Das Buro

What Das Buro does

Das Buro is a privately held strategic branding agency operating as Das Buro B.V. from Rotterdam, Netherlands, founded in 2005. The firm is structured around three integrated service pillars — Brand Strategy (audit, market analysis, brand plan, messaging), Brand Identity (visual identity, naming, guidelines, collateral, storytelling, sonic branding), and Brand Activation (integrated campaigns, activation events, content strategy, internal branding, brand tracking) — supported by proprietary methodologies such as the Distinctive Brand Assets Grid, Category Entry Points framework, and a 12-slide Brand Plan, all grounded in scientific brand growth research by Byron Sharp, Jenni Romaniuk, Les Binet, and Peter Field.

The agency serves B2B organizations in the Netherlands, ranging from local challengers to international subsidiaries, with named clients spanning cultural and entertainment venues (Luxor Theater Rotterdam, Pinkpop, Meervaart, Mezz Breda), media (100% NL, Uitagenda Rotterdam), mobility (Enterprise Car Rental, Moove), professional services (Harborn, Leyten, Mondriaan Fonds), and consumer brands (KETEL 1, Luck of Birth). Go-to-market is sales-led and direct, with no intermediary or reseller channels; client acquisition combines referrals, inbound interest from the public portfolio, and a downloadable Brand Plan whitepaper used as a lead magnet.

The business operates with approximately 11 staff, co-owned by Brand Strategist Dennis van der Meule and Brand Manager Hans de Ruiter. Revenue is generated through custom-quoted, project-based professional services engagements, often structured as multi-year contracts; there is no proprietary technology platform and no disclosed pricing. The firm has no subsidiaries, no external funding, and no public listing, and is currently focused exclusively on the Dutch market from its headquarters in Rotterdam's Het Industriegebouw.

Name

Das Buro

Legal name

Das Buro B.V.

Website

https://dasburo.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Das Buro is a Rotterdam-based strategic branding agency serving Dutch B2B clients with brand strategy, identity, and activation services. Founded in 2005, the ~11-person firm uses scientifically grounded methodologies and works with enterprises like Enterprise Car Rental, Luxor Theater, and Pinkpop.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Branding Services: Professional services revenue from brand strategy consulting, brand identity design, brand activation campaigns, and internal branding services. Revenue is generated through project-based engagements and ongoing client relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Das Buro is a strategic branding agency that sells brand strategy consulting, brand identity design, and brand activation campaign services to organizations. Its work spans brand audits, market analysis, positioning, naming, visual identity, guidelines, storytelling, integrated campaigns, and internal branding engagements. The agency delivers projects grounded in established brand-science frameworks (Category Entry Points, Distinctive Brand Assets, brand DNA) for clients in entertainment, media, mobility, cultural, and digital sectors.

Product overview

Das Buro is a strategic branding agency offering a unified suite of branding services organized around three core pillars: Brand Strategy (brand audit, market analysis, brand plan, messaging), Brand Identity (visual identity, brand name, guidelines, collateral design, storytelling, sonic branding), and Brand Activation (integrated campaigns, brand activation, content strategy, brand tracking, internal branding). Supporting sub-services include brand positioning, brand identity development, rebranding, distinctive brand assets strategy, internal branding, and the Category Entry Points framework. The agency also offers a Brandplan Whitepaper as a downloadable resource. Das Buro serves diverse clients across music/entertainment (Pinkpop, 100% NL, Luxor Theater), professional services (Harborn Digital, Enterprise), and cultural institutions (Mondriaan Fund, Meervaart).

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic consulting covering brand audit, market analysis, strategy development, and messaging and communication strategy to alter how a brand is perceived by its target audience. Sold to organizations seeking brand clarity and market positioning.
• Brand Identity Development of visual, verbal, and experiential brand elements including brand name, visual identity, brand guidelines, collateral design, storytelling, and sonic branding, aimed at creating a cohesive and memorable brand impression for client organizations.
• Brand Activation Integrated marketing campaigns, brand activation events, content strategy, brand tracking, and internal branding services designed to drive brand preference and loyalty through meaningful consumer connections for client organizations.
• Rebranding Services Comprehensive rebranding engagements covering new name, identity, and positioning, plus re-positioning, brand revitalisation, and brand management services, scoped to the degree of change required by the client organization.
• Internal Branding Engagement that connects an organization's internal culture to its brand positioning, ensuring employee behavior aligns with brand promises through culture research, behavioral values, and year programs.
• Brand Positioning (Merkpositionering) Definition of 3-4 desired brand associations in the consumer's mind and the development of distinctive brand assets, guided by category needs, competitive positioning, and brand DNA development.
• Brand Identity Development (Merkidentiteit) Creation of all external and audiovisual characteristics of a brand including house style, name, pay-off, and soundlogo, incorporating Distinctive Brand Assets to drive consumer recognition.
• Distinctive Brand Assets (DBA) Strategy Development and measurement of distinctive brand assets such as logo, color, pay-off, sound, and characters using the Distinctive Assets Grid framework to increase brand recognition and distinctiveness.
• Category Entry Points (CEP) Strategy Strategic consulting framework for identifying the situations in which consumers encounter a product category, based on Jenni Romaniuk and Byron Sharp's research, used to build mental availability and drive brand growth.

Quantifiable outcome

• Multi-year brand plan development producing measurable brand awareness and positioning improvements
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Mark Engelen (Photography)minorOthersPhotographer for 100% NL campaign 'The House of 100'. Shot campaign photography for the radio station brand campaign.
• Gloudy (Set Design)minorOthersSet design partner for 100% NL campaign. Collaborated on physical set design and construction for campaign photography.
• Origin ArchitectsminorOthersArchitecture firm that designed Harborn's new Rotterdam office space. Das Buro worked with Origin Architects on the office design project for Harborn.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/das-buro-design-creatives
• Instagraminstagram.com/das_buro
• Facebookfacebook.com/DasBuroRotterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Das Buro