Mascia Brunelli

What Mascia Brunelli does

Mascia Brunelli S.p.A. is a privately held Italian specialty manufacturer headquartered in Milan (Viale Monza 272), operating through three divisions: Laboratory (under the Biolife Italiana brand and wholly-owned subsidiary Biolife Italiana srl), Medical, and Cosmetic. The Laboratory Division is the commercial core and produces microbiology culture media (dehydrated and ready-to-use formats including 90mm and 150mm plates, tubes, bottles, and BIOLBag systems), chromogenic media (positioned by the company as a pioneer development), selective supplements and enrichment additives, raw materials and ingredients for media preparation, biochemical identification tests (Clostridium, Legionella, Listeria, Salmonella, Staphylococci, oxidase, indole), hematology stains, IVD rapid tests for infectious diseases across gastroenterology, respiratory, STD, and parasitology, fecal occult blood and rheumatology tests, platelet aggregation reagents, biological indicators for sterilization, membrane filters, and the Quantica 500 automatic colony counter. The Medical Division manufactures and distributes Class III implantable and absorbable haemostatic devices and surgical/ICU medical supplies. The Cosmetic Division offers personal care and well-being products. Sub-brands include ChromART (chromogenic media for ESBL/CRE resistance detection) and ALOA (Agar Listeria acc. to Ottaviani & Agosti). Certifications include ISO 14001 (environmental) and reference to ISO 27001 (information security).

The company sells through a direct, catalog-driven B2B model via three division-specific multilingual web portals (masciabrunelli.it, medicale.masciabrunelli.it, cosmetica.masciabrunelli.it), supported by downloadable product catalogs, certificates of analysis, safety data sheets, and regulatory documents. Pricing is not publicly disclosed and appears to follow quote-based B2B terms. Target customers are segmented vertically: clinical laboratories and hospitals (microbiology testing, infectious disease diagnostics, specimen collection), industrial microbiology buyers in food, beverage, pharmaceutical, and cosmetic manufacturing (QC, environmental monitoring, contamination control), surgical departments and ICUs (haemostasis and post-operative care), and cosmetics companies (formulation and personal care). The operating geography is listed as Italy/Europe, although the multilingual site suggests broader reach. The company is supported as a Corporate Golden Donor of FAI (Fondo Ambiente Italiano) and reports 45 years of continuous operation in clinical and industrial microbiology. No revenue, headcount trend, funding, M&A, or leadership data is disclosed.

Name

Mascia Brunelli

Legal name

Mascia Brunelli S.p.A.

Website

https://masciabrunelli.it

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Mascia Brunelli is a privately held Milan-based Italian manufacturer operating three divisions — Laboratory microbiology culture media and IVD rapid tests (Biolife Italiana), Class III implantable haemostatic medical devices, and cosmetics — selling directly via division-specific B2B web portals to clinical laboratories, industrial QC buyers, and surgical/ICU facilities primarily in Italy and Europe.

Ownership category

akta.pro rank

Product category

Microbiology Diagnostics and Medical Devices

NAICS

In-Vitro Diagnostic Substance Manufacturing (325413), Medical Equipment and Supplies Manufacturing (3391)

SIC

In Vitro & In Vivo Diagnostic Substances (2835), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Microbiology & Infectious Disease Diagnostics (Culture/ID/AST) (HLAHAAAC)

akta.pro secondary industries

Microbiology & Sterility Assurance (Bioburden/Endotoxin/Sterility) (HLAGADAE), Microbiological Reference Cultures, Strains & Controls (Food Micro) (AFALAKAF), Microbiology & Infectious Disease Testing Laboratories (HLAFAMAD)

Keywords

• Microbiology culture media
• Chromogenic media
• IVD rapid tests
• Haemostatic medical devices
• Clinical diagnostics reagents

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Microbiology Culture Media Sales: Sale of dehydrated and ready-to-use culture media, including chromogenic media, selective supplements, and raw materials/ingredients for microbiology testing in clinical and industrial settings.
2. IVD Rapid Tests: Sale of rapid diagnostic tests for infectious diseases including gastroenterology, respiratory infections, sexually transmitted diseases, parasitology, and fecal occult blood testing.
3. Medical Devices: Distribution of haemostatic medical devices (class III implantable and absorbable), and medical devices for surgery and ICU.
4. Cosmetic Products: Cosmetics and personal care products under the Cosmetica division, focused on creating moments of well-being and personal care experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Mascia Brunelli manufactures and supplies microbiology culture media (dehydrated and ready-to-use), IVD rapid diagnostic tests for infectious diseases, and Class III implantable/absorbable haemostatic medical devices. Through its Laboratory Division (Biolife Italiana), Medical Division, and Cosmetic Division, the company serves clinical laboratories, hospitals, food/pharmaceutical quality control operations, and surgical/ICU facilities with diagnostic reagents, biochemical tests, hematology stains, parasitology products, and surgical medical devices.

Product overview

Mascia Brunelli S.p.A. is an Italian biotechnology company operating three divisions: Laboratory Division (Biolife Italiana) for clinical and industrial microbiology, Medical Division for Class III implantable medical devices, and Cosmetic Division. The Laboratory Division, operating under the Biolife Italiana brand, is a pioneer in chromogenic media development since 1979 (45 years of operation). The product portfolio centers on microbiology culture media (dehydrated and ready-to-use in multiple formats), IVD rapid tests for infectious diseases (gastroenterology, respiratory, STDs, parasitology), biochemical identification tests, hematology stains, clinical chemistry reagents (rheumatology, fecal occult blood, platelet aggregation), and laboratory equipment including colony counters and membrane filters. The Medical Division focuses on haemostatic devices and surgical/ICU medical equipment. All divisions operate from the company's Milan headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• Biolife: Microbiology culture media brand including dehydrated culture media, chromogenic media, and ready-to-use culture media
• Biolife Italiana
• ChromART
• ALOA
• Quantica

Products and services

• Biolife Italiana Microbiology Culture Media (Laboratory Division) Brand-level product line serving clinical and industrial microbiology for 45 years, offering dehydrated and ready-to-use culture media including chromogenic media, IVD rapid tests, biochemical identification tests, hematology stains, and parasitology products for hospitals, clinical laboratories, and industrial QC labs.
• Chromogenic Culture Media Proprietary chromogenic media for color-based differentiation of microorganisms, available as ready-to-use plates and dehydrated base media (including ChromART for resistance detection and ALOA for Listeria).
• Dehydrated Culture Media Wide range of dehydrated culture media (selective, differential, enrichment broths, and base media) used by clinical and industrial microbiology laboratories to prepare their own plates and broths.
• Ready-to-Use Culture Media Pre-prepared culture media supplied in multiple formats including 90mm and 150mm plates, 55mm membrane filtration plates, combined two/three-media plates, tubes, bottles, and BIOLBag sac media for clinical and industrial microbiology labs.
• Infectious Diseases IVD Rapid Tests High-quality IVD rapid diagnostic tests for infectious diseases across gastroenterology, respiratory infections, sexually transmitted diseases, and parasitology, used by clinical laboratories and healthcare providers.
• Raw Materials and Ingredients Bacteriological-grade raw materials (agars, peptones, biological extracts, carbohydrates, and chemical reagents) supplied to laboratories preparing their own culture media.
• Selective Supplements and Enrichments Selective supplements (antimicrobial and antimicrobic supplements) and enrichment additives used in culture media preparation for pathogen isolation.
• ID Biochemical Tests Biochemical identification and confirmation tests for pathogens (Clostridium Perfringens, Legionella, Listeria Monocytogenes, Salmonella, Staphylococci), plus oxidase, indole, blank discs, and supporting equipment for microbiology labs.
• Hematology Stains Staining products for hematology and microbiology workflows, including Gram stain and related microbiology staining reagents used in clinical laboratories.
• Fecal Occult Blood / Intestinal Disease Tests Diagnostic tests for fecal occult blood detection and intestinal disease screening used in clinical laboratories.
• Rheumatology Tests Clinical chemistry diagnostic tests for rheumatology applications used in clinical laboratories.
• Parasitology Products Parasitology diagnostic products including concentration systems and rapid tests used in clinical laboratories.
• Identification and Confirmation Tests (Fever Tests) Identification and confirmation tests for febrile illness, including fever slide tests, fever antigens, and fever quick tests used in clinical microbiology workflows.
• Specimen Collection and Transport Systems Single-use laboratory disposables for specimen collection and transport, with a specific collection/treatment system for Mycobacteria specimens used by clinical labs.
• Disposable Materials Single-use laboratory disposables supplied to clinical and industrial microbiology customers as part of the broader consumables portfolio.
• Membrane Filters Membrane filters for microbiology testing applications including water and food analysis used by industrial and clinical QC labs.
• Biological Indicators for Sterilization Spore-based biological indicators for validating steam sterilization (MHSCT with G. stearothermophilus) and dry heat sterilization (DHSCT with B. atrophaeus) processes, used by industrial and clinical sterilization operations.
• Quantica 500 Automatic Colony Counter Automatic colony counter equipment for laboratory use (Quantica 500), used alongside culture media workflows in clinical and industrial microbiology labs.
• Medical Division Haemostatic and Surgical Devices Class III implantable and absorbable haemostatic medical devices manufactured by Mascia Brunelli, plus a distributed range of medical devices for operating rooms and intensive care units, supplied to hospital surgery departments and ICUs.
• Cosmetic Division Products Cosmetic and personal care products under the Cosmetica division, focused on creating moments of well-being and personal care experiences for cosmetic and wellness industry customers.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• FAI - Fondo Ambiente ItalianominorOthersThe Gruppo Mascia Brunelli - Biolife has decided to support the FAI (Italian Environment Fund) through the Corporate Golden Donor program, contributing to the financing of important projects for the defense of historical and environmental heritage in Italy. FAI has been protecting and managing 45 properties throughout Italy for over 35 years.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Emerging players

• Biosynth: Biosynth produces microbiology culture media raw materials, peptones, and biological extracts, and has expanded into finished diagnostic products. Partially comparable to Mascia Brunelli's raw materials and selective supplements product lines within industrial microbiology supply chains.
• Copan Diagnostics: Copan is an Italian manufacturer specializing in specimen collection and transport systems for microbiology, with overlap into automated liquid handling. Comparable as an Italian-based specialty microbiology supplier addressing overlapping hospital lab customers.

Direct peers

• bioMérieux: bioMérieux is the global leader in clinical and industrial microbiology diagnostics, offering chromogenic culture media, IVD reagents, and identification systems. Directly comparable to Mascia Brunelli's Biolife Italiana division across the microbiology media and rapid IVD testing portfolio.
• Liofilchem: Liofilchem is an Italian microbiology and clinical diagnostics manufacturer producing culture media, IVD rapid tests, and identification strips. Highly comparable as a similarly-sized Italian specialty IVD manufacturer serving overlapping customer segments across Europe.
• CHROMagar: CHROMagar (part of the French family-owned group) specializes in chromogenic culture media for pathogen detection including ESBL, CRE, and Listeria. Directly competes with Mascia Brunelli's ChromART and chromogenic media lines in clinical microbiology labs.
• Hardy Diagnostics: Hardy Diagnostics manufactures dehydrated and prepared culture media, chromogenic media, and microbiology supplies for clinical and industrial labs. Closely comparable mid-sized specialty player in the same microbiology media category as Biolife Italiana.
• HiMedia Laboratories: HiMedia Laboratories is an Indian manufacturer of microbiology culture media, dehydrated media, and diagnostic reagents serving clinical and industrial customers globally. Directly comparable as a mid-sized specialty microbiology media producer with parallel product breadth.

Broad incumbents

• Merck KGaA / MilliporeSigma: MilliporeSigma supplies microbiology culture media, raw materials, and laboratory reagents as part of its broad life science chemicals and consumables portfolio. Overlaps with Mascia Brunelli's dehydrated media and raw materials offering but operates at substantially larger scale.
• Thermo Fisher Scientific (Microbiology): Thermo Fisher's Microbiology division (including Oxoid and Remel) supplies dehydrated culture media, prepared media, and IVD reagents as part of a much larger life sciences portfolio. Competes broadly with Mascia Brunelli in clinical microbiology but with significantly greater scale and global reach.
• Becton Dickinson (BD Life Sciences): BD Life Sciences produces microbiology culture media, identification systems, and laboratory supplies as part of its broader medical technology portfolio. Competes with Mascia Brunelli's laboratory division across clinical microbiology products while offering substantially greater scale and integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mascia Brunelli