What Boras Tidning does

Boras Tidning is a regional newspaper founded in 1826 and headquartered in Borås, Sweden, currently operated as one of 12 owned local news titles under the parent group Gota Media AB. Through Gota Media's corporate-market division, it operates as a hybrid news media platform and creative agency: the core Nyhetsmedia (News Media) offering monetizes advertising inventory — display ads, native advertising, and banner placements — across its owned regional titles and additional local titles distributed via a strategic partnership with Bonnier News, which together are described as Sweden's largest local media conglomerate. Complementing the media channel, the Brand Studio provides a full suite of agency services including content creation, native advertising, commercial and corporate film production, custom website design and development, graphic design, social media management, SEO, SEM/Google advertising, target audience analysis, and campaign effect measurement.

The business model is dual-stream: (1) advertising revenue from display and native placements sold across the owned and partner news properties, and (2) professional services revenue from the Brand Studio creative agency and web development team, priced on a quote-based, project-by-project basis rather than published rate cards. The go-to-market is sales-led, executed through regional sales teams covering six geographic territories across southeastern Sweden (Borås-Ulricehamn, Växjö, Kalmar-Öland, Karlskrona-Karlshamn, Kristianstad-Hässleholm, and Ystad-Trelleborg), targeting a primarily SMB and mid-market base of local and regional businesses across industries such as energy, retail, automotive, construction, real estate, banking, and tourism. Pricing is not publicly disclosed and customer contracts are custom-quoted.

The technology stack is conventional rather than differentiated: a news media publishing platform combined with standard digital marketing tooling for SEO, SEM, social media management and basic analytics/effect measurement. There is no disclosed AI/ML capability, proprietary data flywheel, or patent portfolio in the source data. The company is private, reports 51-100 employees, and is wholly owned by Gota Media AB; no funding rounds, M&A activity, or leadership changes are disclosed.

Name

Boras Tidning

Legal name

Boras Tidning

Website

https://medieportalen.bt.se

Company type

Private

Founded year

1826

Operating status

Operating

Headcount range

51–100 employees

Short description

Boras Tidning is a Swedish regional newspaper founded in 1826, operated as one of 12 owned titles under Gota Media AB. It monetizes news media advertising and provides Brand Studio creative services — digital marketing, web development, film production, SEO/SEM and social — to SMB and mid-market clients across southeastern Sweden.

Ownership category

akta.pro rank

Product category

Local News Media and Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Print Media Buying (Newspapers/Magazines) (MPAAABAH)

akta.pro secondary industries

Paid Search (SEM) Media Buying (BPAFABAC), Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• Local news media
• Marketing agency services
• Brand studio creative
• Corporate film production
• Website development services

Headquarters

HQ city

Borås

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. News Media Advertising: Advertising revenue from display ads, native advertising, and banner placements across owned news sites and partner Bonnier News local titles.
2. Marketing Services (Brand Studio): Revenue from creative agency services including content creation, native content, advertising concepts, commercial filming, websites, graphic design, animations, photography, social media management, SEO and SEM.
3. Website Development: Custom website design and development services offered for over 20 years, including user-friendly, mobile-friendly, secure and fast websites.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Boras Tidning is a regional local newspaper and digital news site owned by Gota Media AB, one of twelve local news titles operated across southeastern Sweden. Through its Brand Studio division, the company sells advertising inventory on its news media properties and provides a full range of marketing services to local and regional businesses, including display and native advertising, content creation, corporate films, website development, graphic design, SEO/SEM, social media management, target audience analysis, and campaign effect measurement.

Product overview

Gota Media AB operates as a communications agency with news media as its unique channel, offering a comprehensive marketing services portfolio. The core product is Nyhetsmedia (News Media) — a network of local and regional newspapers and digital news sites including Borås Tidning, Ulricehamns Tidning, Smålandsposten, Barometern-OT, Ölandsbladet, Blekinge läns tidning, Sydöstran, Kristianstadsbladet, Norra Skåne, Trelleborgs Allehanda, Ystads Allehanda, and Österlenmagasinet, partnered with Bonnier News to form Sweden's largest local media conglomerate. Supporting the news media platform, Brand Studio provides creative agency services including content marketing, native advertising, corporate films, website development, graphic design, social media marketing, SEO/SEM, and target audience analysis. The integrated offering combines traditional news media advertising with digital marketing channels (display ads, social media, Google), creative production services, and performance measurement — positioned as a full-service communication agency leveraging local engagement and credibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Nyhetsmedia (News Media) Local and regional newspaper and digital news media titles providing a credible editorial environment for advertising, with access to large and purchasing-strong audiences across southeastern Sweden. Distributed alongside Bonnier News local titles via partnership.
• Brand Studio Full-service creative agency providing content creation, native advertising, advertising concepts, commercial filming, websites, graphic design, animations, photography, social media management, SEO, and SEM services for corporate clients across southeastern Sweden.
• Hemsidor (Website Development) Custom and template website design and development services delivering user-friendly, mobile-friendly, secure, and fast websites for local and regional business customers.
• Företagsfilm (Corporate Film) Production of commercial films, corporate films, instructional films, and other video content for business clients.
• Politisk Annonsering (Political Advertising) Political advertising placements on Gota Media's news platforms for political parties, candidates, and campaigns.
• Föreläsningar (Lectures) Presentation and lecture services offered to corporate clients as part of Gota Media's knowledge-sharing offerings.

Named customers11 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bonnier NewscoreStrategic or Co-development PartnerGota Media is a partner with Bonnier News, and together they constitute Sweden's largest local media group. This partnership provides access to additional local news titles and extends market reach across Sweden.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bonnier News: Swedish media group that is both Gota Media's strategic partner and a direct competitor in regional news and advertising. Operates overlapping local titles and represents the most natural comparison given the formal partnership.
• Nord DDB: Full-service creative and media-buying agency in Sweden. Directly comparable to Gota Media's Brand Studio in offering integrated creative, content, and media planning to Swedish advertisers.
• NWT Media (Nerikes Allehanda): Swedish regional newspaper group with commercial advertising and digital marketing services for local businesses. Closest direct analog as a regional publisher running agency-style services for local advertisers.
• Hall Media: Swedish regional media company publishing multiple local titles with associated advertising and digital services. Comparable as a multi-title regional publisher competing for the same local advertising budgets.
• VK Media (Västerbottens-Kuriren): Regional northern Sweden newspaper group with digital marketing, web, and creative services. Comparable as a regional publisher offering bundled agency solutions to local SMBs, though in a different geography.

Broad incumbents

• Schibsted: Major Nordic media group owning Aftonbladet, Svenska Dagbladet, and Bergens Tidende. Comparable as a multi-title regional and national news publisher with associated advertising and subscription revenue.
• Forsman & Bodenfors: Leading Swedish creative agency with international footprint. Comparable on the creative/content production side of Gota Media's Brand Studio but operates at a much larger scale with global clients.
• Aftonbladet: Sweden's largest news site owned by Schibsted. Comparable in that it sells display, native, and sponsored content advertising on a large editorial audience, though at national rather than regional scale.
• TV4 Group: Sweden's largest commercial broadcaster with significant display, video, and native advertising sales. Competes for the same regional advertiser budgets via broadcast and digital video channels.

Others

• Storytel (Storyside): Swedish subscription media company adjacent to Gota Media's news publishing business. Comparable as a Nordic content monetisation platform but operates in audio/books rather than local journalism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/boras_tidning

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boras Tidning