Max Property Group
Max Property Group is a Rotterdam-based real estate fintech operating Max Crowdfund, a Dutch AFM-approved platform enabling retail investors to fund property projects from €100, and Maximise, a white-label fintech SaaS for other crowdfunding operators.
- Company typePrivate
- Founded2016
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Max Property Group does
Max Property Group B.V. is a Dutch real estate fintech founded in 2016 and headquartered in Rotterdam. The company operates two primary product lines: Max Crowdfund, an international real estate crowdfunding platform approved by the Dutch AFM that enables retail investors to participate in property projects from a €100 minimum, and Maximise, a multi-lingual, multi-currency, multi-jurisdictional white-label fintech SaaS solution launched in Alpha in September 2023, which embeds automated KYC/KYB, continuous AML monitoring, tax reporting and banking integrations. The company also retains legacy property funds (Netherlands, Germany and UK vehicles of €2.5M–£4.25M each, with the German portfolio sold in December 2022) and provides exclusive-project sales and marketing services, exemplified by the Zuytland Buiten holiday park expansion from 105 to 181 units.
The business operates a hybrid go-to-market: self-serve product-led growth on Max Crowdfund for retail investors (€100 entry, digital channels, podcast, referral programs) coexisting with direct enterprise sales for fund structuring and exclusive project marketing, plus a white-label SaaS motion via Maximise targeting other crowdfunding platforms. Revenue is generated through transaction/platform fees on funded loans, fund management fees on property vehicles, Maximise SaaS licensing, and professional services on exclusive projects. Distribution is increasingly international, with joint venture agreements covering New Zealand (live, FSP1000486), Canada, UK, Sweden, Germany, Australia, South Africa and Mexico, supported by an ECSP license application (EU 2020/1503) submitted to the AFM in 2023 to enable pan-European passporting. Capital structure reflects a scaling-stage profile: €5M Series A closed in December 2022, Series B launched September 2023, with proceeds earmarked for expansion, software development and acquisitions. CEO Felix Berkhout leads a team that grew by 25+ staff in the year following Series A.
Max Property Group firmographics
Firmographics- Name
- Max Property Group
- Legal name
- Max Property Group B.V.
- Website
- https://maxpropertygroup.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Max Property Group is a Rotterdam-based real estate fintech operating Max Crowdfund, a Dutch AFM-approved platform enabling retail investors to fund property projects from €100, and Maximise, a white-label fintech SaaS for other crowdfunding operators.
- Ownership category
- akta.pro rank
Max Property Group industry classification
Industry- Product category
- Real Estate Crowdfunding Platform
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525), Other Financial Vehicles (525990)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Funds — Core (Stabilized, Income) (FSANAEAF)
- akta.pro secondary industries
- Real Estate Tokenization Platforms (FSADAEAC), Real Estate Funds — Core-Plus (FSANAEAG)
Keywords
Where Max Property Group is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Max Property Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Crowdfunding Platform Fees: Transaction fees from loans raised on the Max Crowdfund platform. The platform charges investors a registration fee (though 0.1% fee was cancelled in June 2021). Revenue generated from facilitating real estate loans ranging from €100 to €100,000+ per investment.
- Maximise Software Licensing: White-label fintech software licensing to other crowdfunding platforms and financial service companies. Companies can use Maximise to quickly launch fintech platforms and manage financial products.
- Property Fund Management: Management of real estate investment funds including Netherlands, Germany, and UK property funds ranging from €2.5M to £4.25M each.
- Project Marketing Services: Sales and marketing services for exclusive real estate projects, such as the Zuytland Buiten holiday park expansion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail investor crowdfunding minimum |
| One time/ perpetual license | Multi-year contract | Equity round investment |
| Subscription | Monthly | White-label Maximise Software |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Max Property Group product offering
Product offeringCore offering
Max Property Group operates Max Crowdfund, an international real estate crowdfunding platform enabling investments in property projects from as little as €100, and Maximise, a white-label multi-lingual, multi-currency, multi-jurisdictional fintech SaaS solution with automated KYC/KYB, AML monitoring, tax reporting and banking integration. The group also structures and manages property investment funds and provides sales and marketing services for exclusive real estate development projects.
Product overview
Max Property Group operates a platform-plus-modules architecture built around real estate investment. Its core product is Max Crowdfund, an international real estate crowdfunding platform allowing investments from €100. Complementing this is Maximise, a white-label fintech SaaS platform that Max Property Group developed for its own use and now offers to other crowdfunding companies for launching platforms and managing financial products. Max Property Group also offers property investment funds, markets exclusive real estate projects (such as Zuytland Buiten), and runs equity investment rounds (Series A and Series B) for company shares. The company introduced the MCF Token on Binance Smart Chain to provide digital asset functionality on the platform.
Differentiator
Problem solved
Functional benefit
Brands
- Max Crowdfund: International real estate crowdfunding platform enabling investments in property from €100 minimum, operating in Netherlands, Belgium, Germany, and UK
- Maximise
Products and services
- Max Crowdfund International real estate crowdfunding platform enabling retail investors to invest in property projects from a €100 minimum across multiple countries (Netherlands, Belgium, Germany, UK) with automated transactions, interest payments and capital repayments.
- Maximise White-label multi-lingual, multi-currency, multi-jurisdictional fintech SaaS platform offering automated KYC/KYB checks, continuous AML monitoring, automated tax reporting, banking services integration and direct foreign exchange for crowdfunding platforms and financial service companies.
- Property Investment Funds
Quantifiable outcome
- Returns of 5-15% ROI (average 7.92% per year)
- +4 more outcomes
Companies that use Max Property Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Max Property Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Max Property Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- New Zealand Platform PartnerscoreJoint venture agreement with New Zealand partners to launch Max Crowdfund platform in New Zealand. Platform went live with beta testing and received approval from New Zealand financial regulators (FSP1000486).
- Canada Platform PartnerscoreJV agreement signed for Max Crowdfund platform launch in Canada.
- UK Platform PartnerscoreJV agreement for Max Crowdfund UK platform with Mark Lloyd as platform lead.
- Sweden Platform PartnerscoreJV agreement with exclusive service provider in Sweden for platform launch.
- Germany Platform PartnerscoreJV agreement for Max Crowdfund Germany platform expansion.
- Australia Platform PartnersminorJV agreement in development for Australian market expansion.
- South Africa Platform PartnersminorJV agreement in development for South African market expansion.
- Mexico Platform PartnersminorJV agreement in development for Mexican market expansion.
- IntergirocoreBanking-as-a-service partner providing multi-currency bank account capabilities. Opened new bank account at Intergiro for crowdfund-friendly banking services enabling different currency acceptance on platform.
Scale indicators9 records
Recent moves7 records
Expansion highlights7 records
Max Property Group competitors and assessment
Company assessmentDirect peers
- EstateGuru: One of Europe's largest real estate crowdfunding platforms, originating and servicing property-backed loans across the Baltics, Germany, and Spain with similar institutional and retail investor audiences. Most directly comparable to Max Crowdfund by product (property-backed fixed-income loans) and geographic reach in continental Europe.
- Housers: Spanish-headquartered pan-European real estate crowdfunding platform offering fractional property investments from low minimums to retail investors. Directly comparable to Max Crowdfund in low-ticket retail real estate exposure and cross-border project origination.
- Crowdestate: Baltic-origin European real estate crowdfunding platform serving retail investors with diversified property projects across multiple countries. Comparable to Max Crowdfund in pan-European retail real estate investing model and use of regulated crowdfunding licences.
- Property Partner: UK FCA-regulated residential property investment platform enabling fractional ownership and fixed-income property investments online. Directly comparable to Max Crowdfund's UK JV offering and the residential property bond/loan model Max Property Group originated with.
- CrowdProperty: UK property P2P lending platform funding residential development and refurbishment projects through crowdsourced capital. Comparable to Max Crowdfund in originating developer-facing real estate loans via an online platform with retail investors.
- EstateGuru Capital (P2P real estate lending broker): EstateGuru's managed fund and auto-invest products extend the same property-backed loan model Max Crowdfund operates, making it the most natural benchmark for unit economics and GMV growth in the segment.
Emerging players
- Reinvest24: Estonian-headquartered European real estate crowdfunding platform with a similar low-minimum, multi-country model. Comparable to Max Crowdfund at the niche end of the same market, though smaller in scale and project count.
- Lemonway: European payment institution providing white-label payment and KYC infrastructure specifically to crowdfunding and marketplace lending platforms, including under the ECSP regime. Directly comparable to Maximise as a white-label fintech infrastructure provider for crowdfunding operators.
Broad incumbents
- Mintos: One of Europe's largest P2P lending marketplaces, operating across multiple asset classes including real estate-backed loans with strong regulatory standing. Comparable to Max Property Group as a broader incumbent in the regulated European online lending space that Max Crowdfund and Maximise compete within.
- Funding Circle: Large, publicly listed UK-based P2P/SME lending platform with broader loan products but overlapping infrastructure and regulatory approach. Comparable as a broad incumbent illustrating the scale ceiling for European online lending platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Max Property Group social profiles
Digital presenceMax Property Group compliance and trust
Trust signalCompliance4 records
Max Property Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max Property Group leadership team
Management profileNumber of profiles
Profiles3 records
Max Property Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Max Property Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max Property Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max Property Group
What does Max Property Group do?
Max Property Group operates Max Crowdfund, an international real estate crowdfunding platform enabling investments in property projects from as little as €100, and Maximise, a white-label multi-lingual, multi-currency, multi-jurisdictional fintech SaaS solution with automated KYC/KYB, AML monitoring, tax reporting and banking integration. The group also structures and manages property investment funds and provides sales and marketing services for exclusive real estate development projects.
Is Max Property Group a public or private company?
Max Property Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Max Property Group founded?
Max Property Group was founded in 2016. It employs 11 to 50 people.
Where is Max Property Group based?
Max Property Group is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Max Property Group make money?
Four revenue lines are on record. Crowdfunding Platform Fees are the primary driver. The others are maximise Software Licensing, property Fund Management and project Marketing Services.
Who are Max Property Group's main competitors?
Direct peers on record are EstateGuru, Housers, Crowdestate, Property Partner, CrowdProperty and EstateGuru Capital (P2P real estate lending broker). Emerging players are Reinvest24 and Lemonway. Broad incumbents are Mintos and Funding Circle.
Does Max Property Group have an API?
No public API is recorded for Max Property Group.
What industry is Max Property Group in?
Max Property Group's product category is Real Estate Crowdfunding Platform. Its primary akta.pro industry code is FSANAEAF, Real Estate Funds — Core (Stabilized, Income), with a secondary code of FSADAEAC, Real Estate Tokenization Platforms. Its NAICS code is 525 and its SIC code is 6532.