All About Kids
All About Kids is a New York State-based pediatric therapy provider founded in 1988, delivering speech-language pathology, occupational therapy, physical therapy, and ABA services to children from birth through age 21 with developmental delays and autism across 10 NY counties.
- Company typePrivate
- Founded1988
- HeadquartersPlainview, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What All About Kids does
All About Kids is a New York State-based provider of pediatric therapeutic and educational services, founded in 1988 by Cathy Grossfeld, a NY State licensed speech-language pathologist, and joined by co-owner Michael Grossfeld. The company operates through affiliated legal entities — Mid Island Therapy Associates LLC d/b/a All About Kids, All About Kids SLP P.L.L.C., and All About Kids SLP, OT, PT, LMSW, Psychology P.L.L.C. — and delivers multidisciplinary clinical services including speech-language pathology, occupational therapy, physical therapy, applied behavior analysis (ABA), psychological services, social work, and service coordination to children from birth through age 21 with developmental delays and autism spectrum disorders.
The company maintains six physical offices across New York State in Plainview, Brooklyn, Astoria, Bronx, New Rochelle, and Washingtonville, serving ten counties that include all five NYC boroughs, Long Island, Westchester, and Hudson Valley. Services are delivered in-person at clinics, in schools, and in homes, with telehealth as an additional delivery channel. The underlying technology stack is limited to commodity back-office SaaS — EnterClaims for billing and claims management and HR Cloud for human resources — with no proprietary clinical platform disclosed. Regulatory standing is anchored by approval from the New York State Department of Health as an Early Intervention Program (EIP) agency and from the New York State Education Department as a Preschool CPSE evaluator, both of which authorize delivery of publicly funded services at no out-of-pocket cost to eligible families.
Revenue is generated through a three-channel mix: publicly funded programs (EIP, Preschool CPSE), school district contracts (including a named relationship with NYCDOE for SEIT, related services, and professional development), and private-pay arrangements for families outside public-program eligibility. Customer acquisition is sales-led and referral-driven, sourced from parents, pediatricians, and school districts, with intake supported by a HIPAA-compliant online portal and toll-free phone line. The company supplements clinical operations with content marketing through a blog, the All About Kids Podcast, email newsletter, and organic social media presence on Twitter, Facebook, and Instagram.
All About Kids firmographics
Firmographics- Name
- All About Kids
- Legal name
- All About Kids
- Website
- https://aakcares.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- All About Kids is a New York State-based pediatric therapy provider founded in 1988, delivering speech-language pathology, occupational therapy, physical therapy, and ABA services to children from birth through age 21 with developmental delays and autism across 10 NY counties.
- Ownership category
- akta.pro rank
All About Kids industry classification
Industry- Product category
- Pediatric Therapy Services
- NAICS
- Other Individual and Family Services (624190), Child and Youth Services (62411), Educational Services (61), Child and Youth Services (624110)
- SIC
- Services-Health Services (8000), Services-Educational Services (8200), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)
- akta.pro secondary industries
- Speech & Language Therapy (Early Intervention) (EDACAFAB), Developmental Therapy / Early Childhood Special Instruction (EDACAFAG), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Communication Support Childcare (AAC, speech/language-informed) (HSAAAIAH)
Keywords
Where All About Kids is headquartered
LocationHeadquarters
- HQ city
- Plainview
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
All About Kids business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Publicly Funded Early Intervention Program (EIP): All About Kids is an approved EIP Agency by the New York State Department of Health, providing evaluations and therapy services. EIP is a publicly funded program that provides services at no out-of-pocket cost to parents. Health insurance may be used to cover some costs but is not required.
- Preschool CPSE Services: Approved by NY State Education Department to evaluate children for the CPSE Program. Services are publicly funded and provided at no cost to parents.
- School-Based Services: Services provided through school districts including NYCDOE, contracting with districts to provide related services, consultations, and professional development.
- Private Pay Services: For children who do not meet eligibility for publicly funded programs or who choose private services, All About Kids provides evaluations, ABA, and therapy services through private cost or insurance.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
All About Kids product offering
Product offeringCore offering
All About Kids provides multidisciplinary pediatric therapeutic and educational services — including Speech-Language Pathology, Occupational Therapy, Physical Therapy, and Applied Behavior Analysis (ABA) — for children from birth through age 21 across New York State. Services are delivered in-person or via telehealth through NY State-approved Early Intervention (birth-3), Preschool CPSE (3-5), School Age (5+), and Private Pay programs, with service coordination, multidisciplinary evaluations, and school-district contracting.
Product overview
All About Kids is a leading provider of children's therapeutic and educational services in New York, operating as a family of affiliated companies including Mid Island Therapy Associates LLC d/b/a All About Kids, All About Kids SLP P.L.L.C., and All About Kids SLP, OT, PT, LMSW, Psychology P.L.L.C. Founded in 1988, the company offers a comprehensive portfolio of services spanning speech-language pathology (SLP), occupational therapy (OT), physical therapy (PT), and Applied Behavior Analysis (ABA) therapy for children from birth through age 21. Services are delivered through multiple channels including the Early Intervention Program (EIP) for children under 3, Preschool CPSE services for ages 3-5, School Age services for ages 5 and up, and Private Pay programs. The company operates as both an approved NY State evaluation site and service provider for Early Intervention and Preschool Education Programs, serving 10 counties across New York State (NYC 5 boroughs, Nassau, Suffolk, Westchester, Putnam, Orange, Dutchess, and Ulster). All services are available in-person or via telehealth. The company also produces the All About Kids Podcast as an educational content platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Speech-Language Pathology (SLP) Services
Quantifiable outcome
- 30 years of outstanding program and fiscal audit reviews from state and county agencies
Companies that use All About Kids
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
All About Kids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
All About Kids partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
All About Kids competitors and assessment
Company assessmentBroad incumbents
- Aveanna Healthcare: Large public home health and pediatric therapy platform operating across multiple states; offers pediatric SLP/OT/PT and ABA-adjacent services as part of a broader home health portfolio, competing for school-district and private-duty contracts.
- BrightSpring Health Services: Diversified home and community-based health services platform that includes pediatric therapy and behavioral health lines; relevant peer given overlapping payer relationships, clinician workforce dynamics and scale advantages in school contracting.
Direct peers
- Centria Healthcare: National provider of ABA and pediatric behavioral health services; comparable target population (children with autism/IDD), similar revenue mix across insurance and school contracts, and similar clinician-led delivery model.
- BlueSprig Pediatrics: Pure-play ABA and pediatric therapy provider for children with autism spectrum disorder; overlapping clinical discipline mix (ABA, OT, SLP) and similar payor profile across commercial insurance, Medicaid and school contracts.
- Therapy 2000: Pediatric home health therapy provider delivering SLP, OT and PT services across multiple states; directly comparable multi-disciplinary pediatric therapy model with similar school-district and family referral channels.
- Hopebridge: Multi-state provider of ABA, OT, PT and speech therapy for children with autism and developmental delays; comparable multidisciplinary clinical model targeting the same EIP/CPSE-equivalent populations and school-aged caseload.
Regional players
- Mark of Excellence: NY-based provider of preschool and school-age special education and related services; comparable CPSE/CSE service mix and NY State regulatory approval framework, though smaller in geographic scope.
- Advanced Therapy Solutions: Pediatric SLP/OT/PT provider serving NY/NJ school districts and families; directly comparable service mix and school-district contracting model relevant to AAK's school-age business.
- Pediatric Specialty Group: Northeast US pediatric therapy provider offering SLP, OT, PT and ABA services; comparable multi-disciplinary clinical model and similar school-district and early intervention referral patterns.
Emerging players
- Momentum Autism Therapy Services: Regional provider of ABA and related pediatric therapies; comparable target population and therapy discipline overlap, though at smaller scale and narrower service breadth than AAK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
All About Kids social profiles
Digital presenceAll About Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
All About Kids leadership team
Management profileNumber of profiles
Profiles10 records
All About Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All About Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All About Kids
What does All About Kids do?
All About Kids provides multidisciplinary pediatric therapeutic and educational services — including Speech-Language Pathology, Occupational Therapy, Physical Therapy, and Applied Behavior Analysis (ABA) — for children from birth through age 21 across New York State. Services are delivered in-person or via telehealth through NY State-approved Early Intervention (birth-3), Preschool CPSE (3-5), School Age (5+), and Private Pay programs, with service coordination, multidisciplinary evaluations, and school-district contracting.
Is All About Kids a public or private company?
All About Kids is a private company. It is classified as family owned and is currently operating.
When was All About Kids founded?
All About Kids was founded in 1988. It employs 1,001 to 5,000 people.
Where is All About Kids based?
All About Kids is headquartered in Plainview, United States, in the North America region.
How does All About Kids make money?
Four revenue lines are on record. Publicly Funded Early Intervention Program (EIP) is the primary driver. The others are preschool CPSE Services, school-Based Services and private Pay Services.
Who are All About Kids's main competitors?
Broad incumbents on record are Aveanna Healthcare and BrightSpring Health Services. Direct peers are Centria Healthcare, BlueSprig Pediatrics, Therapy 2000 and Hopebridge. Regional players are Mark of Excellence, Advanced Therapy Solutions and Pediatric Specialty Group. Momentum Autism Therapy Services is listed as an emerging player.
Does All About Kids have an API?
No public API is recorded for All About Kids.
What industry is All About Kids in?
All About Kids's product category is Pediatric Therapy Services. Its primary akta.pro industry code is HLAFAJAL, Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP), with a secondary code of EDACAFAB, Speech & Language Therapy (Early Intervention). Its NAICS code is 624190 and its SIC code is 8000.