What Focal Pointe Outdoor Solutions does

Focal Pointe Outdoor Solutions is a Midwest-based landscape services company founded in 1998 by John Munie, operating from Caseyville, Illinois as Focal Pointe of St. Louis, LLC. The company provides design, installation, and ongoing maintenance services for commercial and residential properties, with operational hubs across Illinois (Caseyville, Hazelwood), Missouri (St. Louis, Springfield), Kansas (Kansas City, Stilwell/Cottleville via acquired entities), and Oklahoma (Oklahoma City). Its service portfolio spans landscape maintenance, design/build, irrigation (including smart weather-based and soil-moisture-sensor systems), landscape lighting, snow and ice removal, plant health care, playground installation, pond maintenance, and a differentiated native planting and sustainable landscape practice, with documented outcomes including 2.8 million gallons of water saved and 88% native/cultivar plant implementations on flagship projects.

The business operates two primary segments — Commercial Services (corporate campuses, healthcare, higher education, municipal, and sports venues including St. Louis Cardinals, St. Louis CITY SC, Edward Jones, Mercy, Washington University, and the University of Kansas Health System) and Residential Services (single-point-of-contact design/build and maintenance). Commercial maintenance is structured as recurring subscription contracts served by dedicated account managers and partnership executives, while residential work is project-based professional services. Pricing is quote-based and not publicly disclosed; snow removal offers seasonal, hourly, and per-push structures.

Growth has been driven by a combination of organic expansion and acquisition. The 2019 revenue base was $17.8M, with 53.21% growth over 2016-2019 and a national 5th-fastest-growing ranking. In August 2023, Focal Pointe acquired Landworks, Rite-A-Way Lawn Care, and Signature Landscape, adding 220 employees and over $17M in client portfolio (39% of FY2023 revenue). In October 2024, it acquired Messenger's Lawn & Landscape, doubling its Kansas City footprint. The company is founder-owned (no disclosed outside capital), professionalized in 2024 with a CFO hire and a newly formed board of directors including 50-year industry veteran Bruce Wilson. Marketing is primarily regional and content-driven, including a 2025-launched podcast, blog, social channels, and an enterprise field sales motion targeting long-tenure commercial accounts.

Name

Focal Pointe Outdoor Solutions

Legal name

Focal Pointe of St. Louis, LLC

Website

https://yourfocalpointe.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Focal Pointe Outdoor Solutions is a Midwest-based landscape services company founded in 1998 that provides design, installation, and recurring maintenance for commercial and residential properties across Illinois, Missouri, Kansas, and Oklahoma, with a particular focus on enterprise accounts in healthcare, higher education, and municipal sectors.

Ownership category

akta.pro rank

Product category

Landscape Services

NAICS

Landscaping Services (561730)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Commercial Landscaping & Grounds Maintenance (IMAIAIAA)

akta.pro secondary industries

Commercial Landscape Design & Installation (HSAIABAJ), Residential Landscaping & Lawn Care (BPABADAB), Irrigation Systems Installation & Maintenance (IMAIAIAC)

Keywords

• Commercial landscape services
• Residential landscape design
• Irrigation management
• Snow and ice removal
• Sustainable landscaping

Headquarters

HQ city

Caseyville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Landscape Services: Full-service commercial landscape maintenance, design/build, irrigation, and snow removal services for business properties, campuses, and municipal sites
2. Residential Landscape Services: Design/build and maintenance services for residential properties including landscape design, plant health care, irrigation, and outdoor lighting

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Focal Pointe Outdoor Solutions provides professional landscape design, installation, and ongoing maintenance services for both commercial properties (corporate campuses, healthcare, higher education, municipal, sports venues) and residential properties across the Midwest U.S. Core offerings include recurring landscape maintenance, custom landscape design/build, irrigation (including smart irrigation technology), landscape lighting, snow and ice removal, plant health care, playground installation, pond maintenance, and native/sustainable landscape solutions.

Product overview

Focal Pointe Outdoor Solutions is a premium landscape services company offering a comprehensive suite of integrated landscaping solutions. The company operates as a single unified service offering organized into two primary client segments: Commercial Services and Residential Services. The product portfolio centers on Landscape Maintenance Services (core recurring service), complemented by Landscape Design and Installation services, Irrigation Services (including smart irrigation technology), Landscape Lighting, Snow and Ice Removal, Plant Health Care, Playground Installation, Pond Maintenance, and Native Planting and Sustainable Landscapes. These services are delivered through dedicated teams of horticulturalists, arborists, irrigation specialists, and landscape professionals across multiple Midwest locations including St. Louis, Kansas City, Oklahoma City, and Springfield/Branson.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Maintenance Services Full-service landscape maintenance including mowing, pruning, fertilization, mulching, bed maintenance, and ongoing property care for commercial and residential clients.
• Landscape Design and Installation Comprehensive landscape design and installation services including master landscape planning, new construction, hardscape, and custom outdoor living spaces for residential and commercial properties.
• Irrigation Services Professional irrigation system design, installation, auditing, and water management services including smart irrigation technology integration (weather-based controllers, soil moisture sensors, micro-irrigation).
• Landscape Lighting Custom outdoor lighting system design and installation for residential and commercial properties to enhance aesthetics and security.
• Snow and Ice Removal Professional snow and ice removal services for commercial properties including pre-storm communication, customized push plans, and 24/7 emergency response.
• Plant Health Care Plant healthcare services including plant health analysis, pest management, fertilization, and disease prevention for trees, shrubs, and ornamental plants.
• Playground Installation Playground and park recreation play system installation services for schools and municipalities, including renovation and expansion of play areas.
• Pond Maintenance

Quantifiable outcome

• 2.8 million gallons of water saved through rain sensor installations
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Washington University in St. LouiscoreStrategic or Co-development Partner · 13 November 2024Partnership to attain Level III Arboretum accreditation for the Washington University Danforth Campus. Focal Pointe account manager Cody Azotea collaborated with WashU horticulturist Chris Anderson and Facilities Planning and Management team.
• Messenger's Lawn & Landscape (Stilwell, KS)majorOthers · 14 October 2024Acquisition doubled Focal Pointe's footprint in Kansas City market; landscape and irrigation firm serving greater KC metro since 1999
• Signature Landscape (Oklahoma City, OK)majorOthers · 8 August 2023Acquired as part of three-company acquisition; combined with Landworks (Kansas City, KS) and Rite-A-Way Lawn Care (Cottleville, MO) adding $17M in client portfolio and 220 employees
• Landworks, Inc. (Kansas City, KS)majorOthers · 8 August 2023Acquired as part of three-company acquisition contributing to 39% of FY2023 revenue
• Rite-A-Way Lawn Care (Cottleville, MO)majorOthers · 8 August 2023Acquired as part of three-company acquisition
• Growth Network Peer GroupcoreStrategic or Co-development PartnerIndustry peer group of seven landscaping companies across the U.S. for exchanging best practices, financial information, and business models. Members include Level Green Landscaping, Native Land Design, Duke's Landscape Management, Conserve LandCare, Mike Ward Landscaping, and Greenscape, Inc.
• Next Level UniversityminorStrategic or Co-development PartnerAnnual training and networking conference with peers from five other leading landscape companies. Focus on company culture, continuous improvement, and operational excellence.
• St. Louis Green Business ChallengecoreStrategic or Co-development PartnerProgram of Missouri Botanical Garden; Focal Pointe has been sponsor company since 2017 and has attained Challenge Leader level; focuses on sustainability policies and practices
• Boys & Girls Club of the OzarksminorGTM or Marketing PartnerFocal Pointe named Donor of the Quarter; Sustainability Partner; John Munie and Aaron Lorenz met with BGCOzarks CEO to discuss serving others

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Davey Tree Expert Company: Established national provider of tree care, arboriculture, and landscape services to utility, commercial, and residential customers. Overlaps with Focal Pointe on plant health care, arboriculture, and commercial landscape maintenance.
• TruGreen: Largest U.S. lawn care company offering residential and commercial turf, tree, and shrub services at national scale. Overlaps with Focal Pointe on commercial lawn care and plant health care segments, though narrower than Focal Pointe's full design/build scope.
• BrightView Holdings: Largest U.S. commercial landscape services provider (NYSE: BV), offering maintenance, design/build, snow removal, and tree care to enterprise customers nationwide. Comparable as a direct competitor for large commercial accounts but operates at significantly greater national scale.

Direct peers

• Yellowstone Landscape: National commercial landscape services firm offering maintenance, design/build, irrigation, and snow services to large property portfolios. Comparable in full-service commercial model and multi-region operating footprint.
• Mariani Landscape: Premium residential and commercial landscape design, installation, and maintenance firm serving affluent Midwest and East Coast markets. Comparable in high-end design/build capability and recurring maintenance services.
• Level Green Landscaping: Mid-Atlantic commercial landscape maintenance and design/build firm; fellow member of the Growth Network peer group. Directly comparable in service mix (maintenance, irrigation, snow, design/build), enterprise sales motion, and growth-stage profile.
• Native Land Design: Commercial landscape services firm with a native-plant and sustainability focus; fellow Growth Network peer. Directly comparable in sustainable landscape expertise and Midwest-aligned service model.
• Conserve LandCare: West-coast commercial landscape services firm focused on water conservation and sustainability; Growth Network peer. Directly comparable in irrigation-centric, sustainability-led commercial services.
• Ruppert Landscape: Family-owned commercial landscape services company operating across the Mid-Atlantic and Southeast. Highly comparable in commercial maintenance/design-build focus, acquisition-driven growth, and large-enterprise customer base.
• Duke's Landscape Management: Commercial landscape maintenance and irrigation firm; Growth Network peer group member. Comparable in recurring commercial maintenance contracts and irrigation/water management services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/@focalpointe
• Facebookfacebook.com/yourfocalpointe
• LinkedInlinkedin.com/company/focal-pointe
• Instagraminstagram.com/yourfocalpointe

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focal Pointe Outdoor Solutions