Soccer

What Soccer does

SOCCER (Soccer-shop.com.ua) is a Ukrainian online and physical retailer of football/soccer equipment founded in 2008 and headquartered in Kyiv, operating with 11-50 employees. The company sells branded football uniforms (club kits for Barcelona, Liverpool, Real Madrid, PSG, Juventus, Arsenal and national team jerseys), specialized footwear (boots, futsal shoes, turf shoes), match and training balls, goalkeeper gear, training accessories, fan merchandise, award items, sports bags, and general athletic apparel from international brands including Nike, Adidas, Puma, Joma, and Kelme. Distribution combines a Ukrainian and Russian-language e-commerce storefront, two Kyiv showrooms (Leipzig Street 16A and Stepan Bandera Avenue 23-A), call-center order capture across five phone lines, and nationwide delivery via Nova Poshta and Ukrposhta, with payment support for VISA, MasterCard, Liqpay, PrivatBank, Google Pay, and Apple Pay.

The business model is direct-to-consumer retail with one-time unit pricing; supplementary revenue comes from custom team uniform manufacturing using DTF (Direct to Film) printing for orders of 15+ units (30+ for bespoke design), priced at 890₴ per kit with add-ons for color changes, numbering, and name printing. A SOCCER Life loyalty subscription provides free delivery and discounts up to 60%, functioning as a retention mechanism. Customer segments include individual players, amateur teams and sports schools, children/youth athletes, and football fans. The core technology is a standard e-commerce platform with online catalog, shopping cart, and order management; there are no disclosed AI/ML capabilities, proprietary algorithms, funding rounds, acquisitions, or subsidiaries, and the ownership structure remains undisclosed. The company has been continuously operating since 2008, with showroom operations that include resilience measures during wartime power outages but pause during air raid alerts.

Name

Soccer

Legal name

SOCCER-SHOP.COM.UA

Website

https://soccer-shop.com.ua

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

SOCCER (Soccer-shop.com.ua) is a Ukrainian online and Kyiv showroom retailer founded in 2008 that sells branded football uniforms, footwear, balls, goalkeeper gear, and accessories, plus custom team uniform manufacturing, to individual players, amateur teams, and football fans across Ukraine.

Ownership category

akta.pro rank

Product category

Football Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Soccer Equipment Retail (CRAMAEAC)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Soccer/Football Footwear & Apparel Retail (CRAMACAC), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Football equipment retail
• Soccer apparel
• Team uniforms
• Sports accessories
• Custom sportswear

Headquarters

HQ city

Donetsk

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail sales of sports equipment and apparel: Direct-to-consumer online retail of football/soccer equipment, sports apparel, and accessories. Products sold include football uniforms, footwear, balls, goalkeeper gear, sports clothing, and related accessories. Offers both stock items and custom-made team uniforms with minimum order quantities.
2. Custom uniform manufacturing: Custom team uniform production with design services, numbering, and personalization (DTF printing, sublimation). Charges for color customization (78₴/item) and design development (1000₴ one-time). Bulk orders from 15+ units.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

SOCCER (soccer-shop.com.ua) is a Ukrainian online and showroom-based retailer of football/soccer equipment, apparel, footwear, balls, goalkeeper gear, training accessories, fan merchandise, and awards. The company sells products from major international brands (Nike, Adidas, Puma, Joma, Kelme, Uhlsport, Reusch) and also produces custom team uniforms with DTF printing and personalization. Operations span a multilingual e-commerce storefront, two Kyiv showrooms, a 7-day call center, and nationwide delivery across Ukraine.

Product overview

Soccer is a Ukrainian online football retailer operating soccer-shop.com.ua, offering a comprehensive portfolio of football-related products. The core offering centers on football uniforms (Футбольна форма) including club kits from Barcelona, Liverpool, Real Madrid, PSG, Juventus, Arsenal, and national team jerseys for Ukraine, Argentina, France, Brazil, and others. Supporting core products include football shoes (boots, futsal shoes, turf shoes), football and futsal balls, and goalkeeper equipment. The company extends its portfolio with accessories and training equipment (goals, cones, barriers), fan merchandise, award/trophy items, sports bags, and general sports apparel including tracksuits, sneakers, and thermobielizia. Services include custom team uniform manufacturing with DTF printing technology (minimum 15 units), and a Soccer Life loyalty program. Products span Nike, Adidas, Puma, Joma, Kelme, SECO, and other sports brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Uniforms (Футбольна форма) Complete football kits including jerseys, shorts, and socks. Available as official club uniforms (Barcelona, Liverpool, Real Madrid, PSG, Juventus, Arsenal) and national team kits (Ukraine, Argentina, France, Brazil, Germany, England), with custom printing, numbering, and team-color customization available for team orders. Targeted at amateur clubs, sports schools, and individual players.
• Football Shoes (Футбольне взуття) Specialized football footwear including boots (Бутси), futsal shoes (Футзалки), and turf shoes (Сороконіжки) from Nike, Adidas, Puma, Joma, and Kelme. Covers FG, MG, AG, TF, and SG stud types for natural grass, artificial turf, and indoor surfaces. Targeted at individual players across age groups.
• Football Balls (М'ячі для футболу та футзалу) Official match balls and training balls for football and futsal, including Adidas World Cup, UEFA Champions League, and Messi product lines. Available individually and in bulk for teams and clubs. Targeted at individual players, schools, and clubs.
• Goalkeeper Equipment (Воротарське екіпірування) Complete goalkeeper gear including gloves, sweaters, pants, and shorts from Adidas, Joma, Uhlsport, and Reusch, with specialized padding and grip technologies. Targeted at goalkeepers across amateur and competitive levels.
• Team Equipment Packages (Командна Екіпіровка) Bundled equipment packages for football teams and sports schools covering apparel, footwear, balls, training accessories, and goalkeeper gear as a coordinated set. Targeted at amateur clubs and youth sports schools outfitting squads.
• Custom Team Uniforms (Індивідуальний пошив форми) Custom-manufactured team uniforms with color customization (78 UAH per item), custom design development (1,000 UAH one-time fee), and numbering/sublimation (290 UAH per unit) using DTF printing technology. Designed for amateur clubs, sports schools, and organized teams needing matching kits with personalized numbering and names.
• Training and Match Accessories (Аксесуари та обладнання) Training and match-day equipment including goals, barriers, cones, training sets, rebounders, shin guards, water bottles, captain armbands, goal nets, scoreboards, tactics boards, medical supplies, referee equipment, and whistles. Targeted at clubs, schools, coaches, and referees.
• Fan Merchandise (Фанатська атрибутика)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• Nova PoshtacoreChannel Partner/ Reseller/ DistributorPrimary delivery partner for nationwide shipments across Ukraine. Provides reliable express delivery service for online orders.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soccer.shop.com.ua

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soccer