My Effect
My Effect is a Kitchener, Canada-based private company founded in 2016, described as a mobile app and online platform that connects people with partners. It operates with a small team under Founder & CEO Kelly Lovell and has minimal disclosed capital or operating history.
- Company typePrivate
- Founded2016
- HeadquartersKitchener, Canada
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What My Effect does
My Effect is a Canadian for-profit, privately held company headquartered in Kitchener, Ontario, described in firmographic data as a mobile app and online platform that connects people with partners. The company was founded in 2016 (with an associated Ontario Centres of Excellence engagement dated 2015-08-07) by Kelly Lovell, who serves as Founder & CEO. Reported headcount is 1-10 employees, and the only documented capital event is a $0 nominal-value engagement from the Ontario Centres of Excellence, a Canadian government-backed innovation funding body.
The company's product surface is poorly evidenced in the source data. No app store listings, product feature inventory, technology stack, pricing, or revenue model are disclosed. The only known digital property, the domain myeffectsolutions.com, currently resolves to a default Apache2 Debian server placeholder page rather than company content, suggesting the website is either under development, misconfigured, or has been abandoned. No social media profiles, certifications, partnerships, customer logos, or distribution channels are documented.
On the basis of available evidence, My Effect presents as a very early-stage or possibly dormant consumer-facing matchmaking venture with minimal capital, a small team, and an unbuilt or non-functional web presence. The absence of revenue mechanics, customer data, partnerships, and recent strategic activity makes it difficult to assess commercial traction, and any investment analysis should treat the company as a data-thin, pre-revenue entity whose operating status warrants direct confirmation before further diligence.
My Effect firmographics
Firmographics- Name
- My Effect
- Website
- https://myeffectsolutions.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- My Effect is a Kitchener, Canada-based private company founded in 2016, described as a mobile app and online platform that connects people with partners. It operates with a small team under Founder & CEO Kelly Lovell and has minimal disclosed capital or operating history.
- Ownership category
- akta.pro rank
My Effect industry classification
Industry- Product category
- Social Networking Applications
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Dating & Relationship Networking (MPACAJAH)
- akta.pro secondary industries
- General-Purpose Social Networks (BPAMABAA), Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE)
Keywords
Where My Effect is headquartered
LocationHeadquarters
- HQ city
- Kitchener
- HQ country
- Canada
- HQ region
- North America
Markets served
My Effect business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations
My Effect product offering
Product offeringCore offering
My Effect operates a mobile app and online platform that connects people with partners. The platform is designed to facilitate partner discovery and connection between users through a digital interface accessible via mobile devices and the web.
Product overview
No product or service information available. The source content (myeffectsolutions.com) consists only of a default Apache2 Debian placeholder page, indicating the website is either not yet configured or under maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- My Effect Mobile App and Online Platform
Companies that use My Effect
Customer profileIdeal customer profiles1 record
My Effect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
My Effect partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
My Effect competitors and assessment
Company assessmentDirect peers
- eHarmony: Long-standing dating platform using compatibility matching to connect users with potential life partners. Comparable partner-discovery focus, though web-first rather than mobile-first.
- Bumble: Public dating and social networking app where users (especially women) initiate connections with potential partners. Directly comparable to My Effect under the interpretation that 'partners' refers to romantic/relationship matches via a mobile app.
- Tinder: The dominant mobile dating app, owned by Match Group, focused on connecting people for romantic partners. Closest direct competitor if My Effect targets the dating vertical.
- Hinge: Mobile dating app marketed as 'designed to be deleted', positioning around serious relationships. Comparable product, audience, and mobile-first delivery model.
- Plenty of Fish (POF): Canadian-founded (Vancouver) mobile and web dating platform, also part of Match Group. Comparable as a Canadian-origin dating app connecting people for partners.
- Badoo: Global dating and social networking app with a mobile-first discovery feed. Comparable mobile-first approach to connecting people with potential partners.
- Coffee Meets Bagel: Mobile dating app using curated 'bagels' to connect users with potential partners. Similar mobile app format and partner-discovery positioning.
- Inner Circle: Selective mobile dating app focused on connecting young professionals with serious relationship partners. Comparable niche dating positioning.
Broad incumbents
- Match Group: Parent company of Tinder, Hinge, Match.com, OkCupid, and many other dating brands. A broad incumbent in the same consumer-partner-discovery space and the dominant aggregator competitor.
Emerging players
- Meetup: Mobile/web platform that connects people with activity partners and local groups. Relevant as an alternative interpretation of 'partners' — activity/community rather than romantic.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights4 records
Customer concentration
My Effect social profiles
Digital presenceMy Effect financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Effect leadership team
Management profileNumber of profiles
Profiles1 record
My Effect funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Effect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Effect
What does My Effect do?
My Effect operates a mobile app and online platform that connects people with partners. The platform is designed to facilitate partner discovery and connection between users through a digital interface accessible via mobile devices and the web.
Is My Effect a public or private company?
My Effect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was My Effect founded?
My Effect was founded in 2016. It employs 1 to 10 people.
Where is My Effect based?
My Effect is headquartered in Kitchener, Canada, in the North America region.
Who are My Effect's main competitors?
Direct peers on record are eHarmony, Bumble, Tinder, Hinge, Plenty of Fish (POF), Badoo, Coffee Meets Bagel and Inner Circle. Match Group is listed as a broad incumbent. Meetup is listed as an emerging player.
Does My Effect have an API?
No public API is recorded for My Effect.
What industry is My Effect in?
My Effect's product category is Social Networking Applications. Its primary akta.pro industry code is MPACAJAH, Dating & Relationship Networking, with a secondary code of BPAMABAA, General-Purpose Social Networks. Its NAICS code is 516210.