Strutta
Strutta is a Vancouver-based SaaS platform that enables brands to run social media contests, sweepstakes, and competitions across Facebook, Instagram, and other networks, serving enterprise clients such as Starbucks, Toyota, and Hilton alongside SMBs via self-serve DIY tools.
- Company typePrivate
- Founded2007
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Strutta does
Strutta is a Vancouver-based SaaS company (legal entity Strutta.com Media Inc., incorporated in British Columbia) that operates a social promotions platform enabling brands and organizations to create and manage contests, sweepstakes, and competitions across social media channels including Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Founded around 2007-2008, the company has served major consumer brands including Starbucks, Toyota, Hilton, Crate & Barrel, Adidas, Airbnb, and NPR. The product surface is composed of a self-service DIY Promotions Builder (for Random Draw Sweepstakes, Instant Win Sweepstakes, Judged Contests, and Voted Contests), a Promotions API (JSON/XML) for developer-led custom integrations, a Custom Services practice for bespoke implementations, and an Enterprise tier for large organizations. Tagwin was introduced in July 2017 as a sub-product focused specifically on Instagram giveaways.
Technically, the platform is differentiated by an accredited random draw and instant win algorithm audited against the Australian/New Zealand Gaming Machine National Standard 2015 and the UK Remote Gambling and Software Technical Standards (July 2015), full mobile responsiveness (over 50% of participant traffic originates from mobile devices), multi-media entry support (photos, video, audio, text; with YouTube/Vimeo link acceptance), inbox-style moderation and judging interfaces, refer-a-friend viral sharing, and CSV export of participant and voter data for downstream CRM/email use. Distribution is multi-channel: self-serve web platform (platform.strutta.com), developer API documentation site with GitHub sample code, enterprise direct sales (1.800.450.5137), Facebook Tab App embedding, and IFrame/microsite deployment on third-party domains.
The commercial model blends subscription plans (12-month with monthly billing and month-to-month with auto-renewal), pay-as-you-go transactional purchases of individual promotional apps, and professional services for custom builds. Customer segmentation spans enterprise brands (primary), small businesses (self-serve), and non-profits. The company has raised approximately $1.58M in total disclosed funding across two 2008–2009 rounds led by GrowthWorks Capital (with Telefilm Canada participating in the seed). Leadership comprises CEO Laurie Baggio, CTO Patrick Audley, and Product Lead Danny Wood, with documented co-founder Maura Rodgers.
Strutta firmographics
Firmographics- Name
- Strutta
- Legal name
- Strutta.com Media Inc.
- Website
- https://strutta.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Strutta is a Vancouver-based SaaS platform that enables brands to run social media contests, sweepstakes, and competitions across Facebook, Instagram, and other networks, serving enterprise clients such as Starbucks, Toyota, and Hilton alongside SMBs via self-serve DIY tools.
- Ownership category
- akta.pro rank
Strutta industry classification
Industry- Product category
- Social Promotions Software
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Social Media Creative Agencies (Content & Community) (MPAAAAAE)
Keywords
Where Strutta is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Strutta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: 12-month subscription with monthly billing; month-to-month subscription with automatic renewal; prices subject to change with prior notification
- Pay-as-You-Go: Purchase Promotional Apps on demand without subscription commitment
- Custom Services: Custom development and design services for enterprise clients needing unique custom experiences
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 12-Month Subscription - Annual commitment with monthly billing |
| Subscription | Monthly | Month-to-Month Subscription - Flexible rolling monthly billing |
| Other | Pay-as-you-go | Pay-as-You-Go - Purchase promotional apps without subscription |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Strutta product offering
Product offeringCore offering
Strutta develops and operates a SaaS platform that enables brands to create, run, and measure social promotions — contests, sweepstakes, photo and video competitions, and user-generated-content campaigns — across Facebook, Instagram, Twitter, Pinterest, and LinkedIn via a self-serve DIY builder, a developer-facing Promotions API, and custom / enterprise services for bespoke deployments.
Product overview
Strutta is a social promotions platform consisting of a core platform and multiple modules. The core offering is the Strutta Social Promotions Platform, which enables brands to create and manage contests, sweepstakes, and competitions across multiple social media channels. The platform includes a DIY Promotions Builder for self-service promotion creation, Custom Promotions Services for tailored solutions, and Enterprise-level offerings for large organizations. A Promotions API enables developer customization. Key features include Random Draw Sweepstakes, Instant Win Sweepstakes, Judged Contests, Voted Contests, multi-media entry collection (photos, videos, audio, text), full mobile compatibility, accredited random draw mechanisms, refer-a-friend viral sharing, and content/voter data export. Tagwin is a separate sub-product specifically for Instagram giveaways.
Differentiator
Problem solved
Functional benefit
Brands
- Tagwin: A platform to make it easy to run giveaways on Instagram, mentioned as a separate product in blog posts.
Products and services
- Strutta Social Promotions Platform Core social promotions platform enabling brands to create and manage contests, sweepstakes, and competitions across multiple social media channels. Targeted at marketing teams at consumer brands, agencies, and developers who need measurable, multi-channel social campaigns.
- DIY Promotions Builder Self-service tool that lets users create and launch their own promotions including Random Draw Sweepstakes, Instant Win Sweepstakes, Judged Contests, and Voted Contests without technical assistance.
- Strutta Promotions API Developer-facing API using JSON or XML that enables creation of custom experiences for contests, sweepstakes, UGC galleries, community sites, voting, and social features on websites, Facebook, and mobile.
- Custom Promotions Services Tailored promotional solutions for organizations requiring custom-built promotions beyond the standard DIY capabilities, delivered as professional services.
- Tagwin Separate Strutta sub-product launched to make it easy to run giveaways on Instagram.
Quantifiable outcome
- Over 50% of participant visits come from mobile devices
- +2 more outcomes
Companies that use Strutta
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles4 records
Strutta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature8 records
Strutta partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Strutta competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Strutta social profiles
Digital presenceStrutta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strutta leadership team
Management profileNumber of profiles
Profiles6 records
Strutta funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strutta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strutta
What does Strutta do?
Strutta develops and operates a SaaS platform that enables brands to create, run, and measure social promotions — contests, sweepstakes, photo and video competitions, and user-generated-content campaigns — across Facebook, Instagram, Twitter, Pinterest, and LinkedIn via a self-serve DIY builder, a developer-facing Promotions API, and custom / enterprise services for bespoke deployments.
Is Strutta a public or private company?
Strutta is a private company. It is classified as venture growth investor backed and is currently operating.
When was Strutta founded?
Strutta was founded in 2007. It employs 11 to 50 people.
Where is Strutta based?
Strutta is headquartered in Vancouver, Canada, in the North America region.
How does Strutta make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are pay-as-You-Go and custom Services.
Does Strutta have an API?
Yes. Fully documented developer API utilizing JSON or XML. Enables creation of customer experiences for contests, sweepstakes, UGC galleries, community sites, voting, and social features. Can be used on websites, Facebook, and mobile. Access is provided via request form on the API page. Developer documentation is at www.strutta.com/api.
What industry is Strutta in?
Strutta's product category is Social Promotions Software. Its primary akta.pro industry code is MPAAAAAE, Social Media Creative Agencies (Content & Community). Its NAICS code is 54181 and its SIC code is 7311.