senior-level professional services across three core disciplines: public affairs and government relations (regulatory approvals, FIRB engagements, parliamentary inquiry support, political and regulatory risk assessment); corporate and financial communications (transaction communications for M&A, IPOs and private equity, media relations, issues management, ESG advisory); and investor relations (shareholder engagement, proxy campaigns in partnership with Orient Capital, and media monitoring). Additional capabilities include crisis and reputation protection, cyber threat communications, media and presentation training, and strategic communications for government departments. The firm has advised on transactions cumulatively worth more than AUD $230 billion over the past decade and ranked #1 in Australasia by M&A deal value in 2025 (Mergermarket).

GRACosway operates a sales-led, professional services go-to-market targeting major corporate organisations, ASX-listed companies, organisations in crisis or high-stakes situations, and government departments and agencies. Revenue is generated through retainer and project-based consulting engagements with pricing determined per engagement. Named clients span Blackstone, Aldi, Reddit, Glencore, Epic Games, National Australia Bank, Santos, Virgin Australia, Brookfield, Pacific Equity Partners, Macquarie Asset Management, Visa, and various federal and state government departments. The firm is a founding member of the Australian Professional Government Relations Association and is registered under Lobbying Codes of Conduct across Australia.

Name

GRACosway

Legal name

Clemenger Group Limited

Website

https://gracosway.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

GRACosway is Australia's leading public affairs and strategic communications advisory firm, with 70+ professionals across Australia and New Zealand. It provides public affairs, corporate and financial communications, and investor relations counsel to ASX-listed corporates, multinationals, private capital firms, and government departments.

Ownership category

akta.pro rank

Product category

Public Relations and Strategic Communications Advisory

NAICS

Other Management Consulting Services (541618), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Services (8741)

akta.pro primary industry

Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)

akta.pro secondary industries

Sustainability & ESG Consulting (BPAHACAK), Security Governance, Risk & Compliance (GRC) Advisory (BPAKADAG)

Keywords

• Public affairs advisory
• Strategic communications consulting
• Investor relations services
• Corporate communications advisory
• Crisis communications consulting

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Strategic Communications Advisory: Professional services revenue generated through consulting engagements across public affairs, corporate communications, financial communications, investor relations, crisis communications, and related advisory services. Services are provided to major organisations on a retainer and project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

GRACosway is a professional services advisory firm that provides senior-level counsel to major organisations across public affairs and government relations, corporate and financial communications, and investor relations. Services include transaction communications for M&A/IPO, crisis communications and reputation protection, parliamentary inquiry support, ESG advisory, political and regulatory risk assessment, media monitoring, executive training, cyber threat communications, and strategic government communications, delivered by a 70+ person team across Australia and New Zealand.

Product overview

GRACosway is Australia’s leading public affairs and strategic communications advisory firm offering a unified suite of professional consulting services. The firm provides strategic counsel across public affairs and government relations, corporate and financial communications, and investor relations disciplines. GRACosway's core offerings include Transaction Communications, Crisis Communications and Reputation Protection, Parliamentary and Public Inquiries support, ESG advisory, Political and Regulatory Risk Assessment, Media Training, Cyber Threat Communications, Strategic Government Communications, and Media Monitoring services. Operating as a professional services consultancy rather than a software product, the firm leverages its team of more than 70 professionals to deliver senior-level counsel across Australia and New Zealand from offices in Sydney, Melbourne, Brisbane, Adelaide, Canberra, Perth, and Auckland.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Affairs and Government Relations Strategic counsel helping organisations understand, engage and influence government stakeholders across federal and state jurisdictions in Australia and New Zealand, including research, monitoring, regulatory approvals support and foreign investment applications navigation.
• Corporate Communications and Media Relations Corporate story-telling, strategy narratives and communications support for ASX-listed corporates, multinationals and private capital, managing communications during high-stakes situations.
• Investor Relations Long-term value creation for shareholders through building visibility and market support via effective communication and engagement with investors, analysts and the broader financial community.
• Transaction Communications Strategic communications counsel for transformational M&A, IPO and private equity transactions, including shareholder activist campaigns and proxy campaigns, supporting over AUD $230 billion in transactions.
• Parliamentary and Public Inquiries Support for organisations preparing for high-profile parliamentary and public inquiries, including written submissions, executive preparation and public hearing support.
• Environmental, Social, and Governance (ESG) Advisory ESG strategy development and communication services ensuring regulatory compliance and reporting standards are met, integrated into investor relations and corporate communications strategies.
• Political and Regulatory Risk Assessment Assessment and monitoring of political and regulatory risks to inform corporate strategy and decision-making for long-term client relationships or one-off transactional projects.
• Crisis Communications and Reputation Protection Crisis readiness assessment, process development and incident response for acute reputational threats, litigation risks, workplace issues, product recalls and regulatory threats.
• Media, Presentation and Stakeholder Engagement Training Bespoke training programs including simulated interviews, real-time feedback and practical message refinement for executives preparing for media interviews, public inquiries and shareholder meetings.
• Cyber Threat Communications Cyber communication strategy development and execution, including cyber preparedness support, 24/7 incident assistance and post-incident media and stakeholder relations.
• Strategic Government Communications Strategic communications and corporate affairs support for government departments and agencies at federal and state levels, including strategy development, media management and executive training.
• Media Monitoring Full suite media monitoring including news clipping services, start-of-day digests, reputation and sentiment analysis, and intra-day summaries for breaking news and live reporting.

Quantifiable outcome

• Supported more than $230 billion in high-profile corporate transactions over the past decade
• +3 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Omnicom OceaniacoreStrategic or Co-development PartnerGRACosway is part of Omnicom Oceania, Australasia's largest communications and marketing company offering clients best-of-category expertise in market research, digital strategy, advertising and media.
• Orient CapitalcoreTechnology or IntegrationGRACosway partners with Orient Capital to manage proxy campaigns, share register analysis and webcast briefings for investor relations clients.
• GRA Partners (Perth, Western Australia)coreChannel Partner/ Reseller/ DistributorGRA Partners operates as GRACosway's affiliated office in Western Australia, providing public affairs and strategic communications services under the GRACosway network.
• GRC Partners (New Zealand)coreChannel Partner/ Reseller/ DistributorGRC Partners operates as GRACosway's affiliated office in New Zealand, with offices in Auckland and Wellington, providing strategic communications and public affairs services.
• GRC Partners + Porter Novelli (New Zealand)coreChannel Partner/ Reseller/ DistributorNew Zealand operations branded as GRC Partners + Porter Novelli, extending GRACosway's network and capabilities into the New Zealand market.
• Australian Professional Government Relations Association (APGRA)coreOthersGRACosway is a founding member of the Australian Professional Government Relations Association and registered under relevant Lobbying Codes of Conduct across Australia.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SEC Newgate: Global public affairs and strategic communications group with a substantial Australian practice. Directly comparable to GRACosway in offering public affairs, government relations, financial communications and IR advisory across ANZ and Europe.
• SEC Group (Aspectus/AMEC): Public affairs and communications firm with strong Australian heritage. Directly comparable peer offering government relations, financial communications and IR advisory to listed and private clients across ANZ.
• Brunswick Group: Specialist critical issues and financial communications advisory with deep M&A credentials. Comparable to GRACosway on transaction communications and crisis advisory, with overlapping ANZ and APAC client bases.
• SenateSHJ: Australian strategic communications, public affairs and change management consultancy. Direct peer offering public affairs, corporate communications and IR advisory to ASX-listed and government clients across ANZ.

Broad incumbents

• Edelman: Global communications marketing firm with significant public affairs and financial communications practices in Australia. Competes with GRACosway for corporate reputation, public affairs and IR mandates while offering a much wider PR and brand portfolio.
• PwC Australia (Government & Public Sector advisory): Big 4 firm with significant public sector, ESG and policy reform advisory practices. Overlaps with GRACosway on government stakeholder engagement, ESG strategy and crisis advisory, but as part of a broader consulting portfolio.
• FTI Consulting: Global advisory firm with a strong Strategic Communications segment serving M&A, IPO and crisis situations. Competes head-to-head with GRACosway in ANZ financial communications and corporate affairs, but operates across a much broader consulting portfolio.
• Deloitte Australia (Risk Advisory / Government & Public Services): Big 4 firm offering government affairs, regulatory and crisis advisory. Comparable to GRACosway on enterprise-scale stakeholder engagement, regulatory navigation and crisis response, but delivered as part of a full advisory stack.

Emerging players

• Herbert Smith Freehills: Leading ANZ law firm with an active government relations and regulatory advisory practice. Competes for FIRB, regulatory approval and public inquiry mandates that overlap with GRACosway's public affairs work, bundled with legal counsel.

Others

• Clemenger Group (parent context — comparable peer businesses): Parent organisation providing broader marketing, advertising and research services. Relevant as a comparator for the wider group context in which GRACosway operates, including sister agencies offering PR, creative and research capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gracosway-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRACosway