What YesMore does

YesMore is a UK-based specialist marketing agency exclusively serving the hospitality, food and drink sector. Founded in 2017 and headquartered in Shoreditch, London, with a secondary office in Whitstable, Kent, the company trades as YesMore Ltd. and operates with a team of 1–10 employees. It serves a roster of 50+ clients spanning global spirits brands (Aperol Spritz, Grey Goose, Zardetto, Black Tower, Beronia, Balblair, Hankey Bannister), wine (Ridgeview), mid-market distilleries (Salcombe Gin, Ramsbury, Cambridge Distillery, Caorunn Gin), restaurant groups (Carluccio's), and challenger drinks brands (Dutch Barn Vodka, Bax Botanics, New London Light, Tom Savano Cocktails). The longest-tenured relationship is with Aperol Spritz, now in its fifth consecutive year of engagement.

The company's service portfolio spans influencer marketing, social media management, branding, paid media, events, PR, and a recently launched suite of AI marketing services (branded as AI Analysts, AI Researchers, AI Social Media Management, AI Sales Agents, AI Sommeliers, and AI Image Generators) covering text and image modalities. Most of these AI tools appear to be domain-specialised applications of third-party generative AI rather than proprietary models. In 2024 the company also launched a Fractional CMO / Non-Executive Director advisory service, and previously introduced packaged Drinks Branding and Influencer Marketing product lines. Geographic delivery extends beyond the UK to the US, Australia, Spain, Poland, and Canada.

The business model combines project-based fees (influencer campaigns from approximately £7,000), recurring retainer work on anchor accounts, and high-ticket advisory retainers (Fractional CMO at approximately £19,361/month). Go-to-market is direct-to-brand, evidenced by a public case-study library spanning spirits, wine, beer, and restaurant clients. The company is privately held, founder-led by Tom Harvey (also referenced as Tom Khan-Lavin), has not disclosed external funding, and maintains partnerships with industry bodies including Drinks Trust and SME Climate Hub.

Name

YesMore

Legal name

YesMore Ltd.

Website

https://yesmore.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

YesMore is a UK-based specialist marketing agency, founded in 2017 in London, exclusively serving hospitality, food and drink brands with influencer, branding, social media, and AI-enabled marketing services across the UK, US, Australia, and Europe.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Hospitality marketing agency
• Drinks brand marketing
• Social media management
• Content production services
• Influencer marketing agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Media Management Services: Monthly retainer-based social media management packages including content planning, posting, community management, and reporting. Offered in tiered packages (Essentials, Standard, Enterprise) with varying levels of service.
2. Content Production: One-time project fees for photography, videography, and content creation services. Includes both skeleton crew and full production packages.
3. Paid Media Management: Fees for managing paid advertising campaigns on social platforms, with no markup on media spend passed through to clients.
4. Influencer & Celebrity Marketing: Campaign-based fees for influencer outreach, management, and celebrity partnerships. Influencer and celebrity fees are charged separately.
5. Drinks Branding & Creative Services: Project-based branding design, brand positioning strategy, and creative consultancy services.
6. Fractional CMO & NED Services: Senior marketing consultancy providing fractional CMO or non-executive director services on a recurring monthly basis.
7. Website & eCommerce Development: Website design, build, and eCommerce optimization services for drinks brands.
8. Events & Experiential Marketing: Event production, brand activations, trade show management, and experiential campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

YesMore is a specialist creative marketing agency exclusively focused on the hospitality, food and drink sector. The agency delivers both strategic 'thinking' services (brand positioning, digital marketing strategy, creative consultancy, fractional CMO/NED board roles) and hands-on 'doing' services (social media management, content production, influencer and celebrity marketing, paid media, branding, eCommerce, websites, email marketing, SEO, events, PR and trade marketing) for drinks brands, restaurants, hotels, bars and food brands. YesMore supplements this offering with proprietary AI marketing tools purpose-built for the beverage and hospitality industry.

Product overview

YesMore is a creative marketing agency specialising in hospitality, food and drink marketing since 2017. The agency offers a comprehensive suite of services organised around two pillars: strategic 'thinking' services (Brand Positioning, Digital Marketing Strategy, Creative Consultancy, Non-Executive Directors) and execution 'doing' services (Social Media Management, Content Production, Influencer Marketing, Paid Media, eCommerce, Websites for Drinks Brands, Email Marketing, SEO-Optimised Blog Copy, Content Creators Network, Drinks Event Marketing, Experiential & Activations, Out Of Home Advertising, TV & Video Production, Public Relations, and Trade Marketing). The agency also offers AI Marketing Services including AI Analysts, AI Researchers, AI Social Media Management, AI Sales Agents, AI Sommeliers, and AI Image Generators. Pricing is structured around named packages (Social Media Management tiers, Influencer Marketing packages, Celebrity Influencer packages, Branding packages, Content Production options) with specific deliverables per tier. YesMore operates primarily in the UK and US markets serving drinks brands, restaurants, hotels, and bars.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Positioning Hospitality, food and drink brand positioning strategy for startups and established brands, including brand strategy work and new SKU launches.
• Digital Marketing Strategy Marketing strategy services providing clarity on brand direction and how to meet business goals for food and drinks brands.
• Creative Marketing Consultancy Creative food and drinks marketing consultancy to inject excitement into brands and develop creative marketing campaigns.
• Non-Executive Directors (Fractional CMO) Fractional CMO and non-executive board director services for drinks brands; co-founder Tom serves as independent board director.
• Social Media Management Social media account management with packages (Essentials, Standard, Enterprise) including content planning, posting, community management, and copywriting for drinks and hospitality brands.
• Content Production Production packages (Skeleton Crew, Production+) for image and video content creation with photographers, videographers, designers and AI artists.
• Influencer Marketing Influencer marketing campaign packages including outreach, negotiation, briefing, contracting and management of influencers for drinks and hospitality brands.
• Celebrity Influencer Marketing Celebrity marketing services including post, campaign, and brand ambassador packages with outreach, contracting and management.
• Paid Media Advertising Paid social media advertising strategy and implementation services for drinks brands, with media spend billed at cost without markup.
• Drinks Branding Drinks branding packages including label design, brand guidelines, and brand evolution with design, mock-ups and print guidelines for beverage brands.
• eCommerce for Drinks Brands Beverage eCommerce agency services including DTC strategy, website design/build, email automations, subscription models, and conversion rate optimisation on platforms such as Shopify and WooCommerce.
• Websites for Drinks Brands Website design and development for drinks brands with mobile-first approach, DTC focus, and integrations with booking systems.
• Email Marketing Email marketing campaigns and automation services using Klaviyo and Mailchimp for drinks brands.
• SEO-Optimised Blog Copy SEO-optimised blog content creation with keyword research, editorial calendar, meta descriptions and Google Analytics tracking.
• Drinks Event Marketing Event marketing services including brand launch events, consumer activations, trade shows, press events, and brand ambassador staffing.
• AI Marketing Services AI-powered marketing tools including AI Analysts, AI Researchers, AI Social Media Management, AI Sales Agents, AI Sommeliers, and AI Image Generators designed specifically for drinks brands.

Quantifiable outcome

• Zardetto Prosecco: 500,000+ reach with $6k spend, 16% average monthly engagement
• +7 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• GozneyminorGTM or Marketing PartnerPartnership with Gozney Home Pizza Ovens for a follow and tag based competition campaign with Aperol Spritz. Collaborative marketing campaign leveraging both brand audiences.
• The Drinks TrustminorStrategic or Co-development PartnerCharitable partnership supporting drinks industry professionals. Shown as accreditation on website footer alongside SME Climate Hub commitment.
• SME Climate HubminorStrategic or Co-development PartnerClimate commitment partnership demonstrating sustainability focus. Listed as an accreditation on company website.
• Trusted PR Agency PartnersminorImplementation/ SI/ Consulting PartnerNetwork of trusted PR agency partners brought in for PR elements of campaigns or services outside YesMore's core social media and content offering.
• Content Creator NetworkcoreImplementation/ SI/ Consulting PartnerExtensive network of trusted photographers, videographers, designers, and AI artists across the globe who specialize in food and drink content creation.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ogilvy: Global creative network with deep beverage and lifestyle client experience across advertising, PR and digital. Represents the broad-incumbent threat for enterprise spirits and hospitality brands that might otherwise engage a specialist like YesMore.
• Dentsu: Global advertising and communications network with dedicated food, drink and hospitality practices. Competes with YesMore for enterprise-level drinks mandates, but as part of a much broader portfolio rather than a specialist offering.
• WPP: Largest global advertising holding company with multiple agencies serving the world's largest beverage and hospitality brands. Competes for global multi-market drinks briefs that YesMore is targeting with its announced US, Canada and Australia expansion.

Direct peers

• W Communications: London-based creative communications agency with a dedicated food and drink practice serving spirits, wine and lifestyle brands across the UK and internationally. Closely comparable to YesMore in sector focus, boutique size and content-led delivery model.
• Pearl & Mug: Specialist drinks branding and creative agency working with spirits, wine and beer brands on label design, brand strategy and campaign creative. Direct competitor to YesMore's branding and creative services, sharing the same niche vertical focus.
• Boldspace: Boutique brand and digital marketing agency with a hospitality, food and drink client base, offering social media, content and influencer services. Overlaps with YesMore on mid-market drinks brands and integrated digital execution.
• Cylinder Drinks Marketing: Specialist drinks marketing agency serving wine, spirits and beer brands with brand strategy, social media and trade marketing — a near-direct vertical competitor to YesMore's core offering.
• Henry Jenkinson Communications: Boutique UK PR and content agency focused on the drinks and hospitality industry, covering spirits, wine, bars and restaurants. Comparable to YesMore in vertical focus and small-team client-led model.
• Beattie Group: Integrated PR, social and influencer agency with a long-standing drinks, hospitality and lifestyle practice serving enterprise brands. Competes with YesMore on social media management, influencer campaigns and brand PR within the same vertical.
• Born Ugly: Independent creative agency specializing in food, drink and hospitality marketing with social, content and experiential capabilities. Direct competitor for the same SME and mid-market drinks and restaurant clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yesmore-agency
• Xx.com/AlcoholMarketer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YesMore