The 1810 Company

What The 1810 Company does

The 1810 Company is a UK-based trade-only manufacturer and distributor of premium kitchen sinks, taps, and accessories, headquartered in Mold, Flintshire, with a London showroom at the Business Design Centre in Islington. Founded in 2008 and operating with 11-50 employees, the company sells exclusively to registered trade customers (kitchen professionals, installers, and builders) through a dedicated trade portal at 1810hub.co.uk, supplemented by an approved dealer network accessible to consumers via a dealer locator tool. Its product range spans more than 491 SKUs across its own 1810 brand (stainless steel, PVD, fireclay, ceramic, and Purquartz composite sinks and a broad tap range) and the SCHOCK brand (CRISTADUR® and CRISTALITE® granite composite sinks), incorporating proprietary technologies such as AXIX seamless integration and Perfect Drain.

The company generates revenue through one-time product sales with pricing held behind trade login. Its competitive positioning rests on exclusive UK and Ireland rights to SCHOCK's proprietary granite composite materials, a premium European-design aesthetic, and a gated trade distribution model supported by a Brand Ambassador Program and virtual showroom tours. Distribution to Ireland is handled through an exclusive partnership with Häfele Ireland. The business holds British Standard, CE, and WRAS certifications, and maintains compliance with relevant water-fittings and European conformity standards.

The 1810 Company is privately held (The 1810 Company Limited, registered in England and Wales, Company No. 6845167) with no disclosed venture capital or private equity ownership. Its stated leadership includes a General Manager (David Salisbury). Operating geographies are the United Kingdom and Ireland, with no broader international footprint. The company shows no digital products, mobile apps, APIs, AI/ML capabilities, or publicly disclosed financial data, and operates as a focused physical-goods trade distributor with moderate, organic growth signals.

Name

The 1810 Company

Legal name

The 1810 Company Limited

Website

https://the1810company.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The 1810 Company is a UK-based trade-only distributor of premium kitchen sinks, taps, and accessories, selling exclusively to registered trade professionals across the UK and Ireland through its 1810 and SCHOCK brand portfolios.

Ownership category

akta.pro rank

Product category

Kitchen Sinks and Taps

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Household Appliances (3630)

akta.pro primary industry

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

akta.pro secondary industry

Kitchen Gadgets & Tools Retail (CRACADAB)

Keywords

• Kitchen sinks
• Kitchen taps
• Granite composite sinks
• Trade kitchen suppliers
• Kitchen accessories

Headquarters

HQ city

Mold

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen Sinks Sales: Revenue from selling a wide range of kitchen sinks including stainless steel, granite composite (CRISTADUR®), quartz (Purquartz), fireclay, and ceramic options. Products available in multiple sizes, configurations, and installation types.
2. Kitchen Taps Sales: Revenue from selling kitchen taps including various styles such as curved spout, square spout, pull-out spray, bridge mixers, and QFIT flex retractable taps. Available in multiple finishes including chrome, brushed steel, copper, gunmetal, gold brass, matte black.
3. Accessories Sales: Revenue from kitchen accessories including chopping boards, gastronorm containers, waste parts, soap dispensers, colanders, drainers, filters and hoses, waste bins, basket strainer wastes, plumbing kits, and waste disposal units.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The 1810 Company manufactures, sources, and distributes premium kitchen sinks, taps, and related accessories through a trade-only distribution model in the United Kingdom and Ireland. Its portfolio spans two main brand lines — its own 1810 branded sinks and taps across stainless steel, PVD, fireclay, ceramic, and PurQuartz quartz-composite materials, and the SCHOCK line of CRISTADUR® and CRISTALITE® granite composite sinks and complementary taps — supported by a comprehensive range of kitchen accessories such as chopping boards, colanders, soap dispensers, and waste disposal units.

Product overview

The 1810 Company is a trade-only supplier of premium kitchen sinks and taps, offering two main branded product lines: the 1810 brand (featuring Zen, Etro, Bordo, Forza, Luxsoplus, Razor10, Velore, Hex, Maya, Bilancio, Argilla Fireclay, Axix, and PurQuartz sinks, plus various tap models) and the SCHOCK brand (featuring CRISTADUR granite composite sinks including Kaia, Kiruna, Greenwich, Mono, Kyoto, Kallio, and Cristalite sinks including Euro, Pinedo, Quadro, Signus, Typos, Tia, Waterfall, plus Greenline eco-friendly variants and SCHOCK tap collections). Products span materials including stainless steel, fireclay, ceramic, PVD finishes, and quartz composite. The company also offers comprehensive accessories including chopping boards, gastronorm containers, waste parts, and accessory channels. They serve trade customers requiring accounts and sell SCHOCK products through both the 1810 and SCHOCK brands.

Differentiator

Problem solved

Functional benefit

Products and services

• 1810 Brand Sink Range A proprietary range of kitchen sinks sold under The 1810 Company brand, spanning stainless steel, PVD, fireclay, and ceramic constructions and named ranges including Zen, Zen15 Stainless Steel, Zen15 Belfast, Zen10 Options, Zen10 Slim Bridge, Zen I-F, Zen15 I-F, Zen15 PVD, Zen15 XXL, Zen Contratto, Zen Accessible, Etro, Etro Ceramic, Bordo, Forza, Luxsoplus, Razor10, Velore, Hex, Maya, Bilancio, Argilla Fireclay, and Axix. Available in single, 1.5, double, and triple bowl configurations with undermount, inset, FlushFit, and sit-on installation types and cabinet sizes from 300mm to 1200mm, for trade customers specifying kitchens in residential new-builds and renovations.
• SCHOCK CRISTADUR Sink Range Premium granite composite sinks manufactured by SCHOCK using proprietary CRISTADUR® material with integrated Perfect Drain technology, encompassing the Kaia (including the Kaia N-100XL which is compatible with Quooker® taps), Kiruna, Greenwich, Mono, Kyoto, and Kallio ranges. Available in colours including Nero, Asphalt, Croma, Alpina, Puro, Magma, Stone, Bronze, Silverstone, Polaris, and Berry, with farmhouse variants for modern country kitchens, intended for trade customers specifying high-end granite composite sink installations.
• SCHOCK CRISTALITE Sink Range SCHOCK's original granite composite kitchen sinks made from CRISTALITE® material that combines natural quartz with acrylic resin, including the Euro, Pinedo, Quadro, Signus, Typos, Tia, and Waterfall ranges, for trade customers specifying durable and colour-diverse granite kitchen sinks.
• SCHOCK Greenline Sink Range Eco-friendly variant of SCHOCK granite composite kitchen sinks in the Greenline line, offered in colour finishes Day, Night, Dusk, Twilight, and Ivy, intended for trade customers seeking more sustainable kitchen sink specifications.
• PurQuartz Sink Range Quartz-composite kitchen sinks available in the Blade, Cava, and Shard variants with concrete-inspired finishes and colour options including gunmetal, copper, gold brass, and matte black, for trade customers specifying durable quartz composite sinks with contemporary aesthetics.
• 1810 Brand Tap Range Kitchen taps sold under The 1810 Company brand, including the Courbe, Curvato, Cascata, Davanti, Fontaine, Grande, Versare, Spirale, Novanta, Moulins, Rodez, Finire, Pluie, Aero, 1810XXX, and Q-Fit retractable hose tap models. Available in finishes including chrome, brushed steel, copper, gunmetal, gold brass, and matte black, with styles spanning curved spout, square spout, pull-out spray, bridge mixers, and QFIT flex retractable designs, for trade customers specifying kitchen tap installations.
• SCHOCK Tap Range SCHOCK kitchen taps in swan neck, L-shape, and square designs in stainless steel and specialty finishes, including the Kavus, Keto, SC-510/520/530, Talia, and Alpina models, for trade customers specifying premium kitchen tap installations alongside SCHOCK sinks.
• Kitchen Sink Accessories Kitchen sink accessories sold to trade customers including chopping boards (bamboo and fibre rock), colanders, stainless steel gastronorm containers, strainer bowls, waste parts, waste disposal adapters, silicone drain mats, plastic corner bowls, soap dispensers, drainers, filters and hoses, waste bins, basket strainer wastes, plumbing kits, waste disposal units, and accessory channels in multiple sizes for fitting to 1810 and SCHOCK sinks.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• SCHOCKcoreTechnology or IntegrationExclusive partnership with SCHOCK, a leading German manufacturer of granite kitchen sinks. The 1810 Company distributes SCHOCK products including those made with proprietary CRISTADUR® and CRISTALITE® materials. SCHOCK is credited as the inventor of CRISTADUR® granite sinks.
• Häfele IrelandcoreChannel Partner/ Reseller/ DistributorExclusive Irish distribution partner for 1810 and SCHOCK products. Contact via [email protected].

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Astracast: UK-based kitchen sink and tap manufacturer with a strong trade and kitchen retail presence. Comparable in scale, product category (stainless, composite, fireclay sinks) and UK trade-only distribution, making it a direct domestic peer.
• Abode / Abode Designs: UK designer and supplier of kitchen taps, sinks and accessories sold primarily through kitchen retailers. Highly comparable on product (mixer taps, stainless and composite sinks), trade customer base, and UK-only geographic focus.
• Blanco: German manufacturer of kitchen sinks (Silgranit composite, stainless steel) and mixers. Direct competitor in the granite composite kitchen sink category where The 1810 Company competes via SCHOCK's CRISTADUR and CRISTALITE materials, and serves similar trade customers across Europe.
• Reginox UK: UK-focused manufacturer and supplier of stainless steel and composite kitchen sinks. Directly comparable in the UK trade channel, with overlapping product types (inset, undermount) and a similar kitchen specialist distribution model.
• Carron Phoenix: UK kitchen sink manufacturer offering stainless steel, composite and granite sinks through kitchen specialist dealers. Direct peer in product mix, customer base (UK kitchen studios and installers), and trade-only distribution model.

Broad incumbents

• Grohe: Global German manufacturer of kitchen and bathroom brassware. Comparable in the kitchen tap portion of the 1810 range, particularly in premium mixer and pull-out categories, and operates similar trade specification channels.
• Franke Group: Swiss-based global manufacturer of kitchen sinks, taps, hoods, and integrated kitchen systems. Closest direct comparable to The 1810 Company's premium kitchen sink and tap portfolio, with overlapping material science (stainless, composite) and trade distribution model across Europe.
• Hansgrohe: German premium manufacturer of kitchen and bathroom taps and showers. Comparable on design-led kitchen mixers and finishes, and a likely competitor in the premium UK kitchen tap segment where 1810 also competes.
• Villeroy & Boch: European manufacturer of ceramic kitchen sinks, bathroom ceramics and surface finishes. Direct comparable in the premium ceramic and fireclay sink categories (where 1810's Argilla Fireclay and Etro Ceramic ranges compete) and in design-led positioning.

Emerging players

• Schock GmbH: German inventor of CRISTADUR® granite composite sinks and the company's primary technology and supply partner. Highly relevant as both a strategic partner and upstream peer whose product roadmap directly determines 1810's differentiated range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/1810co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The 1810 Company