HIX Corporation

What HIX Corporation does

HIX Corporation is a privately held U.S. manufacturer of precision heat equipment, founded in 1963 and headquartered in Pittsburg, Kansas. The company sells through three distinct sub-brands: Quik N' Crispy® (ventless, oil-free commercial air fryers), DoughXpress (automated dough presses, tortilla equipment, and kitchen heat equipment), and HIX Imprint (industrial heat presses, dryers, ovens, and screen-printing equipment for the printing industry). All products are engineered, fabricated, and assembled at a single 110,000-square-foot vertically integrated facility that houses an aluminum foundry, CNC mill, welding, metal forming, fabrication, and assembly operations.

The company generates revenue primarily through one-time hardware sales to foodservice operators (restaurants, commercial kitchens) and industrial printing businesses. Pricing is quote-based and varies by model and configuration; no subscription, SaaS, or recurring service contracts are disclosed. Go-to-market is sales-led and direct-to-customer, with brand-specific websites (quikncrispy.com, doughxpress.com, imprint.hixcorp.com) functioning as the primary acquisition and information channels. The company claims a global client base of 7,965+ customers and emphasizes 100% U.S. manufacturing.

HIX operates as an independent private company with no disclosed institutional investors, parent company, subsidiaries, or leadership team information in the public record. No funding rounds, acquisitions, partnerships, regulatory actions, or M&A activity are documented. Revenue is not publicly disclosed. The competitive position rests on vertical manufacturing integration, three decades of accumulated metalworking expertise, and brand recognition within niche commercial kitchen and industrial heat-transfer categories.

Name

HIX Corporation

Legal name

HIX Corporation

Website

https://hixcorp.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

HIX Corporation is a privately held U.S. manufacturer of precision heat equipment, selling ventless commercial air fryers, automated dough presses, and industrial heat-transfer/printing equipment to foodservice operators and industrial printing businesses worldwide via three sub-brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Pittsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Foodservice Equipment Sales: Sale of commercial kitchen equipment including air fryers, dough presses, tortilla equipment, and heat equipment through Quik N' Crispy and DoughXpress brands. One-time hardware purchase model with potential for service/maintenance revenue.
2. Industrial Heat Equipment Sales: Sale of heat presses, dryers, and ovens for the printing industry and industrial operations through HIX Imprint brand. One-time equipment sales with focus on durability and precision.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

HIX Corporation designs, manufactures, and sells precision heat equipment for foodservice and industrial markets through three sub-brands: Quik N' Crispy® (ventless, oil-free commercial air fryers), DoughXpress (automated dough presses, tortilla equipment, and kitchen heat equipment), and HIX Imprint (industrial heat presses, dryers, ovens, and screen-printing equipment). All products are engineered, fabricated, and assembled in-house at the company's 110,000-square-foot facility in Pittsburg, Kansas, and sold directly to foodservice operators and printing/industrial businesses.

Product overview

HIX Corporation is a unified company operating three distinct sub-brand product lines under one integrated manufacturing operation. The company produces precision heat equipment across two primary market segments: Foodservice (Quik N' Crispy® for ventless air frying and DoughXpress for automated pressing/heat equipment) and Industrial (HIX Imprint for heat transfer, screen printing, and drying equipment). All products are engineered, fabricated, and assembled in-house at the company's 110,000-square-foot facility in Pittsburg, Kansas.

Differentiator

Problem solved

Functional benefit

Brands

• Quik N' Crispy®: Foodservice brand specializing in ventless, oil-free commercial air fryers under the Rapid Air Fryer product line. Perfect fried food simplified.
• DoughXpress
• HIX Imprint

Products and services

• Quik N' Crispy® Ventless Commercial Air Fryers Ventless, oil-free commercial air fryers for foodservice operations, providing crispy fried food results without the need for traditional frying equipment, hood systems, or grease. Targeted at restaurants and commercial kitchens seeking simplified, low-cost frying operations.
• DoughXpress Dough Pressing and Heat Equipment Automated kitchen equipment including dough presses, tortilla equipment, and heat equipment for foodservice operations, designed to streamline food preparation through consultation, expertise, and innovative product design. Targeted at foodservice operators seeking kitchen automation.
• HIX Imprint Industrial Heat Transfer Equipment Industrial heat transfer equipment including heat presses, dryers, and ovens for the printing industry and industrial operations, engineered for durability and precision. Targeted at graphic printing businesses and industrial finishing operations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Middleby Corporation: Global leader in commercial foodservice equipment (including Frymaster commercial fryers) and industrial food processing. Overlaps with HIX's Quik N' Crispy and DoughXpress brands across commercial kitchen equipment, though Middleby operates at vastly larger scale with a much broader product portfolio.
• Hoshizaki America: Major manufacturer of commercial kitchen equipment including ice machines, refrigerators, and cooking equipment for foodservice operators. Broad incumbent with overlap to HIX's Quik N' Crispy and DoughXpress brands via shared foodservice operator customer base.
• Illinois Tool Works (ITW): Diversified industrial manufacturer with food equipment and specialty products segments that overlap with HIX's commercial foodservice product lines. ITW operates at vastly larger scale with broader product breadth and global distribution.
• GEA Group: Global manufacturer of food processing machinery and equipment for dairy, meat, bakery, and beverage industries. Adjacent to HIX's foodservice brands in food machinery, though focused on industrial-scale processing rather than commercial kitchens.
• Standex International: Diversified industrial manufacturer with a food service equipment group that produces commercial cooking and refrigeration equipment. Overlaps with HIX's foodservice brands across multiple product categories and a similar commercial customer base.

Direct peers

• Stahls' Hotronix: Leading manufacturer of heat press machines and accessories for garment decoration, screen printing, and heat transfer applications. Directly comparable to HIX Imprint's industrial heat transfer and screen printing equipment, serving overlapping customers with similar capital equipment offerings.
• M&R Companies: Manufacturer of screen printing equipment, drying ovens, and flash cure units for the graphic printing industry. Directly overlaps with HIX Imprint's heat presses, dryers, and ovens serving print shops with similar workflow automation and finishing equipment.
• Broaster Company: Manufacturer of commercial pressure fryers and foodservice cooking equipment for restaurants, convenience stores, and commercial kitchens. Closely comparable in size and customer profile to HIX's Quik N' Crispy brand for commercial frying equipment.
• Anetsberger Brothers (Anets): Manufacturer of commercial cooking equipment including fryers, pasta cookers, and griddles for foodservice operators. Direct overlap with HIX's Quik N' Crispy and DoughXpress commercial frying and dough preparation product lines at similar private-company scale.
• Lawson Screen & Digital Products: Manufacturer of screen printing and digital printing equipment including dryers and exposure units for the graphic printing industry. Direct overlap with HIX Imprint's heat transfer and drying products serving print shops and apparel decorators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIX Corporation