BV Bavarian Assets
BV Bayerische Vermögen GmbH (BV Bavarian Assets) is a Munich-based, bank-independent German wealth manager founded in 1998, serving affluent private individuals, families, foundations, and institutional clients across 5 locations with rule-based, systematic asset management and family office services under LAIQON AG.
- Company typePrivate
- Founded1998
- HeadquartersMunich, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BV Bavarian Assets does
BV Bayerische Vermögen GmbH, operating as BV Bavarian Assets, is a bank-independent (bankenunabhängige) German wealth manager founded in 1998 and headquartered in Munich. The firm serves affluent private individuals, entrepreneurs, families, foundations/endowments, family offices, and institutional investors (church institutions, associations, insurance companies) across approximately 2,100 client relationships and 5 German locations (Munich, Hamburg, Frammersbach, Holzkirchen, Trostberg). Since 2023 it has operated as a subsidiary of LAIQON AG (formerly Lloyd Fonds AG), which is publicly listed on the Deutsche Börse Scale segment and reports approximately €10.2 billion in group AUM as of September 2025.
The company's core product architecture consists of three tiered services: BV Premium Vermögensverwaltung (BV PVV), a centrally managed, rule-based flagship product classified under Article 8 of the SFDR Disclosure Regulation; Individuelle Vermögensverwaltung (IVV) for customized portfolio management; and Anlageberatung for single-product advisory. These are complemented by a Family Office service offering holistic wealth reporting, custodian coordination, and succession planning, and by a sustainability module (Nachhaltigkeitskonzept) that applies binding sector exclusions, UN Global Compact screening, Freedom House status checks, and ISS-ESG/RepRisk data-driven ESG analysis. Investment decisions flow through a proprietary, rule-based indicator system that systematically measures economic conditions, central bank policy, sentiment barometers, and investment trends rather than relying on forecasts, with execution routed through custodian bank partnerships at V-Bank AG and DAB Bank AG.
Revenue is generated through a fee-based (honorarbasierte) model with a fixed advisory fee and an optional variable success fee; the firm charges no entry loads on funds and rebates all distribution commissions back to clients. The go-to-market is sales-led and relationship-driven, with 25 wealth managers conducting face-to-face advisory engagements at client homes or offices, supplemented by events (Business Lunches, Kapitalmarkt Updates), webinars, content marketing, and social channels (LinkedIn, YouTube). The firm is BaFin-supervised, a member of VuV (Verband unabhängiger Vermögensverwalter Deutschland) and EdW, and was awarded "Vermögensverwalter des Jahres" by EuroFinanzen magazine in 2004.
BV Bavarian Assets firmographics
Firmographics- Name
- BV Bavarian Assets
- Legal name
- BV Bayerische Vermögen GmbH
- Website
- https://bv-vermoegen.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BV Bayerische Vermögen GmbH (BV Bavarian Assets) is a Munich-based, bank-independent German wealth manager founded in 1998, serving affluent private individuals, families, foundations, and institutional clients across 5 locations with rule-based, systematic asset management and family office services under LAIQON AG.
- Ownership category
- akta.pro rank
BV Bavarian Assets industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Digital/Hybrid Private Wealth (Robo-Enabled HNW Service) (FSAAABAO)
Keywords
Where BV Bavarian Assets is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
BV Bavarian Assets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fee-Based Wealth Management (Honorarbasierte Vermögensverwaltung): The company operates on a fee-based model offering securities services with a fixed fee arrangement. Optionally, a variable success fee can be agreed upon. No entry loads (Ausgabeaufschläge) are charged on funds. All distribution commissions and rebates are passed back to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Fee-based wealth management with fixed fee and optional performance fee component |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
BV Bavarian Assets product offering
Product offeringCore offering
BV Bayerische Vermögen GmbH is a bank-independent wealth manager that provides fee-based asset management to private clients, families, foundations, and institutional investors. The firm applies a rule-based, systematic investment approach that measures market conditions through a proprietary indicator set (economic data, central bank policy, sentiment barometers, investment trends) rather than relying on forecasts. Core offerings include a centrally managed premium portfolio service (BV Premium Vermögensverwaltung), individualized wealth management (IVV), single-product investment consulting (Anlageberatung), and comprehensive Family Office services.
Product overview
BV Bayerische Vermögen GmbH operates as a bank-independent wealth manager offering a tiered product architecture. The core offering consists of three main services: BV Premium Vermögensverwaltung (BV PVV) as the flagship centrally managed product, Individuelle Vermögensverwaltung (IVV) for customized individual management, and Anlageberatung for single-product investment consulting. These are complemented by Family Office services for comprehensive multi-generational wealth planning. The BV PVV, the primary product, operates as a rule-based system that measures market conditions through indicators rather than predictions, and includes a sustainability add-on module (Nachhaltigkeitskonzept) for ESG-focused investing.
Differentiator
Problem solved
Functional benefit
Brands
- BV Premium Vermögensverwaltung (BV PVV): Core premium asset management service offering active, rule-based investment management with individual risk profiles.
- Family Office
Products and services
- BV Premium Vermögensverwaltung (BV PVV)
Quantifiable outcome
- €10.2 billion Assets under Management in LAIQON Group
- +2 more outcomes
Companies that use BV Bavarian Assets
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
BV Bavarian Assets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BV Bavarian Assets partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- meine Volksbank Raiffeisenbank eG, RosenheimminorLetter of Intent signed for 25% stake participation in BV Bayerische Vermögen GmbH. Partnership deepening between LAIQON AG and the cooperative bank.
- WWK Volleys HerrschingminorOfficial partner of the volleyball club (1. Bundesliga). Sports sponsorship as part of regional marketing and brand building. Team competes in German top volleyball league.
- V-Bank AGcorePartner bank providing online depot access for BV clients. Customers access their portfolios through V-Bank AG's secure online banking platform.
- DAB Bank AGcorePartner bank providing online depot access for BV clients. Customers access their portfolios through DAB Bank AG's trading platform.
- ISS-ESGcorePrimary data provider for ESG and sustainability analysis since March 2023. Provides environmental, social, and governance data for portfolio quality analysis, PAI (Principal Adverse Impact) reporting, and climate data.
- RepRiskcoreData provider for norm-based research and ESG controversy screening. Used for monitoring compliance with international norms and detecting ESG risks.
- MFI Asset ManagementcoreInstitutional investment solutions provider within LAIQON group. Serves Stiftungen, church institutions, associations, insurance companies. Provides specialized portfolio management expertise.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
BV Bavarian Assets competitors and assessment
Company assessmentBroad incumbents
- ODDO BHF (Germany): German private bank offering wealth management and asset management services to private and institutional clients, including a strong family office proposition. Comparable target customer base with broader product capabilities than BV.
- Berenberg Bank (Joh. Berenberg, Gossler & Co.): One of Germany's oldest private banks with a major wealth and asset management division serving HNW/UHNW clients. Operates a Hamburg office alongside BV and competes in the same German HNW segment with broader banking capabilities.
- Hauck & Aufhäuser Lampe Privatbank: German private bank providing wealth management, asset management, and fund services to private and institutional clients. Comparable in target segments (HNW/family offices) but offers a wider banking product suite than BV.
- Bethmann Bank (ABN AMRO): German private bank within ABN AMRO focused exclusively on wealth management for HNW and UHNW clients. Overlaps with BV in target market and family office service offering but operates as part of a larger international group.
Direct peers
- DJE Kapital AG: German independent wealth manager headquartered in Munich with a long-running systematic investment approach and broad retail/HNW fund offerings. Highly comparable to BV given its Bavarian base and active, fundamentals-driven investment philosophy.
- Quirin Privatbank AG: Independent German private bank specializing in fee-based (honorarbasierte) wealth advisory for private clients and foundations. Direct competitor given its explicit fee-only model and focus on HNW advisory across multiple German cities.
- Flossbach von Storch: One of Germany's largest independent asset managers with multi-billion euro AUM, serving affluent private clients and family offices through actively managed multi-asset strategies. Direct competitor to BV in the bank-independent HNW space.
Emerging players
- growney (LAIQON Group subsidiary): Digital robo-advisor within the same LAIQON Group as BV, offering automated wealth management at low fees. Comparable in target market (German private wealth) but operates via a digital-first model that contrasts with BV's traditional advisor-led approach.
Others
Regional players
- Volksbank BraWo (and other cooperative banks): German cooperative banks offer wealth advisory services to their member customers and increasingly partner with or build in-house independent wealth capabilities. Relevant as potential channel partners and as adjacent competitors for HNW clients in regional German markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
BV Bavarian Assets social profiles
Digital presenceBV Bavarian Assets financial estimates
Financial estimateRevenue estimate
Valuation estimate
BV Bavarian Assets leadership team
Management profileNumber of profiles
Profiles3 records
BV Bavarian Assets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BV Bavarian Assets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BV Bavarian Assets
What does BV Bavarian Assets do?
BV Bayerische Vermögen GmbH is a bank-independent wealth manager that provides fee-based asset management to private clients, families, foundations, and institutional investors. The firm applies a rule-based, systematic investment approach that measures market conditions through a proprietary indicator set (economic data, central bank policy, sentiment barometers, investment trends) rather than relying on forecasts. Core offerings include a centrally managed premium portfolio service (BV Premium Vermögensverwaltung), individualized wealth management (IVV), single-product investment consulting (Anlageberatung), and comprehensive Family Office services.
Is BV Bavarian Assets a public or private company?
BV Bavarian Assets is a private company. It is classified as corporate owned and is currently operating.
When was BV Bavarian Assets founded?
BV Bavarian Assets was founded in 1998. It employs 51 to 100 people.
Where is BV Bavarian Assets based?
BV Bavarian Assets is headquartered in Munich, Germany, in the Europe region.
How does BV Bavarian Assets make money?
One revenue line is on record: fee-Based Wealth Management (Honorarbasierte Vermögensverwaltung).
Who are BV Bavarian Assets's main competitors?
Broad incumbents on record are ODDO BHF (Germany), Berenberg Bank (Joh. Berenberg, Gossler & Co.), Hauck & Aufhäuser Lampe Privatbank and Bethmann Bank (ABN AMRO). Direct peers are DJE Kapital AG, Quirin Privatbank AG and Flossbach von Storch. growney (LAIQON Group subsidiary) is listed as an emerging player. Donner & Reuschel AG is listed as an others. Volksbank BraWo (and other cooperative banks) is listed as a regional player.
Does BV Bavarian Assets have an API?
No public API is recorded for BV Bavarian Assets.
What industry is BV Bavarian Assets in?
BV Bavarian Assets's product category is Wealth Management. Its primary akta.pro industry code is FSAAABAO, Digital/Hybrid Private Wealth (Robo-Enabled HNW Service). Its NAICS code is 523940 and its SIC code is 6282.