WVA

What WVA does

Fait Distribution is a privately-held, OD-owned (optometrist-owned) and family-operated wholesale contact lens distributor and full-service digital optical laboratory headquartered at 35263 West State Street, Burlington, Wisconsin. Founded in 1982 by Dr. Robert Fait and currently led by CEO Christopher Fait, the company distributes contact lenses (carrying 97% of lenses in stock, including specialty, multifocal, and toric trial lenses) along with frames, pharmaceuticals, solutions, and supplies, shipping nationwide from a single location without hidden fees or fuel surcharges. Its underlying technology stack is a custom e-commerce and ordering platform comprising YourStore™ (free online ordering tool for optical practices), EyeSubscribe (subscription-based recurring contact lens ordering), and Text2Order (SMS-based reordering), supplemented by a full-service digital optical laboratory built for lens fabrication with short turnaround times.

The business serves independent optometrists and optical practices across the United States through a sales-led go-to-market model combining dedicated sales representatives with multiple digital ordering channels. Revenue is generated through wholesale transaction fees on contact lens and optical supply distribution, lab services for lens fabrication, and recurring buying group membership fees that aggregate independent optical practices' purchasing power for better pricing on supplies, frames, and pharmaceuticals. The company differentiates on its OD-owner-operator model (the founders operate their own practices, providing direct operational insight into customer needs), its single-location nationwide distribution capability, and its integrated ordering platform that supports direct-to-patient shipping.

Name

WVA

Legal name

Fait Distribution

Website

https://wisvis.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

Fait Distribution is a privately-held wholesale contact lens distributor and optical laboratory serving independent optometrists and optical practices nationwide from Burlington, Wisconsin, offering proprietary e-commerce, subscription, and SMS ordering platforms plus an aggregated buying group.

Ownership category

akta.pro rank

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Contact Lens Distribution: Wholesale distribution of contact lenses to optometrists and optical practices. Carries 97% of contact lenses in stock along with full-line of specialty, multifocal, and toric trial lenses. Ships nationwide without hidden fees or fuel surcharges.
2. Optical Lab Services: Full-service digital optical laboratory providing lens fabrication and processing services for optical practices
3. Buying Group Membership: Aggregated purchasing power for independent optical practices to access better pricing on optical supplies, frames, pharmaceuticals, and solutions
4. Optical Supplies: Distribution of frames, pharmaceuticals, solutions, and supplies to optical practices nationwide from a single location

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fait Distribution is a wholesale B2B contact lens distributor and full-service digital optical laboratory serving optometrists and optical practices nationwide from a single Burlington, Wisconsin facility. The company carries 97% of contact lenses in stock including specialty, multifocal, and toric trial lenses, and ships frames, pharmaceuticals, solutions, and supplies nationwide without hidden fees or fuel surcharges, supported by proprietary digital ordering tools (YourStore, EyeSubscribe, Text2Order) and an aggregated buying-group membership.

Product overview

Fait Distribution operates as a unified platform offering wholesale contact lens distribution combined with multiple service modules. The core offering is contact lens distribution (carrying 97% of lenses in stock, including specialty, multifocal, and toric trial lenses), supported by a full-service digital optical laboratory. The product portfolio includes YourStore™ (free e-commerce platform), EyeSubscribe (subscription service), and Text2Order (SMS ordering), which together provide optometry practices with digital tools for inventory management, patient ordering, and practice growth.

Differentiator

Problem solved

Functional benefit

Brands

• YourStore™: Free custom online e-commerce platform for customers to manage orders
• EyeSubscribe
• Text2Order

Products and services

• Wholesale Contact Lens Distribution Wholesale B2B contact lens distribution for independent optometrists and optical practices, carrying 97% of contact lenses in stock including specialty, multifocal, and toric trial lenses, shipped nationwide without hidden fees or fuel surcharges.
• Full-Service Digital Optical Laboratory Full-service digital optical laboratory providing lens fabrication and processing services for independent optical practices, designed to increase efficiency and shorten turnaround time.
• Optical Buying Group Membership Aggregated purchasing group membership that gives independent optical practices buying-group leverage for better pricing on optical supplies, frames, pharmaceuticals, and solutions.
• YourStore Free custom online e-commerce ordering tool provided to optometry practices for managing contact lens and optical supply orders.
• EyeSubscribe Subscription-based contact lens ordering service enabling recurring delivery of contact lenses to patients of optometry practices.
• Text2Order SMS-based ordering system that allows optometrists to quickly reorder contact lenses via text message for their patients.
• Optical Supplies Distribution Distribution of frames, pharmaceuticals, solutions, and supplies to optical practices nationwide from a single Burlington, Wisconsin location.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ABB Optical Group: A large U.S. wholesale contact lens and ophthalmic product distributor serving independent eyecare professionals; competes head-to-head with Fait in contact lens distribution, lab services, and buying group offerings.
• Walman Optical: Wholesale optical lab and contact lens distributor serving independent eyecare practices with lab fabrication, frame, and lens distribution; highly comparable vertically integrated model to Fait's optical lab + distribution business.
• Modern Optical International: Wholesale optical products distributor and lab serving independent eyecare practices; comparable in offering mix (frames, lenses, lab services) and customer segment to Fait.
• US Optical: Independent wholesale optical laboratory and contact lens distributor serving eyecare professionals; closely comparable operating model to Fait's lab-plus-distribution positioning.

Broad incumbents

• Patterson Companies: Large diversified distributor of dental, animal health, and medical supplies including optical products; a broad incumbent whose optical segment overlaps with Fait's distribution scope but with much wider portfolio reach.
• Henry Schein: Major healthcare distributor with optical practice supply offerings among its broader medical/dental portfolio; competes for the same independent practice wallet but at significantly larger scale and category breadth.
• Bausch + Lomb: One of the four largest contact lens manufacturers with significant U.S. distribution and direct-to-practice supply capabilities; competes with Fait as both a supplier and increasingly as a distribution channel for its own products.
• CooperVision: Major global contact lens manufacturer with strong U.S. presence and direct distributor/practice relationships; key upstream supplier to Fait whose own distribution moves directly affect Fait's competitive position.
• Johnson & Johnson Vision: A leading contact lens manufacturer (Acuvue) with proprietary distribution and preferred-partner networks that compete with independent distributors like Fait for both supply and channel control.

Emerging players

• 1-800 Contacts: Large direct-to-consumer contact lens retailer whose consumer-facing model competes indirectly with Fait's B2B distribution by intercepting end-patient demand away from independent optometrists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wisvis
• Facebookfacebook.com/wvaoptical
• LinkedInlinkedin.com/company/wisconsin-vision-associates
• Instagraminstagram.com/faitcompanies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WVA