KIXE Tv

What KIXE Tv does

KIXE Tv, virtual and VHF digital channel 9, is a public broadcasting service member television station in the community. They continue to provide community outreach and educational broadcast services to viewers across the county. On their channel, they telecast live shows, series, commercial drama, educational programs, online tutoring, and other edutainment services.

Name

KIXE Tv

Legal name

Northern California Educational Television Association, Inc.

Website

https://www.kixe.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

KIXE Tv is a is a public broadcasting service member television station.

Ownership category

akta.pro rank

Product category

Public Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)

akta.pro secondary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

Keywords

• Public television broadcasting
• Educational programming
• PBS member station
• Local content production
• Community broadcasting

Headquarters

HQ city

Redding

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Membership and Donations: Tax-deductible contributions from individual members. Monthly ($5+) or annual ($60+) membership includes PBS Passport benefit. Primary funding source supplementing federal grants.
2. Corporate Sponsorship and Underwriting: Businesses sponsor programs and events in exchange for on-air mentions, online recognition, and event invitations. Sponsorship options include public television, digital video, live events, newsletters, and digital display across KIXE.org.
3. Federal Grants (CPB): Approximately 33% of budget comes from Corporation for Public Broadcasting federal grants.
4. Auctions: Annual fundraising auctions offering items donated by local businesses and community partners.
5. Planned/Legacy Giving: Bequests, living trusts, retirement plan beneficiaries, and life insurance policy beneficiaries create long-term sustainable funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

KIXE TV operates as a PBS member station broadcasting on VHF Channel 9 at 15,000 watts across 10 Northern California counties. It distributes PBS national programming (Masterpiece, NOVA, Nature, PBS NewsHour) alongside locally produced shows (The Forum, Northstate Profile, Big Education Event, Northstate Issues Live) via sub-channels including KIXE PBS (9.1), Create (9.2), World (9.3), FNX, and PBS Kids, with streaming on kixe.org and the PBS app. The station is funded by member donations, CPB federal grants, and corporate underwriting.

Product overview

KIXE TV is a public television station broadcasting on VHF channel 9, serving ten Northern California counties. The station operates a multi-channel network including KIXE PBS (9.1) for national PBS programming and local productions, KIXE Create (9.2) for lifestyle content, KIXE World/FNX (9.3) for world affairs and Indigenous programming, and PBS Kids content. Local productions include Northstate Profile documentary series, The Forum talk show, Big Education Event, Northstate Issues Live call-in programs, and Retirement Lifestyles. The station offers membership programs including PBS Passport streaming benefit, legacy giving, corporate sponsorship, volunteer opportunities, community calendar, and accessibility services including Descriptive Video Service and Second Audio Program. KIXE provides educational programming reaching over 500,000 viewers weekly through broadcast, streaming apps, and online platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• KIXE PBS Broadcast Service
• Northstate Profile
• The Forum
• Big Education Event (The Bee)
• Northstate Issues Live
• Retirement Lifestyles
• KIXE Create Channel
• KIXE World Channel
• First Nation Experience (FNX) Channel
• PBS Passport Streaming Benefit
• KIXE Membership Program
• Legacy Giving Program
• Corporate Sponsorship and Underwriting
• Vehicle Donation Program
• KIXE Auction
• KIXE Storytime
• KIXE Live Internet Streaming
• PBS WARN (Warning, Alert & Response Network)
• Community Calendar (Datebook)
• Community Partnerships Program

Quantifiable outcome

• Reaches 74,000+ TV households weekly with over 500,000 weekly viewers
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• PBS (Public Broadcasting Service)coreStrategic or Co-development Partner · 1 January 1969KIXE is a PBS member station receiving national program distribution, brand licensing, technical support, and PBS Passport streaming platform. PBS provides acclaimed series (Masterpiece, NOVA, Nature, PBS NewsHour) while KIXE provides local content and community service.
• PBS WARN (Warning, Alert & Response Network)coreTechnology or IntegrationKIXE participates in PBS WARN system providing backup path for Wireless Emergency Alerts (WEAs) including severe weather and AMBER alerts. Funded by Department of Commerce NTIA grant, this system protects communities during cybersecurity incidents or internet disruptions.
• FCC (Federal Communications Commission)coreOthersFCC licensing authority for KIXE-TV Channel 9 broadcast license, public file requirements, EEO compliance, and spectrum management. KIXE maintains FCC compliance for broadcast operations.
• Turtle Bay Exploration ParkminorGTM or Marketing PartnerCorporate sponsor of KIXE. 300-acre cultural destination along Sacramento River featuring museum, wildlife exhibits, botanical gardens, and Sundial Bridge in Redding, CA.
• About TreesminorGTM or Marketing PartnerCorporate sponsor providing professional tree services in Northern California including pruning, removal, stump grinding, and wildfire defensible space planning for 25+ years.
• Trends Vintage Marketplace & Co.minorGTM or Marketing PartnerCorporate sponsor - locally owned Redding marketplace featuring vintage furnishings, antiques, home décor, and handcrafted goods from local vendors.
• Shasta CollegeminorGTM or Marketing PartnerCommunity partner - local community college providing educational programming and community engagement in the North State region.
• First 5 CaliforniaminorGTM or Marketing PartnerCommunity partner - California early childhood education initiative focused on development and learning resources for children ages 0-5.
• Habitat for Humanity of Butte CountyminorGTM or Marketing PartnerCommunity partner nonprofit - affordable housing construction using volunteer labor, serving Butte County area.
• Haven HumaneminorGTM or Marketing PartnerCommunity partner nonprofit - animal shelter and welfare services serving Tehama County area.
• Shasta County Arts CouncilminorGTM or Marketing PartnerCommunity partner nonprofit supporting arts and cultural programming in Shasta County.
• Tehama County Arts CouncilminorGTM or Marketing PartnerCommunity partner nonprofit supporting arts and cultural programming in Tehama County.

Scale indicators7 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• KVIE (Sacramento): KVIE is a PBS member station in Sacramento, California, broadcasting educational and public affairs programming. It is a direct peer as another California PBS affiliate operating under the same CPB/PBS funding ecosystem with similar membership-driven business model.
• KQED (San Francisco): KQED is the flagship PBS/NPR member station for the San Francisco Bay Area and also operates KEET in Eureka covering part of Northern California. It is a direct peer through overlapping broadcast territory with KIXE and identical PBS membership, federal funding, and underwriting revenue model.
• OPB (Oregon Public Broadcasting): OPB operates a statewide network of PBS member television stations across Oregon and adjacent regions. It is a direct peer sharing the same rural-public-broadcasting profile, CPB funding dependency, membership model, and emphasis on regional local programming.
• PBS SoCal: PBS SoCal is a PBS member station serving Southern California with a comparable mix of national PBS programming, local original productions, membership underwriting, and CPB grant funding. It is a direct peer through identical operating model and PBS ecosystem participation.
• KPBS (San Diego): KPBS is a PBS and NPR member station serving San Diego and Imperial Counties, combining television broadcasting with radio and digital distribution. It is a direct peer through shared PBS membership structure, member-funded business model, and local original programming strategy.
• Idaho Public Television (KAID/IdahoPTV): Idaho Public Television operates a statewide PBS network covering rural markets with sparse population similar to KIXE's 10-county footprint. It is a direct peer through comparable rural broadcast profile, CPB funding dependence, and reliance on membership-driven revenue.
• Montana PBS (KUFM): Montana PBS is a statewide PBS member station serving rural Montana with low population density. It is a direct peer sharing KIXE's rural-aggregation operating model, federal CPB funding, and member-supported revenue structure.
• KNME (New Mexico PBS): KNME / New Mexico PBS is a PBS member station serving New Mexico with a mix of urban and rural coverage. It is a direct peer through shared PBS membership, CPB federal grants, member-supported revenue, and emphasis on local public affairs programming.
• KCTS 9 (Seattle): KCTS 9 is the PBS member station for the Pacific Northwest serving the Seattle market. It is a direct peer sharing the PBS funding ecosystem, membership model, and broadcast-and-stream distribution strategy used by KIXE.

Others

• Corporation for Public Broadcasting (CPB): CPB is the federal funding intermediary that distributes grants to all US public television and radio stations, including approximately 33% of KIXE's budget. It is included as a peer because it is the primary upstream funding and regulatory counterparty for KIXE and the broader public broadcasting ecosystem.

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoUBxXv6oBVhKmjQFmL-PzA
• Facebookfacebook.com/KIXETV9
• Instagraminstagram.com/explore/locations/96070902/kixe-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIXE Tv